Pomelo Care
Pomelo Care is a virtual healthcare company providing evidence-based maternity, fertility, pediatric, and midlife care to women and children across all 50 U.S. states. The company partners with health plans, employers, and Medicaid managed care organizations to deliver 24/7 virtual care covering 25 million lives.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Pomelo Care does
Pomelo Care is a virtual healthcare company founded in 2021 and headquartered in New York that provides evidence-based longitudinal care for women and children from preconception through midlife. The company operates a 24/7 virtual care platform accessible via text, phone, mobile app, and video, staffed by a fully-licensed multidisciplinary clinical team including midwives, physicians, therapists, dietitians, and lactation consultants practicing across all 50 states. Core products include a maternity care program (covering fertility, prenatal, postpartum, and integrated doula support), pediatric care with NICU family support, midlife care addressing perimenopause and menopause, and remote patient monitoring for chronic and gestational conditions.
The platform is built on proprietary risk-identification algorithms that analyze patient data to flag early health risks and generate evidence-based, dynamic care plans. AI-enabled services include ambient documentation technologies, chatbots, virtual assistance, predictive personalization, and gamified patient engagement. The company acquired The Doula Network in September 2024 to offer hybrid virtual-plus-in-person doula support, creating a uniquely integrated care model. Pomelo has published peer-reviewed outcomes studies in collaboration with the University of Pennsylvania's Leonard Davis Institute, demonstrating measurable reductions in preterm births and NICU utilization.
Pomelo's revenue model is predominantly B2B2C and subscription-based, with health plan contracts (commercial insurers and Medicaid managed care organizations) and employer-sponsored benefits representing the primary channels. Services are provided at no out-of-pocket cost to members through payer and employer partnerships. A complementary direct-to-consumer membership channel offers self-pay options for services such as menopause programs. As of early 2026, Pomelo covers approximately 25 million lives, supports nearly 7% of all U.S. births, and is valued at $1.7 billion following a $92 million Series C led by Stripes.
Pomelo Care firmographics
Firmographics- Name
- Pomelo Care
- Legal name
- Pomelo Care, Inc.
- Website
- https://pomelocare.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pomelo Care is a virtual healthcare company providing evidence-based maternity, fertility, pediatric, and midlife care to women and children across all 50 U.S. states. The company partners with health plans, employers, and Medicaid managed care organizations to deliver 24/7 virtual care covering 25 million lives.
- Ownership category
- akta.pro rank
Pomelo Care industry classification
Industry- Product category
- Virtual Maternity and Women's Healthcare Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
- akta.pro secondary industry
- Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)
Keywords
Where Pomelo Care is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pomelo Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Health Plan Contracts: Pomelo Care generates revenue through contracts with health plans (commercial insurers, Medicaid managed care organizations) that cover their members for maternity and women's health services. Services are provided at no out-of-pocket cost to members through these payer partnerships.
- Employer Sponsored Benefits: The company provides maternity, pediatric, and midlife benefits to employees through employer partnerships. Employers offer Pomelo Care as a benefit at no cost to employees, with Pomelo handling clinical service delivery.
- Direct-to-Consumer Memberships: Pomelo Care offers paid membership plans for services like menopause programs for self-pay patients not covered by insurance or employer plans. Membership includes access to specialized care programs with recurring subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Health Plan/Employer Sponsored Care - Free to Members |
| Subscription | Monthly | Self-Pay Membership - Paid Direct Access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Pomelo Care product offering
Product offeringCore offering
Pomelo Care operates a virtual care platform delivering 24/7 maternal, pediatric, fertility, and midlife healthcare to women and children through text, phone, app, and video. Services include preconception and prenatal care, postpartum support with integrated doula services, NICU family support, pediatric primary care, and perimenopause/menopause care. The company contracts with health plans, employers, and Medicaid managed care organizations, and serves self-pay members directly through its app.
Product overview
Pomelo Care operates as a virtual medical practice platform offering longitudinal care for women and children from preconception through midlife. The core platform consists of three integrated programs: Maternity Care (with fertility, prenatal, postpartum, and doula support), Pediatric Care & NICU Support, and Midlife Care. The company also offers Remote Patient Monitoring as an add-on module. All services are delivered through a unified 24/7 virtual care platform with data-driven clinical algorithms, supporting text, phone, app, and video interactions across all 50 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Maternity Care Program 24/7 virtual maternal healthcare covering preconception, prenatal, and postpartum care, with personalized care plans, risk-based interventions, and integrated virtual and in-person doula support to reduce preterm births, NICU admissions, and ER utilization.
- Pediatric Care & NICU Support 24/7 NICU family support to help families transition home after NICU stays, plus ongoing pediatric care for common childhood conditions including colds, rashes, and allergies, delivered via text, phone, app, or video.
- Midlife Care & Healthspan Evidence-based care from women's midlife health specialists covering perimenopause and menopause symptom management, wellness support, and mental health support.
- Fertility & Preconception Support
Quantifiable outcome
- 37% reduction in preterm birth
- +8 more outcomes
Companies that use Pomelo Care
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Pomelo Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature4 records
Pomelo Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- KochflagshipKoch partnered with Pomelo Care for a maternal and infant health program covering over 3,000 employees and families since 2022. The expanded partnership includes doula support and midlife care. Results include 31% reduction in NICU length of stay, 42% reduction in NICU readmissions, and reduced cesarean deliveries. Koch case study published as evidence of program effectiveness.
- Leonard Davis Institute of Health Economics at the University of PennsylvaniacoreAcademic research partnership conducting peer-reviewed outcomes studies. Collaborative research analyzed administrative claims data from nearly 45,000 deliveries across six health plans, finding 24.4% reduction in preterm births and 26%+ reduction in NICU length of stay for engaged patients. Findings presented at SMFM 2026 Pregnancy Meeting and published in SMFM's Pregnancy journal.
- Penn Fertility Care at Penn MedicinecoreClinical trial collaboration presenting results at ASRM 2025 Scientific Congress showing group preconception care for fertility patients improves fertility-related quality of life. Joint research demonstrates evidence-based approach to fertility care.
- ARPA-H Investor Catalyst Hub Spoke NetworkcorePomelo Care selected as a member of the ARPA-H Investor Catalyst Hub Spoke Network, a nationwide network working to accelerate transformative health solutions through collaboration and innovation.
- The Doula NetworkflagshipAcquisition of The Doula Network, the largest credentialed doula network in the U.S., enabling Pomelo to offer integrated virtual and in-person doula support. Significantly expands access to maternity care and improves maternal health outcomes nationwide, particularly addressing health equity gaps for Black mothers.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Pomelo Care competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Maven Clinic is the most direct competitor to Pomelo Care — a virtual care platform for women and families covering fertility, maternity, postpartum, and pediatric care, sold to employers and payers. Both companies pursue the same B2B2C model with similar clinical teams and outcome-based value propositions.
- Carrot Fertility: Carrot Fertility is a leading fertility benefits platform sold to employers and payers, offering virtual care, expert guidance, and a global provider network. While more focused on fertility than full maternity, it competes head-to-head with Pomelo's preconception and fertility offering.
- Progyny: Progyny is a public fertility benefits management company serving employers and payers. Its bundled treatment and virtual coaching model overlaps with Pomelo's fertility and preconception services, and it competes for the same enterprise benefits budget.
- Babyscripts: Babyscripts is a virtual maternity care platform focused on remote patient monitoring and risk stratification for health plans and providers. It is a narrower competitor to Pomelo's maternity program, with overlap in RPM, risk identification, and payer partnerships.
- Ovia Health (Labcorp): Ovia Health (acquired by Labcorp) provides fertility, pregnancy, and parenting virtual care programs through employers and health plans. It overlaps with Pomelo's maternity, fertility, and pediatric engagement offerings in the payer channel.
Emerging players
- Tia: Tia is a women's health platform combining in-person clinics with virtual care, serving women from reproductive health through menopause. It overlaps with Pomelo's midlife and reproductive care strategy, though Tia is more clinic-anchored.
- Mahmee: Mahmee is a maternal and infant health platform combining virtual care with in-person doula support, targeting Medicaid populations and health plans. It is a smaller, more focused competitor in the same virtual maternity category with a similar hybrid doula-care model.
Broad incumbents
- Included Health: Included Health is a broad virtual care and care navigation platform serving employers and payers. While it covers many specialties beyond women's health, its enterprise channel and employer/payer contracts compete for the same benefit budget as Pomelo's maternity and family programs.
- Hims & Hers Health: Hims & Hers is a public direct-to-consumer telehealth platform expanding into women's health, weight loss, and primary care. Its growing women's health line and self-pay model overlap with Pomelo's midlife and direct-to-consumer offerings.
- Ro (Roman): Ro is a direct-to-consumer telehealth platform offering virtual care across men's health, women's health, and chronic conditions. Its women's health and weight management offerings overlap with Pomelo's midlife programs, and it competes for self-pay patients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pomelo Care social profiles
Digital presencePomelo Care compliance and trust
Trust signalCompliance4 records
Pomelo Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pomelo Care leadership team
Management profileNumber of profiles
Profiles17 records
Pomelo Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pomelo Care funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pomelo Care M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pomelo Care
What does Pomelo Care do?
Pomelo Care operates a virtual care platform delivering 24/7 maternal, pediatric, fertility, and midlife healthcare to women and children through text, phone, app, and video. Services include preconception and prenatal care, postpartum support with integrated doula services, NICU family support, pediatric primary care, and perimenopause/menopause care. The company contracts with health plans, employers, and Medicaid managed care organizations, and serves self-pay members directly through its app.
Is Pomelo Care a public or private company?
Pomelo Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pomelo Care founded?
Pomelo Care was founded in 2021. It employs 251 to 500 people.
Where is Pomelo Care based?
Pomelo Care is headquartered in New York, United States, in the North America region.
How does Pomelo Care make money?
Three revenue lines are on record. Health Plan Contracts are the primary driver. The others are employer Sponsored Benefits and direct-to-Consumer Memberships.
Who are Pomelo Care's main competitors?
Direct peers on record are Maven Clinic, Carrot Fertility, Progyny, Babyscripts and Ovia Health (Labcorp). Emerging players are Tia and Mahmee. Broad incumbents are Included Health, Hims & Hers Health and Ro (Roman).
Does Pomelo Care have an API?
No public API is recorded for Pomelo Care.
What industry is Pomelo Care in?
Pomelo Care's product category is Virtual Maternity and Women's Healthcare Services. Its primary akta.pro industry code is HLALACAJ, Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored), with a secondary code of HLALAAAI, Family & Pediatric Direct-to-Consumer Virtual Care. Its NAICS code is 62161 and its SIC code is 8011.