Fun Bike Center
Fun Bike Center is a privately held, multi-line powersports dealership founded in 1972 in San Diego, California, selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from 15+ brands, with in-house service, parts, and financing for individual recreational customers.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fun Bike Center does
Fun Bike Center is a privately held, multi-line powersports dealership founded in 1972 and headquartered at 5755 Kearny Villa Rd in San Diego, California. The company sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, and personal watercraft from more than 15 authorized manufacturer brands, including Polaris, Can-Am and Sea-Doo (BRP), Yamaha, Kawasaki, Honda, Suzuki, CFMOTO, Stark, Arctic Cat, KYMCO, and Hisun. It complements vehicle sales with OEM and aftermarket parts and accessories (helmets, apparel, tires, and components from Oakley, Alpinestars, HJC, ICON, Troy Lee Designs, and others), a service department staffed by factory-trained technicians for the brands it represents, and customer financing facilitated through the Revvable platform. The dealership is the only shop in San Diego with Spyder True Laser Track alignment certification, performed by a BRP/Can-Am Master Certified Technician.
The business runs on a sales-led go-to-market that combines a physical retail location (Monday-Saturday store and service hours) with an online inventory platform listing 807 new units, manufacturer promotional campaigns (72 active offers with incentives ranging from $250 to $4,500), and digital channels including a branded website, Facebook, Instagram, and high-volume review profiles on Google (4.5 rating, 1,584 reviews) and Snap21 (4.9 rating, 1,434 reviews). Underlying technology consists of the Dealer Spike dealership platform for inventory management and online sales, the Revvable financing application, the CFMOTO Digital Zone microsite for value-brand merchandising, and the BRP GO! mobile app for connected Can-Am and Sea-Doo vehicle features.
Revenue is generated primarily through one-time sales of new and pre-owned vehicles, supplemented by parts and accessories hardware sales, service labor billed for maintenance and repairs, and transaction-based fees on financing originated through Revvable. The customer base is exclusively individual recreational and utility buyers across the San Diego metropolitan area, with no enterprise or B2B accounts. The company has 39 employees and is independently owned with no disclosed institutional investors, parent entity, or subsidiaries.
Fun Bike Center firmographics
Firmographics- Name
- Fun Bike Center
- Legal name
- Fun Bike Center
- Website
- https://funbike.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fun Bike Center is a privately held, multi-line powersports dealership founded in 1972 in San Diego, California, selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from 15+ brands, with in-house service, parts, and financing for individual recreational customers.
- Ownership category
- akta.pro rank
Fun Bike Center industry classification
Industry- Product category
- Powersports Vehicle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
Keywords
Where Fun Bike Center is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fun Bike Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new powersports vehicles including motorcycles, ATVs, UTVs, and personal watercraft from multiple manufacturers including Polaris, Can-Am, Sea-Doo, Yamaha, Kawasaki, Suzuki, Honda, and others
- Pre-Owned Vehicle Sales: Sale of used powersports vehicles including motorcycles from brands such as BMW, Can-Am, Harley-Davidson, Honda, Kawasaki, Suzuki, and Yamaha
- Service and Repair: Factory trained technicians providing repair and maintenance services for all major brands represented. Services include compression checks, oil changes, tire services, crash estimates, and part installation
- Parts and Accessories: Sale of OEM parts and aftermarket accessories including riding gear, helmets, apparel, and vehicle components from brands such as Oakley, Spy Optics, 100% Goggles, Baja Designs, Troy Lee Designs, Alpinestars, HJC, and others
- Financing Services: Financing options provided through Revvable platform for vehicle purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Powersports Vehicles |
| Unit Pricing | Pay-as-you-go | Pre-Owned Powersports Vehicles |
| Transaction based/ take rate | Multi-year contract | Manufacturer Financing Promotions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fun Bike Center product offering
Product offeringCore offering
Fun Bike Center is a multi-line authorized powersports dealership selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from 15+ major brands including Polaris, Can-Am, Sea-Doo, Yamaha, Kawasaki, Honda, and Suzuki. The dealership complements vehicle sales with a full-service department offering factory-trained maintenance and repair, OEM and aftermarket parts and accessories, and customer financing through the Revvable platform. It operates from a single San Diego retail location serving Southern California.
Product overview
Fun Bike Center is a multi-line powersports vehicle dealership offering a comprehensive portfolio of new and pre-owned vehicles across multiple brands. The core offering consists of motorcycles (sport, cruiser, touring, dual sport), ATVs, UTVs/side-by-sides, and personal watercraft from manufacturers including Can-Am, Sea-Doo, Polaris, Yamaha, Kawasaki, Honda, Suzuki, CFMOTO, Stark, and others. These vehicle categories are complemented by a full-service department providing parts, accessories, and repair/maintenance services. Financing options through Revvable and an online parts ordering system round out the customer-facing offerings. The dealership operates as a traditional brick-and-mortar powersports dealer with an integrated digital presence, including manufacturer-branded product pages and the BRP GO! mobile app for connected vehicle features.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycles New street motorcycles including sport bikes, cruisers, touring, dual sport, and standard models from brands such as Yamaha, Kawasaki, Honda, Suzuki, and Harley-Davidson, sold to individual consumers for personal recreation.
- ATVs (All-Terrain Vehicles) Utility and sport ATVs from Polaris, Yamaha, Honda, Kawasaki, and other manufacturers for off-road recreational and work use, sold to individual consumers and small operators.
- UTVs (Utility Terrain Vehicles) Side-by-side utility vehicles including Polaris RZR, Polaris Ranger, Kawasaki Mule, and other UTVs sold for work and recreation applications.
- Personal Watercraft (Sea-Doo) Sea-Doo personal watercraft including Spark, GTI, GTX, RXT-X, RXP-X, FishPro, Wake, and Explorer models for recreational water activities.
- Pre-Owned Vehicles Certified pre-owned motorcycles and powersports vehicles from BMW, Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha, Can-Am, and other brands, serving budget-conscious and first-time buyers.
- Parts & Accessories OEM and aftermarket parts, accessories, and riding gear including helmets, apparel, protection gear, tires, and wheels from brands such as Oakley, Spy Optics, 100% Goggles, Baja Designs, Troy Lee Designs, Alpinestars, HJC, ICON, and Leatt.
- Service & Repair Factory-trained technician services for maintenance, repairs, compression checks, oil changes, tire services, and crash repairs across Arctic Cat, Can-Am, Honda, Kawasaki, Sea-Doo, Spyder, Suzuki, and Yamaha brands. Includes Spyder True Laser Track certified alignment service.
- Vehicle Financing Financing facilitation through the Revvable platform for powersports vehicle purchases, including credit intake, payment calculator, and trade-in valuation tools.
Quantifiable outcome
- 99% of customers recommend Fun Bike Center
Companies that use Fun Bike Center
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Fun Bike Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fun Bike Center partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Polaris Off RoadcoreFactory Authorized Clearance dealer for Polaris Off Road vehicles. Current promotions include up to $4,000 off or financing as low as 0.00% for 60 months on select models.
- Can-Am (BRP)coreAuthorized Can-Am dealership selling Side-by-Side (SXS), ATV, 3-Wheel, and Motorcycles. Featured models include Defender, Maverick x3, Maverick R, Maverick Sport, Maverick Trail, Commander, Spyder, and Ryker.
- Sea-Doo (BRP)coreAuthorized Sea-Doo dealership for personal watercraft and pontoon boats. Current promotions include up to $1,000 off or 2 years of coverage on select 2026 models.
- Yamaha MotorsportscoreYamaha Motorsports authorized dealer offering motorcycles, ATVs, side-by-side vehicles, and personal watercraft (WaveRunners). Current promotions include 0% APR for 60 months plus $2000 customer cash.
- Kawasaki Motors Corp., U.S.A.coreAuthorized Kawasaki dealership. Promotions include save up to $3,500 or financing as low as 2.95% for 36 months on select side x side models, up to $3,000 on select off-road motorcycles, and military discount up to $250.
- Suzuki MotorcyclescoreAuthorized Suzuki motorcycle dealer. Current promotions include 'Scorchin' Sales Event' with up to $1,500 customer cash.
- Honda PowersportscoreAuthorized Honda Powersports dealer for motorcycles and utility vehicles. Current promotions include $1,500 Bonus Bucks on 2025 and 2024 Pioneer 700 models.
- CFMOTOminorCFMOTO Digital Zone dealer offering CFMOTO side-by-side and utility vehicles.
- StarkminorAuthorized Stark dealer for electric motorcycles including the VARG Alpha MX.
- Arctic Cat / Textron Off RoadminorAuthorized Arctic Cat and Textron Off Road dealer for side-by-side and off-road vehicles.
- KYMCOminorAuthorized KYMCO dealer for motorcycles and scooters.
- Hisun MotorsminorAuthorized Hisun Motors dealer for side-by-side and utility vehicles.
- Aftermarket Accessory BrandsminorParts and accessories partnerships including Oakley, Spy Optics, 100% Goggles, Baja Designs, Troy Lee Designs, Thor MX Gear, Seven MX Gear, Rigid Industries, Shift MX Gear, Alpinestars, Sidi Boots, Fly Racing, HJC, Speed and Strength, ICON, Leatt, Fuel Offroad, PRP Racing, D.I.D. Chain, Cortech, Tourmaster, Method Race Wheels, SDR Motorsports, Dragon Fire Racing, BF Goodrich, Dunlop Tires, LS2 Helmets, Michelin Tires, Ansr MX Gear, JT Sprockets, Sena Bluetooth, and Cardo Bluetooth.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fun Bike Center competitors and assessment
Company assessmentOthers
- Polaris Inc. Manufacturer of Polaris Off Road vehicles, Indian Motorcycle, and Slingshot. Fun Bike Center is a downstream authorized dealer; Polaris represents both a key supplier dependency and a structural comparable for the broader powersports ecosystem Fun Bike Center participates in.
Broad incumbents
- RevZilla: Major online motorcycle and powersports gear, parts, and accessories retailer owned by Backcountry. Competes with Fun Bike Center's aftermarket accessories revenue and same enthusiast customer base, but does not sell vehicles.
- Cycle Gear: National multi-store retailer of motorcycle and powersports apparel, helmets, parts, and accessories. Overlaps with Fun Bike Center's parts/accessories segment and shares the same recreational rider customer base.
- MotoSport: Large online retailer of powersports parts, accessories, gear, and OEM components. While it does not sell new vehicles, it competes directly with Fun Bike Center's parts and accessories revenue stream and serves the same end-customer base.
Direct peers
- RideNow Powersports: Large multi-store powersports dealership group operating across multiple US states including California locations. Comparable multi-line new and pre-owned vehicle dealer with parts, service, and financing operations.
- Chaparral Motorsports: Large multi-line powersports and motorcycle dealership based in San Bernardino, CA, also carrying Honda, Yamaha, Kawasaki, Suzuki, Can-Am, Sea-Doo and Polaris. Directly comparable multi-brand authorized dealer model serving Southern California with similar product mix and service offerings.
- Del Amo Motorsports: Long-standing Southern California powersports dealership group with multiple locations carrying major motorcycle and ATV brands. Comparable multi-line dealership offering sales, service, parts, and accessories.
- Saddleback Powersports: Multi-line powersports dealership in Orange County, CA, with a broad portfolio of new and pre-owned motorcycles, ATVs, UTVs and personal watercraft. Comparable multi-brand Southern California dealership competing in the same regional market.
Regional players
- Inland Empire Motorsports: Multi-brand powersports dealership in Ontario, CA, selling motorcycles, ATVs, UTVs and side-by-sides from major manufacturers. Comparable regional competitor operating within driving distance of San Diego.
- Bartels' Harley-Davidson: Authorized Harley-Davidson dealership located in Marina del Rey, CA, competing in the Southern California motorcycle retail market with new and pre-owned inventory plus service and parts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fun Bike Center social profiles
Digital presenceFun Bike Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fun Bike Center leadership team
Management profileNumber of profiles
Fun Bike Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fun Bike Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fun Bike Center
What does Fun Bike Center do?
Fun Bike Center is a multi-line authorized powersports dealership selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from 15+ major brands including Polaris, Can-Am, Sea-Doo, Yamaha, Kawasaki, Honda, and Suzuki. The dealership complements vehicle sales with a full-service department offering factory-trained maintenance and repair, OEM and aftermarket parts and accessories, and customer financing through the Revvable platform. It operates from a single San Diego retail location serving Southern California.
Is Fun Bike Center a public or private company?
Fun Bike Center is a private company. It is classified as unknown and is currently operating.
When was Fun Bike Center founded?
Fun Bike Center was founded in -1. It employs 11 to 50 people.
Where is Fun Bike Center based?
Fun Bike Center is headquartered in San Diego, United States, in the North America region.
How does Fun Bike Center make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, service and Repair, parts and Accessories and financing Services.
Who are Fun Bike Center's main competitors?
Polaris Inc. is listed as an others. Broad incumbents are RevZilla, Cycle Gear and MotoSport. Direct peers are RideNow Powersports, Chaparral Motorsports, Del Amo Motorsports and Saddleback Powersports. Regional players are Inland Empire Motorsports and Bartels' Harley-Davidson.
Does Fun Bike Center have an API?
No public API is recorded for Fun Bike Center.
What industry is Fun Bike Center in?
Fun Bike Center's product category is Powersports Vehicle Dealership. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail. Its NAICS code is 441227 and its SIC code is 5500.