What Vaibhav Global does

Vaibhav Global Limited (VGL) is a Jaipur-headquartered, publicly listed Indian fashion retailer operating a vertically integrated, mine-to-market model for value jewellery, gemstones, and lifestyle products. The company designs, manufactures, and sources products in-house at its Jaipur facility and directly from mines in over 30 countries, then distributes them through three owned TV home shopping networks — Shop LC in the United States, Shop LC in Germany, and The Jewellery Channel (TJC) in the United Kingdom — reaching approximately 100 million households, alongside proprietary e-commerce sites and third-party marketplaces (Amazon, Walmart, and others) in more than 12 countries. The product range spans fine and fashion jewellery, gemstones, home, fashion accessories, and apparel, increasingly under a portfolio of proprietary brands such as Patt, Rhapsody, Palazzo, Valex, Rugberry, Hooplite, PremiumProducts, and Trendyz.

VGL generates revenue through a multi-channel retail model: live TV home shopping (the historical core, monetized via airtime on owned channels and partner platforms such as Vodafone GigaTV), direct-to-consumer e-commerce across owned sites and global marketplaces, and a smaller B2B wholesale business. Pricing is positioned in the affordable-luxury and value-jewellery segment, targeting mass-market consumers in Western markets. The company has historically emphasized operational leverage from its low-cost India manufacturing base and broadcast-plus-digital scale.

Recent strategic activity has shifted toward inorganic and category expansion: the acquisitions of Mindful Souls B.V. (a Dutch subscription e-commerce business) and the assets of Ideal World (the UK's longest-running teleshopping channel), the launch of Shop LC in Germany via Vodafone, the creation of Vaibhav Lifestyle Limited as an apparel vertical, and marketplace entry into Canada and Japan. The company is also investing in AI-driven demand forecasting, generative AI for live TV scripting and product content, chatbot-based customer engagement, and AI-assisted broadcast scheduling to compound efficiency on its data assets.

Name

Vaibhav Global

Legal name

Vaibhav Global Limited

Website

https://vaibhavglobal.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vaibhav Global Limited is a Jaipur-headquartered, vertically integrated Indian retailer of value jewellery, gemstones, and lifestyle products, distributed through owned TV home shopping networks (Shop LC US, Shop LC Germany, TJC UK), proprietary e-commerce sites, and global marketplaces, serving mass-market consumers across 12+ countries.

Ownership category

akta.pro rank

Product category

Fashion Jewellery Retail

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK), Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ)

Keywords

• Fashion jewellery retail
• TV home shopping
• Gemstone wholesale
• E-commerce jewellery
• Deep discount retail

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Electronic Retailing - TV Channels: Revenue from 24x7 proprietary TV home-shopping channels (Shop LC US/Germany, TJC UK, Ideal World UK) selling fashion jewellery and lifestyle products at deep-discount prices
2. B2C E-commerce: Direct online sales through proprietary e-commerce websites (shoplc.com, tjc.co.uk, shoplc.de, mindfulsouls.com) and mobile apps
3. Marketplace and Digital Sales: Sales through third-party marketplaces, Smart TV apps, and OTT platforms in US, UK, Germany, Canada, Japan, and other markets
4. B2B Wholesale - STS Gems: Wholesale distribution of fine jewellery and gemstones to leading retail chains worldwide through STS operations
5. Subscription - Mindful Souls: Subscription-based online sales of fashion jewellery, gemstone, and lifestyle products through Mindful Souls B.V.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Vaibhav Global Limited is a vertically integrated fashion jewellery and lifestyle products retailer that designs, manufactures, sources, and sells through a deep-discount, multi-channel platform comprising 24/7 proprietary TV home-shopping channels, e-commerce websites, mobile apps, Smart TV/OTT apps, social media, and third-party marketplaces. It sells own-branded jewellery, gemstones, beauty products, apparel, timepieces, and leather goods to value-conscious consumers in the US, UK, and Germany, while also distributing fine jewellery and gemstones wholesale to international retail chains via its STS Gems/Jewels subsidiary.

Product overview

Vaibhav Global Limited is a vertically integrated fashion retailer operating through a multi-channel platform-plus-modules architecture. The core offering comprises proprietary TV home-shopping channels (Shop LC in US and Germany, TJC and Ideal World in UK), e-commerce websites, mobile apps, smart TV, and OTT platforms across well-integrated digital channels. The product portfolio spans jewellery brands (Rhapsody luxury, Luxoro fine jewellery, EverTrue, Rachel Galley, Guiseppe Perez fashion jewellery), lifestyle brands (Grand Pelle leather goods, Eon 1962 timepieces, Marigold & Lotus beauty, La Marey apparel), and B2B wholesale through STS Jewels. Manufacturing operations include jewellery manufacturing (169,000 sq. ft., 3,000+ workers), gemstone manufacturing (20,000+ sq. ft., 350+ workers), and apparel manufacturing via Vaibhav Lifestyle Limited (45,000 sq. ft.). Recent acquisitions include Mindful Souls (subscription e-commerce) and Ideal World (UK teleshopping brand).

Differentiator

Problem solved

Functional benefit

Products and services

• Shop LC (USA)
• TJC (UK)
• Shop LC (Germany)
• Ideal World (UK)

Quantifiable outcome

• Achieved 11% YoY revenue growth and 21% PAT increase in FY25 with net cash position of ₹170 crore
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Ideal World LtdcoreStrategic or Co-development Partner · 1 January 2024Shop TJC Ltd (UK), a wholly owned subsidiary of Vaibhav Global Limited, executed an Asset Sale Agreement to acquire assets of Ideal World Ltd. Acquired IP rights, broadcasting rights, studio equipment and other intangible assets. Ideal World is one of the major teleshopping brands in UK with 20+ years legacy, serving 27 million households.
• Mindful Souls B.V.coreStrategic or Co-development Partner · 1 January 2024VGL Group acquired Mindful Souls B.V., an e-commerce company dealing in subscription-based online sales of fashion jewellery, gemstone, and lifestyle products. Incorporated in 2018 in Netherlands, it serves United States through proprietary e-commerce website and marketplaces. The acquisition creates synergies through VGL's deep sourcing and manufacturing abilities combined with Mindful Souls' native digital capabilities.
• Vodafone (Germany)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Shop LC Germany partnered with Vodafone (Germany) Cable Network, adding approximately 13 million households to reach about 90% of total German households. This partnership significantly expanded Shop LC's TV distribution reach in Germany.
• Akshaya Patra FoundationcoreStrategic or Co-development Partner · 1 January 2023CSR partnership for the 'Your Purchase Feeds' initiative - VGL's global flagship CSR initiative where every sale has a philanthropic fallout. The partnership helps provide mid-day meals to school children in India, US, and UK. Over 100 million meals have been served through this initiative.

Scale indicators24 records

Recent moves20 records

Expansion highlights6 records

Direct peers

• Gemporia: UK-based TV home-shopping and online jewellery retailer broadcasting gemstone and fine-jewellery content. Closest UK analogue to TJC, with overlapping customer base and falling-price auction format.
• Blue Nile: Online-first fine jewellery retailer (now owned by Signet Jewelers) competing for value-conscious and bridal jewellery buyers in the US and internationally. Comparable in online jewellery category and customer overlap with Shop LC's Luxoro/Rhapsody lines.
• Jewelry Television (JTV): US TV and online retailer focused exclusively on gemstones and jewellery. Direct competitor in the same broadcast-plus-e-commerce model and overlapping product mix with Shop LC.
• HSN (Qurate Retail): US TV home-shopping and digital retailer with strong jewellery and lifestyle categories. Direct competitor to Shop LC for US cable household viewership and value-conscious consumer wallet share.
• QVC Group (Qurate Retail): Largest US TV home-shopping network selling jewellery, beauty, and lifestyle products via live broadcast and digital. Most direct comparable in format, customer profile (value-conscious, primarily female), and falling-price auction style to Shop LC and TJC.

Broad incumbents

• Signet Jewelers: Largest specialty jewellery retailer globally (Kay, Zales, Jared). Overlaps with VGL's B2C fine-jewellery category and shared US/UK customer base, though Signet operates physical-dominant retail while VGL is TV/digital.
• Pandora: Global branded jewellery retailer with broad price-point appeal and strong direct-to-consumer presence. Comparable to VGL's house-of-brands strategy (Rhapsody, Luxoro, EverTrue, Rachel Galley) but at much larger scale and with a stronger brand franchise.

Emerging players

• Brilliant Earth: Online fine jewellery retailer specializing in ethically sourced diamonds and gemstones with strong ESG positioning. Overlaps with VGL's ESG story, gemstone vertical, and online jewellery channel, though positioned up-market from VGL's value tier.
• Mejuri: Digital-native fine jewellery brand selling direct-to-consumer at accessible price points via e-commerce and showrooms. Competes for the same 25–45 year-old jewellery buyer that VGL targets through Shop LC, TJC, and Mindful Souls.

Others

• Ideal Shopping Direct (formerly Ideal World, legacy entity): Pre-acquisition UK teleshopping business whose IP/brand VGL acquired in FY24. Listed as ecosystem reference rather than competitor given VGL now owns the brand and broadcasting rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VGLGroup

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaibhav Global