MotoMember

What MotoMember does

MotoMember is a privately held, multi-rooftop powersports and marine vehicle dealership group headquartered in Purcellville, Virginia, operating four physical locations across Virginia (Purcellville x2, Manassas) and Pennsylvania (Chambersburg). The company retails new and pre-owned motorcycles, three-wheel motorcycles (Can-Am, Vanderhall, Slingshot), side-by-sides/UTVs, ATVs, go-karts (Hammerhead Off-Road), marine watercraft and pontoons (Sea-Doo), outboard motors, and trailers from a multi-brand OEM portfolio that includes Can-Am/BRP, Sea-Doo, Polaris, Slingshot, Kawasaki, Yamaha, CFMOTO, Suzuki, KTM, Honda, Kayo, Aluma, Vanderhall, Hammerhead Off-Road, and Segway.

The core commercial engine is unit sales of these vehicles at vehicle ASPs ranging from approximately $5,199 (entry-level ATVs) to $43,699+ (premium side-by-sides), with manufacturer rebates of $1,000-$4,000 and promotional financing as low as 0.99% APR for 36 months on select models. Supporting revenue lines include certified service and maintenance, a parts and accessories department with online ordering, in-house pre-qualification/credit application financing, and a "Value Your Trade" digital tool that captures trade-in unit flow back into pre-owned inventory. The GTM motion is primarily direct-to-consumer through four retail showrooms supplemented by a website with full inventory listings, a blog, promotional event marketing, phone/text-based inside sales, and online parts ordering.

Customer segments span recreational powersports enthusiasts (motorcycle touring, ATV/SxS off-road recreation, watercraft recreation) and utility/work buyers (farm/ranch operators, property owners, job-site users) requiring durable cargo and towing capability. Recurring revenue exposure to the installed base is generated through warranty service, certified maintenance, and OEM parts replacement cycles. No public financials, ownership structure, executive bios, or historical operating metrics are disclosed in the source data.

Name

MotoMember

Legal name

MotoMember

Website

https://motomember.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MotoMember is a privately held multi-rooftop powersports and marine vehicle dealership group operating four retail locations across Virginia and Pennsylvania, selling new and pre-owned motorcycles, ATVs, side-by-sides, marine watercraft, and trailers alongside service, parts, financing, and trade-in services to recreational and utility consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Purcellville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory / Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

MotoMember is a multi-brand powersports and marine vehicle retailer that sells new and certified pre-owned motorcycles, three-wheelers, Slingshots, side-by-sides/UTVs, ATVs, go-karts, pontoons and personal watercraft, outboard motors, and trailers through four physical dealership locations in Virginia and Pennsylvania. Its core offering combines vehicle retail with certified maintenance and repair service, a parts and accessories department with online ordering, in-house financing facilitation, and trade-in valuation.

Product overview

MotoMember is a full-service powersports dealership offering a comprehensive portfolio of vehicle sales and related services. The core product is the sale of new and pre-owned powersports vehicles across multiple categories: motorcycles (street, sport, cruisers, dual-purpose), 3-wheel motorcycles, Slingshot three-wheeled vehicles, side-by-sides/UTVs, ATVs, go-karts, marine watercraft (pontoons and personal watercraft), outboard motors, and trailers. The company represents major brands including Can-Am, Sea-Doo, Polaris, Slingshot, Kawasaki, Yamaha, CFMOTO, Suzuki, KTM, Honda, Kayo, and Aluma. Supporting the vehicle sales business are complementary service offerings: certified maintenance and repair services, parts and accessories sales with online ordering, vehicle financing applications, and trade-in evaluation services. The product portfolio is organized around the vehicle sales core with services, financing, and trade-ins as supporting offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorcycles New street, sport, cruiser, and dual-purpose motorcycles from brands including Kawasaki, Yamaha, Suzuki, KTM, Honda, and Can-Am, sold to individual riders through MotoMember showrooms with promotional APR financing and manufacturer rebates.
• New 3-Wheel Motorcycles and Slingshots New three-wheel motorcycles and trikes from Can-Am and Vanderhall plus Polaris Slingshot three-wheeled vehicles, offering motorcycle-style riding dynamics with added stability or car-like features, sold to individual consumers.
• New Side-by-Sides / UTVs New UTVs and side-by-side off-road vehicles from Polaris, Kawasaki, Can-Am, and CFMOTO for recreational and utility use, sold to individual consumers with promotional financing as low as 2.99% APR.
• New ATVs New all-terrain vehicles from Kawasaki, Yamaha, Polaris, and other brands for off-road riding, sold to individual consumers at MotoMember showrooms.
• New Marine Vehicles (Pontoons and Personal Watercraft) New pontoon boats and Sea-Doo personal watercraft for on-water recreation, sold to individual consumers with promotional financing and manufacturer rebates.
• New Outboard Motors New outboard motors for boat propulsion, sold to individual boat owners and marine buyers through MotoMember dealerships.
• New Trailers New trailers including Aluma trailers for transporting powersports vehicles, sold to individual consumers.
• New Go-Karts New go-karts from Hammerhead Off-Road for recreational off-road driving, sold to individual consumers.
• Pre-Owned Powersports and Marine Vehicles Pre-owned powersports and marine vehicles including motorcycles, three-wheelers, Slingshots, side-by-sides, ATVs, marine, and trailers, each inspected by certified technicians before resale to individual consumers.
• Service and Maintenance Certified technician services for tune-ups, seasonal maintenance, and repairs on powersports and marine vehicles, delivered at MotoMember service departments.
• Parts and Accessories Parts and accessories department for vehicle repairs and customization, with online parts ordering via the integrated microfiche platform, serving both in-house service work and retail customers.
• Financing Services Finance pre-qualification and credit application services that help individual consumers secure vehicle purchase financing, including promotional OEM APR offers from 0.99% to 2.99% on select models.
• Value Your Trade Online and in-dealership trade-in evaluation service that provides value estimates for customers' current vehicles to apply toward a new or pre-owned purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• RideNow Powersports: Largest multi-rooftop powersports dealer group in the US with locations across multiple states; sells the same major brands (Honda, Yamaha, Kawasaki, Polaris, Can-Am, Sea-Doo) plus a comparable mix of motorcycles, side-by-sides, ATVs, and watercraft. Directly comparable on business model (new+used retail, service, parts, financing, trade-ins).
• Big #1 Powersports: Multi-location independent powersports dealership group operating multiple showrooms with new and pre-owned motorcycles, ATVs, side-by-sides, and marine. Operates a similar full-service model with parts, service, and financing across a regional footprint.
• Cernic's Motorsports: Pennsylvania-based independent powersports dealer group with multiple locations selling motorcycles, ATVs, side-by-sides, and snowmobiles from the same major brands. Comparable on multi-rooftop regional dealer model and parts/service/financing offering.
• Southern Honda Powersports: Independent multi-rooftop powersports dealer carrying Honda, Yamaha, Kawasaki, Suzuki, Polaris, and Can-Am across motorcycles, ATVs, side-by-sides, and marine. Directly comparable full-service retail business model.
• Arrowhead Powersports: Multi-brand independent powersports dealership carrying the same major OEM brands across motorcycles, ATVs, side-by-sides, and watercraft with a comparable parts, service, and financing offering.
• Reno's Powersports KC: Multi-brand independent powersports dealer with locations carrying motorcycles, ATVs, side-by-sides, and watercraft alongside parts, service, and financing. Comparable regional dealer model with overlapping OEM relationships.
• Fun Bike Center: Large multi-location independent powersports dealership in Southern California carrying motorcycles, ATVs, side-by-sides, and watercraft from the same major OEM partners. Directly comparable on multi-rooftop full-service retail model.
• PowerWorld Motorsports: Mid-Atlantic / Pennsylvania-based powersports dealer carrying the same major OEM brands with a comparable mix of motorcycles, ATVs, side-by-sides, and watercraft. Geographically adjacent to MotoMember's PA location and a direct competitor for Mid-Atlantic riders.
• A&S Powersports: Multi-rooftop independent powersports dealership group on the West Coast carrying Honda, Yamaha, Kawasaki, Polaris, Can-Am and similar brands across motorcycles, ATVs, side-by-sides, and watercraft. Comparable full-service retail model with parts, service, and financing.

Others

• BRP (Bombardier Recreational Products): Manufacturer of Can-Am motorcycles/three-wheelers/Slingshot and Sea-Doo watercraft — both of which are core product lines for MotoMember. BRP is a key OEM supplier and counterparty whose franchise terms, allocation, and co-op marketing directly shape MotoMember's economics, though it is not a retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motomember

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotoMember