What New Mode Home does

New Mode Home is a privately held, founder-owned interior design firm established in 2020 by Alessia Lamonaca and headquartered in Barrie, Ontario, Canada. The company operates as a multi-disciplinary design studio offering four service lines: Interior Design & Decorating (delivered via eDesign or Full Service Design packages), Home Staging (virtual, occupied, vacant, and consultations), Vacation Rental Design, and Trade Services. Its in-person delivery covers Toronto, Simcoe County, and Muskoka, while its eDesign model extends services to clients worldwide.

The firm differentiates through photorealistic 3D rendering and virtual staging technology, trade-exclusive furniture sourcing access, and a virtual-first service architecture. AI-assisted rendering supports both consumer visualization (eDesign 3D renderings, mood boards) and B2B trade offerings (4K video walk-throughs, virtual staging for listings). The company generates revenue through project-based flat fees typically ranging from $2,000 to $50,000+, with pricing determined via a free discovery call after scope assessment. It serves four customer segments: residential homeowners, real estate professionals, vacation rental owners, and trade professionals (architects, builders, interior designers), with no enterprise contracts and a customer mix dominated by SMB and individual clients. The business is funded entirely by the founder with no institutional capital, no disclosed headcount, and no reported revenue.

Name

New Mode Home

Legal name

New Mode Home

Website

https://newmodehome.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

New Mode Home is a Barrie, Ontario-based interior design firm founded in 2020 that offers virtual and in-person residential design, home staging, vacation rental design, and B2B trade services to SMB clients in Southern Ontario and worldwide via eDesign.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Interior design services
• Home staging services
• Vacation rental design
• Trade design services
• 3D rendering visualization

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Interior Design & Decorating Services: Full-service interior design and decorating services with a flat fee structure tailored to each project. Includes eDesign (remote, client-managed ordering/installation) and Full Service Design (hands-on from concept to completion).
2. Home Staging Services: Home staging services including virtual staging, occupied staging, and vacant home staging. Fees based on property size and service type.
3. Vacation Rental Design: Specialized design services for short-term rental properties, helping owners increase booking rates and command higher rates through professional design.
4. Trade Services: Professional services for architects, interior designers, and builders including 3D rendering, styling, sourcing, and photoshoot production. B2B professional services model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Mode Home is a multi-disciplinary interior design firm providing full-service interior design, decorating, eDesign (virtual), home staging, vacation rental design, and trade services. Services are delivered through both remote (virtual/eDesign) and on-site channels, with quoted project pricing and inclusive offerings from concept through installation. The firm serves residential homeowners, real estate professionals, vacation rental property owners, and trade professionals including architects, builders, and interior designers.

Product overview

New Mode Home is a multi-disciplinary, full-service interior design firm offering both virtual (eDesign) and full-service design options. The core service portfolio includes Interior Design & Decorating (eDesign and Full Service Design packages), Home Staging (Virtual Staging, Occupied Staging, Vacant Staging, and Consultations), and Vacation Rental Design. The firm also provides specialized Trade Services for architects, interior designers, and builders including 3D Rendering, Styling, Sourcing, and Photoshoot Production. Additional products include Free Digital Art Downloads and Gift Cards. The company leverages AI-powered photorealistic visualization technology, particularly for 3D renderings and virtual staging services, to help clients visualize spaces before implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• eDesign (Virtual Design Service) Fully remote, cost-effective design service providing furniture layout renderings, mood boards, color consultations, and shopping services. Designed for clients worldwide who want expert guidance while maintaining control over ordering and installation.
• Full Service Design Comprehensive interior design package taking projects from concept through completion, including requirements gathering, 3D rendering, purchasing and ordering with trade discounts, full installation, and final walkthrough. Available on-site across Toronto, Simcoe County, and Muskoka.
• Virtual Home Staging Digital staging service implementing high-end designer 3D furniture models into property listing photos to create photorealistic virtual staging. Includes digital furniture removal and panoramic image staging for vacant or empty properties.
• Occupied Home Staging In-person staging service working with existing furnishings, artwork, and decor in owner-occupied homes, with additional rental pieces sourced and installed to appeal to prospective buyers. Includes consultation, furniture selection, full installation, and de-staging.
• Vacant Home Staging Complete furnishing service for empty homes, sourcing and installing all inventory needed to appeal to buyers and showcase optimal layout potential. Managed end-to-end.
• Home Staging Consultation In-person or virtual consultation with detailed written report providing recommendations for decluttering, furniture placement, curb appeal, paint colors, updates, repairs, and styling tips for property preparation.
• Vacation Rental Design (STR/LTR) Specialized design service for short-term and long-term rental properties including eDesign and Full Service Design options. Focuses on creating Instagram-worthy spaces that increase booking rates and command higher nightly rates.
• 3D Rendering High-quality, photorealistic 3D rendering service for architects, builders, and interior designers. Includes multiple angles, optional 4K video walk-throughs, realistic materials and finishes, and one round of revisions.
• Trade Styling Styling services for interior designers, architects, and builders including integrated styling for clients, on-site styling for photoshoots, and virtual styling direction with sourced selections and shopping lists.
• Trade Sourcing Procurement service for furniture, lighting, materials, and decor with trade-exclusive access to high-end and custom pieces at trade pricing. Includes tailored sourcing, seamless integration, comprehensive documentation, and procurement coordination.
• Photoshoot Production Full photoshoot production management including photographer/videographer recommendations, project management, creative direction, and post-shoot media pitches to publications such as Architectural Digest, House & Home, and Forbes.
• Gift Cards Gift cards available for purchase through Square, allowing recipients to apply credit toward any New Mode Home design services.

Quantifiable outcome

• Staged properties spend 73% less time on market and sell for up to 25% above listing price
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Nunu Interior DesignminorStrategic or Co-development PartnerCollaborative project partnership on interior design projects. New Mode Home provided styling services for Nunu Interior Design projects including Project Bellair (Toronto, Ontario) and Project Lauder (St. Clair West Village, Toronto). Nunu Interior Design served as the interior designer while New Mode Home handled styling and decorator services.
• Homes by DaycoreminorStrategic or Co-development PartnerNew Mode Home designed interiors for a custom-built forest retreat (Project Black Creek) built by Homes by Daycore in ski-country.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Spacejoy: Online interior design platform offering 3D room visualization, designer concept boards, and shoppable furniture recommendations. Closely comparable to New Mode Home's eDesign-plus-rendering proposition.
• Havenly: Online interior design platform that pairs clients with designers for virtual design packages including style boards, layouts, and shopping lists. Comparable to New Mode Home's eDesign offering and shares the virtual-first, project-based design model.
• RoomSketcher: Floor plan and 3D rendering software widely used by interior designers, architects, and builders for client visualizations. Directly comparable to New Mode Home's Trade Services 3D Rendering offering.
• Modsy: Virtual interior design service built around photorealistic 3D renderings of customers' rooms with sourced furniture. Closely mirrors New Mode Home's combination of eDesign, 3D visualization, and curated product sourcing.
• Decorilla: Online interior design marketplace connecting customers with vetted designers for both virtual concept boards and full-service execution. Overlaps with New Mode Home across virtual design, designer matching, and turnkey project delivery.
• Cedreo: Home design software for home builders, architects, and interior designers offering 3D renderings and floor plans. Highly comparable to New Mode Home's Trade Services workflow serving architects and builders.
• Planner 5D: 2D/3D home design tool used by both consumers and design professionals for floor plans, renderings, and visualizations. Overlaps with New Mode Home's 3D rendering and visualization capabilities.
• STUCCCO: Vacation rental interior design firm specializing in short-term rental properties, providing design packages aimed at boosting bookings and ADR. Directly comparable to New Mode Home's STR/LTR design offering.
• Cape: Design service that furnishes and stages short-term rental properties for Airbnb hosts to drive bookings and nightly rates. Directly competes with New Mode Home's Vacation Rental Design service.

Emerging players

• HomeStyler: Online 3D home design platform from Easyhome providing photorealistic room rendering and design tools for consumers and pros. Partial overlap with New Mode Home's visualization-driven design services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/newmodehome
• LinkedInlinkedin.com/company/newmodehome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mode Home