New Mexico Cattle Growers Association

What New Mexico Cattle Growers Association does

New Mexico Cattle Growers' Association (NMCGA) is a non-profit trade association founded in 1914 that represents cattle producers and ranchers across New Mexico. Headquartered in Moriarty, NM, with a lean staff of 1–10 employees, the organization operates as the unified industry voice for cattlemen on legislative, regulatory, water, and land-use matters at both the New Mexico Roundhouse and federal levels. Membership spans all 33 New Mexico counties plus 19 additional states, and is divided into Producer, Junior Cattleman, Working Cowhand, Associate, and Allied Industries tiers.

The association's core "product" is membership itself, funded almost entirely by voluntary recurring annual dues. Beyond advocacy, NMCGA delivers a programmatic portfolio anchored by annual flagship events — the Joint Stockmen's Convention (December), Mid-Year Meeting (June), Regional Meetings, and the Santa Fe Board Meeting — alongside educational offerings such as Cattlemen's College and the Linda Davis Young Cattlemen's Leadership Academy (YCLA). Youth-pipeline programs include the Allied Industry Mentorship (AIM) internship covering 15+ agricultural sectors, the Heritage Buckle essay contest, NMCGA Steer and Heifer Jackpot shows, and approximately $12,500 in annual scholarships. The affiliated New Mexico Wool Growers' Inc. (NMWGI) extends the organizational footprint into sheep and goat producer issues, including the Scrapie traceability program.

The business model is a community-led, event-driven membership association with supplementary revenue from allied industry sponsorships (Legacy Sponsors include American AgCredit, Beaverhead Ranch Group, Depot Farm and Ranch, AgTrust Farm Credit, Chas. S. Middleton and Son, and Lyssy and Eckel Feeds), merchandise sales through an Ecwid storefront, and member-benefit program rebates. Distribution is conducted through the MemberClicks membership portal, the nmcga.ecwid.com shop, and a multi-channel marketing presence across website, Facebook, Instagram, Twitter/X, and the NMCGA Journal. NMCGA has filed public-interest litigation (notably the 2022–2023 Gila National Forest estray cattle suit against the U.S. Forest Service) and actively engages on wildlife management issues, including the Mexican Wolf Recovery Program.

Name

New Mexico Cattle Growers Association

Legal name

New Mexico Cattle Growers' Association

Website

https://nmagriculture.org

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1–10 employees

Short description

New Mexico Cattle Growers' Association is a 111-year-old non-profit trade association that represents cattle producers and ranchers across all 33 New Mexico counties through legislative advocacy, member services, annual events, youth leadership programs, and $12,500 in annual scholarships.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association Services

NAICS

Cattle Ranching and Farming (1121), Beef Cattle Ranching and Farming (112111)

SIC

Services-Membership Organizations (8600), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

akta.pro secondary industries

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM), Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO) (HLAMAJAO), Seedstock/Purebred Beef Cattle Breeding (AFAEABAD)

Keywords

• Cattle industry advocacy
• Trade association services
• Agricultural legislative representation
• Rancher membership programs
• Beef industry promotion

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The organization's primary funding source is voluntary membership dues paid by cattle producers, ranchers, and beef industry stakeholders. Members determine the direction and policy of the organization. The association represents members in legislative affairs, beef promotion, and industry interests.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

New Mexico Cattle Growers' Association is a non-profit trade association that represents cattle producers and beef industry stakeholders in New Mexico through voluntary membership. The association advances and protects the cattle industry via legislative advocacy, beef promotion, regulatory representation, and member services including industry events, scholarships, youth programs, and member discounts on hotels, insurance, and Ford vehicles. Funding is generated almost entirely by voluntary member dues, with members determining the direction and policy of the organization.

Product overview

New Mexico Cattle Growers' Association is a non-profit trade association offering a unified membership program rather than a technology platform. The core offering centers on membership providing legislative representation, advocacy, and member benefits. Associated programs include the Joint Stockmen's Convention (annual flagship event with Cattlemen's College), Mid-Year Meeting, Regional Meetings, AIM Internship, Linda Davis Young Cattlemen's Leadership Academy, Heritage Buckle Contest, Steer and Heifer Jackpot shows, scholarship programs ($12,500 annually), NMCGA Journal subscription, and Source NM Beef directory. The affiliated New Mexico Wool Growers' organization serves sheep and goat producers through separate programs including scrapie traceability.

Differentiator

Problem solved

Functional benefit

Products and services

• NMCGA Membership Tiered voluntary membership program for cattle producers (Cow/Calf, Seasonal Operator, Dairy, Feedlot), Junior Cattlemen (ages 0-22), Working Cowhand, Associate Members, Allied Industries, and Organization/Corporation Members. Provides legislative representation, beef promotion, advocacy, networking, and member benefits including discounted hotel rates, group insurance, Chalmers Ford discounts, and NMCGA Journal subscription.
• Joint Stockmen's Convention Annual flagship convention held in December featuring Cattlemen's College educational sessions, trade show, awards, and networking for cattle industry professionals and allied industries.
• Mid-Year Meeting Three-day annual event held in June at Ruidoso Convention Center featuring educational sessions, awards dinner, and the Allied Industry Mentorship (AIM) internship program.
• Regional Meetings Quarterly regional meetings across Northwest, Northeast, Southeast, and Southwest regions of New Mexico for member engagement and policy discussion.
• Allied Industry Mentorship (AIM) Internship Program Internship program partnering with allied industry businesses to provide students hands-on experience during the Joint Stockmen's Convention and build careers in agriculture across over 15 agricultural sectors.
• Linda Davis Young Cattlemen's Leadership Academy (YCLA) Leadership development program for NMCGA members aged 25-35 covering cattle marketing, finance, production, and industry knowledge, providing a pathway to the NCBA Young Cattlemen's Conference.
• NMCGA Scholarships Annual scholarship program offering $12,500 in total scholarships to student members, including Depot Farm and Ranch Heritage Scholarships, Purina Mills Scholarships, Allied Industries Committee Scholarships, YCLC Scholarships, and graduate-level awards.
• Heritage Buckle Contest Annual youth essay contest for ages 13-17 in New Mexico counties, awarding belt buckles, one-year junior memberships, and state-level $1,000 scholarships for stories of New Mexico's youth in agriculture.
• NMCGA Steer and Heifer Jackpot Livestock show event requiring NMCGA membership for participation, featuring youth cattle competition and annual sponsors.
• NMCGA Journal Subscription publication for members covering industry news, association updates, and cattle industry content, included with NMCGA membership.
• Cattlemen's College Educational sessions hosted during the Joint Stockmen's Convention featuring presentations on cattle marketing, ranch management, water rights, estate planning, and herd health for NMCGA members.
• Source New Mexico Beef Directory tool linking consumers to local New Mexico cattle producers and butcher shops through the New Mexico Beef Council's Beef Directory, supporting beef promotion.
• Scrapie Program Sheep and goat disease traceability program through the affiliated New Mexico Wool Growers' organization, providing movement requirements, import sheep regulations, and a New Mexico traceability roadmap.

Quantifiable outcome

• $12,500 in annual scholarships to student members
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• 44 FarmsminorGTM or Marketing PartnerAllied Industry Partner supporting NMCGA and the cattle industry through sponsorship opportunities and trade show participation
• ADM Animal NutritionminorGTM or Marketing PartnerAllied Industry Partner providing animal nutrition products and services to cattle producers
• AgTrust Farm CreditcoreGTM or Marketing PartnerLegacy Sponsor for NMCGA events including Mid-Year Meeting and Joint Stockmen's Convention. Provides agricultural financing services.
• American AgCreditcoreGTM or Marketing PartnerLegacy Sponsor providing agricultural lending and financing services. Multiple event sponsorships including Cattleman of the Year Award and Family Luncheon.
• Beaverhead Ranch GroupcoreGTM or Marketing PartnerLegacy Sponsor and ranch real estate company. Sponsors Legacy Awards Dinner, Dance/Band, NFR Watch Party, and Trade Show Reception.
• Chas. S. Middleton and Son LLCcoreGTM or Marketing PartnerLegacy Sponsor providing ranch and land services
• Depot Farm and Ranch AgencycoreGTM or Marketing PartnerLegacy Sponsor and insurance agency. Co-sponsors Heritage Scholarships worth $5,500 annually and provides Audio/Visual sponsorship.
• Lyssy and Eckel FeedscoreGTM or Marketing PartnerLegacy Sponsor providing livestock feed products. Co-sponsors NFR Watch Party.
• National Cattlemen's Beef Association (NCBA)coreStrategic or Co-development PartnerPartner for Stockmanship and Stewardship events and regional meetings. NMCGA members can compete to attend NCBA Young Cattlemen's Conference.
• New Mexico State UniversityminorStrategic or Co-development PartnerNMSU Cooperative Extension Service and Animal and Range Sciences department participate as Trade Show Vendors and provide educational content.
• Purina Animal NutritionminorGTM or Marketing PartnerCo-sponsors two $1,000 scholarships annually for students with deep roots in agriculture
• Merck Animal HealthminorGTM or Marketing PartnerAllied Industry Partner providing animal health products and sponsors Cattlemen's College
• NM Department of AgricultureminorStrategic or Co-development PartnerGovernment partner providing Point Rider sponsorship and regulatory coordination
• New Mexico Beef CouncilminorStrategic or Co-development PartnerCo-hosts Trade Show Reception and supports beef promotion efforts
• Waypath Employee BenefitsminorGTM or Marketing PartnerSponsors Bud Eppers and Les Davis Memorial Golf Tournament and Allied Industry Mentor Program

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Arizona Cattle Growers' Association: A neighboring state-level cattle trade association representing Arizona ranchers on grazing, water, and wildlife issues. Directly comparable in mission, structure, and Southwest regional focus to NMCGA.
• Texas Cattle Feeders Association: A Texas-based cattle industry trade association representing feedlot operators and beef producers with a similar membership-dues revenue model and advocacy focus. Directly comparable to NMCGA as a state-level cattle association serving producers in a neighboring major beef state.
• Nebraska Cattlemen: A Nebraska-based state cattle trade association representing beef producers on legislative and regulatory matters. Directly comparable in structure and dues-based membership model.
• Oklahoma Cattlemen's Association: A state-level cattle industry trade association in Oklahoma representing cow-calf producers, stocker operators, and feeders. Directly comparable in membership tiers, event programming, and advocacy focus.
• Colorado Cattlemen's Association: A state-level cattle trade association in Colorado that advocates for beef producers on public lands, water rights, and regulatory issues. Directly comparable as a Western state association with similar dues-funded, event-driven business model.
• Montana Stockgrowers Association: A Montana-based cattle industry trade association representing ranchers on public lands grazing and legislative issues. Directly comparable in mission and organizational structure, with a strong emphasis on public lands advocacy similar to NMCGA's Gila Forest litigation work.
• Kansas Livestock Association: A Kansas-based livestock and cattle trade association representing beef producers on policy, marketing, and education. Directly comparable as a state-level trade association with strong convention/event programming similar to NMCGA's Joint Stockmen's Convention.
• Wyoming Stock Growers Association: A Wyoming-based cattle rancher trade association with century-plus history advocating for open range, grazing rights, and legislative representation. Directly comparable as a Western ranching trade association with similar member-funded model.

Broad incumbents

• National Cattlemen's Beef Association: The national-level trade association for the U.S. cattle industry, representing beef producers on federal policy, marketing, and research. Directly comparable to NMCGA in mission (cattle advocacy) and structure (membership-funded trade association), but operating nationally; NMCGA is a listed NCBA partner for Stockmanship events.

Others

• Public Lands Council: A national trade association focused specifically on public lands ranching and grazing permits — closely adjacent to NMCGA's Gila National Forest and Forest Service advocacy work, providing an ecosystem partner rather than direct geographic competitor.

Market position

Strengths2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nmcga
• Facebookfacebook.com/NMCGA
• Instagraminstagram.com/nmcattlegrowers
• LinkedInlinkedin.com/company/new-mexico-cattle-growers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Cattle Growers Association