Moovy Oy
Moovy Oy is a Finnish mobile parking platform and wholly owned subsidiary of Finnpark Oy, offering automatic camera-based, on-street, and contract parking at 300+ locations across Finland via its iOS and Android app.
- Company typePrivate
- Founded-
- HeadquartersTampere, Finland
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Moovy Oy does
Moovy Oy is a Finnish private limited company headquartered in Tampere that operates a unified mobile parking platform across Finland. The company is a wholly owned subsidiary of Finnpark Oy, one of Finland's largest parking operators, and serves as the digital channel for the Finnpark Group's parking network plus hundreds of additional operator and municipal locations. Its core product is the Moovy mobile app (iOS and Android), which supports three parking modes: automatic camera-based parking via license plate recognition at barrier-free facilities, manual on-street parking payment in dozens of Finnish cities, and contract parking for businesses and individuals. A separate corporate portal (business.moovy.fi) and an operator admin portal (admin.moovy.fi) extend the platform into B2B fleet and venue management, while the Moovysmart sub-brand adds digital signage services. The platform covers more than 300 parking locations in cities including Helsinki, Espoo, Tampere, Turku, Oulu, and Kuopio.
Moovy monetizes primarily through a 15% service fee on short-term parking transactions (minimum €0.49, no fee on €0 parking), with location-specific pricing at Finavia airport facilities (flat €0.49 per paid parking, capped at €4.90 per user per payment card per month) and Turku Toriparkki (15% capped at €6.90/month). Contract parking products flow through the platform without an additional Moovy service fee, generating recurring facilitation revenue. Payments are processed by Paytrail Oyj, and Visma Amili Oy handles payment reminders for unpaid camera-parking sessions. A separate Finavia App Rides taxi pickup fee of €0.29 per pickup exists, with no monthly cap. The platform is Finland-only, GDPR-compliant, and integrates with hundreds of facility operators including Finnpark facilities, municipal parking, universities (University of Helsinki, University of Jyväskylä, JAMK), hospital networks (HUS), shopping centers, and event venues such as Särkänniemi, Nokia Arena, Tammelan Stadion, and Teivo Race Track.
Moovy Oy firmographics
Firmographics- Name
- Moovy Oy
- Legal name
- Moovy Oy
- Website
- https://moovy.fi
- Company type
- Private
- Operating status
- Operating
- Short description
- Moovy Oy is a Finnish mobile parking platform and wholly owned subsidiary of Finnpark Oy, offering automatic camera-based, on-street, and contract parking at 300+ locations across Finland via its iOS and Android app.
- Ownership category
- akta.pro rank
Moovy Oy industry classification
Industry- Product category
- Mobile Parking Payment Platform
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)
- akta.pro secondary industries
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA)
Keywords
Where Moovy Oy is headquartered
LocationHeadquarters
- HQ city
- Tampere
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Moovy Oy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Service Fee on Short-Term Parking: Moovy charges a service fee (palvelumaksu) of 15% of the parking fee with a minimum of €0.49 per transaction, added on top of the parking fee charged by each parking location. This is the primary revenue stream for short-term casual parking. No service fee is charged when the parking fee is €0. For Finavia airport locations, a flat €0.49 per paid parking applies with a monthly cap of €4.90 per user per card. Turku Toriparkki has a €6.90 monthly cap.
- Contract Parking (Sopimuspysäköinti): Moovy enables businesses and individuals to purchase contract-based parking products. No additional service fee is added on top of contract parking fees. Revenue flows to the parking facility operators, with Moovy earning a platform facilitation fee or transaction margin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard short-term parking: 15% service fee, min €0.49 per transaction |
| Transaction based/ take rate | Pay-as-you-go | Finavia Airport locations: flat €0.49 per paid parking with monthly cap |
| Transaction based/ take rate | Pay-as-you-go | Turun Toriparkki: 15% service fee with monthly cap of €6.90 per user per card |
| Transaction based/ take rate | Pay-as-you-go | Finavia App Rides taxi traffic: flat €0.29 per pickup, no monthly cap |
| Subscription | Monthly | Contract parking (sopimuspysäköinti): no service fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Moovy Oy product offering
Product offeringCore offering
Moovy operates a unified digital parking platform in Finland, providing a mobile application (iOS/Android) and corporate portal that enable drivers to pay for parking via automatic license plate recognition at barrier-free facilities, manual zone-based on-street parking in dozens of Finnish cities, and contract-based parking products for businesses and individuals. The platform aggregates 300+ parking locations across Finland, processes payments through Paytrail Oyj, and supports enterprise integration via API for fleet and operator management.
Product overview
Moovy Oy operates a unified digital parking platform serving both consumer and business customers in Finland. The core offering is the Moovy mobile application, which provides three main parking modes: automatic camera-based parking detection at barrier-free facilities, on-street parking payment in multiple cities, and contract parking for businesses. The platform integrates additional services including a business account portal for corporate parking management, parking vouchers for employee benefits, and an operator portal for parking facility administration. The Ruudunhaltijat (Moovysmart) sub-brand extends the offering to digital signage. The system processed data includes vehicle license plates for automatic recognition and payment card information for post-payment charging.
Differentiator
Problem solved
Functional benefit
Brands
- Moovysmart: Screen owner platform for businesses offering digital signage and parking solutions.
Products and services
- Moovy App (Moovy-sovellus) Mobile application (iOS/Android) for individual drivers in Finland to pay for parking via automatic license plate recognition at barrier-free facilities, manual zone selection for on-street parking, and contract parking. Includes multi-vehicle support, digital receipts, and post-payment settlement to a registered payment card.
- Moovy Business Account (Yritystili) Corporate account portal for businesses to manage employee parking benefits, purchase contract parking products, oversee fleet parking, and access reporting.
- Parking Voucher (Pysäköintietu) Digital parking voucher system enabling businesses to issue parking benefits to employees for use at supported Moovy parking locations.
- Operator Portal (Operaattori) Administrative portal for parking facility operators and owners to manage parking operations and accept digital payments via the Moovy platform.
- Moovy API for Enterprise Integration Application programming interface for enterprise customers to integrate Moovy parking services, data, and reporting into their own systems. Requires a separate contract with Moovy.
- Moovysmart (Ruudunhaltijat) Sub-brand providing digital signage and parking-related display solutions for businesses, operated through moovysmart.fi.
Quantifiable outcome
- Over 300 parking locations covered across dozens of Finnish cities
- +1 more outcomes
Companies that use Moovy Oy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Moovy Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
Moovy Oy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Teivo Ravikeskus (Kuninkuusravit Horse Racing Event)minorThe Kuninkuusravit (Finnish King of the Roads) horse racing event at Teivo Ravikeskus (Tampere/Ylöjärvi border) on 31 July – 2 August 2026 partnered with Moovy for parking payments. Moovy was promoted as the recommended way to pay for event parking.
- Finnpark Oy (Finnpark Group)coreMoovy is a wholly owned subsidiary of Finnpark Oy. The Moovy parking service was transferred to Moovy Oy as part of Finnpark Group's business operations clarification. Finnpark is one of Finland's largest parking operators, and Moovy serves as the digital platform for Finnpark's parking network. The parent company relationship gives Moovy preferential access to Finnpark's parking facility network and integration with its parking management infrastructure. Moovy's footer states 'Moovy is osa Finnpark-konsernia' (Moovy is part of the Finnpark Group).
- Paytrail OyjcorePaytrail Oyj acts as Moovy's payment service provider (maksunvälittäjä). Paytrail processes payments on behalf of Moovy, collecting fees from customers' registered payment cards. Paytrail is shown as the payment recipient on bank and credit card statements. Paytrail Oyj, Innova 2, Lutakonaukio 7, 40100 Jyväskylä, Business ID 2122839-7.
- Parking Facility Operators and Property Owners (Finnpark, Municipalities, Shopping Centers, Universities, Hospitals)coreMoovy's platform is integrated with hundreds of parking facilities and on-street parking zones across Finland operated by various entities: Finnpark Group facilities, municipal parking operators, shopping center parking (e.g., P-Lippulaiva, Forum Jyväskylä, Kauppakeskus Syke), university campus parking, hospital (HUS) parking, hotel parking (Hotel Katajanokka, Scandic hotels), and sports venue parking. These operators use Moovy's platform to accept digital payments for their parking services.
- FinaviacoreFinavia, the operator of Finland's state-owned airports, has a special pricing agreement with Moovy for parking at all Finavia airport locations (Helsinki-Vantaa, Ivalo, Joensuu, Jyväskylä, Kajaani, Kemi-Tornio, Kittilä, Kokkola-Pietarsaari, Kuopio, Kuusamo, Oulu, Pori, Rovaniemi, Tampere-Pirkkala, Turku, Vaasa). Moovy's service fee at Finavia airports is a flat €0.49 per paid parking with a €4.90/month cap, in addition to the parking fee set by Finavia. Moovy also processes taxi traffic in Finavia's App Rides area.
- Särkänniemi Amusement ParkminorSärkänniemi, a major amusement park in Tampere, uses Moovy for parking payments. The 2026 Konect roller coaster launch was promoted in partnership with Moovy, where Moovy was presented as the recommended parking payment method for park visitors.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Moovy Oy competitors and assessment
Company assessmentBroad incumbents
- Q-Park: European parking operator managing off-street facilities across multiple countries. Comparable in facility operations and digital payment integration, though far larger and multi-national.
- Aimo Park: Nordic parking facility operator and digital service provider. Overlaps with Moovy through facility operations and digital parking services, but broader in real estate ownership.
- APCOA Parking: One of Europe's largest parking operators with digital payment and mobile app services. Comparable through operator-side digital parking platform capabilities and multi-country scale.
Direct peers
- Parkman: Finnish mobile parking app offering pay-for-parking and operator services across Finland and the Nordics. Direct competitor to Moovy in the same home market with overlapping consumer and operator propositions.
- PayByPhone: Global mobile parking payment platform serving consumers and operators in North America and Europe. Comparable as a mobile-pay parking solution targeting similar end-users and operators.
- EasyPark: Pan-European mobile parking app operating across 20+ countries with strong Nordic presence. Directly comparable to Moovy in mobile-pay parking and competes head-to-head in Finland.
Emerging players
- Yellowbrick: Mobile payment platform for parking and mobility services. Comparable as a mobile-pay parking solution targeting similar drivers and operators, though with a different geographic footprint.
Regional players
- SpotHero: North American parking marketplace and reservation platform. Comparable as a digital parking platform for drivers and operators but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moovy Oy social profiles
Digital presenceMoovy Oy compliance and trust
Trust signalCompliance1 record
Moovy Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moovy Oy leadership team
Management profileNumber of profiles
Moovy Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moovy Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moovy Oy
What does Moovy Oy do?
Moovy operates a unified digital parking platform in Finland, providing a mobile application (iOS/Android) and corporate portal that enable drivers to pay for parking via automatic license plate recognition at barrier-free facilities, manual zone-based on-street parking in dozens of Finnish cities, and contract-based parking products for businesses and individuals. The platform aggregates 300+ parking locations across Finland, processes payments through Paytrail Oyj, and supports enterprise integration via API for fleet and operator management.
Is Moovy Oy a public or private company?
Moovy Oy is a private company. It is classified as corporate owned and is currently operating.
When was Moovy Oy founded?
Moovy Oy was founded in -1.
Where is Moovy Oy based?
Moovy Oy is headquartered in Tampere, Finland, in the Europe region.
How does Moovy Oy make money?
Two revenue lines are on record. Service Fee on Short-Term Parking is the primary driver. The others are contract Parking (Sopimuspysäköinti).
Who are Moovy Oy's main competitors?
Broad incumbents on record are Q-Park, Aimo Park and APCOA Parking. Direct peers are Parkman, PayByPhone and EasyPark. Yellowbrick is listed as an emerging player. SpotHero is listed as a regional player.
Does Moovy Oy have an API?
Yes. Moovy offers an API for business customers to access parking services through application interfaces. The corporate terms state: 'Use of the Service through application interfaces requires a separate contract between the company and Moovy.' The API enables companies to integrate parking management functionality into their own systems, including data interfaces and service-related reports.
What industry is Moovy Oy in?
Moovy Oy's product category is Mobile Parking Payment Platform. Its primary akta.pro industry code is TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt), with a secondary code of TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics). Its NAICS code is 812930 and its SIC code is 7500.