What Long Life Roofing does

Long Life Roofing Co. is a privately held, founder-owned commercial and industrial roofing contractor founded in 1980 by Dick Preissel and headquartered at 808 Business Park Rd, Wisconsin Dells, Wisconsin. The company installs single-ply membrane systems (EPDM, TPO, ballasted), standing seam and metal shingle roofing, and traditional asphalt shingle systems, with a primary specialization in Elevate (Holcim) rubber roof systems for low-slope commercial and industrial buildings. The company reports more than 5,000,000 sq.ft. of low-sloped roof systems installed across south-central Wisconsin over its 44-year history, with flagship projects including the 164,000 sq.ft. Wisconsin Dells High School roof and the 114,200 sq.ft. Kalahari Convention Center Addition.

The business operates on a project-based, sales-led model. Customers (schools, healthcare systems, banks, resorts, entertainment venues, and government facilities) request quotes via phone (608 254 7948) or a website form, and the company bids work based on scope, materials, and building type. Long Life Roofing holds elite manufacturer certifications including Elevate Master Contractor (9-time), Elevate Inner Circle of Quality (3-time), and GAF Certified Roofing Contractor (top 5% of North American roofers), enabling access to premium warranty programs such as Elevate Red Shield. The field crew is led by long-tenured foremen with 40+ years of experience and a 20+ year crane operator, with annual technical training delivered by Elevate personnel.

The company is concentrated in six core communities of south-central Wisconsin (Wisconsin Dells, Baraboo, Lake Delton, Portage, Reedsburg, Mauston) and shows no evidence of geographic expansion, external funding, or institutional ownership. There is no public disclosure of revenue, headcount, or financial metrics, and the company operates as a single unified service offering without subsidiaries, M&A history, or digital product lines.

Name

Long Life Roofing

Legal name

Long Life Roofing Co.

Website

https://longliferoofing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Life Roofing Co. is a privately held, founder-owned commercial and industrial roofing contractor founded in 1980 and headquartered in Wisconsin Dells, Wisconsin. The company installs EPDM, TPO, metal, and shingle roof systems, with a primary specialization in Elevate rubber roofing for low-slope commercial buildings across south-central Wisconsin.

Ownership category

akta.pro rank

Product category

Commercial and Residential Roofing Contracting

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950), Sheet Metal Work (3444)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

Keywords

• Commercial roofing installation
• EPDM rubber roofing
• Metal roofing systems
• Industrial roofing contractor
• Residential shingle roofing

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Roof Installation Services: One-time roofing installation services for commercial, industrial, and residential buildings. Includes new construction and reroof/replacement projects. Revenue generated through project-based contracts.
2. Roof Repair Services: Repair services for existing roofing systems to address leaks, damage, or wear.
3. Roofing Consultation and Estimation: Initial estimation and proposal services for potential customers, free quote requests through website and phone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Long Life Roofing is a roofing installation contractor that supplies and installs commercial, industrial, and residential roofing systems, with a primary specialty in Elevate (Firestone) rubber roofing (EPDM), TPO membranes, standing seam metal roofing, metal shingles, and traditional asphalt shingle roofing. The company delivers full installation services — estimating, project management, sheet metal fabrication, and crane-assisted installation — to commercial/industrial facilities and homeowners across south-central Wisconsin.

Product overview

Long Life Roofing is a roofing installation and replacement company serving south-central Wisconsin since 1980. The company operates as a single unified service offering three main roofing product categories: Traditional Roofing (shingle systems including 3-Tab and Architectural/Dimensional Shingles), Rubber Roofing (single-ply EPDM and TPO membrane systems for flat/low-slope commercial applications), and Metal Roofing (Standing Seam systems and Metal Shingle systems). The company specializes primarily in Elevate rubber roof systems for commercial and industrial buildings, while also taking pride in shingle and architectural sheet metal roof systems. Long Life Roofing is certified by Elevate (with Partner in Quality, Master Contractor, and Inner Circle of Quality awards), GAF, and Firestone for installing their respective roof systems. The company has installed over 5,000,000 sq.ft. of low-sloped roof systems across South Central Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Rubber Roofing (EPDM) Installation Installation of Elevate (Firestone) EPDM single-ply rubber roofing systems for commercial, industrial, and low-slope buildings. Targeted at facility owners and property managers needing durable flat-roof systems.
• TPO Roofing Installation Installation of TPO single-ply thermoplastic roofing membranes for commercial and industrial buildings. Targeted at facility owners seeking a reflective, heat-weldable flat-roof system.
• Metal Roofing Installation Installation of standing seam metal roofing systems and metal shingles for commercial, industrial, and residential customers. Backed by in-house sheet metal fabrication for trim, flashing, and edge metal.
• Traditional Asphalt Shingle Roofing Installation and replacement of asphalt/fiberglass shingle roofing systems for residential homes and light-commercial buildings. Targeted at homeowners and small property owners in south-central Wisconsin.

Quantifiable outcome

• Over 5,000,000 sq.ft. of low-sloped roof systems installed over 40+ years
• +2 more outcomes

Named customers35 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CG SchmidtminorStrategic or Co-development PartnerGeneral contractor partnership on Wisconsin Dells High School new construction project. Long Life Roofing worked closely with CG Schmidt for scheduling and safety purposes as part of bringing the project in on time and under budget.
• Elevate (Holcim Elevate)coreTechnology or IntegrationPrimary technology partner. Employees trained by Elevate personnel in proper installation procedures with annual technical updates. Certified installer of Elevate EPDM rubber roof systems. Multiple award recipient including Partner in Quality Award (1997-2021), Master Contractor Award, and Inner Circle of Quality Award.
• FirestonecoreTechnology or IntegrationCertified installer of Firestone roof systems including TPO and rubber roofing products. Multiple projects using Firestone materials including TPO systems, fully-adhered systems, and metal roofing products.
• GAFcoreTechnology or IntegrationGAF Certified Roofing Contractor - status only offered to approximately 5% of roofing contractors in North America. Certified installer of GAF/Elk shingle products as seen in Divine Savior Health Campus project.
• ABC of WisconsinminorStrategic or Co-development PartnerAssociated Builders and Contractors of Wisconsin. Multiple Long Life Roofing projects received 'Project of Distinction' status including Foremost Farms, Chula Vista Resort, and Kalahari Resort.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• CentiMark Corporation: Largest commercial roofing and flooring services contractor in North America, serving facility owners, schools, healthcare, and industrial clients with single-ply, metal, and shingle roof systems. Closest large-scale direct competitor to Long Life's core commercial single-ply and metal roofing business.
• Nations Roof: Large mobile commercial roofing contractor focused on new construction, reroofing, and service for retail, healthcare, education, and industrial accounts. Closely matches Long Life's project-based commercial single-ply installation model.
• Tecta America: National commercial roofing services company providing installation, repair, and maintenance across EPDM, TPO, metal, and shingle systems for institutional, industrial, and retail customers — directly overlapping Long Life's single-ply and metal commercial work.
• Baker Roofing Company: Regional commercial and residential roofing contractor operating across the Southeast with EPDM, TPO, metal, and shingle capabilities. Comparable in operating model as a multi-generational regional roofer competing on craftsmanship and reputation.
• Bone Dry Roofing: Midwest-rooted (Indiana-headquartered) regional roofing franchise and contractor serving residential and light commercial customers across multiple states. Most direct comparable peer in terms of size, Midwest footprint, and mixed residential/commercial mix.
• Greenwood Industries: Midwest commercial roofing and sheet metal contractor serving institutional and industrial clients. Closely comparable in core single-ply and architectural sheet metal capabilities, regional culture, and reliance on certified installer relationships with major manufacturers.
• Deer Park Roofing: Regional commercial and residential roofing contractor based in Wisconsin/Minnesota serving local markets. Most geographically adjacent peer, with overlapping service area, similar commercial/residential mix, and regional reputation-driven sales model.
• Flynn (Flynn Companies): Major North American roofing and building envelope contractor with full-service commercial roofing, metal wall systems, and sheet metal capabilities, operating a distributed branch model similar in shape to Long Life's regional installation footprint.

Others

• ABC Supply Co. Largest US distributor of roofing, siding, and related exterior building products. Functions as both a key supply channel and competitive employer of installer talent for roofing contractors like Long Life, with strong influence over commercial roofing product availability.
• Holcim Elevate: Building envelope solutions division of Holcim and primary manufacturer of the Elevate (formerly Firestone Building Products) EPDM, TPO, and metal systems Long Life is certified to install. Core technology partner and indirect counterparty whose product strategy shapes Long Life's commercial competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/long-life-roofing

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Life Roofing