HIDEAWAYS HOLIDAYS GROUP LIMITED

What HIDEAWAYS HOLIDAYS GROUP LIMITED does

Hideaways Holidays Group Limited is a UK private holding company registered in England and Wales (Company No. 10017928, founded 2016) with its registered office at HPB House, Old Station Road, Newmarket, Suffolk. It consolidates a portfolio of wholly-owned holiday rental subsidiaries operating under eleven distinct consumer brands. The group functions as an aggregator and letting agency for self-catering holiday accommodation across the United Kingdom, comprising nine location-specific Hideaways sub-brands (Norfolk, Suffolk, Cotswolds, Dorset, Devon, Isle of Wight, Yorkshire, Cornwall, and Glamping), plus the long-established luxury letting agency Rural Retreats (over 650 properties nationwide) and the countryside glamping operator Lantern & Larks (four UK sites). Total inventory exceeds 2,450 properties spanning coastal, countryside, luxury, and outdoor/experiential segments across eight counties plus the Isle of Wight.

The underlying technology is a multi-brand direct-to-consumer booking platform: each brand operates its own regional or segment-focused website (e.g., norfolkhideaways.co.uk, ruralretreats.co.uk, lanternandlarks.co.uk), through which consumers search and reserve properties. The group relies on organic/SEO-driven traffic across these regional domains rather than third-party OTAs as the primary acquisition channel, and uses standard third-party analytics and search-engine providers for site optimisation. There is no proprietary AI/ML layer or disclosed mobile app; the platform's differentiation rests on content depth (curated regional and luxury inventory) and brand portfolio breadth rather than technology IP.

The business model is a classic holiday-letting agency model: Hideaways Holidays Group earns commission (transaction fees) on bookings transacted through its brand websites, with individual property owners retaining the underlying inventory and relationship. Pricing is set at the individual property level based on location, accommodation type, season, and duration, and is not publicly disclosed at the portfolio level. The customer base is horizontal — UK leisure travellers and families seeking self-catering coastal, countryside, luxury, and glamping breaks — with no enterprise or B2B contracts disclosed. Ownership is private with no identified institutional investors or public-market listing.

Name

HIDEAWAYS HOLIDAYS GROUP LIMITED

Legal name

Hideaways Holiday Group Limited

Website

https://hideawaysholidays.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Hideaways Holidays Group Limited is a UK private holding company that aggregates 2,450+ self-catering holiday properties under eleven regional and specialist brands (Norfolk, Suffolk, Cotswolds, Dorset, Devon, Isle of Wight, Yorkshire, Cornwall Hideaways, Glamping Hideaways, Rural Retreats, Lantern & Larks), earning booking commission by serving UK leisure travellers directly via brand websites.

Ownership category

akta.pro rank

Product category

Holiday Rental Services

NAICS

Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGANAI

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds)

Travel & Hospitality/Lodging & Accommodation/Vacation Rentals (Short-Term Rentals)

SECONDARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Holiday rental agency
• Self-catering accommodation
• Luxury holiday letting
• Glamping accommodations
• Cottage rentals

Headquarters

HQ city

Draycott

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Holiday Property Booking Commission: The group operates as a holiday letting agency/aggregator, earning commission on bookings made through their various brand websites. Properties include self-catering holiday cottages, glamping sites, and luxury retreats across the UK.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Hideaways Holidays Group is a UK holiday letting agency that operates a portfolio of nine regional self-catering holiday rental brands covering Norfolk, Suffolk, the Cotswolds, Dorset, Devon, the Isle of Wight, Yorkshire, and Cornwall, plus Glamping Hideaways, the luxury Rural Retreats brand (650+ properties nationwide), and Lantern & Larks (four glamping locations). The group provides over 2,450 properties in total and earns commission on bookings made through its family of brand websites.

Product overview

Hideaways Holidays Group is a holding company for nine regional holiday rental brands offering over 1,800 self-catering properties across the UK. The portfolio comprises eight location-specific brands (Norfolk, Suffolk, Cotswolds, Dorset, Devon, Isle of Wight, Yorkshire, and Cornwall Hideaways), plus Glamping Hideaways for outdoor accommodation, Rural Retreats as a luxury nationwide letting agency (650+ properties), and Lantern & Larks as a countryside glamping offering with four UK locations. The group provides coastal and country holiday retreats with consistent standards of comfort, service, and value.

Differentiator

Problem solved

Functional benefit

Products and services

• Norfolk Hideaways Regional holiday rental brand offering self-catering accommodation in Norfolk, UK for leisure travellers seeking countryside or coastal retreats.
• Suffolk Hideaways Regional holiday rental brand offering self-catering accommodation in Suffolk, UK for leisure travellers seeking countryside or coastal stays.
• Cotswolds Hideaways Regional holiday rental brand offering self-catering accommodation in the Cotswolds, UK for leisure travellers seeking rural countryside experiences.
• Dorset Hideaways Regional holiday rental brand offering self-catering accommodation in Dorset, UK for leisure travellers seeking coastal or countryside holidays.
• Devon Hideaways Regional holiday rental brand offering self-catering accommodation in Devon, UK for leisure travellers seeking coastal or countryside experiences.
• Isle of Wight Hideaways Regional holiday rental brand offering self-catering accommodation on the Isle of Wight, UK for leisure travellers seeking island holiday experiences.
• Yorkshire Hideaways Regional holiday rental brand offering self-catering accommodation in Yorkshire, UK for leisure travellers seeking countryside or moorland holidays.
• Cornwall Hideaways Regional holiday rental brand offering self-catering accommodation in Cornwall, UK for leisure travellers seeking coastal holiday experiences.
• Glamping Hideaways Glamping-focused holiday rental brand within the Hideaways group offering unique outdoor accommodation experiences across the UK.
• Rural Retreats Long-established luxury holiday letting agency with a nationwide portfolio of over 650 properties in the UK, serving travellers seeking high-end countryside retreats.
• Lantern & Larks Glamping brand with four locations across the UK in countryside settings, offering unique outdoor accommodation experiences for leisure travellers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• cottages.com: Major UK holiday letting agency operated by Awaze, offering a large portfolio of self-catering cottages nationwide. Directly comparable on commission-based agency model, multi-region coverage, and UK holidaymaker target customer.
• Unique Homestays: UK luxury and unique self-catering holiday letting agency offering a curated portfolio of high-end properties. Comparable to Hideaways' Rural Retreats luxury sub-brand on the premium, curated-vacation-rental segment.
• Hoseasons: UK holiday company offering holiday parks, lodges, and self-catering properties across Britain. Comparable on the self-catering booking platform model and domestic UK holidaymaker customer base, with broader park/lodge inventory.
• Boutique Retreats: UK holiday letting agency focused on high-quality, characterful self-catering properties. Directly comparable as a curated agency model targeting the same UK holidaymaker segment with a quality-driven portfolio.
• Sykes Cottages: One of the largest UK self-catering holiday letting agencies with thousands of cottages across England, Wales, Scotland and Ireland. Closest direct competitor to Hideaways' multi-county regional brand portfolio model.

Broad incumbents

• Airbnb: Global short-term rental platform with significant UK supply. Competes for both property-owner supply and end-consumer bookings against Hideaways' direct-booking model across all property types and geographies served.
• Booking.com: World's largest online travel agency with extensive short-term rental inventory in the UK. Competes for the same UK holidaymaker demand and property-owner supply as Hideaways' multi-brand portfolio.
• Vrbo (Expedia): Global vacation rental platform part of Expedia Group with meaningful UK inventory. Comparable as a broad incumbent platform competing for self-catering bookings across the same UK regions Hideaways targets.

Emerging players

• Canopy & Stars: UK-based specialist booking platform for unique, handpicked glamping and unusual holiday stays. Closely comparable to Hideaways' Glamping Hideaways and Lantern & Larks sub-brands on the experiential/outdoor accommodation niche.

Regional players

• Quality Cottages: Welsh-focused holiday letting agency representing quality-assured self-catering cottages, part of the wider Quality Holidays Assured network linked to Hideaways Holidays Group. Directly comparable agency model with a regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HideawaysGroup
• LinkedInlinkedin.com/company/hideaways-holidays-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIDEAWAYS HOLIDAYS GROUP LIMITED