PUUR Geboortecentrum

What PUUR Geboortecentrum does

PUUR Geboortecentrum is a privately held Dutch birth center operating two clinical locations in Hoofddorp (Haarlemmermeer) and Hillegom (South Holland), serving expectant and new families across North and South Holland with a vertically integrated maternal-care service stack. The practice delivers midwifery consultations, prenatal ultrasound imaging (2D, 3D, and 4D), maternity care (kraamzorg), lactation and breastfeeding support, childbirth and parenting courses through partner Rondom Zwanger, and contraception counseling. Operations are structured across two legal entities—PUUR Geboortecentrum covering midwifery and ultrasound, and Puur Kraamzorg BV covering maternity care—with the founder/practitioner ownership structure reflected in the organization’s website.

The technology layer is ecosystem-oriented rather than proprietary. Patient records are managed via the Orfeus Zwanger App; prenatal ultrasound images are delivered through a Tricefy integration, offered to patients for a one-time fee of €7.50; digital patient education is delivered through the Maternify Digitale Voorlichting platform launched in 2025. Hospital escalation pathways are supported through a partnership with Spaarne Gasthuis, allowing clinical transfer when births require hospital-level intervention. The technology footprint is consistent with a regional practice modernizing consumer-facing touchpoints without investing in custom clinical or imaging software.

Revenue mechanics split between Dutch basic-health-insurance-reimbursed core services (regulated tariffs for midwifery consultations, medically indicated ultrasound, and kraamzorg hours) and out-of-pocket adjacencies (€60-€130 pretecho ultrasound, courses, €7.50 Tricefy image package, contraception services). No external funding rounds, M&A activity, or disclosed financial metrics are present in the source material; the practice operates as a founder-owned SME in a regulated healthcare market where insurance reimbursement anchors the revenue base and consumer-paid services provide incremental margin.

Name

PUUR Geboortecentrum

Legal name

PUUR Geboortecentrum

Website

https://puurgeboortecentrum.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PUUR Geboortecentrum is a Dutch private birth center with locations in Hoofddorp and Hillegom offering integrated midwifery, ultrasound, maternity care, breastfeeding support, courses, and contraception services to expectant and new families.

Ownership category

akta.pro rank

Product category

Maternity Healthcare Services

NAICS

Offices of Physicians (6211), Family Planning Centers (62141), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Midwifery & Birth Centers (HLAFAJAC), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Midwifery services
• Obstetric care
• Maternity nursing
• Prenatal ultrasound
• Breastfeeding support

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Obstetric Care Services: Midwife and obstetric care services during pregnancy, delivery, and postpartum period. Covered under Dutch basic health insurance with no deductible charged for standard obstetric care. Services include prenatal check-ups, delivery attendance, and postpartum care.
2. Ultrasound Services: Medical ultrasounds are covered by health insurance when medically indicated. Pretecho (fun ultrasound) services are paid out-of-pocket by clients. Pricing: €60 for 15-minute sessions, €130 for 3D/4D echo.
3. Maternity Care Services: Postpartum maternity care provided at home. Covered under Dutch basic health insurance as part of kraamzorg entitlements.
4. Courses and Treatments: Various prenatal and postnatal courses including yoga, pilates, hypnobirthing, breastfeeding courses, and alternative therapies like acupuncture. These are typically paid out-of-pocket by clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PUUR Geboortecentrum operates an integrated maternity care center providing obstetric midwifery services, postpartum maternity nursing (kraamzorg), obstetric ultrasound imaging (2D/3D/4D), breastfeeding and lactation support, prenatal and postnatal courses (yoga, hypnobirthing, baby massage), preconception counseling, prenatal screening, external cephalic version, and contraception services including IUD placement. Services are delivered from two clinic locations in Hoofddorp and one in Hillegom, supplemented by home visits for postpartum care, and are billed primarily through Dutch basic health insurance with selected out-of-pocket fees for non-covered items such as keepsake pretecho and courses.

Product overview

PUUR Geboortecentrum is a comprehensive birth center offering integrated maternity care services through a multi-brand portfolio. The core offerings include PUUR Verloskunde (midwifery/obstetric care), PUUR Kraamzorg (maternity nursing care), and PUUR Echo's (ultrasound imaging services). These are complemented by specialized add-on services including PUUR Melk (breastfeeding/lactation support), PUUR Cursussen (pregnancy and postnatal courses including yoga, hypnobirthing, pilates, massage, and baby massage), and PUUR Anticonceptie (contraception including IUD placement). The center provides medical ultrasound services ranging from early viability scans through 20-week anatomy scans, plus keepsake pretecho in 2D/3D/4D. Additional services include home and hospital birth support, preconception counseling, prenatal screening (NIPT), external cephalic version for breech babies, and digital education tools including the Orfeus pregnancy app, Maternify digital education, and 360° virtual childbirth tours. All services are concentrated at locations in Hoofddorp and Hillegom, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• PUUR Verloskunde: Obstetrics services - pregnancy, delivery, and postpartum care guidance
• PUUR Kraamzorg
• PUUR Echo's
• PUUR Melk
• PUUR Cursussen
• PUUR Anticonceptie
• PUUR Extra

Products and services

• PUUR Verloskunde

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Spaarne GasthuiscoreStrategic or Co-development PartnerPUUR works with Spaarne Gasthuis for hospital births. When clients choose hospital delivery, maternity nurses from the Rondom Zwanger pool assist during delivery at the hospital, providing continuity of care.
• Dutch Health Insurance CompaniescoreOthersAll Dutch health insurance providers cover basic obstetric and maternity care services under the mandatory basic health insurance package. PUUR bills insurance companies directly for covered services.
• Rondom ZwangercoreChannel Partner/ Reseller/ DistributorSpecialized maternity care pool providing kraamverzorgenden (maternity nurses) for home births and hospital births in the region. Works in coordination with PUUR's obstetric services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• De Bakermat Verloskundigen: Dutch midwifery practice offering obstetric care, ultrasound, and related maternity services. Closely comparable in service mix to PUUR's integrated verloskunde/echo offering, though operating in different Dutch regions.
• Naviva Kraamzorg: Large Dutch kraamzorg organization providing postpartum maternity home care across multiple regions. Directly comparable to PUUR Kraamzorg as it offers the same insured home-visit maternity care service, but at significantly greater national scale.

Emerging players

• Oula Health: US-based midwifery-led maternity care practice combining obstetric and postpartum services. Comparable in service philosophy (integrated midwife-led care) and in layering digital tools onto traditional maternity workflows, though operating in a different healthcare system.
• Pomelo Care: US virtual maternity care company providing prenatal, postpartum, and lactation support. Comparable in that it bundles obstetric care, lactation consulting, and digital education—services that overlap with PUUR's PUUR Verloskunde and PUUR Melk offerings.
• Mahmee: US maternal health platform offering coordinated pregnancy, postpartum, and lactation support. Comparable as a digitally enabled, integrated maternity care provider targeting similar client needs (continuity of care, lactation support), though serving a different geography and payment model.

Broad incumbents

• Groene Hart Ziekenhuis: Dutch hospital offering obstetric and maternity services in the Zuid-Holland region. Comparable as a hospital-based provider of obstetric care and poliklinische births competing with community midwifery practices for the same expectant parent market.
• Spaarne Gasthuis: Regional hospital in Hoofddorp/Haarlem that PUUR partners with for hospital births and poliklinische deliveries. Comparable because it offers overlapping obstetric services to the same regional client base, but at greater scale and with hospital-based infrastructure.
• Ziekenhuis Amstelland: Dutch hospital providing obstetric and maternity services in the Amstelveen/Amstelland region. Comparable because it competes for the same metropolitan maternity client base and offers poliklinische delivery as an alternative to community midwifery.

Others

• Rondom Zwanger: Specialized Dutch maternity care nurse pool that PUUR partners with to provide kraamverzorgenden during home and hospital births. Adjacent ecosystem participant with overlapping scope in maternity nursing, though operating as a partner rather than direct competitor.
• Babylist: US pregnancy and baby registry/content platform serving expectant parents with educational content and product access. Comparable because it sits in the same expectant-parent journey that PUUR addresses, though it is non-clinical and adjacent rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GeboortecentrumPUUR/featured
• Instagraminstagram.com/puurgeboortecentrum
• LinkedInlinkedin.com/company/geboortecentrum-puur

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUUR Geboortecentrum