Macdonald Realty Westmar

What Macdonald Realty Westmar does

Macdonald Realty Westmar (legal entity: Macdonald Realty Westmar Ltd.) is a privately held residential real estate brokerage headquartered at #203-5188 Westminster Hwy in Richmond, British Columbia. The firm operates across Metro Vancouver and the Lower Mainland, including Richmond, Vancouver, Burnaby, West Vancouver, Surrey, Coquitlam, and Chilliwack, with listings distributed through three reciprocal MLS boards: Greater Vancouver REALTORS (GVR), Fraser Valley Real Estate Board (FVREB), and Chilliwack and District Real Estate Board (CADREB). Its service portfolio spans residential brokerage (buying and selling), property management for investor landlords, pre-sale/new-development listings (notably Oakmont and Aspac's 2 River Green), agent matching, and an educational blog.

The brokerage runs on a traditional agent-led go-to-market: 62+ affiliated REALTORS® represent buyers and sellers, with the firm providing marketing, administrative, and platform support. The consumer-facing website is built on the third-party myRealPage platform, which provides property search, agent directories, featured listings, and pre-sale content. The firm holds no disclosed patents, proprietary technology, APIs, or AI capabilities, and its technical footprint is limited to the standard myRealPage feature set integrated with MLS reciprocity feeds.

Revenue is generated primarily through real estate commissions on residential transactions, with an additional, smaller revenue stream from property management fees. No commission schedule is publicly disclosed; British Columbia rates are typically negotiated in a 3–7% range depending on property value and services. The company is privately held with no parent company, no institutional investors, no disclosed funding rounds, and no M&A or restructuring events in the available record.

Name

Macdonald Realty Westmar

Legal name

Macdonald Realty Westmar Ltd.

Website

https://westmar.ca

Company type

Private

Operating status

Operating

Short description

Macdonald Realty Westmar is a private residential real estate brokerage based in Richmond, BC, serving Metro Vancouver and the Lower Mainland through 62+ affiliated agents. Services include property sales, property management, and pre-sale development listings distributed via the myRealPage platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Property management services
• MLS listings search
• Pre-sale development marketing
• Real estate agent representation

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company operates as a real estate brokerage earning commissions from residential property sales and purchases. Agents affiliated with the brokerage represent buyers and sellers in transactions, with commissions typically split between the listing agent and buying agent, and a portion going to the brokerage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Macdonald Realty Westmar is a Vancouver-area real estate brokerage that facilitates residential property buying and selling through its network of affiliated agents across Metro Vancouver and the Lower Mainland. It also provides property management services for landlords and investors, an online agent directory, and promotes pre-sale development opportunities. The brokerage earns commissions from completed residential transactions and service fees from property management engagements.

Product overview

Macdonald Realty Westmar is a Vancouver BC real estate brokerage offering a unified suite of services centered around residential and commercial property transactions. The core offering consists of real estate brokerage services for buying and selling properties, supplemented by property management, an agent matching directory, pre-sale development opportunities, and educational blog content. All services are delivered through a consumer-facing website powered by the myRealPage platform, with listings integrated into the MLS® Reciprocity program for broad market exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service real estate brokerage facilitating residential property buying, selling, and investment across Metro Vancouver and the Lower Mainland through a network of approximately 62 affiliated REALTOR® agents.
• Property Management Services Management of rental and investment properties on behalf of landlords, including tenant relations, maintenance coordination, and ongoing operational oversight.
• Agent Matching Directory Searchable directory of Macdonald Realty Westmar real estate agents with filter capabilities by name, language, and region, enabling prospective buyers and sellers to connect with an appropriate agent.
• Pre-Sale Development Listings Marketing and representation of pre-sale residential development opportunities in Metro Vancouver, including off-plan condominium and townhome projects such as Oakmont and 2 River Green by Aspac Developments.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aspac Developments (2 River Green)minorStrategic or Co-development PartnerMacdonald Realty Westmar promotes 2 River Green (6688 Pearson Way) as a featured pre-sale development, describing it as world class craftsmanship along the Fraser River. The development is an Aspac legacy property where elegance and technology combine to deliver luxury Vancouver living.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oakwyn Realty: Vancouver-headquartered residential brokerage serving Metro Vancouver and the Lower Mainland. Closely comparable in geographic focus, agent-affiliate structure, and mid-to-upper tier residential representation.
• Engel & Völkers Vancouver: International brokerage with a Vancouver shop competing in the luxury and pre-sale segments. Comparable on premium residential representation and global referral network access.
• Coldwell Banker Canada: National residential brokerage brand with BC agent presence. Comparable on commission model, franchise-style agent affiliation, and buyer/seller representation across Metro Vancouver sub-markets.
• Royal LePage: Canada's largest residential brokerage network with strong Vancouver / Lower Mainland agent density. Directly comparable in commission-based residential representation, agent-affiliate model, and buyer/seller service mix.
• RE/MAX Canada: Global residential franchise with significant BC agent footprint. Competes head-to-head for agent recruitment and listing inventory in Metro Vancouver using the same agent-split, commission-driven model.
• Dexter Realty: BC-based residential brokerage operating across Metro Vancouver. Directly comparable in regional focus, agent-affiliate GTM, and traditional full-service buyer/seller representation.
• Sotheby's International Realty Canada: Luxury-anchored residential brokerage with active Vancouver presence. Comparable on agent-affiliate model and high-end Metro Vancouver listings; Macdonald Westmar also competes on the upper-tier pre-sale segment.

Broad incumbents

• Century 21 Canada: Large global residential franchise with Canadian operations including BC. Competes in the same residential segment but with broader geographic reach and a more standardized franchise model.

Emerging players

• Houseful: Canadian digital real estate platform combining listings, agent matching, and brokerage. Overlaps with Macdonald Westmar's buyer-side lead generation and represents the digital-first competitive threat to traditional brokerages.
• Zolo: Canadian online real estate platform offering listings, agent matching, and brokerage services. Comparable as a competitor for buyer-side lead generation and listings exposure in the Lower Mainland, and representative of the tech-enabled brokerage disruption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macdonald Realty Westmar