Masculin.com

What Masculin.com does

Masculin.com is a French-language digital lifestyle media publication targeting urban men aged 25-55. Originally founded in Lyon in 2007, the site has been edited and published by SICESI SAS since 2021 and is now operated from SICESI's headquarters in Neuilly-sur-Seine, France. The editorial product spans fashion and style, watches, automobiles, technology, travel, food, home and garden, culture, and horoscopes, producing a continuous flow of articles authored by a small in-house editorial team supplemented by external contributors. The technical platform is a WordPress CMS-based publication with no disclosed proprietary software products, APIs, or AI features.

Name

Masculin.com

Legal name

SICESI SAS

Website

https://masculin.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Masculin.com is a French men's lifestyle digital media platform founded in 2007, publishing editorial content on fashion, watches, automobiles, technology, travel, and culture for urban men aged 25-55 in France, monetized through advertising, brand content, and newsletter sponsorship.

Ownership category

akta.pro rank

Product category

Men's Lifestyle Digital Media

NAICS

Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Men’s Interest Magazines (MPAJAEAC)

akta.pro secondary industries

Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Men's lifestyle media
• Digital editorial content
• Fashion and watch reviews
• Automobile journalism
• Travel and culture magazine

Headquarters

HQ city

Dion-le-mont

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising & Brand Content: Primary revenue stream from multi-format advertising including display banners, brand content, sponsored articles, and affiliate marketing. The site attracts advertisers seeking to reach urban male consumers aged 25-55 with high online purchasing intent (75% cyberbuyers).
2. Newsletter Sponsorship: Weekly newsletter distributed twice per week (Tuesday and Friday evenings) featuring curated content from the site's editorial categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Masculin.com is a French digital media publication that produces and distributes editorial content targeting urban French men aged 25-55 across categories including men's fashion, watches, automobiles, travel, technology, food and drink, home and garden, culture, wellness, and horoscopes. The site monetizes its audience through display advertising, branded/sponsored articles, affiliate marketing, and a twice-weekly newsletter, reaching roughly 3.5 million monthly visitors.

Product overview

Masculin.com is a French men's lifestyle digital media platform and content publication that produces editorial articles across categories including fashion/style, watches, automobiles, travel, technology, food/drink, home & garden, culture, health, and horoscopes. The site operates as an e-magazine generating content for an audience of urban men aged 25-55. Its offerings include free editorial content, a twice-weekly newsletter subscription, branded content and sponsored articles, affiliate marketing partnerships, and social media engagement. The platform does not offer distinct software products or modules—it functions as a unified content platform rather than a multi-product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Masculin.com Editorial Website
• Masculin.com Newsletter

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SICESIcoreOthers · 1 January 2021SICESI SAS acquired and now publishes Masculin.com since 2021. SICESI is the parent company and legal owner of the publication, headquartered in Neuilly-sur-Seine with a capital of €7,500.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Melty: Melty (now part of Meltygroup) is a French digital media brand originally targeting young urban men with lifestyle, tech, and entertainment content. It competes with Masculin.com for French millennial/Gen X male audiences and digital ad budgets.
• Highsnobiety: Highsnobiety is a digital men's lifestyle publication covering fashion, sneakers, culture, and gear. Although globally oriented, it competes with Masculin.com for cross-border brand sponsorships and overlaps on style, watches, and consumer product reviews.
• GQ France: GQ France is the French edition of the global men's lifestyle magazine, covering fashion, watches, grooming, cars, and culture for a similar urban male audience. It competes directly with Masculin.com for the same advertiser budgets and reader attention in the French men's lifestyle vertical.
• Hypebeast: Hypebeast is a men's lifestyle and streetwear-focused digital media brand with strong social distribution. It competes with Masculin.com for brand content placements and appeals to the same fashion- and gear-conscious urban male readership.
• Konbini: Konbini is a French digital lifestyle and entertainment publisher targeting a young urban audience. It competes with Masculin.com for French lifestyle advertising dollars and overlaps on culture, style, and trend-driven editorial coverage.
• Les Numériques: Les Numériques is a leading French digital publication focused on consumer tech reviews and product testing. It directly overlaps with Masculin.com's tech, smartphone, and connected-watch editorial coverage for the French audience.
• Men's Health France: Men's Health France is a French-language men's lifestyle title spanning fitness, grooming, fashion, and gear. It overlaps directly with Masculin.com's coverage of style, health, and consumer product recommendations for the same 25-55 male demographic.
• Men's Up: Men's Up is a French men's lifestyle digital magazine covering fashion, grooming, cars, and culture. It directly targets the same urban French male readership as Masculin.com and competes for similar advertiser relationships.

Emerging players

• L'Automobile Magazine: L'Automobile Magazine is a long-standing French automotive publication that overlaps with Masculin.com's auto reviews and road-test content. It is a more niche player in the auto vertical but competes for the same automotive brand sponsorships.

Broad incumbents

• Le Figaro Lifestyle: Le Figaro's lifestyle verticals (style, auto, travel, culture) reach a similar French male demographic and compete for premium brand budgets. As a broad incumbent, it offers overlapping content but on a much larger news-media platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Masculin_com
• YouTubeyoutube.com/channel/masculin
• Facebookfacebook.com/masculincom
• Instagraminstagram.com/masculin_com
• Pinterestpinterest.com/masculincom
• LinkedInlinkedin.com/company/masculin-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masculin.com