POEM Design Co.

What POEM Design Co. does

POEM Design Co. is a Native American-owned, US-based direct-to-consumer e-commerce business that designs and sells personalized home decor and custom engraved gifts to individual consumers and small businesses. Founded in 2018 and operating with 1-10 employees from facilities in New Town, ND (headquarters), Minot, ND, and Virginia Beach, VA (manufacturing), the company sells exclusively through a Shopify storefront (poemdesign.net) and a separate B2B portal (poemdesign.tech), with domestic-only FedEx fulfillment and no international shipping.

The product portfolio centers on three technology pillars: (1) 3D Photo Crystals, produced via proprietary 3D photo-to-engraving conversion software and laser engraving, offered in cubes, hearts, keychains, necklaces, ornaments, and LED display bases; (2) Metal Signs and Decor, fabricated from 16-gauge (1/16-inch) laser-cut carbon steel with powder-coat finish, spanning 441+ SKUs including address signs, monograms, lawn decor, and pet-breed-themed wall art; and (3) Wooden Signs and Decor, built from 1/2-inch Birch plywood (explicitly avoiding MDF). Adjacent lines include wedding decor, cutting boards, acrylic photo prints, photo puzzles, engraved keepsake boxes, and digital gift cards. The company holds ISO 9001:2015 quality management certification with ANAB accreditation.

The revenue model is straightforward one-time unit sales with tiered size-based pricing ($29.95-$114.95 across core SKUs, with wedding items priced individually), free shipping above $50, and 1-3 day FedEx delivery. Gift cards ($25-$200 denominations) function as both gifting and customer-acquisition tools. Marketing relies on a multi-channel mix of organic social (Facebook, Instagram, Pinterest, TikTok, Twitter), paid acquisition (Google Ads, Bing Ads, Facebook Ads), content marketing via an inspiration blog, email newsletters offering 10% off first order, and SEO. The company is privately held and bootstrapped, with no disclosed funding, M&A, or institutional ownership.

Name

POEM Design Co.

Legal name

POEM Design Co.

Website

https://poemdesign.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

POEM Design Co. is a Native American-owned, US-based DTC e-commerce retailer of personalized home decor and custom engraved gifts, including 3D photo crystals, laser-cut metal signs, and birch plywood wooden signs, sold via Shopify to individual consumers and small businesses.

Ownership category

akta.pro rank

Product category

Personalized Home Decor & Custom Engraved Gifts

NAICS

Sign Manufacturing (33995), Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Personalized home decor
• Custom engraved gifts
• 3D photo crystals
• Laser-cut metal signs
• Wedding decor products

Headquarters

HQ city

Minot

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of personalized home decor products including 3D photo crystals, metal wall art, wooden signs, wedding decor, and pet-themed products through their e-commerce platform.
2. Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, $100, $150, and $200, allowing customers to purchase products or gift others.
3. Custom/Bulk Orders: Business and custom orders through their separate portal (poemdesign.tech) for personalized bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

POEM Design Co. manufactures and sells personalized home decor and custom engraved gifts, including 3D photo crystals (rectangles, hearts, keychains, necklaces, ornaments), laser-cut metal wall art and signs made from 16-gauge carbon steel, Birch plywood wooden signs, wedding decor, pet-themed wall decor, keepsake boxes, acrylic photo prints, photo puzzles, Christmas ornaments, cutting boards, and gift cards. Production is housed at the company's North Dakota headquarters and Virginia Beach manufacturing facility, with fulfillment handled through a Shopify DTC storefront and a separate bulk/custom-order portal.

Product overview

POEM Design Co. is a custom home decor and personalized gift company specializing in laser engraving technology applied to crystals, metal, and wood materials. The product portfolio centers on 3D Photo Crystals (cubes, hearts, keychains, necklaces, ornaments, and LED display bases) that use state-of-the-art 3D conversion software and laser engraving to produce detailed photo portrayals inside high-quality crystals. The company also offers Metal Signs and Decor (address signs, award medal hangers, family name/monograms, lawn decor, and themed wall art made from 16-gauge laser-cut carbon steel with powder coat finish), Wooden Signs and Decor (Birch plywood personalized signs), Wedding Decor (cake toppers, welcome signs, table centerpieces), Pet Themed products (bowls and wall decor featuring dog breeds and cat designs), Engraved Keepsake Boxes, Wall Calendars, Cutting Boards, and Gift Cards. The company operates as a Native American-owned business with manufacturing in North Dakota and Virginia Beach, and holds ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Photo Crystal Rectangle
• 3D Photo Crystal Heart
• Photo Crystal Rectangle Keychain
• Photo Crystal Heart Keychain
• Photo Crystal Heart Necklace
• Photo Crystal Ornament
• LED Crystal Display Base
• Metal Signs and Decor
• Wooden Signs and Decor
• Wedding Decor
• Pet Themed Wall Decor
• Engraved Keepsake Box
• Acrylic Wall Calendar
• Cutting Boards
• Gift Card
• Personalized Pet Bowls
• Lawn Decor
• Metal Photo Prints
• Acrylic Photo Prints
• Photo Puzzles
• Christmas Ornaments

Quantifiable outcome

• Processing time of 2-4 days depending on order time
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPOEM Design uses Shopify to power their online store at poemdesign.net. Shopify provides the e-commerce platform infrastructure including payment processing, inventory management, and website hosting.
• Google AnalyticscoreTechnology or IntegrationPOEM Design uses Google Analytics to understand how customers browse and interact with their website, helping optimize the customer experience and marketing campaigns.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Etsy: Mass marketplace for handmade and personalized goods including engraved wood signs, custom metal signs, and 3D photo crystals; many competing independent sellers operate on Etsy in the same niches as POEM.
• Cimpress (Vistaprint): Mass customization platform with broad sign, metal, acrylic, and personalized gift capabilities serving SMBs; a much larger incumbent competing for the same custom signage and gift customers.
• Shutterfly: Large-scale personalized photo products platform (photo books, prints, gifts, home decor) that competes in personalized home decor and photo gift categories, albeit with a much broader product and brand portfolio.
• Zazzle: Custom products marketplace with deep personalization capabilities across signs, gifts, and home decor, offering an overlapping product set to POEM and serving the same SMB/consumer customer base.

Direct peers

• Things Remembered (engrave.com): Long-standing personalized engraving retailer specializing in laser-engraved gifts, crystal, and metal keepsakes — directly comparable to POEM's 3D crystal and metal sign offerings.
• Crystal Sensations: Specialist 3D laser-engraved photo crystal company offering cubes, hearts, and ornaments with sub-surface laser engraving — a direct technology and product peer to POEM's crystal line.
• PersonalizationMall.com: Large DTC personalized gift and home decor retailer offering engraved, monogrammed, and photo-based products across many categories that directly overlap with POEM's crystal, metal, wood, and wedding lines.
• 3D Laser Gifts: Niche personalized 3D crystal engraving retailer producing photo-embedded crystals in various shapes; directly comparable in core product technology and target gifting use cases.

Emerging players

• Made By Hemp / Native-owned artisan marketplaces: Native American-owned artisan goods retailers featuring handcrafted home decor and gifts — thematically comparable to POEM's Native American-owned positioning and overlapping in personalized decor and gift categories.
• Wood Signs by Design (and similar Etsy wood sign shops): Independent Etsy-based sellers offering personalized laser-cut wooden signs and home decor using Birch plywood; comparable craft, materials, and direct-to-consumer channel as POEM's wood product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/poem_design
• Facebookfacebook.com/poemdesignco
• Pinterestpinterest.com/poem_design_co
• TikToktiktok.com/@poem.design.co
• LinkedInlinkedin.com/company/poem-design-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POEM Design Co.