In Any Event

What In Any Event does

In Any Event UK Solutions Limited is a privately held UK corporate event management agency headquartered in Portishead, Somerset, with additional Bristol operations, founded in 1990. The company delivers full-service event management, venue finding, accommodation booking, conference organisation, exhibition services, team building, and virtual/hybrid event production to corporate clients, professional associations, and corporate Learning & Development departments across the UK, Europe (15 countries) and worldwide. Its client base includes Cancer Research UK, VisitBritain, Deloitte, H&M, ICAEW, WW UK (Weight Watchers), Cabinet Office and Energis among others.

The company's central technology asset is Eazybook, a proprietary online registration and booking platform developed over more than 22 years by in-house event managers. Eazybook is web-based with no installation required and offers customisable fields, real-time reporting, online payments, abstract management, and logistics modules; it underpins both internal operations and external licensing. Adjacent technology includes custom mobile conference apps, QR/barcode access control, and EPOS systems for exhibitions.

The business operates a hybrid revenue model: venue-finding and accommodation-booking services are provided free to clients, with revenue generated via industry-standard commission paid by venues; full event management and conference organisation are billed on a project/quote basis under a flexible "Pick 'n' Mix" or full-service package model; and the Eazybook platform is licensed to external event organisers as a separate software-hire revenue stream. Go-to-market is direct B2B sales-led, with dedicated account and project managers supported by content marketing, industry events (including the company's own Spotlight on Venues exhibition), and social channels. The company is founder-managed by Managing Director Victoria Hancock, with no disclosed institutional investment or acquisition activity.

Name

In Any Event

Legal name

In Any Event UK Solutions Limited

Website

https://inanyevent-uk.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

In Any Event is a privately held UK corporate event management agency, founded in 1990 and based in Portishead, Somerset. It delivers full-service event management, venue finding, conference organisation, and virtual event production to corporate clients, professional associations, and L&D departments across the UK, Europe and worldwide, supported by its proprietary Eazybook registration platform.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Management Services (8741), Services-Membership Organizations (8600)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Corporate Event Staffing & Registration Services (HSACADAE), Venue Sourcing & Site Coordination (HSACAAAD), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Corporate event management
• Venue finding services
• Conference organisation
• Exhibition services
• Online event registration

Headquarters

HQ city

Portishead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Venue Finding Commission: Commission-based revenue from venues for bookings placed through their venue finding service. As an independent agency they receive industry standard commission from venues - service is free to clients.
2. Event Management Services: Full-service event management for conferences, exhibitions, team building, corporate events. Flexible Pick 'n' Mix service model where clients can select individual services.
3. Eazybook Software Licensing: Eazybook online registration system available for hire as an off-the-shelf system with bespoke package benefits. Paperless and environmentally friendly solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

In Any Event provides full-service and modular corporate event management, including venue finding, accommodation booking, conference organisation, exhibition services, delegate logistics, and virtual event solutions, all supported by their proprietary Eazybook online registration platform. The company offers a flexible "Pick 'n' Mix" service model that allows clients to engage full-service event management or pick individual services to complement their in-house teams. They serve corporate companies, professional associations, and Learning & Development departments across the UK, Europe, and worldwide.

Product overview

In Any Event operates as an event management company offering a comprehensive suite of event services built around its proprietary Eazybook technology platform. The core offering comprises 14 distinct service areas: Event Management (full-service or modular), Virtual Event Solution, Free Venue Finding & Logistics, Free Accommodation Booking Services, Conference Organisation, Delegate Logistics, Event Production, Exhibition Services, Learning & Development Administration, Team Building, Creative Event Design, Event Technology, Association Management, and Sustainable Events. Eazybook serves as the central technology platform for online registration and delegate management, while bespoke booking software supports venue finding operations. Services can be purchased individually (pick-and-mix model) or as a complete package.

Differentiator

Problem solved

Functional benefit

Brands

• Eazybook: Proprietary online registration booking system designed to manage event registration requirements. It is paperless, award-winning, and developed over 22 years by event organizers with over 30 years of international experience.

Products and services

• Event Management Flexible full-service or modular event management covering conferences, meetings, customer events, team building, parties, roadshows, exhibitions, awards dinners, and corporate hospitality. Clients can choose a full-service approach or select individual services to complement their in-house teams.
• Virtual Event Solution Fully produced, professional virtual and hybrid events with interactive platforms for networking, online quizzes, and team building activities. Includes end-to-end secure solution and event app with post-event session access.
• Free Venue Finding & Logistics Free venue sourcing service for UK, Europe, and worldwide locations including contract management, negotiation, invoice consolidation, menu and AV management, and logistics coordination. Backed by bespoke booking software for tracking and centralised billing.
• Free Accommodation Booking Services Complimentary accommodation booking service for hotels, serviced apartments, and unusual venues. Includes group accommodation booking, allocation management, individual reservations, corporate rate negotiation, and free bill-back facility for centralised billing.
• Conference Organisation Expert conference organisation spanning 15 countries including venue search, registration, project management, budget management, sponsorship acquisition, exhibition organisation, programme development, and speaker management.
• Delegate Logistics End-to-end delegate management including registration processing, payment handling, dedicated email and phone lines, bespoke software integration, and on-site staffing for registration desks and airport/station meet-and-greet.
• Event Production Full event production including creation and design of event identity, full AV production and management, paperless conference solutions, speaker coaching, script writing, presentation design, multimedia communications, and health and safety compliance.
• Exhibition Services Exhibition stand design, planning, building, and management with complete project ownership. Includes logistics coordination with venues, freight companies and suppliers, budget management, lead capture, and on-site staffing.
• Eazybook Online Registration System Award-winning proprietary online registration booking system developed over 22 years by event professionals with 30+ years of experience. Web-based with no software installation required, offers custom fields, real-time reports, online payments, abstract management, and transport/logistics management. Available for hire to other event managers and organisations.
• Learning & Development Administration Outsourced L&D administration solution with bespoke software for managing training and development journeys. Includes dedicated phone lines, emails, and staff, functioning as an offsite Learning & Development team with centralized procedures.
• Team Building Custom team building solutions for away days, conferences, and training roadshows. Offers physical and mental challenges, icebreakers, and wow activities working with UK and European suppliers.
• Creative Event Design Creative design services including pop-up solutions, backdrops, sets, event dressing, and creative themes. Specializes in store launches, venue transformations, interior design, set dressing, mood boards, floor plans, and visuals.
• Event Technology Owned software and equipment including online registration, bar and QR code technology, exhibition stand data capture, EPOS systems, and conference apps built by event managers for event managers. First to offer paperless academic conference.
• Association Management Full or partial association management including website creation, membership management, fee administration, social media management, committee administration, event management, and brand design.
• Sustainable Events Sustainable event management with Greengage ECOsmart Agency Accreditation. Focuses on recycling, rubbish reduction, sustainable suppliers, reusable solutions, renewable energy, and paperless technology alternatives.

Quantifiable outcome

• Average 51% savings on venue spend for clients
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Eazybook (Internal Product)coreOthers · 12 August 2020Proprietary online registration booking system developed internally over 22 years. Available for hire to other event managers and organisations. Award-winning system with no software installation required.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BCD Meetings & Events: Global corporate event management agency offering venue sourcing, event production and registration — overlaps directly with In Any Event's full-service agency model but at significantly larger scale with multinational corporate clients.
• Eventbrite: Self-service event registration and ticketing platform with broad consumer and prosumer reach — comparable to Eazybook on the registration technology layer though not a full-service agency.
• Cvent: Global event management software and agency platform with deep registration/attendee-management capabilities — directly comparable to In Any Event's Eazybook registration offering and full-service event management, though Cvent operates at much larger scale and as a SaaS-led incumbent.

Emerging players

• Bizzabo: Event experience platform offering registration, mobile apps and attendee engagement tools — overlaps with Eazybook's online registration and conference app capabilities, targeting the same corporate event organisers.

Direct peers

• Zibrant: UK-based event management and venue-finding agency offering conferences, incentives and corporate hospitality — direct competitor in the same niche with overlapping venue-finding and event-management value proposition.
• Smyle: UK creative event agency specialising in conferences, exhibitions and incentive programmes — comparable service portfolio and client profile (corporate, association, government) to In Any Event.
• Clive Jacob Event Management: Long-established UK corporate event management company with full-service offerings — comparable size, age and target customer base, serving UK and European corporate clients with similar scope.
• Marrons Creative / drp group: UK-based integrated events and communications agency offering corporate event management, exhibitions and creative production — closely comparable on services mix and UK mid-market positioning to In Any Event.
• The Live Group: UK event production and management firm offering conferences, exhibitions and digital events — overlaps with In Any Event's hybrid/virtual capability and event production services for UK corporate buyers.
• Sparks (Informa): UK event management agency delivering corporate events, conferences and incentive travel — directly competes for the same UK corporate/association RFPs as In Any Event with comparable full-service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/InAnyEventUK
• Facebookfacebook.com/inanyeventuk
• LinkedInlinkedin.com/company/in-any-event-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Any Event