Brainstorm
Brainstorm provides real-time 3D graphics and virtual production software (InfinitySet, Aston, Edison, Neuron) for broadcasters, film studios, and enterprises. The Spain-based company sells globally through direct sales and a reseller network serving broadcast, events, education, and healthcare verticals.
- Company typePrivate
- Founded1993
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Brainstorm does
Brainstorm Multimedia, SL is a Spain-based, privately-held software company founded in 1993 that provides real-time 3D graphics and virtual production solutions primarily for the broadcast, film, and corporate presentation markets. Its product architecture centers on the eStudio render engine, which powers the flagship suite including InfinitySet (virtual/XR/AR production), Aston (2D/3D motion graphics with AstonElections and AstonWeather vertical modules), Edison (immersive virtual and AR live events), and Neuron (newsroom and Master Control Room graphics management), supplemented by OnDemand playout and Plugins for extended functionality. The latest release, Suite 7 (2026), consolidates these products with native support for NVIDIA RTX PRO 6000 Blackwell GPUs, dual GPU workstation deployment, Canon Virtual Production System CV Protocol integration, and optimized Unreal Engine interoperability.
Brainstorm monetizes through a hybrid model: software licenses (perpetual or subscription) for its core suite, turnkey hardware-plus-software bundles, and training/support services delivered both directly and through certified partners. Go-to-market is enterprise-led, combining a direct field sales force for major broadcasters and production companies with a global network of regional resellers and distributors (e.g., ITcon4media in DACH, ABCS and Shenoy in India, Streaming Colombia in LatAm) plus a US regional headquarters in New York. The company maintains a heavy trade-show presence at NAB Show, IBC, CABSAT, Broadcast India, ISE Barcelona, and Broadcast Asia as its primary demand-generation channel.
The customer base spans government and public broadcasters (RTVE, CCTV, NTV Mongolia), enterprise production companies (MIG, MOOV, BMG for the Daytime Emmys), and adjacent verticals such as healthcare (Basel University Hospital), education (University of North Texas, Global Alumni), esports (Nimble XR for BGIS 2021), and real estate (AEDAS Homes). Notable outcome metrics cited by the company include 50% production cost reduction and doubled attendance at the medArt Basel virtual congress, and successful production of 18 consecutive episodes without technical failures for an ITV after-show. The company is GDPR-compliant, has received European R&D funding via ICEX, Next Generation EU, and FEDER, and operates with 51-100 employees across Madrid and Valencia, Spain.
Brainstorm firmographics
Firmographics- Name
- Brainstorm
- Legal name
- Brainstorm Multimedia, SL
- Website
- https://brainstorm3d.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brainstorm provides real-time 3D graphics and virtual production software (InfinitySet, Aston, Edison, Neuron) for broadcasters, film studios, and enterprises. The Spain-based company sells globally through direct sales and a reseller network serving broadcast, events, education, and healthcare verticals.
- Ownership category
- akta.pro rank
Brainstorm industry classification
Industry- Product category
- Broadcast Graphics and Virtual Production Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Rendering & Game Engine Tooling (MPAHADAB)
- akta.pro secondary industries
- Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Brainstorm is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Brainstorm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: Brainstorm sells software licenses for its product suite including InfinitySet, Aston, eStudio, Edison, and Neuron. The software is offered as on-premises solutions with perpetual or subscription licensing options.
- Hardware and Turnkey Solutions: Brainstorm provides turnkey virtual production solutions that include hardware configurations with their software pre-installed and configured, targeting customers seeking complete production setups.
- Training and Support Services: Remote and on-site training services for product deployment, calibration, and operational use, provided both directly and through certified partners.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Brainstorm product offering
Product offeringCore offering
Brainstorm develops and sells real-time 3D graphics and virtual production software for broadcast, feature film production, and corporate presentations. Its platform combines flagship products such as InfinitySet (virtual/XR/AR production), Aston (2D/3D motion graphics), eStudio (render engine), Edison (immersive live events), and Neuron (newsroom graphics management), with native integration to Unreal Engine and support for dual GPU workstations.
Product overview
Brainstorm provides a suite-based platform for real-time 3D graphics and virtual production for broadcast, feature film production, and corporate presentations since 1993. The platform architecture centers on eStudio as the render engine powering three flagship products: InfinitySet (virtual, XR, and AR production), Aston (2D/3D motion graphics), and Edison (immersive virtual and AR live events). Additional products include Neuron for newsroom/MCR graphics and OnDemand for playout. Specialized versions include AstonElections and AstonWeather for broadcast verticals, plus Plugins for extended functionality. Suite 7 brings all flagship products together with dual GPU support, optimized Unreal Engine integration, and workflow efficiency improvements.
Differentiator
Problem solved
Functional benefit
Products and services
- InfinitySet Flagship virtual, XR, and AR production platform providing real-time compositing of live video with virtual sets, AR graphics, and Unreal Engine-rendered content. Supports multi-camera tracking, talent teleportation, and photorealistic rendering for broadcasters, film producers, and corporate productions.
- Aston Real-time 2D and 3D motion graphics designer solution for creating data-driven AR graphics, multi-channel collaborative workflows, and animated templates for broadcast graphics production.
- eStudio Brainstorm's core render engine that powers all flagship products including InfinitySet, Aston, and Edison, with optimized Unreal Engine interoperability and dual GPU workstation support.
- Edison Solution for creating immersive virtual and AR live events, enabling remote participants to appear together on the same virtual set, with automatic talent tracking features.
- Neuron Newsroom and Master Control Room (MCR) graphics management solution handling playout and graphics automation for broadcast news operations.
- OnDemand Playout solution for managing and delivering broadcast content as part of Brainstorm's broadcast graphics and production suite.
- AstonElections Specialized version of Aston focused on election graphics coverage, providing tools for real-time election results displays, maps, and data visualizations.
- AstonWeather Specialized version of Aston focused on weather graphics, enabling real-time weather maps, forecasts, and meteorological visualizations for broadcast weather presentations.
- Plugins Extended functionality and integrations for Brainstorm's core products, providing additional features and capabilities beyond the standard offerings.
- Training and Support Services Remote and on-site training services for product deployment, calibration, and operational use, provided directly and through certified partners, enabling customers to become fully operational within days of delivery.
Quantifiable outcome
- Reduced production costs by 50% while doubling attendance to 4000+ at virtual medArt Basel congress
- +3 more outcomes
Companies that use Brainstorm
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Brainstorm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature13 records
Brainstorm partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, key, regional and core.
- ISE Barcelona 2026 Partner ConsortiumflagshipEight technology companies (Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario Soluciones, and RGB Spectrum) partnered to create the world's first end-to-end critical connectivity ecosystem showcase at ISE Barcelona 2026. The showcase featured live emergency simulations demonstrating interconnected technologies across emergency response and broadcast scenarios at Fira Barcelona.
- Fury XRkeyCollaboration for Broadcast India 2025 (stand D03-A), showcasing virtual production, XR, AR, and real-time 3D motion. Fury XR created background scenes using multiple scenarios for talent teleportation demos.
- ABCSkeyBroadcast India 2025 collaboration partner providing camera equipment including RED cameras on tracked crane and rails for fully remotely controlled production demonstrations.
- ShenoyregionalBroadcast India 2025 collaboration partner.
- BromptoncorePartnership with Brompton, an award-winning developer and manufacturer of best-in-class LED processing products, for a fully European technology showcase for virtual production at IBC 2025. Combined with Alfalite (European LED manufacturer) and ZEISS.
- AlfalitecoreEuropean LED manufacturer partnering with Brainstorm for virtual production demonstrations at IBC 2025 and CABSAT 2025, featuring LED volumes and green screen setups.
- ZEISScorePartnership for high-end European virtual production workflow at IBC 2025, combining ZEISS camera technology with Brainstorm InfinitySet and Brompton/Alfalite LED processing.
- NVIDIAcoreAnnounced support for new NVIDIA RTX PRO 6000 Blackwell Workstation Edition GPUs across entire Brainstorm product range. Partnership enables advanced virtual production workloads with significant performance and efficiency gains.
- CanoncoreNative support for Canon Virtual Production System announced at IBC 2025. Brainstorm InfinitySet natively supports Canon's proprietary CV Metadata through CV Protocol, integrating lens and camera shooting information in real-time.
- ITcon4mediaregionalOfficial Brainstorm reseller for German-speaking region, managed medArt Basel virtual congress deployment.
- Nominari Schweiz GmbHregionalProduction company that delivered medArt Basel virtual congress using Brainstorm InfinitySet 4 TrackFree solution, achieving 50% cost reduction and doubled attendance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Brainstorm competitors and assessment
Company assessmentDirect peers
- Pixotope: Pixotope provides real-time virtual production and AR graphics software for live broadcast, sports, and events. Like Brainstorm, it integrates with Unreal Engine and targets broadcasters and production companies with comparable workflow offerings.
- Vizrt: Vizrt is a leading provider of broadcast graphics, virtual sets, and live production software for news, sports, and elections. It directly overlaps with Brainstorm's Aston, Neuron, and InfinitySet in serving tier-1 broadcasters.
- Ross Video: Ross Video offers virtual set and augmented reality solutions (Voyager, UX) for live broadcast production. It competes with Brainstorm in the broadcaster and production company segment with similar real-time graphics capabilities.
- Zero Density: Zero Density provides real-time virtual production and broadcast graphics platforms based on Unreal Engine. It is a head-to-head competitor in virtual studios, AR, and XR for broadcast workflows.
- disguise: disguise is a technology platform for immersive virtual production and live experiences, integrating with Unreal Engine. It overlaps with Brainstorm in XR/virtual sets for events, broadcast, and entertainment.
- ChyronHego: ChyronHego supplies broadcast graphics, newsroom, and sports visualization solutions. It directly competes with Brainstorm in real-time on-air graphics, election graphics, and augmented reality for broadcast.
- Mo-Sys Engineering: Mo-Sys specializes in camera tracking and virtual production hardware/software for film and broadcast. It is comparable to Brainstorm's TrackFree and InfinitySet offerings in virtual set production without physical tracking.
Broad incumbents
- Epic Games (Unreal Engine): Epic Games' Unreal Engine is the underlying real-time 3D platform that Brainstorm integrates with for rendering. As the foundational technology in virtual production, it is both partner and broad competitive incumbent.
- Avid Technology: Avid is an established incumbent in broadcast and post-production workflows. It operates more broadly than Brainstorm across editing, newsroom, and graphics but overlaps in broadcast production environments.
Others
- NVIDIA (Omniverse / Broadcast AI): NVIDIA provides GPU hardware, SDKs, and platforms (Omniverse) that underpin virtual production. It is a key technology partner and infrastructure provider for Brainstorm's real-time 3D rendering stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brainstorm social profiles
Digital presenceBrainstorm compliance and trust
Trust signalCompliance1 record
Brainstorm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainstorm leadership team
Management profileNumber of profiles
Profiles2 records
Brainstorm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainstorm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainstorm
What does Brainstorm do?
Brainstorm develops and sells real-time 3D graphics and virtual production software for broadcast, feature film production, and corporate presentations. Its platform combines flagship products such as InfinitySet (virtual/XR/AR production), Aston (2D/3D motion graphics), eStudio (render engine), Edison (immersive live events), and Neuron (newsroom graphics management), with native integration to Unreal Engine and support for dual GPU workstations.
Is Brainstorm a public or private company?
Brainstorm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brainstorm founded?
Brainstorm was founded in 1993. It employs 51 to 100 people.
Where is Brainstorm based?
Brainstorm is headquartered in Madrid, Spain, in the Europe region.
How does Brainstorm make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are hardware and Turnkey Solutions and training and Support Services.
Who are Brainstorm's main competitors?
Direct peers on record are Pixotope, Vizrt, Ross Video, Zero Density, disguise, ChyronHego and Mo-Sys Engineering. Broad incumbents are Epic Games (Unreal Engine) and Avid Technology. NVIDIA (Omniverse / Broadcast AI) is listed as an others.
Does Brainstorm have an API?
No public API is recorded for Brainstorm.
What industry is Brainstorm in?
Brainstorm's product category is Broadcast Graphics and Virtual Production Software. Its primary akta.pro industry code is MPAHADAB, Real-Time Rendering & Game Engine Tooling, with a secondary code of MPAHADAJ, Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site). Its NAICS code is 5132 and its SIC code is 7812.