Moovy Oy

What Moovy Oy does

Moovy Oy is a Finnish private limited company headquartered in Tampere that operates a unified mobile parking platform across Finland. The company is a wholly owned subsidiary of Finnpark Oy, one of Finland's largest parking operators, and serves as the digital channel for the Finnpark Group's parking network plus hundreds of additional operator and municipal locations. Its core product is the Moovy mobile app (iOS and Android), which supports three parking modes: automatic camera-based parking via license plate recognition at barrier-free facilities, manual on-street parking payment in dozens of Finnish cities, and contract parking for businesses and individuals. A separate corporate portal (business.moovy.fi) and an operator admin portal (admin.moovy.fi) extend the platform into B2B fleet and venue management, while the Moovysmart sub-brand adds digital signage services. The platform covers more than 300 parking locations in cities including Helsinki, Espoo, Tampere, Turku, Oulu, and Kuopio.

Moovy monetizes primarily through a 15% service fee on short-term parking transactions (minimum €0.49, no fee on €0 parking), with location-specific pricing at Finavia airport facilities (flat €0.49 per paid parking, capped at €4.90 per user per payment card per month) and Turku Toriparkki (15% capped at €6.90/month). Contract parking products flow through the platform without an additional Moovy service fee, generating recurring facilitation revenue. Payments are processed by Paytrail Oyj, and Visma Amili Oy handles payment reminders for unpaid camera-parking sessions. A separate Finavia App Rides taxi pickup fee of €0.29 per pickup exists, with no monthly cap. The platform is Finland-only, GDPR-compliant, and integrates with hundreds of facility operators including Finnpark facilities, municipal parking, universities (University of Helsinki, University of Jyväskylä, JAMK), hospital networks (HUS), shopping centers, and event venues such as Särkänniemi, Nokia Arena, Tammelan Stadion, and Teivo Race Track.

Name

Moovy Oy

Legal name

Moovy Oy

Website

https://moovy.fi

Company type

Private

Operating status

Operating

Short description

Moovy Oy is a Finnish mobile parking platform and wholly owned subsidiary of Finnpark Oy, offering automatic camera-based, on-street, and contract parking at 300+ locations across Finland via its iOS and Android app.

Ownership category

akta.pro rank

Product category

Mobile Parking Payment Platform

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)

akta.pro primary industry

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA)

Keywords

• Mobile parking payments
• Automatic license plate parking
• Barrier-free parking platform
• Corporate contract parking
• On-street parking app

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Service Fee on Short-Term Parking: Moovy charges a service fee (palvelumaksu) of 15% of the parking fee with a minimum of €0.49 per transaction, added on top of the parking fee charged by each parking location. This is the primary revenue stream for short-term casual parking. No service fee is charged when the parking fee is €0. For Finavia airport locations, a flat €0.49 per paid parking applies with a monthly cap of €4.90 per user per card. Turku Toriparkki has a €6.90 monthly cap.
2. Contract Parking (Sopimuspysäköinti): Moovy enables businesses and individuals to purchase contract-based parking products. No additional service fee is added on top of contract parking fees. Revenue flows to the parking facility operators, with Moovy earning a platform facilitation fee or transaction margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moovy operates a unified digital parking platform in Finland, providing a mobile application (iOS/Android) and corporate portal that enable drivers to pay for parking via automatic license plate recognition at barrier-free facilities, manual zone-based on-street parking in dozens of Finnish cities, and contract-based parking products for businesses and individuals. The platform aggregates 300+ parking locations across Finland, processes payments through Paytrail Oyj, and supports enterprise integration via API for fleet and operator management.

Product overview

Moovy Oy operates a unified digital parking platform serving both consumer and business customers in Finland. The core offering is the Moovy mobile application, which provides three main parking modes: automatic camera-based parking detection at barrier-free facilities, on-street parking payment in multiple cities, and contract parking for businesses. The platform integrates additional services including a business account portal for corporate parking management, parking vouchers for employee benefits, and an operator portal for parking facility administration. The Ruudunhaltijat (Moovysmart) sub-brand extends the offering to digital signage. The system processed data includes vehicle license plates for automatic recognition and payment card information for post-payment charging.

Differentiator

Problem solved

Functional benefit

Brands

• Moovysmart: Screen owner platform for businesses offering digital signage and parking solutions.

Products and services

• Moovy App (Moovy-sovellus) Mobile application (iOS/Android) for individual drivers in Finland to pay for parking via automatic license plate recognition at barrier-free facilities, manual zone selection for on-street parking, and contract parking. Includes multi-vehicle support, digital receipts, and post-payment settlement to a registered payment card.
• Moovy Business Account (Yritystili) Corporate account portal for businesses to manage employee parking benefits, purchase contract parking products, oversee fleet parking, and access reporting.
• Parking Voucher (Pysäköintietu) Digital parking voucher system enabling businesses to issue parking benefits to employees for use at supported Moovy parking locations.
• Operator Portal (Operaattori) Administrative portal for parking facility operators and owners to manage parking operations and accept digital payments via the Moovy platform.
• Moovy API for Enterprise Integration Application programming interface for enterprise customers to integrate Moovy parking services, data, and reporting into their own systems. Requires a separate contract with Moovy.
• Moovysmart (Ruudunhaltijat) Sub-brand providing digital signage and parking-related display solutions for businesses, operated through moovysmart.fi.

Quantifiable outcome

• Over 300 parking locations covered across dozens of Finnish cities
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Teivo Ravikeskus (Kuninkuusravit Horse Racing Event)minorGTM or Marketing Partner · 31 July 2026The Kuninkuusravit (Finnish King of the Roads) horse racing event at Teivo Ravikeskus (Tampere/Ylöjärvi border) on 31 July – 2 August 2026 partnered with Moovy for parking payments. Moovy was promoted as the recommended way to pay for event parking.
• Finnpark Oy (Finnpark Group)coreStrategic or Co-development PartnerMoovy is a wholly owned subsidiary of Finnpark Oy. The Moovy parking service was transferred to Moovy Oy as part of Finnpark Group's business operations clarification. Finnpark is one of Finland's largest parking operators, and Moovy serves as the digital platform for Finnpark's parking network. The parent company relationship gives Moovy preferential access to Finnpark's parking facility network and integration with its parking management infrastructure. Moovy's footer states 'Moovy is osa Finnpark-konsernia' (Moovy is part of the Finnpark Group).
• Paytrail OyjcoreTechnology or IntegrationPaytrail Oyj acts as Moovy's payment service provider (maksunvälittäjä). Paytrail processes payments on behalf of Moovy, collecting fees from customers' registered payment cards. Paytrail is shown as the payment recipient on bank and credit card statements. Paytrail Oyj, Innova 2, Lutakonaukio 7, 40100 Jyväskylä, Business ID 2122839-7.
• Parking Facility Operators and Property Owners (Finnpark, Municipalities, Shopping Centers, Universities, Hospitals)coreChannel Partner/ Reseller/ DistributorMoovy's platform is integrated with hundreds of parking facilities and on-street parking zones across Finland operated by various entities: Finnpark Group facilities, municipal parking operators, shopping center parking (e.g., P-Lippulaiva, Forum Jyväskylä, Kauppakeskus Syke), university campus parking, hospital (HUS) parking, hotel parking (Hotel Katajanokka, Scandic hotels), and sports venue parking. These operators use Moovy's platform to accept digital payments for their parking services.
• FinaviacoreStrategic or Co-development PartnerFinavia, the operator of Finland's state-owned airports, has a special pricing agreement with Moovy for parking at all Finavia airport locations (Helsinki-Vantaa, Ivalo, Joensuu, Jyväskylä, Kajaani, Kemi-Tornio, Kittilä, Kokkola-Pietarsaari, Kuopio, Kuusamo, Oulu, Pori, Rovaniemi, Tampere-Pirkkala, Turku, Vaasa). Moovy's service fee at Finavia airports is a flat €0.49 per paid parking with a €4.90/month cap, in addition to the parking fee set by Finavia. Moovy also processes taxi traffic in Finavia's App Rides area.
• Särkänniemi Amusement ParkminorGTM or Marketing PartnerSärkänniemi, a major amusement park in Tampere, uses Moovy for parking payments. The 2026 Konect roller coaster launch was promoted in partnership with Moovy, where Moovy was presented as the recommended parking payment method for park visitors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Q-Park: European parking operator managing off-street facilities across multiple countries. Comparable in facility operations and digital payment integration, though far larger and multi-national.
• Aimo Park: Nordic parking facility operator and digital service provider. Overlaps with Moovy through facility operations and digital parking services, but broader in real estate ownership.
• APCOA Parking: One of Europe's largest parking operators with digital payment and mobile app services. Comparable through operator-side digital parking platform capabilities and multi-country scale.

Direct peers

• Parkman: Finnish mobile parking app offering pay-for-parking and operator services across Finland and the Nordics. Direct competitor to Moovy in the same home market with overlapping consumer and operator propositions.
• PayByPhone: Global mobile parking payment platform serving consumers and operators in North America and Europe. Comparable as a mobile-pay parking solution targeting similar end-users and operators.
• EasyPark: Pan-European mobile parking app operating across 20+ countries with strong Nordic presence. Directly comparable to Moovy in mobile-pay parking and competes head-to-head in Finland.

Emerging players

• Yellowbrick: Mobile payment platform for parking and mobility services. Comparable as a mobile-pay parking solution targeting similar drivers and operators, though with a different geographic footprint.

Regional players

• SpotHero: North American parking marketplace and reservation platform. Comparable as a digital parking platform for drivers and operators but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moovyoy
• LinkedInlinkedin.com/company/moovyoy
• Instagraminstagram.com/moovy_fi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovy Oy