Life's Connection

What Life's Connection does

Life's Connection is a Wisconsin-based nonprofit organization (EIN 45-3599266) that provides free, confidential pregnancy medical services, counseling, education, and material support to women and families across Southern Wisconsin and Northern Illinois. The organization's service portfolio spans 15+ integrated offerings, organized into four pillars: medical services (pregnancy testing, limited obstetrical ultrasound, STD/STI testing and treatment, abortion pill reversal); miscarriage and stillbirth support including burial services and Sacred Holding Sites at three locations; counseling and education (pregnancy options counseling, childbirth and parenting classes, abortion recovery counseling, crisis and grief support); and material support via the Learn and Earn Program connected to an on-site Baby Boutique. The organization also participates in the National Fatherhood Initiative.

The organization operates three physical care centers — Waukesha (494 W. Main St., the flagship with evening and Saturday hours), Mukwonago (801 N. Rochester St., with Wednesday hours beginning January 2026), and Menomonee Falls (N89 W16790 Appleton Ave., with weekend hours) — and serves clients via walk-ins, online or phone scheduling, text, email, and group classes. Distribution is community-led: marketing relies on word-of-mouth referrals, organic search, and the lifesconnection.org website; there is no disclosed paid acquisition, mobile app, or technology platform. The stated policy is that Life's Connection does not perform or refer for abortion.

The business model is entirely donation-funded. As a non-profit, Life's Connection generates no fee-based revenue; all services are provided at zero cost to clients, and operating expenses are covered by tax-deductible charitable contributions processed via PayPal on the website. Headcount is stated as 1–10 employees, no management team is publicly disclosed, and no funding rounds, grants, M&A, or institutional backing are reported. Ownership is independent with no parent company or subsidiaries.

Name

Life's Connection

Legal name

Life's Connection

Website

https://lifesconnection.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Life's Connection is a Wisconsin-based nonprofit operating three free pregnancy care centers (Waukesha, Mukwonago, Menomonee Falls) that provide medical, counseling, education, miscarriage support, and material aid to women and families in Southern Wisconsin and Northern Illinois.

Ownership category

akta.pro rank

Product category

Pregnancy Support Services

NAICS

Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Pregnancy support services
• Pregnancy medical care
• Family counseling services
• Community health education
• Miscarriage support services

Headquarters

HQ city

Mukwonago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a nonprofit organization, Life's Connection generates revenue entirely through charitable donations. All services provided to clients are free of charge. Donations are tax-deductible under EIN 45-3599266.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Life's Connection provides free, confidential pregnancy medical services including pregnancy testing and limited obstetrical ultrasound, STD/STI testing and treatment, and abortion pill reversal. The organization also delivers counseling, childbirth and parenting education, miscarriage and stillbirth support with burial services, and material support through an on-site Baby Boutique accessible via a Learn and Earn parenting education program.

Product overview

Life's Connection is a service-based pregnancy care center offering free, confidential medical and support services through three Wisconsin locations. The core offerings include pregnancy testing, limited obstetrical ultrasounds, STD/STI services, and abortion pill reversal as medical services; miscarriage and stillbirth support with burial services as specialized support; pregnancy counseling and childbirth/parenting education as educational services; and an onsite Baby Boutique through the Learn and Earn Program for material support. All services are free and designed to serve women facing unplanned pregnancies, providing compassionate care without performing or referring for abortions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Area Funeral HomessupportingOthersLife's Connection partners with trusted area funeral homes to assist families who have experienced stillbirth (after 20 weeks) with planning and arrangements for burial services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• National Institute of Family and Life Advocates (NIFLA): Industry association and training/consulting body for pregnancy resource centers—an ecosystem participant rather than a direct service competitor, but directly relevant to Life's Connection's operating context.

Broad incumbents

• Heartbeat International: Umbrella affiliation network for pregnancy help organizations, including those offering abortion pill reversal and pregnancy loss support; comparable mission, funding model, and service suite.
• Care Net: National network of more than 1,100 pregnancy resource centers offering free pregnancy testing, ultrasounds, counseling, and material support—directly comparable service mix and free model to Life's Connection.

Direct peers

• ThriVe: Pregnancy care centers offering free medical, counseling, and material support services to women facing unplanned pregnancies; similar operational and funding model.
• Alpha Center: Pregnancy resource center offering free pregnancy testing, ultrasounds, STI testing, parenting classes, and material support—closely aligned service mix and target population.
• Options for Women: Network of pregnancy resource centers providing free medical and support services to women facing unplanned pregnancies; closely comparable offerings.
• Bella Women's Center: Pregnancy resource center providing free medical services, parenting support, and material aid; comparable in scale, mission, and free-service model.
• CompassCare: Pregnancy center providing free medical services (pregnancy testing, ultrasound, STI testing) and options counseling; comparable operating model and explicitly does not refer for abortion.
• Real Life Pregnancy Care Center: Faith-based pregnancy care center offering free pregnancy testing, ultrasound, options counseling, and parenting education—directly comparable service stack.
• Birthright International: Non-profit offering free pregnancy support services including testing, counseling, and material assistance; directly comparable scope and donation-funded model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life's Connection