Medisera Health Ab

What Medisera Health Ab does

Medisera Health Ab is a Swedish digital health platform founded in 2017 that enables consumers and businesses to order preventive blood-based health checks online without requiring a doctor's referral. Customers select from tiered packages (Hälsokontroll Bas at 590 kr, Mellan at 990 kr, Stor at 1,390 kr, Plus with biological age at the top of the range, plus targeted panels for fertility, thyroid, performance, allergies, and women's and men's health) or assemble custom requisitions through a Skräddarsy Remiss tool. Upon ordering, an electronic referral (e-remiss) is generated and sent to one of 100+ partner drop-in sampling sites operated by Karolinska Universitetslaboratoriet, SYNLAB, and Unilabs; results are returned within 1–5 business days and delivered digitally via the Min Journal portal, secured through Swedish Bank-ID authentication and accompanied by physician commentary.

The platform is IVO-registered as a Swedish healthcare provider and operates ISO 27001-certified journal management, with a governance framework that escalates severely abnormal results to direct physician contact. Medisera monetizes primarily through direct-to-consumer e-commerce (one-time purchases and an annual subscription tier with proactive reminders), supplemented by a B2B corporate offering (Hälsokontroll Företag), gift cards, and co-branded panels with six Swedish patient associations including Cancerfonden, Hjärt-lungfonden, and Hjärnfonden. The company is privately held, headquartered in Sweden, and operates with a small team (1–10 employees), with no disclosed funding rounds or institutional investors. The founder is Professor Kenneth Haglid, published in Nature, providing scientific credibility at the core of the brand.

Name

Medisera Health Ab

Legal name

Medisera Health AB

Website

https://medisera.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Medisera Health Ab is a Swedish digital health platform that enables individuals and businesses to order physician-reviewed preventive blood tests online, with samples collected at 100+ partner labs and results delivered digitally via Bank-ID.

Ownership category

akta.pro rank

Product category

Preventive Health Screening Services

NAICS

Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215), Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

Keywords

• Preventive health screening
• Blood test services
• Direct-to-consumer healthcare
• Digital health platform
• Online health checks

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer blood test sales: Individual customers purchase health checkup packages and individual blood tests through the medisera.se e-commerce platform. Orders are placed online and paid for at checkout. The company offers one-time test purchases as well as an annual subscription model for recurring health monitoring.
2. Corporate health services (B2B): Medisera offers tailored health checkup programs for businesses, providing employee health screenings through the same platform infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Medisera provides online-ordered blood test health checks with physician analysis and digital results delivery for individuals and companies in Sweden. Customers order health checkup packages or individual tests through the medisera.se e-commerce platform, receive an electronic referral instantly, and visit one of 100+ partner drop-in sampling locations. Results are delivered within 1-5 days via the Min Journal portal secured by Bank-ID authentication, with physician commentary included.

Product overview

Medisera Health Ab offers a platform of preventive blood-based health checkup services in Sweden, comprising pre-built health checkup packages (Bas, Mellan, Stor, Plus with biological age, Stora Prestationstestet, fertility profile, and annual/corporate variants), a self-service custom remittance tool (Skräddarsy Remiss), and a patient-facing journal portal (Min Journal) for accessing physician-commented results via Bank-ID. Tests are conducted at over 100 drop-in sampling sites across Sweden in partnership with Karolinska Universitetslaboratoriet, SYNLAB, and Unilabs. The core offering is delivered as a direct-to-consumer (and corporate) service where customers order online, visit a local sampling site, and receive results digitally within 1–5 days with physician commentary. Individual add-on tests (e.g., blood pressure measurement) and gift cards complement the main packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Hälsokontroll Bas Entry-level health checkup containing 23 blood markers including blood count, diabetes markers (glucose, HbA1c), lipids, kidney and liver function, vitamins, minerals, thyroid, and inflammation (CRP). Priced at 590 kr with quick results.
• Hälsokontroll Mellan Mid-tier health checkup containing 33 blood markers including blood count, diabetes, lipids, kidney, liver, vitamins, minerals, thyroid, testosterone (men), and T3 (women). Priced at 990 kr with physician-commented results delivered online.
• Hälsokontroll Stor Comprehensive health checkup containing 36 blood markers covering blood count, diabetes, lipids, kidney/liver function, vitamins, minerals, thyroid (T3 for women), prostate/testosterone for men, inflammation and stress markers. Priced at 1,390 kr with physician-commented results.
• Hälsokontroll Plus with biological age Comprehensive health checkup containing 54 blood markers, including calculation of biological age and an extensive mapping of health values, with physician-commented results in Min Journal.
• Stora Prestationstestet Performance-oriented health checkup with 39 blood markers for mapping values related to physical performance, including T3 and B9 for women, and PSA and testosterone for men.
• Hälsokontroll with fertility profile Health checkup containing 39 blood markers including AMH, SHBG, and testosterone for fertility assessment. Results available within 1-5 days with physician commentary. Priced at approximately 2,295 kr.
• Årlig Hälsokontroll Stor (Annual subscription) Annual health checkup subscription providing a yearly reminder with discounted pricing compared to one-time orders. Includes the full Stor health checkup with 36 markers and proactive reminders (3, 6, 9, or 12 month intervals).
• Hälsokontroll Företag (Corporate Health Checkup) Corporate health checkup solution offered to businesses in Sweden, allowing employers to provide preventive health screenings to employees through the same platform infrastructure and partner lab network.
• Min Journal Online patient journal portal accessible via Bank-ID where users receive physician-commented test results, track values over time, and manage health data. Accessible via mobile, tablet, and computer without requiring account creation, with ISO 27001 certification.
• Skräddarsy Remiss (Custom Remission) Self-service platform allowing users to customize their own blood test requisition by selecting individual analyses beyond pre-built packages, without needing to create an account or download an app.
• Blood Pressure Measurement Individual blood pressure monitoring test measuring systolic and diastolic pressure to assess cardiovascular health, with determination of normal or abnormal readings. Priced at 390 kr.
• Presentkort (Gift Cards) Gift card product allowing purchase of health checkups as gifts, available for purchase on the Medisera website.

Quantifiable outcome

• Physician-commented results within 1-5 days (2-6 business days) from blood sampling
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Karolinska UniversitetslaboratorietcoreTechnology or IntegrationKarolinska Universitetslaboratoriet is one of Sweden's leading clinical laboratories, serving as a key testing partner for Medisera's blood analysis services. Medisera's electronic remiss system sends samples to Karolinska for analysis. The partnership ensures high clinical standards and rapid turnaround times.
• SYNLABcoreTechnology or IntegrationSYNLAB is a major European medical diagnostic services provider and one of Medisera's primary laboratory partners for blood analysis, alongside Karolinska and Unilabs.
• UnilabscoreTechnology or IntegrationUnilabs is a leading diagnostic services company operating in Sweden and Europe. Medisera partners with Unilabs (including Carlanderska in Gothenburg) for blood sampling and analysis, providing broad geographic coverage across western Sweden.
• CancerfondenminorGTM or Marketing PartnerMedisera partners with Cancerfonden (the Swedish Cancer Society) through co-branded health checkup offerings, with a portion of sales supporting cancer research. The partnership serves as both a marketing channel and a social impact initiative.
• NeuroförbundetminorGTM or Marketing PartnerMedisera supports the Neuroförbundet (Neuro Association) through its partner program, contributing to the association's mission while offering co-branded health panels.
• SköldkörtelförbundetminorGTM or Marketing PartnerMedisera partners with the Swedish Thyroid Association (Sköldkörtelförbundet), offering co-branded thyroid-focused health panels and supporting the organization's mission.
• AlzheimersfondenminorGTM or Marketing PartnerMedisera supports the Alzheimer's Foundation through its partner program, offering relevant health panels and contributing to Alzheimer's research funding.
• Hjärt-lungfondenminorGTM or Marketing PartnerMedisera partners with the Swedish Heart-Lung Foundation (Hjärt-lungfonden), supporting cardiac and pulmonary health research through the partnership.
• HjärnfondenminorGTM or Marketing PartnerMedisera supports the Hjärnfonden (Brain Foundation) through its partner program, contributing to neuroscience research and offering relevant co-branded health panels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LetsGetChecked: Ireland-headquartered global DTC diagnostics provider offering online-ordered blood tests with physician review. Similar e-commerce-led GTM and recurring-testing subscription model.
• Dynamic Code: Swedish health-testing company offering self-sampled DNA and blood-based test kits shipped to consumers. Comparable DTC health-testing model with overlap in preventive diagnostics and chronic-condition panels.
• Cerascreen: Germany-based DTC preventive diagnostics brand offering at-home and drop-in blood, hormone and food-intolerance tests with digital result delivery. Comparable product breadth and consumer positioning across DACH.
• Medichecks: UK-based DTC blood-testing platform offering self-ordered health checks with GP commentary and digital results. Closest European analog in business model — online ordering, partner phlebotomy, physician-reviewed results.
• iDNA (formerly Gentianes): Nordic DTC health-test provider offering blood and DNA-based home test kits with digital results. Comparable Swedish/Nordic target market and consumer profile.
• Kyla Health: Swedish preventive-health platform combining blood biomarker testing with coaching and digital tracking. Overlaps with Medisera on DTC lab testing and longitudinal health-data positioning.
• Werlabs: Swedish DTC blood-test provider offering online-ordered health checks with physician commentary. Most direct head-to-head competitor in Medisera's home market, operating similar drop-in sampling partnerships and pricing tiers.

Emerging players

• Numan: UK-based direct-to-consumer digital health clinic offering blood testing alongside treatment programs for men's health, hormones and chronic conditions. Comparable online health-test commerce model with adjacent clinical services.
• Nordic Health Lab: Nordic preventive-health and biomarker testing operator with growing DTC and corporate offerings. Comparable category and geography, narrower test menu than Medisera.

Broad incumbents

• Everlywell: US-based scaled DTC health-testing platform with broad test menu, B2B employer channel, and at-home collection. Larger incumbent analog illustrating the platform's potential scale and competitive intensity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medisera-health-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medisera Health Ab