What Hy Studio Gmbh does

Studio ø (legal entity: studio oe GmbH) is a Berlin-based boutique organizational development and HR consultancy founded in 2023 by Juliane Hüppe, a former EMEA Head of Organization & People Development at Olympus with 15+ years of HR experience. The firm advises German Mittelstand companies and large corporations on five service lines — HR & People, Structures & Management, Leadership, Change & Culture, and Diversity, Equity & Inclusion — using proprietary, named methodologies including the Transformation Hub (grounded in 50+ change projects), Leadership Architecture, Team Journeys, and Corporate Nudges (behavioral economics-informed change instruments). The firm does not operate any proprietary software platform; its intellectual differentiation rests on codified consulting frameworks and senior practitioner experience rather than technology assets.

The business model is project-based bespoke professional services. Pricing is not publicly disclosed and engagements are scoped per client, with prospective clients directed to a contact form. Revenue is generated through consulting fees from project engagements and is concentrated in Germany (DACH region). Go-to-market is sales-led and relationship-driven, combining direct outreach, referrals from existing clients and BVMW (Bundesverband mittelständische Wirtschaft) network visibility, content marketing through a regularly published blog and LinkedIn presence, and goodwill generated through an Ashoka pro-bono partnership. The customer base disclosed spans enterprise clients (Continental Engineering Services, Wacker Chemie, HiPP, Thimm Group, MB Energy), mid-market (Zebralution), public sector (Stadtbetrieb Aachen), and social enterprises/NPOs (morethanshelters, Ashoka, MTS Social Design).

Delivery is executed by a small core team of 1–10 staff supplemented by a named network of freelance specialists across HR change communication, leadership coaching, behavioral economics, DEI, employer branding, and emerging technologies. Studio ø has no institutional funding, no parent entity, no subsidiaries, and operates as an owner-managed GmbH registered in Berlin-Charlottenburg. The company is founder-dependent in terms of brand equity and senior client relationships, with English-language website presence signaling preparation for non-DACH stakeholder engagement.

Name

Hy Studio Gmbh

Legal name

studio oe GmbH

Website

https://studio-oe.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio ø is a Berlin-based boutique organizational development consultancy serving German Mittelstand companies, large corporations, and social enterprises. It delivers HR, leadership, change management, and DEI advisory through proprietary frameworks including the Transformation Hub and Leadership Architecture.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Organizational development consulting
• Change management advisory
• Leadership development services
• HR strategy consulting
• Diversity Equity Inclusion advisory

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Organizational Development Consulting: Studio OE provides bespoke consulting engagements across five service areas: HR & People, Structures & Management, Leadership, Change & Culture, and Diversity, Equity & Inclusion. Engagements are tailored to client needs and delivered by the core team and network of specialists. Revenue is generated through project-based professional services fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

studio ø is a boutique organizational development consultancy that delivers tailored advisory and project-based engagements across five service areas: HR & People, Structures & Management, Leadership, Change & Culture, and Diversity, Equity & Inclusion. Engagements are delivered by a small core team and a network of freelance specialists, with work structured around proprietary frameworks such as Transformation Hub, Leadership Architecture, Team Journeys, and Corporate Nudges for medium-sized companies, corporations, social enterprises, and public-sector clients in the DACH region.

Product overview

studio ø is an organizational development consultancy offering a portfolio of consulting services focused on strategic, structural, and cultural transformation. The core offerings include HR & People Consulting, Structures & Management Consulting, Leadership Development, Change & Culture Consulting, and Diversity, Equity & Inclusion services. These are delivered through tailored methodologies and frameworks such as the Transformation Hub (a central unit for bundling and steering change initiatives), Team Journeys (collaborative team development), Leadership Architecture (holistic leadership system development), and Corporate Nudges (behavioral economics instruments for change). The firm operates as a consulting practice rather than a software product company, with Juliane Hüppe as Managing Director and a network of specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• HR & People Consulting Strategic HR development services covering HR strategy development, HR concepts, employee experience improvement, and learning architecture & development programs along the entire employee lifecycle; supports HR becoming a strategic business partner.
• Structures & Management Consulting Organizational design and management structure services including re-organization, strategy facilitation, strategy implementation, and process optimization; supports building functional structures, clear decision-making paths, and roles derived from strategy.
• Leadership Development Leadership development services including Leadership Architecture, leadership team journeys, individual coaching, and diagnostics for management potential assessment; strengthens personal competencies, structures, and instruments.
• Change & Culture Consulting Change management and organizational culture development services covering change management & communication, the Transformation Hub, culture development, and mission & values development; ensures change is implemented effectively and sustainably.
• Diversity, Equity & Inclusion (DEI) DEI strategy development, analysis & optimization of equal opportunities, and DEI competence development for managers, HR, and employees; builds inclusive corporate cultures through fair structures and processes.
• Transformation Hub A central unit within client organizations for strategically bundling, steering, and sustainably anchoring change projects, based on experience from over 50 change initiatives.
• Team Journeys A tailored collaborative learning and development process designed to make teams effective on functional, interpersonal, and strategic levels by combining business and soft topics.
• Leadership Architecture An approach to leadership development considering both individual manager skills and the organizational environment, creating structures and tools that integrate new competencies into daily leadership practice.
• Corporate Nudges Behavioral economics instruments for change projects, including information nudges, default nudges, and environmental nudges to steer employee behavior toward desired organizational changes.

Quantifiable outcome

• Companies that effectively implement change initiatives achieve twice the financial benefits two years later compared to those with poorly executed transformations (McKinsey, 2017 — cited by studio ø in Transformation Hub content).
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AshokaminorStrategic or Co-development PartnerAshoka is a globally active network dedicated to driving positive social change. Studio OE serves as a pro-bono partner, supporting social enterprises within the Ashoka network in developing their organizations. This partnership aligns with studio OE's stated commitment to contributing to the common good and supporting better workplaces. It provides the firm with visibility in the social impact sector and case study opportunities.
• Bundesverband mittelständische Wirtschaft (BVMW)coreChannel Partner/ Reseller/ DistributorBVMW is Germany's largest Mittelstand association. Studio OE has undergone a multi-stage certification process to be recognized as a BVMW-certified consultancy. This gives studio OE visibility within BVMW's network of medium-sized companies and enables referral-based lead generation from member companies seeking qualified organizational development advisory services.
• Studio OE Specialist NetworkcoreStrategic or Co-development PartnerStudio OE operates with a trusted network of freelance specialists and partners who are brought in on client engagements as needed. The network includes experts in HR & Change Communication, Leadership Development & Coaching, Behavioral Economics & OKR, Coaching & Mediation, Diversity & Inclusion, Digital Communication & Employer Branding, Market Research & Data Analysis, Brand & Strategy, Research, Video & Photography, and emerging technologies (Web 3, Blockchain, NFT, Metaverse). Members include Nils Neumann, Roswitha Riske, Andreas Geiblinger, Dr. Nina Plum, Laura Jane Freutel, Tim Ilbertz, Dr. Marc Herz, Mira Hausmann, Marvin Meitzel, Christina Brugger, Thom Dennis, Dominik Schneider, Alexander Wilde, and Amandeep Kaur.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Egon Zehnder: Global leadership advisory firm with deep expertise in executive coaching, leadership development, and organizational advisory — competes for senior leadership transformation engagements.
• Bain & Company (Organization Practice): Global strategy consultancy with a dedicated Organization practice delivering change management, operating model design, and culture transformation — competes for the firm's enterprise clients.
• McKinsey & Company (Organization Practice): Global strategy consultancy with a major Organization practice serving many of the same enterprise clients (including several German corporates) on transformation, leadership, and culture.
• Korn Ferry: Global organizational consulting firm with major HR, leadership development, and talent practices — competes for the same enterprise transformation mandates at much larger scale.
• Mercer: Global consulting firm with significant HR transformation, organizational change, and DEI practices — a large incumbent competing across the same OD value chain.

Direct peers

• nextpractice: Boutique German consulting firm specializing in organizational transformation, agile structures, and leadership development for mid-sized companies — directly comparable in target client and methodology.
• Kienbaum Consultants International: One of Germany's largest HR and leadership-focused consultancies, offering organizational development, executive search, and HR transformation services to mid-market and enterprise clients — directly overlapping with Studio OE's core offerings.
• hkp/// group: Frankfurt-based HR and organizational consulting firm specializing in HR strategy, compensation, governance, and transformation — a close mid-market peer in the German OD space.
• Metaplan: German boutique consultancy focused on organizational development, strategy facilitation, and collaborative change processes — closely aligned with Studio OE's methodologies around systemic OD and team development.
• Result Group: German boutique change and organizational development consultancy serving DACH clients with transformation, leadership, and culture programs — comparable in size and approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studiooe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hy Studio Gmbh