What [RE]SOLE does

RE[SOLE] (also styled as [RE]SOLE) is an Austin, Texas-based, pre-revenue footwear startup founded in 2021 that designs modular shoes decomposable into three replaceable components: a Sock (upper), a Slab (midsole), and a Tread (outsole). Each component is offered in three lifestyle variants (Life, Sport, Chill) and three colorways (Tan, Brown, Green), generating a combinatorial matrix of configurations; the design is positioned to extend product lifespan, enable mix-and-match customization, and permit deep cleaning that is not feasible with conventionally glued and stitched footwear.

The company's core technology is a proprietary modular connection system that allows the three components to be assembled, disassembled, and individually replaced as they wear out, addressing the consumer pain point of replacing entire shoes when only one part has deteriorated. The business model is direct-to-consumer hardware sales of both complete modular shoes and individual replacement components, with replacement-part revenue intended to be the recurring layer of the model. GTM is community-led and digital-first, relying on Instagram, LinkedIn, an email newsletter signup, and an active advisor/investor outreach page to build pre-launch momentum among sustainability- and style-conscious consumers.

The team consists of three co-founders plus a product lead (Diego Allison as concept inventor and multi-disciplinary designer, Avery Wood on market innovation and GTM, Jacob Kim as industrial designer and 3D modeling lead), with no disclosed institutional funding, no pricing, no patents, no named customers, and a planned 2024 product launch. The company has not yet recorded revenue and is currently seeking aligned advisors and capital to support manufacturing and commercial launch.

Name

[RE]SOLE

Website

https://resole.shoes

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

RE[SOLE] is an Austin-based pre-revenue footwear startup that designs modular shoes made of three replaceable components (Sock, Slab, Tread) sold direct-to-consumer to sustainability-conscious and style-driven consumers seeking repairable, customizable footwear.

Ownership category

akta.pro rank

Product category

Sustainable Modular Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821), Footwear and Leather Goods Repair (81143)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Sustainable & Eco-Friendly Footwear (CRAAACAH)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Footwear Repair, Refurbishment & Remanufacturing (IMAOAIAL)

Keywords

• Modular footwear design
• Sustainable shoe manufacturing
• Replaceable shoe components
• Circular fashion products
• Direct-to-consumer footwear

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Modular Footwear Sales: Primary revenue from selling modular shoes composed of three interchangeable components (Sock, Slab, Tread). Customers can purchase complete shoes or individual replacement components as they wear out.
2. Replacement Component Sales: Recurring revenue from selling individual replacement components (Sock, Slab, Tread) as they deteriorate over time, enabling customers to repair rather than replace entire shoes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

[RE]SOLE designs and sells modular footwear built from three independently replaceable components—the Sock (upper), Slab (midsole), and Tread (outsole)—each offered in three lifestyle variants (Life, Sport, Chill) and three colorways (Tan, Brown, Green). Customers can purchase complete shoes or buy individual replacement components as they wear out, enabling repair, customization, and deep cleaning rather than discarding the entire pair. Sales are conducted direct-to-consumer through the company's e-commerce website.

Product overview

RE[SOLE] offers a modular footwear system that breaks down ordinary shoes into three simple, replaceable components: Sock (upper), Slab (midsole), and Tread (outsole). Each component is available in three lifestyle styles (Life, Sport, Chill) and three color options (Tan, Brown, Green), allowing for numerous combinations. The design enables users to repair individual parts as they wear out rather than replacing the entire shoe, reducing both cost and environmental impact.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Vivobarefoot: Barefoot/minimalist sustainable footwear brand with strong DTC and a repair-focused messaging posture. Comparable on durability, sustainability narrative, and a target consumer who prioritizes long-life footwear.
• Suavs: Sustainable casual footwear DTC brand focused on recycled materials and a small style/color range. Comparable as a small early-stage sustainable sneaker competing for the same buyer profile RE[SOLE] targets.

Broad incumbents

• Adidas: Major athletic footwear incumbent with Futurecraft Loop (a recyclable single-material shoe) and ongoing sustainability commitments. Relevant as a broad incumbent exploring circular and modular footwear concepts.
• On: Premium athletic/lifestyle footwear brand exploring modular and subscription-based products (e.g., Cyclon subscription). Comparable as an incumbent testing circular/replaceable-component models that could compete with RE[SOLE]'s core thesis.
• Nike: Global athletic and casual footwear incumbent with active sustainability programs (Move to Zero, refurbishment pilots) and vast R&D resources. The clearest threat as an incumbent capable of absorbing or replicating a modular concept at scale.

Direct peers

• Rothy's: DTC footwear brand made primarily from recycled plastics with a sustainability narrative and direct-to-consumer model. Overlaps with RE[SOLE] on circular-economy messaging and DTC-first go-to-market.
• Allbirds: Sustainable lifestyle footwear brand selling casual shoes made from natural materials (wool, eucalyptus, sugarcane). Closest direct competitor in the sustainability-positioned casual/lifestyle footwear category RE[SOLE] targets, with established DTC scale and brand awareness.
• Thousand Fell: Sustainable sneaker brand that pioneered a take-back and recycling program for worn shoes. Directly comparable on the product-longevity/circular-consumption thesis that underpins RE[SOLE]'s modular design.
• Veja: French sustainable sneaker brand built on ethical sourcing and recycled/organic materials. Competes for the same sustainability-conscious, style-aware consumer segment and operates a similar DTC-plus-wholesale distribution model.

Others

• Cobbler (shoe repair industry): Existing footwear repair/refurbishment services that already serve the same functional need (extending shoe life) RE[SOLE] addresses through modular components. Relevant as an alternative channel a sustainability consumer might choose instead.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/re-sole-shoes
• Instagraminstagram.com/resole.shoes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about [RE]SOLE