Movendi International

Name

Movendi International

Legal name

Movendi International

Website

https://movendi.ngo

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Health Advocacy and Alcohol Prevention

NAICS

Other Social Advocacy Organizations (813319), Civic and Social Organizations (813410), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

Keywords

• Alcohol policy advocacy
• Public health prevention
• Civil society movement
• Membership organization services
• Community mobilization programs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Movendi International relies on membership fees for funding. The fees are based on the income of the country where the respective Member Organisation is active. Two membership types are offered: full membership and associated membership for organizations, plus individual membership.
2. Consultancy Services: Movendi International offers consultancy services to share its nearly 170-year expertise in value-driven advocacy, community mobilisation, civil society capacity building, and brand development to support other organisations, networks, companies and individuals. This is a fee-for-service revenue stream.
3. Donations: The organization accepts donations from individuals and organizations who wish to support its mission of preventing alcohol harm and promoting development. Donations help protect more people from harm caused by the alcohol industry.
4. World Congress Registration Fees: The 71st World Congress generates revenue through registration fees including Full Pass (€445-€795 depending on accommodation type) and Day Pass (€55). Early bird and standard pricing tiers apply.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Movendi International is a Sweden-based global civil society movement that delivers alcohol policy advocacy, prevention programs, and community-based support through a membership network of 146 organizations across 57 countries. Its core offerings include organizational and individual membership, thematic advocacy programs (Sober Youth Hub, EPIcc, EMPOWERFUL, Democracy Beyond Borders, Human Rights Generation), the tri-format Alcohol Issues content service, the annual Big Alcohol Exposed report, a consultancy practice, and the biennial World Congress.

Product overview

Movendi International operates as a global civil society movement organization rather than a technology product company. Its core offerings consist of advocacy programs, membership services, content platforms, and events. The portfolio includes: the Alcohol Issues multi-platform content service (Newsletter, Podcast, and News App) delivering curated insights on alcohol policy; organizational membership with 150 member organizations in 60 countries; six thematic programs (Sober Youth Hub, UNDP WHO Joint Program, EMPOWERFUL, Human Rights Generation, EPIcc, Democracy Beyond Borders); the annual Big Alcohol Exposed investigative publication; consultancy services; and the biennial World Congress event. The organization also maintains the World Alcohol-Free Day awareness initiative and a Resource Library of publications.

Differentiator

Problem solved

Functional benefit

Brands

• The Alcohol Issues: A branded news platform comprising The Alcohol Issues Newsletter, The Alcohol Issues Podcast, and The Alcohol Issues News App - curated content covering alcohol policy news, science digests, and advocacy updates.
• Big Alcohol Exposed
• World Alcohol-Free Day
• Drink Revolution
• NormShift

Products and services

• Membership Program Global membership program offering individual and organizational membership with 146 member organizations across 57 countries, providing access to advocacy resources, networking, and collaborative opportunities for development through alcohol prevention. Membership fees are scaled by the income of the country where the member organization is active.
• The Alcohol Issues Newsletter A weekly curated newsletter providing insights into alcohol policy news, latest science digests, Big Alcohol Exposed revelations, community solutions, and opinion pieces, available through subscription with options for specific newsletters like Drink Revolution Cheers and Global Alcohol Policy Round Up.
• The Alcohol Issues Podcast A podcast series providing audio content covering alcohol policy, prevention approaches, and discussions on alcohol harm for subscribers and supporters.
• The Alcohol Issues News App A mobile news application providing real-time updates on alcohol policy developments, research findings, and organizational activities for subscribers.
• Movendi International 71st World Congress The organization's highest decision-making body meeting as a 5-day congress in Kranjska Gora, Slovenia from October 2-7, 2026, combining conference sessions, workshops, exhibitions, and social activities focused on alcohol prevention and policy. Registration tiers include Single Room Full Pass from €445-€795, Double Room Full Pass from €495-€565, Triple Room Full Pass from €395-€445, Caravan/Camp Full Pass from €295, and Day Pass at €55.
• Sober Youth Hub A youth-focused program designed to engage young people in alcohol prevention initiatives and empower youth leadership in the movement.
• UNDP WHO Joint Program Collaborative initiative with United Nations Development Programme and World Health Organization addressing alcohol as an obstacle to sustainable development.
• EMPOWERFUL A program focused on empowerment initiatives for sustainable development through alcohol prevention.
• Human Rights Generation A program engaging civil society in human rights advocacy related to alcohol harm prevention.
• EPIcc An initiative focused on evidence-based alcohol policy implementation and capacity building.
• Democracy Beyond Borders A program promoting democratic participation and civil society engagement across borders in alcohol policy advocacy.
• Big Alcohol Exposed Report Annual investigative report documenting alcohol industry interference patterns, corporate political activity, market shaping, and narrative control tactics across policy, markets, and public debate.
• Consultancy Services Advisory and consultancy services offering nearly 170-year expertise in value-driven advocacy, community mobilisation, civil society capacity building, and brand development to support other organizations, networks, companies, and individuals.
• World Alcohol-Free Day An annual international observance celebrating alcohol-free living and promoting awareness about alcohol harm prevention.
• Movendi Resource Library Digital repository containing publications, UN publications, fact sheets, infographics, and scientific articles on alcohol policy and prevention.

Quantifiable outcome

• 72,993,229 people reached in 2023 through programs and advocacy
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• AOK GermanycoreStrategic or Co-development Partner · 21 May 2026Dr. Sophie Rabe, Head of Prevention at AOK Germany, presents on the Public Health Index and benchmarking tools for prevention policies at WHA79 side event co-organized by Movendi International. AOK represents a major German health insurance provider with prevention expertise.
• Swedish Cancer Foundation and Swedish Heart and Lung FoundationcoreStrategic or Co-development Partner · 21 May 2026Joint development of the NCDSim model for projecting future disease burdens and assessing long-term benefits of NCD prevention policies. These foundations collaborate on simulation modeling that supports evidence-based policymaking on alcohol and other risk factors.
• Systembolaget (Swedish Alcohol Retail Monopoly)majorStrategic or Co-development Partner · 21 May 2026Ann Carlsson Meyer, CEO of Systembolaget, participates as panelist in WHA79 side event on NCD prevention. Systembolaget represents a model for public interest governance of alcohol markets and demonstrates effective alcohol policy implementation.
• National Institute of Public Health SloveniaminorImplementation/ SI/ Consulting Partner · 21 May 2026Presents on Slovenia's approach to alcohol harm prevention and prevention initiatives during the World Congress. Provides local expertise and policy examples from a European country implementing alcohol control measures.
• World Health Organization (WHO)coreStrategic or Co-development PartnerMovendi International holds official relation with WHO, enabling participation in World Health Assembly sessions and policy discussions. The organization collaborates on advocacy initiatives, provides civil society perspectives on alcohol policy, and participates in WHO-led processes including the Global Alcohol Action Plan and SAFER initiative. Kristina Šperková, International President, participates as panelist in WHO-organized events.
• UNDP (United Nations Development Programme)coreStrategic or Co-development PartnerMovendi International participates in a joint program with UNDP and WHO, implementing initiatives that address alcohol as obstacle to sustainable development. The partnership leverages UNDP's development expertise with Movendi's civil society network and advocacy capabilities.
• Public Health Agency of SwedencoreStrategic or Co-development PartnerCollaboration on NCD prevention policy tools including the NCDSim simulation model developed by the Swedish Cancer Foundation, Swedish Heart and Lung Foundation, and Public Health Agency of Sweden. Olivia Wigzell, Director General, participates in WHA79 side event organized by Movendi.
• UTRIP (Institute for Research and Development)majorImplementation/ SI/ Consulting PartnerUTRIP serves as co-organizer of the 71st World Congress in Kranjska Gora, Slovenia. Matej Kosir is the lead organizer from UTRIP for the Congress. UTRIP is a Slovenian organization contributing local expertise and operational support for the event.
• Common Cause FoundationminorStrategic or Co-development PartnerMark Chenery from Common Cause Foundation leads a workshop on value-based approaches that cut through industry narratives. The partnership contributes expertise in behavioral frameworks and communication strategies for alcohol policy advocacy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Global Alcohol Policy Alliance (GAPA): GAPA is a global network of alcohol policy advocates and organizations promoting evidence-based alcohol control. It overlaps directly with Movendi's policy advocacy mandate and frequently partners on Big Alcohol monitoring and SAFER initiative advocacy.
• Alcohol Focus Scotland: Alcohol Focus Scotland is a national NGO dedicated to reducing alcohol harm through policy advocacy, research, and public awareness. It is a strong regional/mission peer with a comparable advocacy, evidence, and policy-benchmarking approach to Movendi.
• Eurocare (European Alcohol Policy Alliance): Eurocare is a European alliance of NGOs working on alcohol policy, prevention, and harm reduction. It is the closest geographic and thematic peer to Movendi, sharing a membership-based advocacy model and direct engagement with WHO Europe on alcohol control frameworks.
• European Public Health Alliance (EPHA): EPHA is a European civil society alliance advocating for public health policy, including alcohol harm reduction. It shares Movendi's membership-based NGO structure and engages in similar WHO regional advocacy processes.
• Framework Convention Alliance (FCA) for Tobacco Control: FCA is a global civil society network supporting implementation of the WHO Framework Convention on Tobacco Control. It mirrors Movendi's model of membership-based NGO advocacy supporting a WHO convention and is a structural analogue in the adjacent tobacco-control domain.
• NCD Alliance: NCD Alliance is a global civil society umbrella advocating for noncommunicable disease prevention, including alcohol as a major risk factor. Movendi is an active participant in NCD Alliance networks and the WHO HLM4 process, making this a coalition peer with overlapping mission and stakeholders.

Emerging players

• World Cancer Research Fund International: WCRF International funds research and advocates for cancer prevention, including the role of alcohol as a carcinogen. It overlaps with Movendi's evidence-based prevention agenda and NCD policy asks, particularly via joint work with the Swedish Cancer Foundation.
• International Network for Brief Interventions on Alcohol (INEBRIA): INEBRIA is a global scientific network promoting brief interventions for risky drinking. While research-focused rather than advocacy-led, it serves overlapping stakeholders (public health professionals, policymakers) and is a peer in the same alcohol-harm ecosystem.

Broad incumbents

• Campaign for Tobacco-Free Kids: Campaign for Tobacco-Free Kids is a large advocacy NGO using research, policy advocacy, and global campaigns to reduce tobacco use. It is a much larger peer in a structurally adjacent industry, with a comparable advocacy and research-publication playbook.
• Vital Strategies: Vital Strategies is a large global health organization running policy advocacy and communication campaigns on alcohol, tobacco, and NCDs. It is a much larger, well-funded peer operating in the same policy-advocacy space with deeper technical and media-buying capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MovendiInt
• LinkedInlinkedin.com/company/movendi-international
• Instagraminstagram.com/movendi_int

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movendi International