C L Hanson & Associates
C.L. Hanson & Associates is a privately held marine and RV finance broker founded in 1991, connecting recreational buyers with specialized lenders via select marine dealers. It earns transaction fees on boat/RV loans and referral commissions on marine insurance through its exclusive partner John M. Glover Agency.
- Company typePrivate
- Founded1991
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What C L Hanson & Associates does
C.L. Hanson & Associates Inc. is a privately held, Connecticut-domiciled boat and RV finance broker founded in 1991. The company operates a B2B2C model in which select marine dealers refer retail customers to C.L. Hanson, and individual consumers can also apply directly through the company's website. Core products are loan origination services (transaction-fee revenue from financial institutions) and marine insurance referral services (affiliate commissions via exclusive partner John M. Glover Agency). Loan terms range from 5 to 20 years with minimum loans of $10,000 and down payments as low as 10%; a sample disclosed APR was 5.49% on a $76,000, 20-year fixed vessel loan. Customer segments are individual recreational buyers (families, fishermen, sportsmen) and a small set of named marine dealerships including Taylor Marine Center, Atlantic Outboard, and MacCallum's Boathouse.
The technology stack is a modest web-based platform: an encrypted secure document-upload portal for existing clients, a dealer portal for partner applications, an individual application gateway (gateway.appone.net/onlineapp/Hanson), and a rule-based pre-qualification payment calculator that does not require a Social Security number or affect credit score. Customer communications include an SMS program for appointment reminders and document requests, with STOP/HELP opt-out and standard carrier disclosures codified in the June 1, 2025 privacy policy. The proprietary/technical IP is limited to the integrated portal workflow and decades of dealer relationships rather than core lending or AI technology; the actual underwriting and capital sit with third-party marine-finance institutions.
The go-to-market is a hybrid of channel-partner distribution and small-volume direct consumer applications, supported by dealer testimonials and a low-output content/blog section. Marketing spend and digital acquisition appear minimal; growth hinges on dealer relationships and word-of-mouth. Ownership is private, family-aligned, with no disclosed venture or PE backing. The company is small (1–10 employees), US-only, and operates from Dublin, OH and Essex, CT mailing addresses.
C L Hanson & Associates firmographics
Firmographics- Name
- C L Hanson & Associates
- Legal name
- C.L. Hanson & Associates Inc.
- Website
- https://hansongroupinc.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- C.L. Hanson & Associates is a privately held marine and RV finance broker founded in 1991, connecting recreational buyers with specialized lenders via select marine dealers. It earns transaction fees on boat/RV loans and referral commissions on marine insurance through its exclusive partner John M. Glover Agency.
- Ownership category
- akta.pro rank
C L Hanson & Associates industry classification
Industry- Product category
- Marine and RV Finance
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Marine & Boat Finance (FSAKADAH)
Keywords
C L Hanson & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Marine and RV Loan Financing: C.L. Hanson provides boat and RV financing by connecting customers with specialized marine lenders. The company earns transaction fees or commissions from financial institutions for facilitating loans. They offer both fixed and variable rate options with loan terms from 5 to 20 years, minimum loan amounts of $10,000.
- Marine Insurance Services: Through their exclusive insurance partner John M. Glover Agency, C.L. Hanson offers tailored boat insurance coverage. Insurance can be obtained in conjunction with financing or as a standalone product, generating referral commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Minimum Loan Threshold |
| Unit Pricing | One time | Down Payment Requirements |
| Unit Pricing | Monthly | Sample Payment Calculation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
C L Hanson & Associates product offering
Product offeringCore offering
C L Hanson & Associates (also known as Hanson Group Inc.) is a privately held financial services firm founded in 1991 that specializes in boat and recreational vehicle (RV) financing and boat insurance. The company operates primarily through a network of marine dealer partnerships and also accepts direct consumer loan applications, sourcing loan products from multiple lenders and offering boat insurance through an affiliate partnership with John M. Glover Agency.
Product overview
C.L. Hanson & Associates is a marine and RV finance and insurance service company operating since 1991. The company offers a unified service model centered on boat and RV financing, complemented by insurance services through John M. Glover Agency. Key products include Marine Finance Services (the core offering providing loan financing), Marine Insurance Services (partner-provided coverage), a Loan Pre-Qualification Calculator (payment estimation tool), a Dealer Application Portal (for dealer partnerships), and a Secure Document Upload Portal (for existing clients). The company positions itself as making boat and RV ownership accessible through competitive rates, flexible terms (10-20 year amortization periods), and personalized service with phone-based support and encrypted data handling.
Differentiator
Problem solved
Functional benefit
Products and services
- Boat Financing
- RV Financing
- Boat Insurance
Quantifiable outcome
- 339+ Cases Completed Successfully
- +4 more outcomes
Companies that use C L Hanson & Associates
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
C L Hanson & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
C L Hanson & Associates partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- John M. Glover AgencycoreExclusive marine and RV insurance partner that works exclusively for C.L. Hanson customers to provide tailored coverage for boating needs. The agency knows appropriate coverage for various marine situations, understanding conditions and warrants in marine policies that don't appear on front pages.
- Financial Institutions and LenderscoreC.L. Hanson represents many of the nation's largest finance and insurance institutions, giving customers access to the most cost-effective marine finance and insurance solutions. These specialized lenders offer best rates, terms, and conditions for boat buyers.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
C L Hanson & Associates competitors and assessment
Company assessmentBroad incumbents
- USAA: USAA offers personal loans (including for boat and recreational vehicle purchases) to its military-affiliated member base. It is a broad incumbent with scale advantages but a narrower audience than C.L. Hanson's recreational buyer focus.
- LightStream (Truist): An online unsecured personal-loan lender (division of Truist) that offers fixed-rate loans for boat and RV purchases. LightStream is a broad incumbent competing for the same consumer borrower but with much larger scale and a purely digital model.
- Alliant Credit Union: Alliant Credit Union offers new and used boat loans to its members at competitive rates. It is a broad incumbent in the marine consumer lending category, competing with C.L. Hanson for the same end-borrower through a depository channel.
Direct peers
- Trident Funding: A marine financing specialist that originates boat and yacht loans through dealer and direct channels. Trident Funding is a direct peer given its parallel focus on marine loan origination and dealer partnerships.
- Essex Credit: A specialized national lender offering boat and RV financing directly to consumers and dealers. Essex Credit is a direct peer because it competes in the same marine/RV loan origination category with comparable lender-broker relationships and similar target customer.
- BoatUS (Boat Owners Association of The United States): BoatUS offers boat loans alongside marine insurance and member services, directly overlapping C.L. Hanson's bundled financing-plus-insurance value proposition to recreational boat buyers.
- MyBoatLoans: An online boat loan marketplace connecting borrowers with multiple marine lenders via a single application — a digital-first analog to C.L. Hanson's multi-lender single-application model.
- Good Sam Finance Center: Good Sam connects RV buyers with financing through dealer and direct channels. It directly overlaps C.L. Hanson's RV financing offering and dealer referral model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
C L Hanson & Associates social profiles
Digital presenceC L Hanson & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
C L Hanson & Associates leadership team
Management profileNumber of profiles
Profiles1 record
C L Hanson & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C L Hanson & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C L Hanson & Associates
What does C L Hanson & Associates do?
C L Hanson & Associates (also known as Hanson Group Inc.) is a privately held financial services firm founded in 1991 that specializes in boat and recreational vehicle (RV) financing and boat insurance. The company operates primarily through a network of marine dealer partnerships and also accepts direct consumer loan applications, sourcing loan products from multiple lenders and offering boat insurance through an affiliate partnership with John M. Glover Agency.
Is C L Hanson & Associates a public or private company?
C L Hanson & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C L Hanson & Associates founded?
C L Hanson & Associates was founded in 1991. It employs 1 to 10 people.
How does C L Hanson & Associates make money?
Two revenue lines are on record. Marine and RV Loan Financing is the primary driver. The others are marine Insurance Services.
Who are C L Hanson & Associates's main competitors?
Broad incumbents on record are USAA, LightStream (Truist) and Alliant Credit Union. Direct peers are Trident Funding, Essex Credit, BoatUS (Boat Owners Association of The United States), MyBoatLoans and Good Sam Finance Center.
Does C L Hanson & Associates have an API?
No public API is recorded for C L Hanson & Associates.
What industry is C L Hanson & Associates in?
C L Hanson & Associates's product category is Marine and RV Finance. Its primary akta.pro industry code is FSAKADAH, Marine & Boat Finance. Its SIC code is 6159.