Rezzil
Rezzil is a Manchester-based VR and AR cognitive sports training company that builds assessment and rehabilitation tools for professional football clubs, federations, and individual athletes, with an expanding product line into consumer VR and NBA team analytics.
- Company typePrivate
- Founded2017
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Rezzil does
Rezzil is a Manchester-based virtual reality and augmented reality cognitive sports training company founded in 2017, operating through the legal entity Mi Hiepa Scout Limited. The company builds a modular product ecosystem aimed primarily at professional football, comprising Rezzil Index (a cognitive assessment and training platform that measures decision-making, reaction time, and spatial awareness through VR-based drills), Rezzil Player (a consumer VR training application with 160+ levels across multiple sports), Rezzil Kiosk (a turnkey branded event activation), and exar.live (a post-match analysis tool that ingests optical tracking data from Second Spectrum, Hawkeye, and Tracab). The product stack is delivered across Meta Quest, PlayStation PSVR2, Steam, Vive XR Elite, and Pico consumer VR platforms, with a more recent Apple Vision Pro-based spatial film review product targeting NBA teams.
The business model combines tiered SaaS subscriptions ($500/year individual, $5,000/year club, $10,000/year Elite with bundled hardware), Rezzil Kiosk unit sales starting at $5,000, and bespoke enterprise licensing arrangements with leagues and federations. The go-to-market blends product-led growth through consumer VR storefronts, an enterprise field sales motion targeting club performance staff via a "Book a Demo" workflow, and event-driven marketing including VR experiences at the FA Cup Final. Customers span elite European football clubs (Liverpool, Manchester City, Juventus, Bayern Munich, AS Monaco, Burnley, Leicester, Stockport County), the Egyptian Football Association, and a growing consumer base via Premier League Player and Hexball. The Premier League holds an equity stake under a 2024 strategic partnership, representing the company's most significant commercial relationship and providing official licensing validation.
Rezzil has raised approximately $2.37M in disclosed equity funding across four rounds between 2017 and 2021, with backing from elite athletes including Mario Götze. The company is small (11-50 employees) and is led by co-founders Adam Dickinson (Development Director) and Andy Etches, with Gareth Thatcher as Technical Director and Michael Parsons as Lead Researcher. Academic research collaborations with Brunel University London, Manchester Metropolitan University, and University Academy 92 provide scientific validation for the cognitive training methodology. The company is GDPR- and CCPA-compliant and routes payments through PCI-DSS-adherent third-party processors.
Rezzil firmographics
Firmographics- Name
- Rezzil
- Legal name
- Mi Hiepa Scout Limited
- Website
- https://rezzil.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rezzil is a Manchester-based VR and AR cognitive sports training company that builds assessment and rehabilitation tools for professional football clubs, federations, and individual athletes, with an expanding product line into consumer VR and NBA team analytics.
- Ownership category
- akta.pro rank
Rezzil industry classification
Industry- Product category
- VR Sports Training Software
- NAICS
- Computer Training (611420), Custom Computer Programming Services (541511)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
- akta.pro secondary industries
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)
Keywords
Where Rezzil is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rezzil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Software Subscriptions (SaaS): Tiered annual and monthly subscription plans for Rezzil Index and Rezzil Player applications, ranging from individual athlete plans to club-level deployments, with recurring revenue generated through software licensing.
- Hardware Sales: Sale of VR hardware as part of the Rezzil Kiosk Elite tier package, bundling headsets with software subscriptions for full turnkey deployments at clubs and organizations.
- Enterprise Licensing: Bespoke licensing arrangements with professional leagues (e.g., Premier League strategic partnership with equity stake) and national football associations for organization-wide deployment of Rezzil training and assessment tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial access to Rezzil Index |
| Subscription | Monthly | Individual athlete training - $500/year or $50/month |
| Subscription | Monthly | Club-level deployment - $5,000/year or $500/month |
| Hybrid | Annual | Elite full-service deployment - $10,000/year with hardware |
| Unit Pricing | Multi-year contract | Rezzil Kiosk base deployment - from $5,000 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Rezzil product offering
Product offeringCore offering
Rezzil develops and sells a VR-based cognitive sports training platform that combines motion tracking, neuroplastic response triggering, and data-driven performance analytics delivered through consumer VR headsets. Its product suite includes Rezzil Index for professional cognitive assessment and training, Rezzil Player as a consumer VR training app, Rezzil Kiosk for branded event activations, and exar.live for post-match optical data analysis. The platform serves professional football clubs, national federations, individual athletes, and event organizers across global markets.
Product overview
Rezzil is a modular VR-based cognitive sports training ecosystem comprising three core product lines: Rezzil Index (professional cognitive assessment and training platform for clubs), Rezzil Player (consumer VR training app), and Rezzil Kiosk (branded event activation). These are supported by exar.live for post-match video and data analysis, a Vision Pro/iPad-based NBA analysis tool, the Premier League-licensed Premier League Player VR game, and the Hexball multiplayer arena game. The ecosystem is unified around cognitive and physical sports training delivered through VR hardware (Meta Quest, PSVR2, Vive XR Elite, Pico, Steam), with data flowing from individual performance (Player/Index) through to club-level analytics and fan engagement (Kiosk). The company is Manchester-based (Mi Hiepa Scout Ltd) and has been operating for nine years.
Differentiator
Problem solved
Functional benefit
Brands
- Rezzil Index: Suite of virtual drills designed to analyse, benchmark, educate and improve any player. The only contextual cognitive training platform for football that triggers the same neuroplastic responses as with a real ball.
- Rezzil Player
- Rezzil Kiosk
- exar.live
- Rezzil Analysis for NBA
Products and services
- Rezzil Index Professional cognitive training and assessment platform for football that uses VR-based cognitive drills to measure and improve player decision-making, spatial awareness, working memory, and reaction time. Targeted at professional football clubs, national federations, and individual athletes seeking neuroplastic response-driven training equivalent to real-ball training.
- Rezzil Player Consumer VR sports training application available on Meta Quest, PlayStation PSVR2, Vive XR Elite, Pico, and Steam. Offers over 160 training levels across football, American football, basketball, and combat sports, with live worldwide tournaments and leaderboards. Targeted at individual athletes and sports enthusiasts.
- Rezzil Kiosk Branded VR event activation platform delivering immersive sports experiences at events. Fully customisable with co-branded stadiums, boots, and balls; scales from retail stores to World Cup stadiums, including activation staff support. Targeted at brands, event organizers, and sports teams seeking fan engagement experiences.
- exar.live Post-match analysis tool that ingests optical tracking data from Second Spectrum, HawkEye, and Tracab, standardises data feeds, and delivers them globally to analysts and developers for video and data analysis. Targeted at professional football clubs, leagues, and broadcast/analytics teams.
- Rezzil Analysis (Vision Pro) Spatial film review and collaboration platform for NBA teams, enabling real-time game ingestion, full-scale mixed reality replay on Apple Vision Pro, multi-user sessions across Vision Pro and iPad, and annotated coaching workflows. Targeted at NBA coaching and analytics staff.
- Premier League Player Officially licensed VR football game featuring the Premier League brand, offering Matchweek Moments, shot-stopper mode, and multiplayer gameplay on Meta Quest and PICO. The first-ever officially licensed VR football game by the Premier League. Targeted at football fans and VR sports gamers.
- Hexball Fast-paced multiplayer VR arena game (up to 3 players) combining shooting, heading, and goalkeeping mechanics in a dynamic competitive environment. Available on Meta Quest. Targeted at VR sports gamers.
Quantifiable outcome
- 9 years of continuous operation with proven deployment from academy level to World Cup winners
Companies that use Rezzil
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Rezzil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature5 records
Rezzil partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Premier LeagueflagshipStrategic partnership with the Premier League including an equity stake, representing Rezzil's most significant commercial relationship. The partnership provides Premier League clubs access to Rezzil Index for cognitive training and assessment, while validating Rezzil's platform within the world's most-watched football league.
- AS MonacocorePartnership with French Ligue 1 club AS Monaco focused on developing injury rehabilitation protocols using Rezzil's VR training technology. The collaboration leverages Rezzil's cognitive assessment capabilities to support player recovery and return-to-play decision-making.
- Stockport CountycoreEnglish football club partnership for player rehabilitation programme, utilizing Rezzil's cognitive training and assessment tools to support injured players through immersive VR-based recovery protocols.
- Egyptian Football AssociationcoreEgyptian national football governing body partnership with men's national team using Rezzil Index for player assessment and cognitive development ahead of international competitions.
- SYS MonacocorePartnership with SYS Monaco to promote and distribute Rezzil products within the French market, serving as a local channel partner for club and athlete engagements in France.
- Brunel University of LondoncoreAcademic research partnership with Brunel University of London focused on validating Rezzil's cognitive training methodologies through scientific research and providing academic credibility to the platform's effectiveness claims.
- Manchester Metropolitan UniversitycoreResearch and academic collaboration with Manchester Metropolitan University for scientific validation of VR-based cognitive training effectiveness and athlete performance research.
- University Academy 92 (UA92)minorCollaboration with UA92, a higher education institution in Manchester, for joint research initiatives and student athlete development programmes utilizing Rezzil training technology.
- Sportology AfricacorePartnership with Sportology Africa to promote and distribute Rezzil within Egyptian football, leveraging local market expertise and existing relationships with Egyptian football clubs and organizations.
- The Football AssociationflagshipVR experience activation at the FA Cup Final in partnership with The Football Association, providing high-profile visibility for Rezzil technology during one of English football's marquee events.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rezzil competitors and assessment
Company assessmentDirect peers
- STRIVR: US-based VR sports training platform serving NFL, NBA, and Fortune 500 enterprise clients. Closest direct competitor to Rezzil in cognitive and decision-making VR training for elite athletes.
- Sense Arena: Czech VR sports training company initially focused on ice hockey and expanding into soccer and other sports. Directly competes with Rezzil in cognitive VR training for professional sports teams.
- WIN Reality: US-based VR baseball training platform used by MLB players and college programs. Comparable sport-specific cognitive VR training model targeting professional and amateur athletes.
- Beyond Sports: Netherlands-based sports data visualization and VR/AR analytics company serving elite football clubs and broadcasters. Comparable in combining football-specific data analytics with immersive visualization for elite club customers.
Broad incumbents
- Catapult Sports: Australia-listed athlete monitoring and performance analytics company used by elite football clubs globally. Broader incumbent offering wearable-based load and performance monitoring, overlapping Rezzil's analytics and benchmarking value proposition.
- Kitman Labs: Ireland-based sports performance analytics platform serving elite football, rugby, and NFL teams. Comparable as a data-driven player assessment and development platform used by professional sports organizations.
- Hudl: US-based sports video analysis and performance platform serving professional and amateur teams across football and other sports. Comparable as a software platform serving elite football clubs with performance analysis tools.
- Supernatural: US-based VR fitness and training app on Meta Quest. Comparable as a premium consumer VR subscription fitness/training product, though focused on general fitness rather than sport-specific cognitive training.
Others
- Second Spectrum: US-based optical tracking and sports analytics company whose data feeds into Rezzil's exar.live platform. Strategic partner and adjacent analytics infrastructure provider in the same elite football ecosystem.
- Hawk-Eye Innovations: UK-based sports optical tracking and officiating technology company whose data is ingested by exar.live. Strategic data partner in the football analytics value chain Rezzil serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rezzil social profiles
Digital presenceRezzil compliance and trust
Trust signalCompliance3 records
Rezzil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rezzil leadership team
Management profileNumber of profiles
Profiles4 records
Rezzil funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rezzil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rezzil
What does Rezzil do?
Rezzil develops and sells a VR-based cognitive sports training platform that combines motion tracking, neuroplastic response triggering, and data-driven performance analytics delivered through consumer VR headsets. Its product suite includes Rezzil Index for professional cognitive assessment and training, Rezzil Player as a consumer VR training app, Rezzil Kiosk for branded event activations, and exar.live for post-match optical data analysis. The platform serves professional football clubs, national federations, individual athletes, and event organizers across global markets.
Is Rezzil a public or private company?
Rezzil is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rezzil founded?
Rezzil was founded in 2017. It employs 11 to 50 people.
Where is Rezzil based?
Rezzil is headquartered in Manchester, United Kingdom, in the Europe region.
How does Rezzil make money?
Three revenue lines are on record. Software Subscriptions (SaaS) is the primary driver. The others are hardware Sales and enterprise Licensing.
Who are Rezzil's main competitors?
Direct peers on record are STRIVR, Sense Arena, WIN Reality and Beyond Sports. Broad incumbents are Catapult Sports, Kitman Labs, Hudl and Supernatural. Others are Second Spectrum and Hawk-Eye Innovations.
Does Rezzil have an API?
No public API is recorded for Rezzil.
What industry is Rezzil in?
Rezzil's product category is VR Sports Training Software. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios, with a secondary code of MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 611420 and its SIC code is 7900.