Name

Vasaloppets

Legal name

Vasaloppsföreningen Sälen-Mora

Website

https://vasaloppet.se

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Endurance Sports Events

NAICS

All Other Amusement and Recreation Industries (71399), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Long-distance ski racing
• Cross-country ski events
• Mountain bike racing
• Ultramarathon running events
• Outdoor sports organization

Headquarters

HQ city

Mora

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Race Registration Fees: Participant registration fees for ski, cycling, and running races across Winter Week and Summer Week events. Multiple distance options (10km to 90km) with varying price points.
2. Sponsorship Revenue: Main sponsors including Volvo, IBM, and Ahlsell provide commercial sponsorship revenue. Sponsorship includes logo placement, brand activation, and partnership integration.
3. Arenakortet Ski Passes: Day passes (85 SEK adults), 3-day passes (225 SEK adults), and season passes (1,100 SEK adults) for access to ski trail systems. Over 70 km of trails across three systems.
4. Merchandise Sales: Vasaloppet Shop selling official merchandise including finisher hoodies, summer collections (partnered with Craft), and event memorabilia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Vasaloppet organizes and hosts mass-participation endurance sports events on the historic 90km route from Sälen to Mora, Sweden. The core offering consists of three event series: Vasaloppet Winter Week (cross-country ski races), Cykelvasan Summer Week (mountain bike races), and Ultravasan (ultramarathon running), with 25 distinct races ranging from 4km children's events to 90km elite competitions. Supplementary revenue products include the Arenakortet ski pass for year-round trail access and Vasaloppet-branded merchandise.

Product overview

Vasaloppet is a non-profit sports event organization running the world's largest cross-country ski race plus comprehensive cycling and running events. The portfolio consists of three main event series: Vasaloppet Winter Week (skiing), Cykelvasan Summer Week (mountain biking), and Ultravasan (ultramarathon running). Key products include the flagship 90km Vasaloppet ski race, Cykelvasan 90 mountain bike race, and Ultravasan 90 ultramarathon. Additional offerings include shorter distance races, relay events, youth races, children's events, and the Arenakortet ski pass. Supporting services include the Vasaloppsappen mobile app and Hemmavasan home race option. The organization operates the 90km Vasaloppsarenan outdoor arena spanning from Sälen to Mora.

Differentiator

Problem solved

Functional benefit

Brands

• Vasaloppsarenan: The 90 km arena between Sälen and Mora offering year-round outdoor activities including skiing, cycling, and hiking.
• Cykelvasan
• Ultravasan
• Vasaloppstrippeln
• Tjejvasan
• Vasaloppet Bike Festival
• Trailvasan

Products and services

• Vasaloppet Winter Week
• Cykelvasan Summer Week
• Ultravasan
• Arenakortet (Arena Pass)
• Vasaloppstrippeln
• Hemmavasan
• Vasaloppsappen (Vasaloppet Mobile App)
• Vasaloppet Bike Festival
• Vasaloppet Bike Festival Gravel
• Vasaloppet Bike Festival XCC Youth
• Funkisvasan

Quantifiable outcome

• Nearly 100,000 registered participants annually across all races
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered main sponsor, product partner, core partner and flagship.

• Volvomain sponsorGTM or Marketing PartnerMain sponsor of Vasaloppet providing automotive sponsorship. Featured as main sponsor with logo placement on vasaloppet.se homepage and event materials.
• IBMmain sponsorTechnology or IntegrationMain sponsor providing technology and timing systems. IBM has partnered with Vasaloppet since 1967 for electronic timing using punch cards, continuing as a major sponsor.
• Ahlsellmain sponsorGTM or Marketing PartnerMain sponsor of Vasaloppet. Ahlsell collaborated on 'Guess Your Time' initiative contributing to important research funding.
• Craftproduct partnerGTM or Marketing PartnerApparel partner collaborating on Vasaloppet Summer Collection 2026, creating apparel featuring strength, culture, and community themes.
• Ekströms (Orkla Foods Sverige)core partnerGTM or Marketing PartnerBlueberry soup supplier since 1958 - serving Ekströms blueberry soup at all race checkpoints. Royal court supplier. Essential part of Vasaloppet tradition.
• Ski Classics Pro TourflagshipStrategic or Co-development PartnerVasaloppet's Tjejvasan joins Ski Classics Pro Tour from season 2026/2027, with additional new race added to the pro tour in 2027.
• IFK Mora IdrottsalliansflagshipStrategic or Co-development PartnerPrimary owner of Vasaloppet (77% ownership). One of Sweden's most well-known sports clubs with strong traditions. Houses Vasaloppet's headquarters.
• Sälens IFflagshipStrategic or Co-development PartnerCo-owner of Vasaloppet (23% ownership). Formed 1922, same year as first Vasaloppet. Organizes activities and maintains office at Starthuset in Sälen.
• Visit Dalarnacore partnerGTM or Marketing PartnerRegional tourism organization; project leader for trail development project 'Investera i leder i Dalarnas landsbygd' funded by EU agricultural fund for rural development.
• Vasaloppsföreningen Sälen-MoraflagshipStrategic or Co-development PartnerNon-profit association responsible for Vasaloppsleden nature reserve management. Operates overnight cabins (100 SEK/bed/night) along the 90km arena.
• SVT (Sveriges Television)core partnerGTM or Marketing PartnerSwedish public service broadcaster providing live TV coverage of Vasaloppet races. Broadcast Cykelvasan 90 live across four Nordic countries in 2026.

Scale indicators8 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• UTMB (Ultra-Trail du Mont-Blanc): World's premier ultra-trail running event series around Mont Blanc. Direct comparable to Vasaloppet's Ultravasan 90 in ultra-running mass participation, international elite participation, and brand-led franchise model extending to global UTMB World Series events.
• Marcialonga: Italian mass-participation cross-country ski race (Valsugana) of similar scale and heritage, often cited alongside Vasaloppet as one of Europe's premier long-distance ski events. Directly comparable product offering (multi-day mass participation ski race), elite/pro-am tier, and similar sponsorship-driven revenue model.
• Lidingöloppet: Sweden's largest cross-country running race (30km) and one of the world's largest running events. Directly comparable Swedish mass-participation event sharing geographic market, sport ecosystem, and participant demographics, though running rather than skiing.
• Birkebeinerrennet: Norway's iconic 54km cross-country ski race carrying historical baggage (skiers must carry a 3.5kg backpack), part of Ski Classics Pro Tour. Comparable Nordic mass-participation ski race with similar heritage positioning, international appeal, and route-protection narrative.
• Engadin Skimarathon: Switzerland's premier cross-country ski marathon from Maloja to S-chanf, another member of the Ski Classics Pro Tour alongside Vasaloppet. Direct competitor in elite long-distance skiing and a comparable mass-participation format with similar international participant base.

Others

• Craft Sportswear (Vasaloppet apparel partner context: similar Nordic endurance event brands): Adjacent as Vasaloppet's official apparel partner for the Vasaloppet Summer Collection 2026; relevant only as ecosystem participant (supplier/brand partner) rather than direct competitor.

Broad incumbents

• Tough Mudder / Spartan Race: Global mass-participation obstacle/adventure race operator with strong brand and sponsorship economics. Comparable in mass-participation event marketing, but different sport category (obstacle vs. endurance skiing/cycling/running).
• Ironman / World Triathlon Corporation: Largest global mass-participation multi-sport endurance brand, operating Ironman triathlons, marathons, and cycling events worldwide. Comparable business model of owned/IP-licensed endurance event series, but operates at global scale across many geographies rather than a single iconic venue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/vasaloppet
• LinkedInlinkedin.com/company/vasaloppet

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasaloppets