What Marcialonga does

Marcialonga is an Italian sports event organization founded in 1971 and headquartered in Predazzo, Trentino, in the Dolomites. It operates three annual endurance events in the Valli di Fiemme e Fassa: the Marcialonga Granfondo di Sci (cross-country skiing, 70km from Moena to Cavalese, member of Visma Ski Classics and Worldloppet), Marcialonga Cycling Craft (granfondo cycling across Dolomite passes), and Marcialonga Running Coop (half marathon and 26km running). Each event typically draws 1,500-2,000+ participants from 20-24 nations. The organization is structured as a small private entity with 1-10 employees and a paid-in capital of €3,201.99, operating more as a long-standing event association than a venture-backed business.

The company's technology backbone is entirely third-party SaaS: Datasport and Endu for online registration, live results, and timing; EnduPix for participant photography; Event Builder (by Iquii) for accreditation management; and Strava for cycling segment integration in the Brevetto program. There are no proprietary technology assets disclosed — the company's value is in event organization, route curation, sponsor relationships, and brand legacy rather than in software or IP.

Revenue is generated primarily through event registration fees (€25-€48 per participant depending on event and tier), title and main sponsorships (Coop, Craft, Cavit, Cassa Centrale, Trentingrana, Melinda, ITAS Insurance, Dolomiti Energia, Sky Sport), merchandise sales via an online store, and Friend Hotel network commissions. The customer base consists almost entirely of individual amateur athletes (with a small share of professionals drawn by circuit inclusion) across Europe. Marcialonga operates an event-driven GTM motion centered on online registration platforms, expo circuits, social media, and TV broadcast partnerships (Sky Sport, Rai Sport).

Name

Marcialonga

Legal name

Marcialonga

Website

https://marcialonga.it

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Marcialonga is an Italian sports event organization founded in 1971 in Predazzo, Trentino, that operates three annual endurance events in the Dolomites — cross-country skiing granfondo, cycling granfondo, and road running — serving amateur and professional athletes across more than 20 nations.

Ownership category

akta.pro rank

Product category

Endurance Sports Events

NAICS

Spectator Sports (71121)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Cross-country skiing events
• Endurance sports races
• Road cycling races
• Mountain running events
• Sports event organization

Headquarters

HQ city

Predazzo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Event Registration Fees: Revenue generated from participant registration fees for the three main events: Marcialonga Ski (cross-country skiing), Marcialonga Cycling (granfondo cycling), and Marcialonga Running Coop (running/half marathon)
2. Merchandise and Apparel Sales: Online store selling Marcialonga branded merchandise including apparel, accessories, and limited edition items through the official shop at youruniform.shop

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Marcialonga is an Italian sports event organization founded in 1971 that hosts annual cross-country skiing, road cycling, and mountain running races in the Dolomites region of northern Italy. The organization manages the full event lifecycle including participant registration, course preparation, timing, hospitality partnerships, and on-site event services for amateur and professional endurance athletes.

Product overview

Marcialonga is a multi-discipline sports event organization offering three main racing events: Marcialonga Granfondo di Sci (cross-country skiing), Marcialonga Running (road running), and Marcialonga Cycling (granfondo cycling). The organization also operates related events including Mini versions for children, Marcialonga Story (vintage historical event), Superstar Club (elite completion club), Brevetto (cycling certificate program), Combinata (combined challenge across events), and MarcialonGirl (women-focused initiative). Events are held in the Dolomites valleys of Fiemme and Fassa, Trentino, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Marcialonga Cross-Country Ski Race

Quantifiable outcome

• 50 years of continuous operation since 1971
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• CoopcoreGTM or Marketing PartnerTitle sponsor for Marcialonga Running Coop. Coop is a major cooperative retail chain operating in Italy and Europe, supporting the running event as title sponsor and offering the Coop Running Trophy competition for cooperative members.
• Craft SportswearcoreGTM or Marketing PartnerTitle and main sponsor for Marcialonga Cycling Craft. Provides technical apparel and race packets to participants. One of the main sponsors across multiple events.
• Cavit (Consorzio dei Vini Trentini)majorGTM or Marketing PartnerMain sponsor for Marcialonga events, providing wine and beverage products associated with the Trentino region.
• Cassa Centrale (Cassa di Trentino)majorGTM or Marketing PartnerRegional banking institution and main sponsor of Marcialonga events.
• TrentingranamajorGTM or Marketing PartnerMain sponsor providing Trentino cheese products, part of the regional food sponsorship.
• MelindamajorGTM or Marketing PartnerMain sponsor providing apples and fruit products from the Val di Non region.
• ITAS InsurancemajorGTM or Marketing PartnerOfficial sponsor providing insurance services for the events.
• Dolomiti EnergiamajorGTM or Marketing PartnerSustainable partner providing energy services, aligned with Marcialonga's sustainability initiatives.
• Sky SportmajorGTM or Marketing PartnerOfficial TV broadcaster covering Marcialonga events, airing race coverage on Sky Sport channels and associated regional broadcasters.
• DatasportcoreTechnology or IntegrationProvides online registration, live results, and timing services for Marcialonga events.
• EnducoreTechnology or IntegrationProvides online registration and results platforms for running and cycling events.
• Visma Ski ClassicscoreStrategic or Co-development PartnerInternational pro cross-country skiing circuit that Marcialonga Ski participates in as a major event.
• WorldloppetcoreStrategic or Co-development PartnerInternational association of major cross-country ski marathons that Marcialonga Ski is a member of.
• EuregiominorStrategic or Co-development PartnerEuropean region partnership involving Tyrol, South Tyrol, and Trentino supporting cross-border sports initiatives.
• NewspowerminorGTM or Marketing PartnerPress and media partner providing news coverage and press services for Marcialonga events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Haute Route: Multi-stage endurance cycling events series held in iconic mountain settings (Alps, Dolomites, Pyrenees). Comparable as a premium, multi-day endurance sports organizer with similar target customer (amateur/professional athletes seeking challenging routes) and international participant base.
• Nove Colli: One of Italy's largest cycling granfondos, held in Cesenatico. Direct peer in the Italian granfondo segment with similar distance options, registration-based revenue model, and amateur cyclist target market.
• Maratona dles Dolomites: Premier Italian cycling granfondo held in the same Dolomite region as Marcialonga. Directly comparable as a high-profile amateur cycling event with similar route profile (famous mountain passes), sponsorship model, and amateur/endurance athlete target audience.
• Vasaloppet: The world's most famous long-distance cross-country skiing race, held in Sweden since 1922. Like Marcialonga, it is a Worldloppet and Visma Ski Classics member event, operating mass-participation ski marathons with associated cycling and running events under a single historic brand.
• Lavaredo Ultra Trail: Major trail-running ultra event held in the same Dolomite region. Comparable as a high-profile, internationally attended endurance event in the Dolomites targeting a similar amateur/professional athlete segment, though in trail rather than road running.
• Birkebeinerrittet / Birkebeiner: Norwegian mass-participation endurance event organizer operating both the XC ski Birkenbeinerrennet (a fellow Worldloppet member) and a cycling equivalent (Birkebeinerrittet). Highly comparable as a multi-discipline, multi-format Nordic endurance sports property.
• Engadin Skimarathon: Swiss cross-country skiing marathon held since 1969 in the Engadin valley. Fellow Worldloppet and Visma Ski Classics member with comparable mass-participation XC ski format, international participant base, and multi-decade brand heritage.

Emerging players

• Trofeo Mezzalama: Historic Italian ski mountaineering race held in the Monte Rosa massif. Adjacent as an Italian winter mountain endurance event with similar brand heritage (founded 1933, revived 1971) and amateur/professional ski athlete audience, though focused on ski mountaineering rather than XC skiing.

Others

• Worldloppet: International federation of which Marcialonga Ski is a member. Not a competitor but a structural peer/network that defines the long-distance XC ski marathon category and standardizes the participant passport program across member events.
• APT Val di Fiemme: Regional tourism board for the Val di Fiemme where Marcialonga is headquartered. Functions as a strategic ecosystem partner (co-marketing events, cross-promoting Friend Hotels, regional sponsor coordination) rather than a competitor, but is structurally intertwined with Marcialonga's commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ScMarcialonga
• LinkedInlinkedin.com/company/marcialonga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcialonga