Pagro Direkt Für Großkunden Gmbh

What Pagro Direkt Für Großkunden Gmbh does

PAGRO Direkt für Großkunden GmbH is an Austrian B2B e-commerce retailer of office, paper, school, and childcare supplies, operating exclusively for entrepreneurs (Unternehmer per §1 UGB) and excluding consumer end-buyers. The company runs an online storefront at pagrodirekt.at offering more than 20,000 articles across categories including paper products, packaging and shipping, office materials and technology, office furnishings, workplace hygiene, and craft supplies, supported by a warehouse and logistics center in Wiener Neustadt that enables 24-hour dispatch on stocked items. Customer-facing features include account registration, online ordering, order tracking, a free hotline (0800 24 24 24), and personalized email/newsletter marketing tied to purchase history.

The company is a privately held subsidiary of MTH Retail Group Holding (headquartered in Guntramsdorf, Austria), a diversified retail group whose other brands include LIBRO and PAGRO Diskont and which operates across Austria, Germany, and Switzerland. PAGRO Direkt monetizes through pay-as-you-go transactional orders, with shipping priced at €6.95 for orders under €49 and free delivery above €50, plus a €1.95 transport-insurance fee per shipment and standard 14-day payment terms (with possible advance payment above €500). It carries sustainability credentials such as EU Ecolabel and Österreichisches Umweltzeichen on selected product lines and cooperates with the Austrian Federal Ministry's 'Clever einkaufen fürs Büro' initiative.

Name

Pagro Direkt Für Großkunden Gmbh

Legal name

PAGRO Direkt für Großkunden GmbH

Website

https://pagrodirekt.at

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PAGRO Direkt is an Austrian B2B e-commerce retailer of office, paper, packaging, and workplace supplies serving entrepreneurs exclusively. It offers over 20,000 SKUs via pagrodirekt.at with 24-hour dispatch from its Wiener Neustadt warehouse, operating as a subsidiary of MTH Retail Group Holding.

Ownership category

akta.pro rank

Product category

Office Supplies

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Office, School & Business Supplies Online Retailers (CRAFADAL)

akta.pro secondary industries

Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC), Business Forms, Labels & Shipping Supplies Retail (CRALABAI), School Supplies Retail (CRALABAF)

Keywords

• B2B office supplies
• Stationery wholesale
• Packaging materials
• Workplace hygiene products
• School and kindergarten supplies

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

PAGRO Direkt sells office supplies, stationery, paper products, packaging and shipping materials, office technology, office furnishings, workplace hygiene items, and school/kindergarten supplies through a B2B e-commerce storefront at www.pagrodirekt.at. The offering targets Austrian business customers exclusively, with over 20,000 articles available and stock items delivered within 24 hours from the Wiener Neustadt warehouse.

Product overview

PAGRO Direkt operates a B2B e-commerce platform offering over 20,000 office supply articles across categories including paper products, packaging and shipping supplies, office materials, office technology, office furnishings, industrial hygiene, and craft supplies. The online shop is the primary product channel, complemented by brand-specific sub-brands such as AVERY ZWECKFORM labels (with free online design software), HEPP first aid products (Ö-Norm compliant), BALLOGRAF writing instruments, and specialized products like GREEN CARE PROFESSIONAL eco-certified cleaners and CEP storage solutions. The company is part of the MTH Retail Group and targets business customers with a focus on sustainability through environmentally certified products marked with the 'Umwelt-Tipp' label.

Differentiator

Problem solved

Functional benefit

Products and services

• PAGRO Direkt Online Shop B2B e-commerce platform at pagrodirekt.at enabling Austrian business customers (entrepreneurs) to register, order from over 20,000 office, stationery, packaging, hygiene, and school/kindergarten articles online, manage accounts, and arrange delivery throughout Austria.
• GREEN CARE PROFESSIONAL Cleaning Products Eco-certified professional cleaning products including Essigreiniger Sanet natural 1 Liter, carrying both the Austrian Umweltzeichen (Austrian Eco Label) and the EU Ecolabel, sold to Austrian business customers through the PAGRO Direkt online shop.
• HEPP First Aid Products First aid kits and supplies under the HEPP brand including Ö-Norm compliant first aid cases, refill sets, vehicle first aid kits, and school trip emergency bags, sold to Austrian businesses and educational institutions.
• AVERY ZWECKFORM Labels Universal AVERY ZWECKFORM labels in ultragrip permanent variants and A4 format, complemented by free online label design software at avery.eu/print, sold to Austrian businesses for office labeling and shipping needs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• MTH Retail Group HoldingcoreOthersParent company of PAGRO Direkt. MTH Retail Group Holding is headquartered in Guntramsdorf with subsidiaries in Austria (LIBRO, PAGRO Diskont), Germany, and Switzerland. PAGRO Direkt is part of this corporate group.
• Bundesministerium für Klimaschutz, Umwelt, Energie, Mobilität, Innovation und Technologie (BMK)minorStrategic or Co-development PartnerPAGRO Direkt cooperates with the Austrian Federal Ministry's 'Clever einkaufen fürs Büro' (Smart Shopping for the Office) initiative. This partnership supports environmental awareness in office procurement and promotes sustainable office products.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Lyreco: Europe's largest dedicated B2B office and workplace supplies distributor with a strong Austrian presence. Direct competitor offering similar product breadth, contract-based pricing, and next-day delivery to business customers across Austria and DACH.
• Schäfer Shop: Austrian B2B retailer of office, warehouse, and workplace supplies operating a similar e-commerce-led model with broad assortment and business-focused delivery. Direct competitor to PAGRO Direkt in the Austrian SME procurement segment.
• Staples Solutions: European B2B arm of Staples serving office supplies and workplace needs across multiple countries including Austria/DACH. Closely comparable catalog, contract-pricing, and delivery model targeting business customers.
• SIGEL: German office products brand and B2B supplier specializing in presentation, labeling, and workplace organization. Direct peer in selected categories that overlap with PAGRO Direkt's labels, presentation, and organization assortments.
• Otto Office: German B2B office and workplace supplies specialist owned by the Otto Group. Closely comparable business model — online-led, broad catalog, business customer focus — and a direct competitor in the DACH B2B procurement market.
• Viking Direct (Officeviking): Austrian/German arm of Officeviking (Viking Direct), a long-established B2B office supplies mail-order and online retailer. Closely comparable catalog, delivery-led model, and SME-procurement positioning in Austria.
• Office Depot Europe: European office supplies retailer operating both B2B contract and online channels across multiple markets. Direct peer in office supplies category with comparable customer segments and product breadth.

Broad incumbents

• Amazon Business: Broad e-commerce incumbent operating a B2B procurement platform with growing office supplies assortment in Austria and DACH. Significantly larger catalog and fulfillment scale, representing the principal platform threat to specialist B2B office suppliers like PAGRO Direkt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pagro Direkt Für Großkunden Gmbh