Nose Dive
Nose Dive is a single-location casual gastropub in downtown Greenville, SC, serving urban comfort food, craft cocktails, and craft beer across lunch, dinner, and brunch, with a private events program for groups of 20 to 150.
- Company typePrivate
- Founded-
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nose Dive does
Nose Dive is a single-location casual gastropub operating at 116 S Main Street in downtown Greenville, South Carolina, under the Table 301 Restaurant Group umbrella. The restaurant serves urban comfort food across three dayparts: weekday lunch (Mon-Fri, 11:30am-4pm), daily dinner (from 4pm), and weekend brunch (Sat-Sun, 10am-2pm), with menu pricing spanning starters ($8-$14), sandwiches and burgers ($12-$22), and entrees ($16-$38). The beverage program is a stated focus area, featuring a rotating craft beer selection with regional breweries, signature and seasonal cocktails ($11-$14), whiskey pours ranging from $7-$70, and a curated wine list ($9-$85 per bottle).
Beyond standard dine-in service, Nose Dive operates a three-tier private events vertical consisting of a Private Dining Room (20 seated/30 standing), the CRAFTED upstairs lounge (30-60 standing), and full restaurant buyout (up to 150 guests), with custom menus including a 5-course Chef's tasting option and dedicated Special Events Manager coordination. The business model is direct-to-consumer only: reservations are handled via OpenTable or phone, walk-ins are welcomed, and there is no proprietary mobile app, online ordering platform, or delivery integration disclosed. Technology infrastructure consists of standard restaurant POS and reservation systems with no proprietary technology. The customer base is fragmented across local diners, downtown visitors, and private event bookers, with no enterprise or contracted clients disclosed.
The operation is supported by a small management team (General Manager Jason Phillips, Executive Chef Tyler Handler, two floor managers, and a Special Events Manager) within a parent group of approximately 8+ Greenville-area dining concepts. No funding history, M&A activity, or independent expansion plans are disclosed; revenue is not publicly reported. The business is squarely a single-unit, in-person hospitality operation optimized for yield per cover and event booking rather than scale or technology differentiation.
Nose Dive firmographics
Firmographics- Name
- Nose Dive
- Legal name
- Table 301
- Website
- https://thenosedive.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nose Dive is a single-location casual gastropub in downtown Greenville, SC, serving urban comfort food, craft cocktails, and craft beer across lunch, dinner, and brunch, with a private events program for groups of 20 to 150.
- Ownership category
- akta.pro rank
Nose Dive industry classification
Industry- Product category
- Casual Dining / Gastropub
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pubs & Gastropubs (THAFAEAB)
Keywords
Where Nose Dive is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nose Dive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue generated from individual dining transactions. Customers pay per menu item for food and beverages consumed on-premises. Pricing varies by menu section: starters $8-$14, salads $8-$14, sandwiches/burgers $12-$22, entrees $16-$38, desserts $5-$11, cocktails $11-$14, wine $9-$85, craft beers $5-$12.
- Private Event Catering: Revenue from booking private dining spaces (Private Dining Room, CRAFTED lounge, full restaurant buyout) for events including rehearsal dinners, corporate events, birthdays. Service charges and room charges apply. Minimum guest requirements for certain spaces.
- Special Events Planning: Custom event catering services with various menu options ranging from standard menu items to custom 5-course Chef's tasting menus. Contact through Special Events Manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner menu - upscale comfort food entrees |
| Unit Pricing | Pay-as-you-go | Lunch menu - sandwiches and lighter fare |
| Unit Pricing | Pay-as-you-go | Weekend brunch menu |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Craft cocktails and spirits |
| Unit Pricing | Pay-as-you-go | Wine selection |
| Unit Pricing | Pay-as-you-go | Craft beer and draft selections |
| Unit Pricing | Multi-year contract | Private Dining Room booking |
| Unit Pricing | Multi-year contract | CRAFTED lounge booking |
| Unit Pricing | Multi-year contract | Full restaurant buyout |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Nose Dive product offering
Product offeringCore offering
Nose Dive operates as a casual gastropub in downtown Greenville, SC, serving urban comfort food across lunch, dinner, and weekend brunch. The venue offers a curated beverage program of craft cocktails, regional craft beers, and a wine list, complemented by private event hosting across three distinct spaces (Private Dining Room, CRAFTED lounge, and full restaurant buyout).
Product overview
NOSE DIVE is a casual gastropub offering urban comfort food in Downtown Greenville, SC. The restaurant operates as a single unified dining establishment with multiple service offerings including daily dinner, lunch (Monday-Friday), and brunch (Saturday-Sunday). The venue features a curated craft beer and cocktail program, an extensive wine list, and private event hosting capabilities across three distinct spaces. The menu spans starters, salads, sandwiches, burgers, and entrées with gluten-free options throughout.
Differentiator
Problem solved
Functional benefit
Products and services
- NOSE DIVE Gastropub Dining Experience
Companies that use Nose Dive
Customer profileSegments2 records
Ideal customer profiles2 records
Nose Dive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Nose Dive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- OpenTablecoreOnline reservation platform partnership. Customers can book tables through OpenTable at https://www.opentable.com/nose-dive-restaurant-reservations-greenville. Provides digital booking infrastructure for walk-in and advance reservations.
- Table 301 Restaurant GroupflagshipParent restaurant group ownership. Nose Dive is one of multiple restaurants under this umbrella: Soby's, The Lazy Goat, Tavola, The Jones Oyster Co., CAMP, The Loft at Soby's, Table 301 Catering, Lefty's West End Tavern. Shared branding, corporate communications, and hiring platform at table301.com.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Nose Dive competitors and assessment
Company assessmentBroad incumbents
- The Capital Grille: National upscale steakhouse chain with extensive wine list, private event spaces, and full bar. Comparable on the private-dining/event business model and premium beverage mix.
- Ruth's Chris Steak House: Established national upscale steakhouse with private dining and full-service hospitality. Comparable in upscale casual pricing structure, private event offerings, and full bar program.
Direct peers
- Yard House: National gastropub chain offering craft beer (taps of 100+ beers), elevated comfort food, and full bar programs. Closest large-scale comparable to Nose Dive's gastropub positioning and craft beverage-led model.
- Soby's: Greenville-based upscale casual concept under the same Table 301 Restaurant Group umbrella. Operates in the same downtown market with overlapping customer segments and shared back-office resources.
- Bar Louie: Gastropub-style chain centered on craft cocktails, shareable comfort food, and a bar-driven atmosphere. Directly comparable on the cocktail/gastropub positioning that defines Nose Dive.
- Lefty's West End Tavern: Table 301 sister brand in Greenville's West End neighborhood. Comparable as a bar-forward concept under the same parent group targeting similar local clientele.
- Tavola: Table 301 sister brand operating Italian fine-casual dining in Greenville. Comparable as part of the same multi-concept hospitality platform targeting Greenville diners.
- BJ's Restaurant: Casual dining chain with deep craft beer program, signature cocktails, and a comfort-food menu including burgers, pizzas, and entrée plates. Comparable in daypart mix and beverage-driven differentiation.
- The Lazy Goat: Sister Table 301 concept serving Mediterranean-inspired fare in downtown Greenville. Comparable in market, parent affiliation, and upscale casual positioning.
- The Jones Oyster Co. Table 301 seafood-focused concept in downtown Greenville. Comparable as a sibling concept sharing customer base, downtown district, and parent group resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nose Dive social profiles
Digital presenceNose Dive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nose Dive leadership team
Management profileNumber of profiles
Profiles5 records
Nose Dive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nose Dive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nose Dive
What does Nose Dive do?
Nose Dive operates as a casual gastropub in downtown Greenville, SC, serving urban comfort food across lunch, dinner, and weekend brunch. The venue offers a curated beverage program of craft cocktails, regional craft beers, and a wine list, complemented by private event hosting across three distinct spaces (Private Dining Room, CRAFTED lounge, and full restaurant buyout).
Is Nose Dive a public or private company?
Nose Dive is a private company. It is classified as unknown and is currently operating.
When was Nose Dive founded?
Nose Dive was founded in -1. It employs 11 to 50 people.
Where is Nose Dive based?
Nose Dive is headquartered in Greenville, United States, in the North America region.
How does Nose Dive make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Catering and special Events Planning.
Who are Nose Dive's main competitors?
Broad incumbents on record are The Capital Grille and Ruth's Chris Steak House. Direct peers are Yard House, Soby's, Bar Louie, Lefty's West End Tavern, Tavola, BJ's Restaurant, The Lazy Goat and The Jones Oyster Co..
Does Nose Dive have an API?
No public API is recorded for Nose Dive.
What industry is Nose Dive in?
Nose Dive's product category is Casual Dining / Gastropub. Its primary akta.pro industry code is THAFAEAB, Pubs & Gastropubs. Its NAICS code is 722511 and its SIC code is 5810.