PLATI JEWELS

What PLATI JEWELS does

PLATI Jewels is a Jaipur, India-based B2B jewelry manufacturer and exporter producing gold, silver (recycled 925), and brass fashion jewelry — specifically rings, necklaces, earrings, and bracelets — for international jewelry brands and retailers under OEM and private-label arrangements. The company operates as the scaled manufacturing successor to the family-founded Kapoor Jewellers (1992), now under the leadership of Varun Kapoor with his brother Madhur Kapoor. PLATI serves 200+ clients across 30 countries and has completed 10,000+ orders, with installed annual capacity of 500,000+ pieces and monthly output of 50,000+ pieces (1,500 pieces per day).

The manufacturing operation integrates traditional craftsmanship with German-engineered production equipment, including vacuum casting, laser soldering, laser stamping, XRF metal-composition testing, and multi-metal plating systems (silver, yellow gold, rose gold, rhodium, ruthenium, e-coating). Production methods span handmade, casting, die striking, and tubing, with an in-house CAD design studio producing 1,000+ unique designs annually and rapid prototyping supporting customization. ERP systems cover the full design-to-delivery value chain. PLATI holds ISO 9001:2015 (quality) and ISO 14001:2015 (environmental) certifications, is a member of GJEPC, and holds Responsible Sources certification, with 500+ skilled craftsmen on-site.

Revenue is generated exclusively through B2B wholesale and OEM/private-label contracts — there is no direct-to-consumer retail channel. Pricing is custom-quoted based on materials, design complexity, and order volume; no public price list is disclosed. The customer base comprises international jewelry retailers and brands (primary segment) and independent jewelry designers / emerging brands seeking to scale (secondary segment). Go-to-market is enterprise field sales supported by Instagram, blog content, and website collection pages. No external funding, M&A activity, or public-market signaling is disclosed; the company appears to be family-owned and internally funded.

Name

PLATI JEWELS

Legal name

PLATI

Website

https://platijewelry.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

PLATI Jewels is a Jaipur-based B2B jewelry manufacturer producing gold, recycled silver, and brass fashion jewelry for international brands via OEM and private-label manufacturing. The family-owned firm employs 500+ craftsmen, holds ISO 9001 and 14001 certifications, and serves 200+ clients across 30 countries.

Ownership category

akta.pro rank

Product category

Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Casting, Stamping & Fabrication (OEM/ODM) (CRAKAIAF), Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

Keywords

• Jewelry manufacturing services
• OEM private label jewelry
• Fashion jewelry exporter
• Wholesale silver jewelry
• Gold jewelry production

Headquarters

HQ city

Nagar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Jewelry Manufacturing: Manufacturing finished jewelry pieces (bracelets, earrings, necklaces, rings) for wholesale clients including retailers and other jewelry brands. Production of 50000+ pieces monthly with capability to produce 1500 pieces per day.
2. OEM/Private Label Manufacturing: Original equipment manufacturing services creating jewelry pieces branded under client names, supporting businesses from small designers to retail chains with 50+ stores

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PLATI JEWELS manufactures and exports fashion jewelry — rings, necklaces, earrings, and bracelets — in recycled 925 silver, brass, and gold for global jewelry brands, retailers, and designers. The company operates as an OEM/private-label manufacturer, offering in-house design, customization, multiple production methods (handmade, casting, die striking, tubing), and German-engineered finishing and quality testing, with monthly capacity exceeding 50,000 pieces serving 200+ clients across 30 countries.

Product overview

PLATI JEWELS is a jewelry manufacturer and exporter based in Jaipur, India. The company produces four core product categories—Rings, Necklaces, Earrings, and Bracelets—manufactured from recycled 925 silver, high-quality brass, and gold. Operating under the parent brand Kapoor Jewellers (founded 1992), PLATI operates a modern manufacturing facility with a monthly capacity exceeding 50,000 pieces and serves over 200 clients across 30 countries. The company follows a multi-step manufacturing process including design, prototyping, casting (handmade, die struck, tubing), embellishments, plating, and quality checks, utilizing German vacuum casting, laser soldering, and XRF testing equipment.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Deliver premium metal quality products within deadlines
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• Vidhya Aditi FoundationminorOthersCSR partnership supporting specially-abled children through an NGO headquartered in Jaipur. PLATI collaborates to raise awareness about challenges faced by specially-abled children and provides them with access to education, healthcare, and other resources through their web platform.
• GJEPC (The Gem and Jewellery Export Promotion Council)minorStrategic or Co-development PartnerActive membership with India's premier gem and jewelry export promotion council, which supports and promotes Indian jewelry manufacturers in international markets

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inter Gold (IGI): Mumbai-based precious-metal jewelry manufacturer with B2B export focus. Comparable as an Indian OEM/ODM precious-metal jewelry exporter serving global brands.
• Suashish Diamonds: Vertically integrated Indian diamond and gold jewelry manufacturer and exporter supplying international B2B clients. Comparable in precious-metal OEM manufacturing and global export footprint.
• Uni-Design Jewellery: Mumbai-based diamond and gemstone jewelry manufacturer exporting to international brands and retailers. Operates a similar OEM/wholesale model to PLATI, supplying finished jewelry to global B2B clients.
• Asian Star Company: Mumbai-headquartered diamond and precious-metal jewelry manufacturer and exporter serving global brands. Closest direct peer in terms of B2B precious-metal jewelry OEM for international retailers and brands.
• Gold Star Jewellery: Jaipur-based jewelry manufacturer and exporter producing gold, silver, and diamond jewelry for international B2B clients. Comparable geographic base and similar OEM/ODM model.
• Jewelex India: Mumbai-headquartered jewelry manufacturer and exporter specializing in gold, diamond, and platinum jewelry for international brands and retailers. Comparable in offering a vertically integrated B2B manufacturing platform to global clients.
• H.K. Designs International: Indian precious-metal jewelry manufacturer with strong B2B export focus and modern production infrastructure. Closely comparable OEM/ODM precious-metal jewelry manufacturing model targeting international buyers.

Regional players

• Vaibhav Global: Indian B2B/B2C jewelry and lifestyle products company with manufacturing operations and global sourcing. Adjacent comparable — operates a similar India-based jewelry manufacturing platform though more retail/distribution-tilted.

Broad incumbents

• Titan Company: India's largest jewelry and watch conglomerate (parent of Tanishq) with branded retail dominance. Broad incumbent; overlaps with PLATI only as a large-scale Indian jewelry operator but is primarily branded retail rather than OEM.
• Rajesh Exports: India's largest gold jewelry manufacturer and exporter with vertically integrated refining-to-retail operations. Most relevant broad incumbent peer; competes with Plati in B2B precious-metal jewelry manufacturing but at vastly greater scale across retail and wholesale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/platijewels
• LinkedInlinkedin.com/company/plati-jewels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLATI JEWELS