Humane Society of Midland County

What Humane Society of Midland County does

Humane Society of Midland County (HSoMC) is a 501(c)(3) nonprofit animal welfare organization and the only animal shelter operating in Midland County, Michigan, headquartered at 4371 E. Ashman Street, Midland, MI. Founded in 2011 when it took over management from the prior Midland County Animal Control, HSoMC operates as a no-kill shelter and runs a portfolio of interconnected programs including adoption services, foster care, a volunteer network, low-cost spay/neuter surgery ($140 dogs / $75 cats), monthly vaccine clinics, a Trap-Neuter-Return (TNR) program for feral cats, a Pet Pantry Network for income-qualified residents, and youth education through the MYPAW and Mutt-i-grees programs. In 2025 the organization placed 1,608 animals (averaging more than four per day) and reported live release rates of 98% for dogs and 96% for cats, with cumulative placements exceeding 32,850 animals since 2011.

The revenue model is a hybrid of recurring donations, fundraising events, fee-for-service veterinary care, adoption fees, and resale revenue. Recurring donor programs include the Friends of the Shelter annual giving program and tiered animal and kennel sponsorships; event-driven fundraising centers on the Ties & Tails Gala, Paws for a Cause Luncheon, and Pints for Pups; and the year-round ReTails Rummage Market at 4500 E. Ashman Street (adjacent to the shelter) sells donated goods to generate a sustainable revenue tail. Adoption fees are tiered by animal age and size, with subsidies including the Vets and Pets program (free adoption of senior pets and 50% discounts for U.S. military veterans). Critically, the organization receives no government funding and is entirely community-supported, with significant corporate sponsorship concentration among Dow Chemical-affiliated entities and regional financial services firms.

Operationally, HSoMC runs on a small staff of approximately 20 individuals led by Executive Director Jesse Fletcher, IOM, and is governed by a Board of Directors that includes multiple senior leaders from Dow Chemical and Dow's legal organization. The organization relies on standard third-party SaaS tools (Network for Good for donations, Volgistics for volunteer management, ClinicHQ for appointment scheduling, PetFinder for adoption listings) rather than any proprietary technology, and has no AI/ML capability disclosed. Geographic service is restricted to Midland County, and the organization's growth is constrained by a single-site, single-county mandate and by the absence of any government or large-institutional anchor funding.

Name

Humane Society of Midland County

Legal name

Humane Society of Midland County

Website

https://hsomc.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Humane Society of Midland County is a 501(c)(3) no-kill animal shelter and the only one operating in Midland County, Michigan, placing roughly 1,600 animals per year through adoptions, low-cost veterinary services, foster care, and TNR programs, funded entirely by community donations, events, and a resale market.

Ownership category

akta.pro rank

Product category

Animal Shelter Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Low-Cost & Community Veterinary Clinics (HLAMAAAE), Preventive Care & Vaccination Clinics (HLAMAAAB)

Keywords

• Animal shelter services
• Pet adoption programs
• Low-cost veterinary care
• Nonprofit animal welfare
• Community pet support

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Donations and Contributions: Individual donations through online portal (Network for Good), memorial/tribute donations, Friends of the Shelter recurring giving program, and animal sponsorships. Comprises significant portion of revenue for this nonprofit.
2. Adoption Fees: Fees range from free for senior cats/veterans to $350 for puppies under 1 year. All animals include health check, spay/neuter, vaccines, heartworm testing, and microchip.
3. Volunteer and Foster Programs: Community volunteers provide essential services including dog walking, cat socialization, cleaning, administrative tasks, and foster care - reducing operational costs.
4. ReTails Rummage Market: Retail sales of donated gently used household items, furniture, seasonal items, books, toys. Revenue supports animal care operations.
5. Veterinary Services: Surgery services (spay/neuter) at $140 for dogs and $75 for cats, plus vaccine clinics and additional services. Also offers Trap-Neuter-Return program.
6. Grants and Fundraising Events: Reliance on grants, fundraising events (gala, luncheons), and community support. No government funding received.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Humane Society of Midland County is a community-funded nonprofit that operates the only no-kill animal shelter in Midland County, Michigan, providing pet adoption services, low-cost veterinary care including spay/neuter surgery and vaccine clinics, and Trap-Neuter-Return (TNR) programs for feral cats. It also delivers community programs such as a pet pantry for income-qualified residents, foster and volunteer networks, youth development (MYPAW), an animal/human bond mental health program, and a recurring-income resale store (ReTails Rummage Market).

Product overview

The Humane Society of Midland County operates as a no-kill animal shelter and nonprofit organization providing a portfolio of interconnected animal welfare programs. The core offering is its Adoption Services program, which places approximately 2,000 animals per year into permanent homes. Supporting the adoption pipeline are Foster Care and Volunteer programs that provide temporary animal care and community engagement. On the veterinary side, Surgery Services (spay/neuter), Vaccine Clinics, Rhoda's Fund (cats), and Papa's Pups (dogs) offer subsidized medical and surgical care, while the Trap, Neuter, Release (TNR) Program addresses feral cat overpopulation. The Pet Pantry Network provides food assistance to income-qualified residents. Fundraising operations include the ReTails Rummage Market (resale shop), Friends of the Shelter (recurring giving), Memorials & Tributes, Sponsor an Animal, and Sponsor a Kennel programs. Youth engagement is handled through the MYPAW Youth Development Program, which includes the Mutt-i-grees social-emotional curriculum, while the Animal/Human Bond Mental Health & Wellbeing Program educates on the health benefits of the human-animal bond. All donations are processed through Network For Good, adoptions are listed via PetFinder, volunteer management runs on Volgistics, and appointments are scheduled through ClinicHQ.

Differentiator

Problem solved

Functional benefit

Brands

• Animal/Human Bond – Mental Health & Wellbeing Program: Program addressing evidence-based benefits of the human-animal bond for mental health and wellness.
• MYPAW Youth Development Program
• Rhoda's Fund
• Papa's Pups
• Pet Pantry Network
• ReTails Rummage Market
• Friends of the Shelter
• Vets and Pets

Products and services

• Pet Adoption Services Adoption program placing dogs and cats from the no-kill shelter into homes of individual adopters in Midland County, with adoption fees varying by animal age and type.
• Low-Cost Spay/Neuter Services Affordable spay/neuter surgery services provided to pet owners and feral-cat caretakers through the on-site and mobile veterinary clinic.
• Vaccine Clinics Recurring low-cost vaccine clinics offering individual vaccines to pet owners in the Midland County region.
• Trap-Neuter-Return (TNR) Program Community program that traps, sterilizes, and returns feral cats to manage community cat populations in Midland County.
• Pet Pantry Network Donation-supported distribution program that provides free pet food and supplies to income-qualified pet owners in Midland County to prevent pet surrender.
• Foster Care Program Network of community volunteers who temporarily foster animals from the shelter in their homes.
• Volunteer Program Structured program enabling community members to volunteer at the shelter, coordinated through Volgistics volunteer management software.
• ReTails Rummage Market On-site resale store selling donated and consigned items to the public; proceeds fund shelter operations.
• MYPAW Youth Development Program Structured youth development program that engages local youth with shelter animals for educational and developmental activities.
• Animal/Human Bond Mental Health Program Mental health program that leverages animal interactions to support therapeutic outcomes for participating clients.
• Friends of the Shelter Membership Recurring giving / membership program for individual supporters of the Humane Society of Midland County.
• Sponsor an Animal and Sponsor a Kennel Programs Sponsorship programs enabling individuals or organizations to financially support specific shelter animals or kennels.

Quantifiable outcome

• 98% live release rate for dogs and 96% for cats in 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Nine partnerships are on record, tiered major, minor, core and supporting.

• Jolt Credit UnionmajorGTM or Marketing Partner · 1 January 2026Presenting sponsor for Pints for Pups 2026, a major summer fundraising event at Midland Brewing Company. Jolt Credit Union serves as Top Dog Presenting Sponsor, enabling community engagement and donations.
• Motto MortgagemajorGTM or Marketing Partner · 1 January 2026Presenting sponsor for 2026 Paws for a Cause Luncheon Fundraiser at The Great Hall. Key partner for annual fundraising event focused on rescue stories and community impact.
• K9 Optimal Training SolutionsminorGTM or Marketing Partner · 1 January 2026Pint Glass Sponsor for Pints for Pups 2026 event.
• Leadership Midland Class of 2025coreStrategic or Co-development Partner · 1 January 2025Partnership with Leadership Midland's Class of 2025 transformed the former annual rummage sale into the sustainable ReTails Rummage Market. This strategic collaboration created a recurring revenue stream for the shelter and enabled ongoing funding for animal care operations.
• The Legacy Center for Community SuccesscoreStrategic or Co-development PartnerPartner in MYPAW Youth Development Program, specifically for Mutt-i-grees initiative - a social-emotional learning program developed by North Shore Animal League America in partnership with Yale University.
• Dow Grace A. Memorial LibrarysupportingStrategic or Co-development PartnerPartner location for Mutt-i-grees youth program sessions. Provides community venue for social-emotional learning activities.
• Chewy Gives BacksupportingGTM or Marketing PartnerChewy platform allowing supporters to purchase shelter wishlist items directly, shipped to HSoMC for immediate animal benefit.
• Amazon Wishlist/SmilesupportingGTM or Marketing PartnerAmazon Wishlist for direct item donations; AmazonSmile program donating 0.5% of eligible purchases to HSoMC.
• Kroger Community RewardssupportingGTM or Marketing PartnerKroger's Community Rewards Program allowing shoppers to designate HSoMC (Org #91057) to receive donations from qualified purchases.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ASPCA (American Society for the Prevention of Cruelty to Animals): National animal welfare organization operating shelters, spay/neuter programs, and grant-making for local shelters like HSoMC. Comparable mission but vastly larger scale and broader geographic reach.
• Maddie's Fund: National family foundation dedicated to achieving no-kill status in animal shelters nationwide through grants, education, and pet adoption programs. Directly aligned with HSoMC's no-kill mission and a likely grant funder or peer.
• Best Friends Animal Society: National no-kill animal welfare organization running the largest sanctuary in the U.S. and supporting a network of partner shelters. Directly comparable no-kill mission and partnership funding model to HSoMC.
• Humane Society of the United States (HSUS): Largest animal protection organization in the U.S., providing advocacy, training, and grants to local humane societies. Same family of organizations sharing the 'Humane Society' branding and shelter/rescue mission.
• Petco Love (formerly Petco Foundation): National nonprofit working with animal welfare organizations to fund adoption, spay/neuter, and lifesaving programs. Comparable mission and grant-funded relationship with community shelters like HSoMC.
• PetSmart Charities: Leading funder of animal welfare in North America, supporting spay/neuter, adoptions, and emergency boarding for shelters like HSoMC. Comparable adoption-focused mission though operates primarily through grant-making rather than direct sheltering.

Regional players

• Michigan Humane Society: Largest statewide animal welfare nonprofit in Michigan operating shelters, veterinary services, and adoption programs. Closest geographic and operational peer to HSoMC given overlapping service mission and Midwest footprint, though serving a much broader region.
• Bay County Animal Services & Adoption Center: Regional animal shelter serving Bay County, Michigan with adoption and animal control services. Comparable scale and service mix to HSoMC in the adjacent Great Lakes Bay Region.
• Saginaw County Animal Care & Control: Neighboring county animal control facility providing shelter, adoption, and low-cost veterinary services in the same regional market. Comparable municipal animal welfare function just outside HSoMC's service area.

Direct peers

• North Shore Animal League America: Largest no-kill animal rescue and adoption organization in the world, and creator of the Mutt-i-grees curriculum that HSoMC delivers locally. Direct peer on no-kill operations and program partnership.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hsomc
• LinkedInlinkedin.com/company/hsomc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humane Society of Midland County