Herricks Travel
Herricks Travel is a privately held, full-service travel agency founded in 1969 and based in Mineola, NY, providing leisure, cruise, corporate, and group/incentive travel planning to individual consumers and business clients via phone, email, and in-person consultation.
- Company typePrivate
- Founded1969
- HeadquartersMineola, United States
- Headcount1–10
- GTM type—
- OfferingServices
What Herricks Travel does
Herricks Travel is a privately held, full-service retail travel agency headquartered at 22 Jericho Turnpike, Suite 106, Mineola, NY. The firm was founded in 1969 and operates with 1-10 employees, delivering travel planning across four internal departments: a Vacation department for individual leisure travel, a Cruise department specializing in cruise itineraries (Alaska, Iceland, Scandinavia, Africa, multi-generational sailings), a Business Travel Management division, and a Meeting/Group/Incentive department serving corporate events.
The business operates without any proprietary technology platform. Service delivery is sales-led and conducted via a toll-free number (1-800-343-1018), a local line (516-294-0020), email ([email protected]), and in-person consultations at the Mineola office. The company maintains two content properties — the Herricks Travel Blog and the Unique Family Traveler Blog (the latter authored by Mollie Mandell) — to drive top-of-funnel traffic.
Revenue is generated through supplier commissions and service fees on bookings across both consumer and corporate segments. The agency is co-branded with the Altour travel management network, accepts American Express cardholder bookings including points redemptions, and promotes partner offerings such as Micato Safaris for African safaris. There are no disclosed financials, funding events, ownership structure, or proprietary technology assets.
Herricks Travel firmographics
Firmographics- Name
- Herricks Travel
- Legal name
- Herricks Travel
- Website
- https://herrickstravel.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Herricks Travel is a privately held, full-service travel agency founded in 1969 and based in Mineola, NY, providing leisure, cruise, corporate, and group/incentive travel planning to individual consumers and business clients via phone, email, and in-person consultation.
- Ownership category
- akta.pro rank
Herricks Travel industry classification
Industry- NAICS
- Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Luxury Travel Agencies (THAKAFAA)
- akta.pro secondary industries
- Family & Multigenerational Travel Agencies (THAKAFAD), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
Keywords
Where Herricks Travel is headquartered
LocationHeadquarters
- HQ city
- Mineola
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Herricks Travel business model
Business model- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Travel Agency Services - Leisure: Commission-based revenue from booking cruises, vacations, and travel arrangements for individual leisure travelers. The agency earns commissions from travel suppliers including cruise lines, hotels, tour operators, and other travel service providers.
- Corporate Travel Management: Business travel management services for corporate clients, including meeting, group, and incentive travel departments. Revenue generated through service fees and supplier commissions on corporate travel bookings.
- Professional Travel Planning Services: Full-service travel agency providing expert consultation, planning, and booking services. Revenue derived from service fees and commissions on travel arrangements across all departments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized travel planning services with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Herricks Travel product offering
Product offeringCore offering
Herricks Travel is a full-service travel agency operating four internal departments—a vacation department and cruise department for leisure travelers, a business travel management division for corporate clients, and a meeting, group and incentive department for corporate events and incentive programs. The agency plans, books, and manages travel arrangements for individual leisure travelers and corporate clients, earning commissions from travel suppliers (cruise lines, hotels, tour operators) and service fees for planning and consulting. Services are delivered via toll-free phone, email, and in-person consultations at its Mineola, NY office.
Product overview
Herricks Travel is a full service travel agency operating as a unified service model with four distinct internal departments: a vacation department for leisure travel planning, a cruise department specializing in cruise bookings across various destinations, a business travel management division for corporate clients, and a meeting, group and incentive department for corporate events and incentive programs. The company also maintains two branded blog properties—the Herricks Travel Blog and the Unique Family Traveler Blog—for travel inspiration and destination content. The agency caters to both individual/consumers and corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Department Provides leisure vacation planning and booking services for individual travelers and families, including customized itineraries, destination selection, and travel arrangement coordination.
- Cruise Department Specializes in cruise vacation planning and bookings, offering itineraries to destinations including Alaska, Iceland, Scandinavia, Africa, and multi-generational cruise experiences for individuals and families.
- Business Travel Management Division Corporate travel management services catering to business travelers and company travel needs, including booking, itinerary management, and policy compliance support for corporate clients.
- Meeting, Group and Incentive Department Handles corporate meetings, group travel arrangements, and incentive travel programs for businesses, providing end-to-end coordination of multi-traveler logistics.
Companies that use Herricks Travel
Customer profileSegments2 records
Ideal customer profiles2 records
Herricks Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Herricks Travel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- AltourminorAltour is referenced as a partner in the company branding and logo, suggesting an affiliation or partnership with the Altour travel network. Altour is a large travel management company that provides resources and connections for travel agencies.
- American ExpressminorHerricks Travel offers American Express cardmember services, including the ability to use AmEx points for travel bookings. The agency has an American Express services page indicating special member benefits.
- Micato SafarisminorMicato Safaris is featured in the Unique Family Traveler Blog as a partner for African safari experiences. Herricks Travel promotes Micato safari packages through their travel content and presumably earns commissions on bookings.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Herricks Travel competitors and assessment
Company assessmentBroad incumbents
- American Express Travel: Travel services arm of American Express serving cardmembers with leisure and corporate travel booking. Broad incumbent partner of Herricks for cardmember point-redemption bookings, serving a similar premium customer base.
- AAA Travel: Travel agency division of the AAA club network providing leisure, cruise, and vacation planning to club members. A broad incumbent with overlapping leisure/vacation offerings and a much larger membership base than Herricks.
- Virtuoso: Luxury travel consortium of travel advisors and suppliers focused on high-end leisure travel. Adjacent incumbent comparable to Herricks' premium leisure positioning and supplier network access.
- Travel Leaders Group: Large U.S. travel agency franchise and consortium spanning corporate, leisure, and cruise. A broader incumbent offering the same suite of services as Herricks but at materially greater scale and geographic reach.
Direct peers
- Cruise Planners: Cruise-specialist travel agency operating via a home-based franchise model across the U.S. Comparable to Herricks' cruise department and family/multi-generational cruise offerings.
- Altour: Large U.S. travel management company offering corporate, leisure, and group travel services. Directly comparable as a full-service travel agency and named strategic partner/affiliate of Herricks Travel.
- FROSCH Travel: Privately held, full-service travel management company with strong luxury leisure and corporate travel divisions. Comparable to Herricks in offering premium, consultative service across leisure, corporate, and group travel verticals.
- Signature Travel Network: Cooperative network of independent travel advisors specializing in upscale and luxury leisure travel. Comparable to Herricks in targeting discriminating leisure travelers through affiliated independent advisors.
- Liberty Travel: Long-established U.S. travel agency chain focused on leisure vacations, cruises, and package travel for individual consumers. Closely comparable to Herricks' vacation and cruise department and traditional retail agency model.
Others
- Micato Safaris: Luxury African safari operator featured as a content partner on Herricks' Unique Family Traveler Blog. Not a direct competitor but an adjacent ecosystem supplier whose safari packages Herricks books on behalf of clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Herricks Travel social profiles
Digital presenceHerricks Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herricks Travel leadership team
Management profileNumber of profiles
Herricks Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herricks Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herricks Travel
What does Herricks Travel do?
Herricks Travel is a full-service travel agency operating four internal departments—a vacation department and cruise department for leisure travelers, a business travel management division for corporate clients, and a meeting, group and incentive department for corporate events and incentive programs. The agency plans, books, and manages travel arrangements for individual leisure travelers and corporate clients, earning commissions from travel suppliers (cruise lines, hotels, tour operators) and service fees for planning and consulting. Services are delivered via toll-free phone, email, and in-person consultations at its Mineola, NY office.
Is Herricks Travel a public or private company?
Herricks Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herricks Travel founded?
Herricks Travel was founded in 1969. It employs 1 to 10 people.
Where is Herricks Travel based?
Herricks Travel is headquartered in Mineola, United States, in the North America region.
How does Herricks Travel make money?
Three revenue lines are on record. Travel Agency Services - Leisure is the primary driver. The others are corporate Travel Management and professional Travel Planning Services.
Who are Herricks Travel's main competitors?
Broad incumbents on record are American Express Travel, AAA Travel, Virtuoso and Travel Leaders Group. Direct peers are Cruise Planners, Altour, FROSCH Travel, Signature Travel Network and Liberty Travel. Micato Safaris is listed as an others.
Does Herricks Travel have an API?
No public API is recorded for Herricks Travel.
What industry is Herricks Travel in?
Its primary akta.pro industry code is THAKAFAA, Luxury Travel Agencies, with a secondary code of THAKAFAD, Family & Multigenerational Travel Agencies. Its NAICS code is 561510 and its SIC code is 4700.