Open Trail Ranch

What Open Trail Ranch does

Open Trail Ranch (legal name: Open T.R.A.I.L. Ranch) is a 501(c)(3) nonprofit founded in 2012 and headquartered on a 100-acre property at 28710 Boerne Stage Rd, Boerne, Texas. The organization delivers equine-assisted services to children and adults with physical, cognitive, social, developmental, and emotional disabilities across San Antonio, Boerne, and surrounding Texas Hill Country counties. Diagnoses served include Cerebral Palsy, Autism, Down Syndrome, ADD/ADHD, Multiple Sclerosis, Stroke, Fragile X, and trauma histories. Service delivery relies on PATH Intl. certified therapeutic riding instructors and a herd of 18 therapy-trained equine partners, most rehabilitated from neglect situations.

The core product surface consists of two programs: Adaptive Riding, a mounted horsemanship curriculum teaching riding and horse-care skills, and Equine Assisted Learning (EAL), a ground-based relationship-building program covering grooming, leading, lunging, and round-pen work. Supporting offerings include Participant Scholarships for need-based financial assistance, a Summer Camp series, horse and corporate sponsorship programs, an Amazon wish list for in-kind donations, and an ongoing Covered Arena Project fundraising campaign (construction initiated August 2024). The facility comprises two barns (16 full-size stalls and 2 mini stalls), a mini-barn, three sand arenas (one covered), a round pen, and an ADA-accessible mounting ramp.

The revenue model blends private-pay session fees ($55-$100 per hour, billed monthly) with individual and corporate donations, multi-tier horse sponsorships ($30-$750 per month or $2,250-$9,000 annually), and corporate sponsorships ($500-$5,000). Insurance is not billed; the Scholarship Committee funds need-based access. Go-to-market is community-led via word-of-mouth referrals, social media (Instagram, Facebook, TikTok), an email newsletter, a Board of Directors network, and a waiting-list intake process. The organization is governed by a 9-member Board and led by founder/executive director Kate Vasquez, supported by an Operations and Development Director, Volunteer Coordinator, and Grant Writer.

Name

Open Trail Ranch

Legal name

Open T.R.A.I.L. Ranch

Website

https://opentrailranch.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Open Trail Ranch is a 501(c)(3) nonprofit therapeutic equestrian center in Boerne, Texas, providing PATH Intl. certified adaptive riding and equine-assisted learning to children and adults with physical, cognitive, and emotional disabilities across the San Antonio and Texas Hill Country region.

Ownership category

akta.pro rank

Product category

Therapeutic Riding Services

NAICS

Sports and Recreation Instruction (611620), Support Activities for Animal Production (115210), Support Activities for Animal Production (1152)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ), Equine Care & Stable Management (EDAOAOAE)

Keywords

• Equine assisted therapy
• Therapeutic riding services
• Adaptive riding programs
• Horse based therapy
• Nonprofit disability services

Headquarters

HQ city

Boerne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Therapeutic Riding Sessions: Private pay therapeutic riding and learning sessions billed per session. Participants pay upfront monthly for lessons.
2. Donations: Individual and corporate donations including monthly giving, one-time gifts, horse sponsorship, program sponsorship, and scholarship fund contributions. Organization is 501(c)(3) nonprofit.
3. Horse Sponsorship: Monthly sponsorship of specific horses at various levels including full ($750), partial ($375), helping hand ($75), and horse treats ($30). Annual sponsorships also available.
4. Corporate Sponsorships: Corporate sponsorships at levels of $500, $1,000, $2,500, and $5,000 for business partners supporting the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Open T.R.A.I.L. Ranch provides equine-assisted services including Adaptive Riding (therapeutic horsemanship on horseback) and Equine Assisted Learning (ground-based relationship building) to individuals with physical, cognitive, social, developmental, and emotional disabilities. Lessons are taught by PATH Intl. certified instructors using therapy-trained horses at a 100-acre ADA-accessible facility in Boerne, Texas. Services are billed per session on a private-pay basis, with supplementary horse sponsorship programs, corporate sponsorships, and a Participant Scholarships fund for financial assistance.

Product overview

Open Trail Ranch operates as a single-location therapeutic riding center offering two primary equine-assisted service programs: Adaptive Riding (therapeutic horsemanship on horseback) and Equine Assisted Learning (ground-based skill building). These core services are supported by participant scholarships for financial assistance, horse sponsorship for donor engagement, and a seasonal summer camp program. The organization also runs a Covered Arena Project for facility improvement and maintains a wish list for operational supply donations. All services are provided by PATH Intl. certified instructors at their Texas Hill Country facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive Riding A therapeutic horsemanship program that teaches riding and horsemanship skills on and off the horse to individuals with physical, cognitive, social, and developmental disabilities. Lessons are taught by PATH Intl. certified instructors and offered in group (3+, 2) and private 1-hour session formats at $55 to $90 per session, billed monthly, with a $100 initial evaluation required to determine eligibility.
• Equine Assisted Learning (EAL) A ground-based relationship-building program that teaches responsibility, self-worth, decision-making, independence, and communication through grooming, leading, lunging, and round pen work with horses, without riding. Participants must be at least 6 years old; group sessions of 1 hour are $60 for 2 or more participants and are billed monthly.
• Summer Camp Seasonal summer camp program offering themed equestrian-based sessions including Rodeo Round Up and Agricultural Adventures, Ranch Vet Academy, and Ranch Hands and Builders for 2026, hosted at the Boerne, Texas ranch facility.

Quantifiable outcome

• Improved muscle strength, balance, flexibility, and fine motor skills in riders with physical disabilities

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Cibolo Nature CenterminorStrategic or Co-development PartnerDonated horse Lady to the program along with Brent and Carolyn Evans.
• AmazonminorOthersOrganization maintains Amazon wish lists for equipment donations including helmets and supplies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SpiritHorse Therapeutic Riding Center: Texas-based therapeutic riding nonprofit serving individuals with disabilities through adaptive riding and equine-assisted activities. Operates multiple locations across the state with a similar PATH-certified model, making it a directly comparable peer in mission and service design.
• National Ability Center: Park City, Utah nonprofit offering adaptive horseback riding and equine-assisted services among a broader portfolio of adaptive recreation. Comparable mission (serving individuals with disabilities) and instructor/animal certification model, with a larger facility footprint and diversified programs.
• BINA Farm Center: Massachusetts-based nonprofit offering equine-assisted therapy, adaptive riding, and hippotherapy for individuals with special needs. Directly comparable in mission, nonprofit model, and the mix of adaptive riding plus ground-based equine-assisted learning.
• ManeGait Therapeutic Horsemanship: Texas-based PATH Intl. Premier Accredited Center in McKinney offering adaptive riding, equine-assisted learning, and therapy services for children and adults with disabilities. Operates with a similar nonprofit model, certified instructors, and therapy horses; closest direct peer for benchmarking regional nonprofit equine therapy operations.
• Cheff Therapeutic Riding Center: Michigan-based PATH Intl. Premier Accredited Center providing adaptive riding and equine-assisted services for individuals with special needs. Operates with a similar nonprofit structure, certified instructors, and a dedicated therapy horse herd, making it a strong regional comparable.
• High Hopes Therapeutic Riding Center: Connecticut-based PATH Intl. Premier Accredited Center offering adaptive riding, equine-assisted learning, and other therapies for individuals with disabilities. Similar nonprofit model, certified instructors, and therapy horse operations; relevant benchmark for non-Texas regional operations.
• Ride On Therapeutic Horsemanship: California-based PATH Intl. Premier Accredited Center providing adaptive riding and equine-assisted activities for children and adults with disabilities. Comparable service mix, nonprofit structure, and curriculum-based therapy model; useful peer for capacity and pricing benchmarking.

Broad incumbents

• Green Chimneys: New York-based nonprofit combining equine-assisted therapy with broader educational, residential, and mental health services for children with special needs. Larger and more diversified than Open Trail Ranch but operates in the same equine-assisted services category with comparable therapeutic riding programming.

Regional players

• Saddle Up! (Franklin, TN): Tennessee-based nonprofit offering adaptive riding and equine-assisted activities for children with disabilities. Comparable mission and program structure; relevant as a regional peer given the Texas Hill Country / Southeast service-area overlap in participant demographics.
• Horses for Healing: Arkansas-based therapeutic riding nonprofit serving children and adults with disabilities through adaptive riding programs. Similar nonprofit model and service design; relevant as a regional peer for the broader South-central equine therapy market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/opentrailranch
• Instagraminstagram.com/opentrailranch
• TikToktiktok.com/@opentrailranch
• LinkedInlinkedin.com/company/open-trail-ranch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Trail Ranch