Utrip

What Utrip does

Utrip is a Brazilian B2B SaaS company headquartered in Belo Horizonte that sells a hotel direct-booking platform to hospitality operators across Brazil. Its offering bundles three core products: a Site de Vendas (digital storefront website) that strengthens hotel brand presence, a Motor de Reservas (booking engine) embedded in the hotel's site that displays real-time availability, rates, packages, and promotions without third-party intermediaries, and an Agente de IA (AI agent) marketed as an autonomous system supporting direct-sales performance. The platform's central value proposition is reducing OTA commission costs by converting hotel websites into high-performing direct booking channels, with the company claiming R$213M+ in cumulative direct sales generated for hotel clients, 42,000+ reservations completed, and 2x higher conversion versus prior state.

Utrip operates a sales-led B2B go-to-market motion, inviting hoteliers to contact its specialist team for tailored proposals; public pricing is not disclosed and contracts appear quote-based. Its revenue model combines recurring platform subscriptions with professional services (strategic consulting and tailored solution delivery). Named clients include a mix of enterprise and mid-market Brazilian hotels: Tauá Resorts, DaysInn, Casa Siará, Tryp, and Grande Hotel Araxá. The company is privately held, founded in 2022, sized at 11-50 employees, and has disclosed a single $600,000 funding round in September 2023. Distribution relies on direct B2B outreach supported by an organic social presence on LinkedIn and Instagram, with no disclosed resellers, marketplaces, or international footprint beyond Brazil.

Name

Utrip

Legal name

Utrip

Website

https://utrip.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Utrip is a Brazilian B2B SaaS company that sells hotels an integrated direct-booking platform combining a digital storefront website, a real-time booking engine, and an AI agent to reduce OTA commissions and drive commission-free direct reservations.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hotel direct-booking platform subscriptions: Utrip sells its technology platform (digital showcase website, integrated booking engine, and AI agent) to hotel operators to drive their direct sales channel. The model replaces third-party OTA commissions with the hotel's own direct channel, implying a recurring SaaS-style engagement with hotels.
2. Strategic consulting and tailored solution delivery for hotels: Beyond the platform, Utrip provides personalized strategic consulting and ongoing specialist support to hotel clients to help them transform sales performance, optimize processes, and improve the guest experience — implying professional services revenue alongside the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Utrip provides a hotel direct-booking platform that combines a modern digital showcase website, an integrated real-time booking engine (Motor de Reservas) embedded in the hotel's site, and an autonomous AI Agent (Agente de IA) to help hotels drive direct reservations without intermediary OTA commissions. The company also offers personalized strategic consulting and ongoing specialist support to hotel clients to optimize direct sales performance and the guest experience.

Product overview

Utrip offers a unified hotel-direct-sales platform composed of three core offerings that work together: the Site de Vendas (a digital storefront website that strengthens the hotel's brand and drives direct bookings), the Motor de Reservas (a real-time booking engine embedded in that site that shows availability, rates, packages, and promotions without intermediaries), and the Agente de IA (an autonomous AI agent that perceives, decides, and acts to support sales goals). Together these modules are designed to reduce OTA commission costs and maximize direct-channel revenue for hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Site de Vendas (Direct Sales Website) A modern, intuitive digital storefront website for hotels that boosts direct sales efficiently, strengthens the hotel's brand presence and positioning, and provides a differentiated, secure, and attractive purchase experience with engaging visual resources and simplified navigation. Sold to hotel operators as part of the Utrip direct-booking platform.
• Motor de Reservas (Booking Engine) An integrated booking engine embedded directly into the hotel's website that displays real-time information on available rooms, rates, special packages, and promotions without the need for intermediary channels, reducing commission costs charged by third parties. Sold to hotel operators.
• Agente de IA (AI Agent) An AI-powered autonomous agent capable of perceiving its environment, making decisions, and executing actions to achieve specific objectives using artificial intelligence, designed to support hotels' direct-sales performance and operations. Sold to hotel operators as part of the Utrip platform.
• Strategic Consulting for Hotels Personalized strategic consulting and ongoing specialist support provided to hotel clients to help them transform sales performance, optimize processes, and improve the guest experience. Sold alongside the technology platform.

Quantifiable outcome

• More than R$213 million generated in direct hotel sales
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SiteMinder: Global hotel direct-booking and channel-management platform offering a booking engine and website builder aimed at helping hotels drive direct reservations and reduce OTA dependence — the closest direct competitor to Utrip's integrated storefront + booking engine offering.
• Mews: Hospitality SaaS platform providing a PMS, booking engine, and guest-experience tools for hotels. Competes with Utrip on integrated hotel direct-sales software and is increasingly layering automation and AI into the booking flow.
• Cloudbeds: All-in-one hotel management platform combining PMS, booking engine, and channel manager. Directly comparable to Utrip's positioning as a unified stack driving direct bookings and operations for independent and chain hotels.
• Bookassist: Hotel direct-booking technology specialist offering a booking engine, website design, and digital marketing focused exclusively on driving direct hotel reservations — closely aligned with Utrip's direct-channel thesis.
• Net Affinity: Provider of hotel direct-booking websites, booking engines, and CRM focused on independent hotels and chains seeking to reduce OTA commission costs — a near-twin of Utrip's offering in features and target segment.
• HotelRunner: Hotel direct-booking and channel-management platform with an integrated booking engine, website builder, and AI-assisted guest messaging — overlapping with Utrip's storefront + booking engine + AI stack, particularly relevant for emerging markets.

Emerging players

• RateGain: Hotel distribution and revenue-intelligence platform offering booking engine, channel manager, and AI-driven pricing tools. Comparable to Utrip on the direct-booking and revenue-optimization side, with a broader distribution focus.

Broad incumbents

• D-EDGE: Hotel distribution and digital-marketing technology provider (backed by Accor) offering booking engines, metasearch, and direct-channel tools with strong European and Latin American footprint — a broad incumbent competing for the same direct-booking budget as Utrip.
• Booking.com: Global OTA dominant in hotel distribution; while not a direct SaaS competitor, it is the counterparty Utrip's customers are disintermediating. Pricing, parity, and visibility decisions by Booking.com directly shape Utrip's value proposition and churn risk.
• Sabre Hospitality: Broad incumbent offering hotel CRS, booking engine, distribution, and revenue-management solutions for chains and independent hotels. Competes with Utrip at the enterprise and chain-hotel level for direct-booking technology budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/utrip
• Instagraminstagram.com/utrip.tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utrip