Schäfer Shop

What Schäfer Shop does

Schäfer Shop is a privately-held B2B and B2C e-commerce retailer of office furniture, office supplies, warehouse equipment, and industrial storage solutions, operating primarily in Austria through schaefer-shop.at with an EU authorized representative entity (Schäfer Shop GmbH) based in Betzdorf, Germany. The company maintains a catalog of over 100,000 articles spanning categories including office furniture, office materials, warehouse and operations equipment, cleaning and hygiene, technology, transport, and packaging. Its product portfolio combines third-party branded resale with proprietary own-brand programs developed under the Schäfer Shop Select, Pure, and Genius sub-brands, including furniture systems such as PLANOVA BASIC (desk systems), MS iCONOMY (steel cabinets and office furniture), and TETRIS WOOD (modular cabinet systems). Selected own-brand items carry up to a 30-year warranty, supported by a manufacturing relationship with SSI Schäfer whose products are labeled 'Made by SSI Schäfer' with a 10-year warranty.

The company's core technology is an e-commerce platform with integrated product catalog, customer account management, ordering system, E-Procurement integration for enterprise procurement workflows, and the proprietary SCHÄFER Dekorsystem for furniture customization. Revenue is generated primarily through one-time product sales across the catalog, supplemented by professional services including workplace planning (Workplace Solutions), on-site field sales consultation (Außendienst), and assembly services (Montageservice). Pricing is differentiated by customer type — B2B prices exclude VAT, B2C prices include VAT — with volume discounts, free shipping thresholds (€49 B2B / €59 B2C), and promotional offers on own-brand items.

Schäfer Shop serves three primary customer segments: business customers (B2B) requiring complete office and workspace solutions; private customers (B2C) purchasing home office items; and public institutions accessing the catalog through the BBG (Bundesbeschaffung) federal procurement channel. Distribution is multi-channel: the e-commerce storefront handles transactional volume, the field sales team manages complex B2B accounts, E-Procurement integration supports enterprise automated ordering, and partnerships with Hogast, Handover, and INEO WKÖ extend reach into hospitality, project installation, and Austrian chamber of commerce member networks. The company is certified to ISO 9001 and ISO 14001, holds EcoVadis Silver (Top 15%, April 2026) and FSC certifications, and has received the Trustmark Austria e-commerce quality seal and Best Workplace in Europe 2026 recognition.

Name

Schäfer Shop

Legal name

Schäfer Shop GmbH

Website

https://schaefer-shop.at

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Schäfer Shop is an Austrian B2B/B2C e-commerce retailer of over 100,000 office furniture, supply, and warehouse equipment products, serving business customers, private consumers, and public institutions through its schaefer-shop.at platform with proprietary own-brand furniture programs and field sales support.

Ownership category

akta.pro rank

Product category

Office Furniture and Equipment Retail

NAICS

Office Supplies and Stationery Retailers (45941), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Office, School & Business Supplies Online Retailers (CRAFADAL)

akta.pro secondary industry

General Office Supplies Retail (CRALABAA)

Keywords

• Office furniture retail
• Workspace equipment supply
• Industrial storage solutions
• Office supplies B2B
• Warehouse equipment retail

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Primary revenue from direct sales of office furniture, office supplies, storage equipment, and industrial equipment through e-commerce platform. Offers over 100,000 articles across multiple product categories.
2. Professional Services: Revenue from additional services including workplace planning (Workplace Solutions), on-site field sales consultations (Außendienst), and assembly services (Montageservice).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Schäfer Shop is a European B2B and B2C e-commerce retailer supplying office furniture, office supplies, warehouse equipment, and industrial storage solutions through more than 100,000 catalog items. The company sells proprietary furniture programs (PLANOVA BASIC, MS iCONOMY, TETRIS WOOD) under its own private label brands (Schäfer Shop Select, Pure, Genius) alongside third-party branded products, complemented by workplace planning, field sales consultation, and assembly services.

Product overview

Schäfer Shop is a B2B e-commerce retailer offering over 100,000 products for office, warehouse, and industrial equipment. The portfolio includes proprietary furniture programs (PLANOVA BASIC desk system, MS iCONOMY office furniture, TETRIS WOOD cabinet system) sold under house brands (Schäfer Shop Select, Pure, Genius) alongside third-party branded products. Core offerings span office furniture (desks, chairs, cabinets), office supplies (paper, writing instruments), technology (computers, printers), warehouse equipment (shelving, transport equipment), and industrial storage solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Schäfer Shop Select: Private label brand offering office and industrial furniture and equipment with 30-year warranty on select items
• Schäfer Shop Pure
• Schäfer Shop Genius

Products and services

• PLANOVA BASIC A functional, durable desk system designed for large work surfaces with multiple combination options and a variety of decors. Features C-foot and column foot designs with melamine-resin-coated chipboard plates for office workspace configurations.
• MS iCONOMY A fashionable and cost-effective office furniture program with functional design, positioned as an entry-level offering with optimal price-performance ratio. Includes steel cabinets, hanging file cabinets, and rolling shutter cabinets.
• TETRIS WOOD A versatile and fashionable cabinet system with modular design available in three decors. Features steel and melamine-resin-coated chipboard construction for shelves, cabinets, sideboards, and roll containers.
• Schäfer Shop Select House brand offering high-quality products with best price-performance ratio, covering over 8,000 private label items including office supplies, furniture, and equipment. Sub-brands Pure and Genius focus on office furniture including desks, cabinets, storage solutions, height-adjustable desks, and office chairs. 30-year warranty on selected items; minimum order value of €300 for promotional codes.
• MS iCONOMY Schiebetürenschrank Steel sliding door cabinet with three filing heights, made from quality sheet metal with powder coating, equipped with roller-mounted sliding doors and cam lock. Made by SSI Schäfer with 10-year warranty. Priced at €814.80 (B2C), €679.00 (B2B), €629.00 for 4+ units (B2B).
• Cemo Rechteckbehälter Glass fiber reinforced plastic (GFRP) rectangular container with forklift pockets, stackable design, corrosion and UV resistant, available in 200L and 400L capacities with 3-year warranty. Sold by Schäfer Shop under third-party brand Cemo.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• BBG (Bundesbeschaffung)coreChannel Partner/ Reseller/ DistributorPartnership with Austrian Federal Procurement (Bundesbeschaffung) allowing public sector institutions to procure Schäfer Shop products through official government purchasing channels.
• HogastminorChannel Partner/ Reseller/ DistributorPartnership with Hogast purchasing association for hospitality industry, providing bulk purchasing advantages for member businesses.
• HandoverminorChannel Partner/ Reseller/ DistributorPartnership with Handover for project-based furniture installation and handover services.
• INEO WKÖOminorChannel Partner/ Reseller/ DistributorPartnership with INEO WKÖO (Austrian Economic Chamber) providing business member benefits.
• SSI Schäfer (Made by SSI Schäfer)coreTechnology or IntegrationParent company and technology partner providing proprietary furniture systems (PLANOVA BASIC, MS iCONOMY, TETRIS WOOD), manufacturing capabilities, and quality assurance for own-brand products. Products labeled 'Made by SSI Schäfer' carry 10-year warranties.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Printus: German B2B office supplies and furniture retailer with catalogue and online channels targeting SME and enterprise — a direct DACH competitor across the same office supplies and furniture assortment.
• Office Discount: German office supplies retailer with strong DACH e-commerce presence, overlapping heavily with Schäfer Shop's office supplies, paper, and consumables catalogue.
• Manutan: European B2B distributor of workplace, warehouse, and industrial supplies with multi-country operations — comparable assortment and customer segment overlap.
• Lyreco: Pan-European leader in B2B office supplies and workplace solutions with comparable multi-country field sales and e-commerce motion. Closest analog in scale and customer profile to Schäfer Shop.
• Office Depot Europe (Viking Office): Major European B2B office supplies e-commerce and catalog operator serving SMB and enterprise with similar product breadth across office furniture, supplies, and industrial categories.

Broad incumbents

• Staples: Global office supplies incumbent with European operations offering deep product breadth and contract pricing — benchmark competitor for enterprise procurement deals.
• Amazon Business: Global B2B marketplace with broad European penetration, procurement integrations, and pricing power that competes directly with Schäfer Shop for commodity office supplies, pressuring price and assortment scale.

Emerging players

• RAJA Group: European leader in packaging and workplace supplies with growing B2B catalogue presence — partial overlap with Schäfer Shop's packaging, shipping, and consumables categories.
• IKEA for Business: IKEA's B2B offering targets office and small-business furniture needs across Europe with strong pricing and logistics — emerging alternative in the small-business office furniture segment.

Others

• Sedus Stoll: German premium office furniture manufacturer supplying ergonomic seating and desking systems — comparable as an upstream furniture brand whose products sit within workspace solution portfolios like Schäfer Shop's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/schaefershopaustria
• LinkedInlinkedin.com/company/schaefer-shop-at

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schäfer Shop