What Myflow By Mindmetrix Ag does

MindMetrix AG, operating under the brand name myflow, is a privately-held Swiss company incorporated in October 2022 as an ETH Zurich spin-off, headquartered in Zurich at the Neural Control of Movement Lab. The company has developed myflow, a virtual reality-based mental performance training tool that uses pupil-based neurofeedback to measure and regulate brain arousal levels. The technology captures real-time pupil-dilation data through VR headsets with integrated eye-tracking, treating pupil size as a biomarker for the locus coeruleus noradrenergic system, and delivers immediate biofeedback so users can practice self-regulation. Validation studies began at ETH Zurich in 2018 with over 100 participants, providing peer-reviewed scientific backing.

myflow serves professional athletes and sports organizations across multiple disciplines — biathlon, football, volleyball, alpine skiing, shooting, and golf — with named users including Swiss biathlete Joscha Burkhalter, footballer Noah Loosli, and golfer André Bossert. The primary customer segment is professional athletes, with secondary segments including sports clubs, federations, and elite national training centers. The go-to-market blends direct enterprise sales via quote-based contact forms, downloadable VR software distribution, and event-driven outreach at major sporting events and conferences including WebSummit 2023 and the 2025 Biathlon World Championships.

Revenue is generated through VR software subscriptions (minimum one-month commitment) paired with optional hardware equipment packages sold or rented to customers without compatible VR headsets. Pricing is not publicly disclosed and requires contacting sales. Capital sources include a first-investor placement with Serpentine Ventures at incorporation (October 2022), an undisclosed-investor pre-seed round (April 2024), and a non-dilutive Innosuisse Startup Innovation Project grant (January 2025) funding 18 months of development. Revenue figures have not been disclosed.

Name

Myflow By Mindmetrix Ag

Legal name

MindMetrix AG

Website

https://myflow.ch

Company type

Private

Founded year

2022

Operating status

Operating

Short description

MindMetrix AG (myflow) is an ETH Zurich spin-off that builds a VR-based mental performance training tool using pupil-based neurofeedback, targeting professional athletes and sports organizations across precision sports with a subscription plus hardware-rental model.

Ownership category

akta.pro rank

Product category

Mental Performance Training Software

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), General Personal Training (In-Person & Virtual) (HSADAAAA), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• Neurofeedback training software
• Virtual reality mental training
• Pupil-based biofeedback
• Sports psychology technology
• Athlete performance analytics

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription: VR software subscription model with minimum one-month duration. Customers can download myflow onto compatible VR hardware with eye-tracking capability.
2. Hardware Equipment Packages: Equipment-as-a-service packages providing VR hardware for purchase or rental for customers without compatible hardware.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

myflow is a VR-based mental performance training tool that uses pupil-based neurofeedback technology to measure, train, and track mental strength in athletes. The software runs on commercially available VR hardware with integrated eye-tracking, providing real-time feedback on brain arousal levels through pupil dilation measurements. Customers download myflow onto compatible VR headsets and subscribe to access the neurofeedback training system, with optional hardware packages available for purchase or rental.

Product overview

myflow is a single unified VR-based mental performance training product offered by MindMetrix AG. The core offering is the myflow application, which combines cutting-edge eye-tracking technology with neurofeedback delivered through virtual reality glasses. Users access the myflow software via VR headsets with integrated eye-tracking, and the product is available through subscription. The company also provides a downloadable whitepaper as a marketing resource explaining the science behind pupil-based neurofeedback.

Differentiator

Problem solved

Functional benefit

Products and services

• myflow A VR-based mental performance training tool that uses pupil-based neurofeedback to measure, train, and track mental strength in athletes. Users wear VR glasses with integrated eye-tracking to receive real-time feedback on their brain arousal levels, enabling self-regulation of stress and improved performance in high-pressure situations. Designed for professional athletes and offered as a downloadable software subscription.
• myflow Hardware Equipment Packages VR hardware packages offered as equipment-as-a-service for customers who do not own compatible VR headsets with integrated eye-tracking capability. Available for purchase or rental.

Quantifiable outcome

• 12th place individual competition finish at Biathlon World Cup after 1.5 months of training
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and moderate.

• Swissnex San FranciscominorGTM or Marketing Partner · 1 July 2023Participated in 2-week Internationalization Bootcamp to explore US market. Received training on pitching, investor relations, and IP protection in the US.
• ETH Zurich (NCM Lab)coreStrategic or Co-development Partner · 1 January 2022Origin of myflow technology. Neural Control of Movement Lab provided research foundation. Co-founders Marc Bächinger and Sarah Meissner developed concept at ETH. Company officially recognized as ETH spin-off.
• Eidgenössische Hochschule für Sport Magglingen (EHSM)coreStrategic or Co-development Partner · 1 January 2022Swiss Federal Institute of Sports collaboration through Bridge Discovery grant to validate and develop myflow for sports performance over three years. Sports psychology research partnership.
• HMZ Flagship STRESSmoderateStrategic or Co-development Partner · 1 January 2021Implementation partner in interdisciplinary project addressing stress-related diseases. Project involves psychiatry, psychology, neuroscience, cardiology, engineering, and bioinformatics experts.
• FC ThunminorStrategic or Co-development PartnerSwiss football club partnership for product testing and validation with professional athletes.
• Volleytalents.ch / Nationales Trainingszentrum Rapperswil-JonaminorStrategic or Co-development PartnerSwiss volleyball talent development center partnership for product validation.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• STRIVR: STRIVR is a VR training platform for athletes and enterprises. While it focuses on cognitive and skill training through VR replay/immersion rather than pupil-based biomarkers, it competes for the same VR-for-athlete-performance budget and represents the canonical VR-athlete training peer for myflow.
• Widerun: Widerun is a Swiss-based VR ski-training company providing measurable ski simulation training. It is a direct geographic and use-case peer to myflow, combining VR with performance measurement for winter/professional athletes, validating the same product-market fit myflow targets in Switzerland.
• Interaxon (Muse): Muse sells consumer EEG headbands that provide real-time brain-activity feedback for meditation, focus, and sleep. Like myflow, Muse is a brain-sensing consumer device business targeting mental performance and self-regulation, though it uses EEG rather than pupil/VR.
• Mendi: Mendi makes a neurofeedback device and app that trains cognitive performance via real-time brain signals. It targets mental performance, focus, and self-regulation for athletes and professionals — a closely overlapping customer use case to myflow's athlete mental training.
• Rezzil: Rezzil is a VR football/sports training platform built around measurable skill development with performance scoring. It directly parallels myflow's VR-based measurable training approach for sports professionals, though Rezzil focuses on physical/cognitive game skills rather than arousal regulation.
• SyncThink: SyncThink uses eye-tracking-based neurotechnology (the Eye-Sync device) to measure brain performance, including concussion assessment and balance/arousal metrics — directly comparable to myflow's pupil-based arousal measurement. Both monetize objective eye-based biomarkers for cognitive and athletic performance.
• NeuroPlus: NeuroPlus produces a neurofeedback-based attention training game/app for consumers and athletes. It shares with myflow the core mechanism of real-time brain-based neurofeedback used to improve focus and self-regulation, though delivered through a non-VR consumer app.

Broad incumbents

• Catapult Sports: Catapult provides elite athlete performance monitoring (GPS, IMU, wearable) for teams and federations. It is a broader incumbent in the same sports-performance analytics space and an obvious competitor for sports organization budgets that myflow is targeting with its team/federation segments.
• WHOOP: WHOOP is a subscription-wearable for athletes that tracks strain, sleep, and recovery to optimize performance. It competes for the same athlete mental/physical performance budget as myflow but uses physiological (HRV/sleep) rather than brain-arousal signals and is far more established.
• Headspace for Sport: Headspace's sport program provides mental wellness and mindfulness training to teams, leagues, and athletes. It addresses the same underlying mental-performance problem myflow solves, but with a non-hardware, scalable app subscription — a key substitute myflow must displace in team/federation deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mindmetrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myflow By Mindmetrix Ag