What Vylla Home does

Vylla Home is a privately held real estate brokerage operating under Vylla Home LLC, founded in 2018 and headquartered in Mount Laurel, New Jersey with a second office in Ronkonkoma, New York. The company serves residential home buyers and sellers in New York and New Jersey (with additional stated reach into Delaware, Maryland, and the District of Columbia), delivering an integrated homeownership offering that combines property search, agent-led representation, and in-house mortgage financing under a single brand. The primary sub-brand is "The A Derrick Logan Team," which operates the day-to-day agent business across both states.

The underlying technology stack is built on third-party platforms rather than proprietary infrastructure. The Brivity platform powers listing management, client communication, and real-time transaction transparency, while Matterport provides 3D virtual tours and walkthroughs. The company also offers a MyPortal customer dashboard for saved searches and market reports, and a free instant home value estimator for lead capture. No proprietary AI/ML systems, APIs, or native mobile applications are disclosed.

Vylla Home earns revenue through traditional real estate commissions on closed transactions, with both buyer representation and seller representation tiers structured as transaction-based/pay-as-you-go engagements. Commission rates are negotiated individually and typically fall within the 2.5%-6% industry range, split between buyer's and seller's agents. GTM is sales-led, combining digital self-service (home search, home value estimates) with high-touch agent consultations, supported by SEO-driven web, blog, social, email, and listing-alert marketing channels. The firm employs 1-10 people and shows no disclosed funding, M&A, or external investors.

Name

Vylla Home

Legal name

Vylla Home LLC

Website

https://vyllateamnj.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vylla Home is a private residential real estate brokerage serving buyers and sellers in New York and New Jersey, with additional stated reach into Delaware, Maryland, and Washington DC. The firm operates through The A Derrick Logan Team, combining agent-led representation with integrated mortgage financing on the Brivity platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Mortgage financing services
• Property valuation tools

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage services where the company earns commissions on home sales and purchases. Agents represent buyers and sellers in transactions with commission-based compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vylla Home is a residential real estate brokerage operating in New York and New Jersey, offering integrated home buying, selling, and mortgage financing services through The A Derrick Logan Team. The brokerage combines property search, professional marketing, agent representation, and home value estimation into a unified service model, supported by Brivity listing/marketing technology and Matterport-powered 3D virtual tours.

Product overview

Vylla Home is a real estate brokerage offering a unified homeownership platform combining home search, selling, and financing services under one roof. The core Vylla Home brand serves as the primary consumer-facing product, supported by the Brivity platform for listing management and client transparency. Additional features include Matterport-powered virtual tours for remote property exploration, a MyPortal customer dashboard for saved searches and reports, and a home value estimation tool for pricing insights. The company operates as A Derrick Logan Team affiliated with Vylla Home LLC, serving buyers and sellers in New York and New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• The A Derrick Logan Team: Real estate team operating under Vylla Home in New Jersey and New York markets

Products and services

• Home Search Property search service for buyers to find residential homes for sale in New York and New Jersey, with filters for location, price, property type, and status, backed by MLS-integrated listings.
• Home Selling Services Full-service real estate representation for sellers, including pricing strategy, professional photography, virtual tours, 3D walkthroughs, internet marketing, comparable market analysis, and transaction management through the Brivity platform.
• Financing Mortgage and financing services integrated into the home buying process, enabling customers to secure loans and complete closings under the same brokerage relationship.
• Home Value Estimator Free instant home value estimation tool that provides property owners with an estimated market value based on property details, location, and comparable sales data.

Quantifiable outcome

• Reach 92% of buyers who search online through targeted internet marketing

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BrivitycoreTechnology or IntegrationBrivity is the technology platform powering Vylla Home's real estate listing management, marketing tools, and client communication. The platform provides transparency and real-time updates on property sales, virtual tour capabilities, and comprehensive listing management for agents.
• MatterportcoreTechnology or IntegrationMatterport provides 3D virtual tour technology for property listings, enabling immersive property viewing experiences for potential buyers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compass: Technology-driven residential brokerage with strong NY/NJ presence. Directly comparable as a tech-enabled full-service brokerage serving buyers and sellers with agent-led model, despite much larger scale.
• Redfin: Technology-first residential brokerage offering online home search and agent support. Directly comparable as a tech-enabled brokerage combining self-service tools with agent-led service, serving similar buyer/seller segments.
• eXp Realty: Cloud-based brokerage operating on a commission-split model with agents across the U.S. Comparable as a modern, tech-enabled brokerage serving residential buyers and sellers with low-overhead operating structure.

Broad incumbents

• RE/MAX: Global residential real estate franchise with significant NY/NJ agent presence. Comparable as a commission-based, agent-affiliated residential brokerage serving similar buyer/seller use cases at greater scale.
• Coldwell Banker: Large national residential real estate franchise with broad NY/NJ footprint. Comparable as a full-service residential brokerage brand operating through affiliated agents and offices.
• Better Homes and Gardens Real Estate: National residential real estate franchise affiliated with a recognized consumer brand. Comparable as a broad-scope residential brokerage serving buyers and sellers through affiliated agents.
• Sotheby's International Realty: Global luxury residential brokerage with presence across NY/NJ. Comparable as a high-end residential brokerage serving buyers and sellers with agent-led representation and integrated marketing.

Regional players

• Weichert Realtors: New Jersey-headquartered residential brokerage with deep local presence in the same NJ counties Vylla Home targets. Comparable regional residential brokerage with similar agent-led service model.
• Douglas Elliman: Major New York-based residential brokerage with strong NY metro presence. Comparable as a full-service residential brokerage operating in the same geographic markets with similar agent-led buyer/seller model.
• Howard Hanna Real Estate: Large East Coast-focused residential brokerage. Comparable as a regional full-service brokerage with agent-led transactions in similar residential segments, though more concentrated in PA/OH markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vylla Home