What Virtual Lemon, S.L does

Virtual Lemon, S.L. is a Spanish audiovisual systems integrator and equipment distributor headquartered in Paterna (Valencia) with a registered office in Murcia and operational coverage across the Valencia Community and Murcia Region. Founded in 2016 by professionals with more than 30 years of sector experience, the company sells and integrates AV and broadcast equipment from a broad authorized-distribution line card that includes Sony, Panasonic, JVC, Blackmagic Design, Teradek, Canon, Avid, Apple, Adobe, Grass Valley, LiveU, and Sennheiser. Its customer base spans higher education institutions, regional and national television broadcasters and production companies, and corporate clients, with named accounts including Universitat de Valencia, Mediapro, Grupo Secuoya, Telefonica, and Pfizer.

The company's product surface rests on three layers: (1) hardware distribution and resale with Renting/Leasing and second-hand options; (2) audiovisual system integration ranging from simple setups to complex IP-networked architectures with dynamic presentation systems and mobile applications; and (3) two proprietary platforms — C.O.R., a broadcast IP services platform for live retransmissions to TV, CDNs, and social networks, and EDIEF (Ecosistemas Digitales para la Inmersión Educativa y Formativa), a digital classroom ecosystem integrating interactive panels, robotic cameras, and high-quality connectivity for educational institutions. Underlying technology comprises IP video transmission via hardware and software encoders/decoders (layer 3) supporting H.264 SD/HD/FullHD codecs over RTMP and MPEG/TS, transported over dark fiber, broadband, LTE/4G, satellite KA band, and terrestrial COFDM IP links.

Commercially, Virtual Lemon operates an enterprise field sales motion with direct phone and email contact, supplemented by a 2023 channel partnership with CineTools that extends its catalogue into cinema, photography, theatre, and event consumables for mid-market regional buyers. Revenue is generated across hardware sales, professional integration services, managed broadcast IP services, recurring maintenance and exploitation contracts, and event-based technical resource provision. The firm has financed innovation through three successive EU/FEDER regional grants (2018 TICCámaras communications solution, 2020 Cheque TIC cybersecurity, 2022 InnoCámaras commercialization innovation) rather than venture or private equity capital, and remains a privately held Sociedad Limitada with no disclosed parent, M&A activity, or external investment.

Name

Virtual Lemon, S.L

Legal name

VIRTUAL LEMON S.L.

Website

https://virtuallemon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtual Lemon, S.L. is a Spanish audiovisual systems integrator and equipment distributor based in Valencia, serving universities, broadcasters, and corporates across the Valencia Community and Murcia Region with hardware distribution, system integration, and proprietary broadcast IP (C.O.R.) and digital classroom (EDIEF) platforms.

Ownership category

akta.pro rank

Product category

Audiovisual and Broadcast Equipment Integration

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

Keywords

• Audiovisual equipment distribution
• Broadcast system integration
• IP video transmission
• Live broadcast services
• Digital classroom solutions

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. AV/Broadcast Equipment Sales: Sale of audiovisual and broadcast equipment including cameras, streaming devices, lenses, audio, wireless systems, recorders, lighting, and accessories. Distribution of major brands including Sony, Panasonic, JVC, Blackmagic Design, Teradek, Canon, and others. Offers financing solutions via Renting/Leasing.
2. System Integration: Integration of audiovisual and digital systems. Projects range from simple audiovisual setups to complex architectures interconnecting AV equipment, IP networks, and digital applications. Includes dynamic presentation systems, mobile applications, and interactivity solutions.
3. Broadcast IP Services: Live broadcast services through C.O.R. platform for events, with pricing for both Broadcast and any event requiring transmission to TV, CDNs, and social networks.
4. Maintenance and Technical Support: Technical maintenance of installations with preventive or curative service. Exploitation services providing specialized personnel for operation and performance optimization of facilities.
5. Technical Resources: Provision of technical and human resources for sports, social, cultural, and business events. Technical production and coordination services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Virtual Lemon sells and integrates professional audiovisual and broadcast equipment (cameras, lenses, encoders, lighting, audio, wireless systems) from major brands such as Sony, Panasonic, JVC, Blackmagic Design, Teradek, and Canon. The company also delivers IP video transmission solutions, live broadcast services through its proprietary C.O.R. platform, EDIEF immersive digital classroom ecosystems, audiovisual system integration, and ongoing technical maintenance and event production services for clients in Spain.

Product overview

Virtual Lemon, S.L. is an audiovisual company offering a platform of interconnected products and services. Its core offerings include the sale and integration of AV/Broadcast Equipment (cameras, lenses, streaming, audio, wireless, recorders, lighting, accessories), IP Video Solutions for high-quality video transport over IP networks, and Broadcast IP Services via the C.O.R. platform for live streaming and retransmissions. These are complemented by EDIEF Digital Classrooms (immersive educational classroom solutions), Audiovisual System Integration, Maintenance and Exploitation Services, and Technical Resources provision. A Cinetools partnership extends access to consumables and accessories. The company distributes major brands including Sony, Panasonic, JVC, Blackmagic Design, Teradek, Canon, Avid, Apple, Adobe, Grass Valley, Playbox, vMix, Brainstorm, NewTek, SVP, Mikrotik, LiveU, Sennheiser, Paralinx, and Autocue.

Differentiator

Problem solved

Functional benefit

Brands

• EDIEF (Ecosistemas Digitales para la Inmersión Educativa y Formativa): Digital Ecosystems for Educational and Training Immersion - classroom solutions integrating audio, video, connectivity and interactive technology for educational institutions.

Products and services

• AV/Broadcast Equipment Sales Sale of professional audiovisual and broadcast equipment from brands including Sony, Panasonic, JVC, Blackmagic Design, Teradek, Canon, Avid, Apple, Adobe, and Grass Valley, with financing options through renting/leasing and second-hand equipment available.
• IP Video Solutions Integration and development of solutions and applications for transporting high-quality video over IP networks using encoders, decoders, and software with IP protocol (layer 3), supporting RTMP and MPEG/TS protocols for H.264 SD, HD, and FullHD codecs, with connectivity via dark fiber, broadband, LTE/4G, satellite KA band, and COFDM links.
• C.O.R. Broadcast IP Services Live broadcast and streaming service operated through the proprietary C.O.R. platform, enabling transmissions to TV, CDNs, and social networks such as YouTube and Facebook Live with competitive pricing for retransmissions.
• EDIEF Digital Classrooms Digital Ecosystems for Educational and Training Immersion (EDIEF) providing connected training spaces via telecommunications technology, integrating interactive panels, support monitors, sound bars, microphones, robotic cameras, and scanners with high-quality connectivity for hybrid learning in schools, universities, academies, public institutions, hospitals, and corporations.
• Audiovisual System Integration Integration of audiovisual and digital systems, from simple setups to complex architectures interconnecting AV equipment, IP networks, and digital applications, including dynamic presentation systems, mobile applications, and interactivity solutions.
• Maintenance and Exploitation Services Technical maintenance of audiovisual installations with preventive or curative service, plus facility exploitation services providing specialized personnel for startup, operation, and performance optimization of installed systems.
• Technical Resources for Events Provision of technical and human resources for sports, social, cultural, and corporate events, including technical production and coordination of audiovisual, digital, and production media.

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CineToolscoreChannel Partner/ Reseller/ Distributor · 1 January 2023VIRTUAL LEMON and CINETOOLS signed a collaboration agreement for the sale of products in the Valencia Community and Murcia Region. With thousands of different products in stock, CineTools is the reference company for sale of consumables, tools, and other accessories for cinema, video, photography, theater, and events industry. Virtual Lemon now offers all CineTools products through their platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CineTools: Spanish distributor of cinema, video, photography, theater, and events consumables and accessories. Virtual Lemon's channel partner for Valencia and Murcia; comparable as a regional audio-visual distributor with overlapping customer base.
• Tedial: Spain-based (Málaga) provider of broadcast software including MAM, workflow orchestration, and media logistics. Comparable to Virtual Lemon as a Spanish-headquartered technology vendor serving the same broadcast operator customer base.
• Unitecnic: Spanish broadcast and audiovisual systems integrator headquartered in Madrid. Directly comparable to Virtual Lemon as a domestic peer offering broadcast engineering, integration, and post-sales services to broadcasters and media companies.
• VSN (Video Stream Networks): Barcelona-based broadcast technology vendor offering MAM, news, and playout software to broadcasters and media companies. Comparable to Virtual Lemon as a Spanish audiovisual technology specialist serving overlapping broadcast and production customers.
• ADTEL Telecom: Spain-based telecom and audiovisual systems integrator. Comparable to Virtual Lemon as a domestic peer delivering AV/IT integration projects to enterprise and public-sector clients in Spain.

Broad incumbents

• Vizrt Group: Headquartered in Norway, supplies broadcast graphics, virtual sets, newsroom, and live production software. Comparable to Virtual Lemon as a broad incumbent whose SaaS-style offerings compete with Virtual Lemon's C.O.R. broadcast IP services.
• Brainstorm Multimedia: Valencia-based broadcast graphics and virtual set technology vendor whose products Virtual Lemon distributes. Comparable as a regional incumbent supplying proprietary software to the same broadcast integrator channel.
• Grass Valley: Global broadcast equipment manufacturer (cameras, switchers, playout, IP routing) whose products Virtual Lemon distributes. Comparable as a broader incumbent shaping the broadcaster purchasing agenda that Virtual Lemon must align with.
• Blackmagic Design: Global broadcast and production hardware maker (cameras, switchers, capture, DaVinci) distributed by Virtual Lemon. Comparable as a broad incumbent whose direct-to-broadcaster push could squeeze distributor margins.
• Sony Professional Solutions: Manufacturer of broadcast cameras, monitors, and professional AV gear that Virtual Lemon distributes. Comparable as a broad incumbent whose commercial terms and product roadmap directly govern Virtual Lemon's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Virtual_Lemon
• YouTubeyoutube.com/channel/UCLpLRXJcvMvLVtYFR2qrlIQ
• Facebookfacebook.com/virtuallemon
• LinkedInlinkedin.com/company/virtuallemon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Lemon, S.L