Fredshots Photography

What Fredshots Photography does

Fredshots Photography is a privately held, family-owned professional photography studio headquartered in McKinney, Texas. Founded in 2000 by Fred and Elizabeth Mahusay, the studio provides headshots, senior portraits, family portraits, corporate team photography, sports media day coverage, event photography, photobooth experiences, and video recording services to individual consumers, businesses, and athletic programs across the Dallas-Fort Worth metroplex. The business operates from two physical studio locations (Historic Downtown McKinney and Craig Ranch) and deploys a full mobile studio — lights, gray seamless backdrop, and posing system — to client offices, event venues, and outdoor locations throughout DFW.

Service delivery centers on a direct-to-consumer model in which clients book sessions via the studio's website booking widget, phone, or email. Core technology is conventional professional photography equipment layered onto standard SaaS: Zenfolio for client gallery delivery, GoHighLevel as CRM, and Setmore for scheduling. A distinguishing service feature is founder-led "expression coaching" during every session, paired with a stated photography philosophy of capturing subjects authentically without heavy airbrushing. Pricing is per-session and pay-as-you-go, ranging from $185 for an entry-level studio headshot up to $4,495 for a full-day corporate session, with tiered sports media day packages from $750 to $1,500 and add-on revenue from digital image files, prints, and rush delivery. The firm maintains standing relationships with multiple Frisco ISD high schools, the Credit Union of Texas Event Center, and named enterprise clients including AIG, New York Life, and Keller Williams, and was named McKinney Small Business of the Year in 2024.

Name

Fredshots Photography

Legal name

Fredshots Photography LLC

Website

https://fredshots.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Fredshots Photography is a family-owned studio in McKinney, Texas, providing professional headshots, senior portraits, corporate team photography, sports media days, event coverage, and video/photobooth services to consumers, businesses, and athletic programs across the Dallas-Fort Worth metroplex since 2000.

Ownership category

akta.pro rank

Product category

Professional Photography Services

NAICS

Commercial Photography (541922), Photography Studios, Portrait (541921), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industries

Photography & Photo Production (BPAFAIAF), Party Photography & Videography Services (HSACACAH)

Keywords

• Professional photography services
• Corporate headshot photography
• Senior portrait sessions
• Event photography coverage
• Sports media day photography

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photography Session Fees: One-time session fees for studio and on-location photography sessions across multiple service lines: executive headshots, senior portraits, sports media days, special events, corporate team sessions, and specialty services. Clients pay upfront session deposits/fees to secure bookings. Additional revenue from à la carte digital image files and print packages purchased post-session.
2. Digital Image Delivery & Add-ons: Professional retouched digital images delivered via Zenfolio gallery. Print packages and additional retouched images available for purchase. Sports media days deliver per-athlete packages (4 digital images per athlete). Corporate sessions deliver matched headshots plus environmental shots.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Fredshots Photography operates a professional photography studio in McKinney, TX, delivering executive headshots, senior portraits, corporate team headshots, sports media day packages, event coverage, family portraits, photobooth experiences, 360 video booth services, product photography, and video recording sessions. Sessions are delivered at two McKinney studio locations or on-location across the Dallas-Fort Worth metroplex using a portable studio setup, with retouched digital images delivered via Zenfolio galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Headshots Professional headshots for business professionals, executives, real estate agents, financial advisors, and entrepreneurs. Available as studio sessions (gray or white backdrop) or on-location sessions at client offices and venues across the DFW metroplex, with one to three outfit options and professional retouching included.
• Senior Portraits Portrait sessions for graduating high school seniors, available as on-location outdoor sessions at preferred venues or combined studio plus Historic McKinney Square packages, for yearbooks, graduation announcements, and college applications.
• Corporate Team Headshots On-location team headshot sessions for organizations, scheduled at 10-15 minutes per person, with half-day sessions covering up to 20 people and full-day sessions up to 50. Delivered as matched headshots plus environmental shots of the workspace; invoice billing available for corporate clients.
• Special Event Photography Editorial and candid coverage for corporate events, galas, fundraisers, conferences, holiday parties, grand openings, networking events, and product launches. Available at standard business-hour rate or after-hours premium rate.
• Sports Media Days Flat-rate sports media day packages for school athletic programs covering 10 to 60+ athletes across 5 to 8 hours. Each athlete receives 4 digital images (2 backdrop + 2 full-length action), with optional Every Player Package at $40 per student paid via boosters.
• Family Portraits On-location family portrait sessions at preferred outdoor venues, parks, or favorite DFW spots, designed for Christmas cards, extended family sessions, home wall portraits, and annual family photos.
• Photobooth Experiences Two photobooth options for events: an iPad photobooth/selfie station for guest sharing on social or instant prints, and a full-service photobooth with attendant, props, and instant prints.
• 360 Video Booth Experience Enclosed, fully lit 10x10 360-degree slow-motion video booth producing shareable viral-ready video clips for events.
• Product Photography In-studio product photography with controlled lighting, clean backgrounds, and editorial styling for e-commerce and marketing use.
• Video Recording Sessions Video recording sessions for promotional content, brand reels, and marketing videos, including basic editing and delivery.

Quantifiable outcome

• 5.0-star rating on Google with 200+ reviews
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Credit Union of Texas Event CentercoreStrategic or Co-development PartnerFredshots is the standing/ongoing event photographer at the Credit Union of Texas Event Center in Allen, covering gala red-carpet, step-and-repeat, and banquet photography throughout the season.
• Frisco ISD Athletic Programs (Independence HS, Liberty HS, Emerson HS, Centennial HS)coreStrategic or Co-development PartnerFredshots serves as the primary media day photographer for multiple Frisco ISD high schools, covering varsity football, basketball, volleyball, softball, and marching band programs. Relationships extend through athletic directors and booster clubs.
• Command Center ConsultingminorImplementation/ SI/ Consulting PartnerCommand Center Consulting built the Fredshots Photography website (credited in footer as custom website builder).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Headshot Truck: Mobile headshot studio specializing in on-location professional and corporate team headshots. Closely comparable on mobile studio service, executive headshot focus, and on-location corporate delivery model.
• Peter Hurley Headshots: High-end headshot specialist built around a named photographer's expression-coaching methodology. Closely comparable on the coaching-led, premium headshot positioning that Fredshots also leans into.
• Better Headshots: Professional headshot studio specializing in executive and team headshots with multiple US locations. Directly comparable in core service offering, team-shoot operational model, and B2B corporate target market.
• Sharpened Headshots: Corporate and executive headshot studio offering on-location and in-studio sessions for individuals and teams. Comparable on B2B corporate team workflow, transparent tiered pricing, and professional delivery focus.

Emerging players

• Snappr: On-demand photography marketplace connecting customers with professional photographers, including headshots. Comparable as a competing channel for booking headshot sessions, though structured as a marketplace rather than a studio operator.
• Artsyhead: Specialty headshot provider focused on acting and creative-industry talent. Comparable on premium headshot positioning and personal-branding framing, though targeting an entertainment rather than corporate headshot base.

Broad incumbents

• Lifetouch: National school and sports portrait photography incumbent serving K-12 programs nationwide. Overlaps directly with Fredshots' sports media day and senior portrait service lines at much larger scale.
• Shutterfly: Consumer photography and portrait services platform with print, gift, and studio portrait offerings. Comparable on portrait and print-package revenue streams, though operating at vastly different scale and breadth.

Others

• Pixieset: Client gallery delivery and booking platform widely used by professional photographers. Comparable as ecosystem infrastructure — competes directly with Fredshots' current Zenfolio/GoHighLevel/Setmore stack.

Regional players

• Bella Baby Photography: Portrait photography studio specializing in newborn and family sessions across multiple US markets. Comparable on portrait session model and print/digital package monetization, though focused on maternity/newborn rather than corporate/headshot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fredshots
• YouTubeyoutube.com/c/fredshotsphotography
• Facebookfacebook.com/fredshots
• LinkedInlinkedin.com/company/fredshots-photography
• Instagraminstagram.com/fredshotsphotography

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fredshots Photography