North Coast Fire & EMS Training

Name

North Coast Fire & EMS Training

Legal name

North Coast Fire, CPR, & EMS Training

Website

https://ncfems.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Emergency Response Training Services

NAICS

Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAKAOAJ

Emergency Response, First Aid/CPR/AED & Incident Management Training

Business & Public Services/Security & Investigations Services/Training & Certification for Security Personnel

SECONDARYEDAOAMAB

Firefighter & Fire Service Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYEDAOAMAC

Emergency Medical Services (EMT/Paramedic) Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYEDAOAMAD

Emergency Management, Disaster Response & Incident Command Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYEDAOAMAL

Hazardous Materials (HAZMAT) Handling & Response Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYHLAFANAL

EMS Education, Training & Simulation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency Medical Services

Keywords

• CPR certification training
• Wilderness first aid
• Fire service training
• Emergency medical services
• AED and first aid

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course Fees: Per-course fees for CPR, AED, First Aid, Wilderness First Aid, and other emergency training courses. Pricing varies by course type and certification level. Free retake options available for students to stay current with changing standards.
2. Medical Coverage Services: Temporary EMS event staffing providing fully equipped paramedics or EMTs for events. Customized staffing levels to suit client budgets.
3. Consulting Services: Emergency Response Planning and ICS consulting services for organizations, schools, and businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

North Coast Fire & EMS Training delivers certified instructor-led training courses in CPR, AED, First Aid, Wilderness First Aid, State Fire Training (Fire Command, Fire Control, HazMat), Bloodborne Pathogens, and Incident Command System, taught by current and former fire service and EMS personnel. Courses are delivered on-site at client locations or via scheduled public classes at community venues across Mendocino County and the greater Bay Area of California. The company also offers on-site event medical staffing with paramedics/EMTs and Emergency Response Plan consulting for organizations.

Product overview

North Coast Fire & EMS Training offers a portfolio of emergency response and safety training services including CPR/AED certification courses (standard, professional rescuer, and childcare provider variants), Wilderness First Aid training (16-hour, 8-hour, and sailors/adventurers specializations), State Fire Training courses (Fire Command, Fire Control, Haz Mat, Apparatus Operations), Bloodborne Pathogens certification, ICS training for organizations, and event medical coverage/staffing services. The company operates as a California EMS CE Provider (#49-0093) and provides all courses with optional continuing education units at no additional cost.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR – AED American Heart Association, American Red Cross, and National Standards certified course covering adult, child, and infant CPR and choking, plus AED use, with two-year certification. Targeted at lay rescuers, workplace responders, and the general public.
• CPR – AED – First Aid Comprehensive course covering infant, child, and adult CPR and choking, AED use, patient assessment, bleeding and shock management, traumatic injuries, burns, respiratory distress, allergic reactions, seizures, diabetic emergencies, and wound care, with 7 hours of Continuing Education. Targeted at workplace responders and the general public.
• CPR – AED for the Professional Rescuer / Health Care Provider Course for professional rescuers, health care providers, and first responders with a duty to act; approved for 4 hours of California EMS Continuing Education (Provider #49-0093) with a free refresher option prior to certification expiration.
• CPR, AED and First Aid for Childcare Providers OSHA-compliant course approved by CA EMSA for licensed childcare facilities, covering basic CPR and First Aid plus indoor safety, playground safety, water safety, and recognizing maltreatment of children; Spanish language workbook available. Targeted at daycare centers, preschools, and babysitters.
• Wilderness First Aid (16 hours) Two-day course following NASAR guidelines and paralleling NOLS and BSA standards, covering advanced first aid skills for locations hours from definitive care, including reduction of angular fractures and dislocations, long-term wound care, and emergency scene management. Fee: $175.00 with NASAR WFA Certification.
• WFA 8 Hour Course Eight-hour course drawing advanced first aid skills from the 16-hour WFA for responding to medical emergencies near or far from definitive care. Fee: $80.00.
• Wilderness First Aid for Sailors & other Adventurers Two-day course teaching skills for drowning, fractures, concussions, wound care, dislocations, and patient assessment for sailors and outdoor enthusiasts, including CPR and AED certification. Fee: $175.00.
• Saving Lives in the Wilderness One-day hands-on course covering bleeding control, spinal injuries, fracture assessment and reduction, dislocations, wound care, patient assessment, and hyper/hypothermia management. Fee: $125.00 with minimum class size of 6.
• Bloodborne Pathogens Training for emergency responders, housekeeping, healthcare providers, and law enforcement covering the BBP Standard, HIV/Hepatitis B&C, PPE, exposure control plan, and sharps management, with a 1-year OSHA-required certification. Spanish workbooks available.
• Fire Command 1A State Fire Training approved Fire Command 1A course for fire service personnel, part of the company's State Fire Training portfolio.
• Fire Command 1B State Fire Training approved Fire Command 1B course for fire service personnel, part of the company's State Fire Training portfolio.
• Fire Control 6 State Fire Training approved course covering fire control techniques for fire service personnel.
• Haz Mat First Responder – Awareness Level State Fire Training approved hazardous materials first responder awareness-level course, available for departments to host or provide exclusively for their personnel.
• Haz Mat First Responder – Operations Level State Fire Training approved hazardous materials first responder operations-level course for fire service personnel.
• ICS for Schools, Businesses & Organizations Incident Command System training simplified for organizations to effectively employ ICS during emergencies, including Emergency Response Plan development, tabletop exercises, and full-scale drills, with a one-hour introductory session available. Targeted at schools, businesses, and organizations.
• Medical Coverage (Event Staffing) On-site professional medical staff services for events, providing fully equipped paramedics or EMTs with customized staffing levels to suit client budgets. Targeted at event organizers, schools, and community organizations.
• Temporary EMS Event Staffing Professional medical staffing service providing paramedics or EMTs for events on a temporary basis, with staffing tailored to client needs and budgets.
• Emergency Response Planning Consulting

Quantifiable outcome

• Two-year certification validity with free refreshers included
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SOLO Schools: Provides wilderness EMT, WFA, and Wilderness First Responder training with a strong reputation in the Northeast. Closely comparable course catalog and target audience of outdoor enthusiasts and trip leaders.
• EMS Safety Services: National provider of CPR, AED, First Aid, and Bloodborne Pathogens training, particularly for childcare and workplace compliance. Direct competitor in the same niche courses Ken Johnson is authorized through.
• Wilderness Medical Associates: Internationally recognized wilderness medicine training provider offering WFA, WFR, and Wilderness EMT programs. Operates similar certification curriculum and competes for the same outdoor/adventure market.
• NOLS Wilderness Medical Education: Operates one of the largest wilderness medicine training programs in the U.S., offering WFA, Wilderness EMT, and Wilderness First Responder courses. Direct competitor in the wilderness first aid space that North Coast's curriculum parallels.

Broad incumbents

• American Red Cross Training Services: National CPR/AED/First Aid certification provider with massive brand recognition. North Coast's CPR courses follow ARC standards, and they compete for the same childcare and lay-rescuer customers at potentially lower prices.
• HSI (Health & Safety Institute): Large parent organization for ASHI, MEDIC First Aid, and other CPR/First Aid brands. Competes in the same workplace and childcare compliance training categories with broader reach and corporate sales infrastructure.
• American Heart Association ECC Training: The dominant CPR/AED certification body in the U.S. for healthcare providers. North Coast teaches AHA-aligned courses, but AHA's Training Centers network and eCards platform represent a scale advantage.

Regional players

• Cascade Training Center: Pacific Northwest-based CPR/AED/First Aid and ACLS training provider serving healthcare and corporate clients. Comparable regional training model with similar mobile and on-site delivery.

Emerging players

• ProTrainings: Online-first CPR/First Aid certification platform with blended learning model. Competes for the same SMB and individual customers with a more scalable digital approach that North Coast cannot currently match.
• Response Institute: Smaller competitor offering ICS, emergency response, and First Aid training for schools and organizations. Closely comparable add-on services around Emergency Response Planning consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Coast Fire & EMS Training