Landig Group

What Landig Group does

Landig Group (legal entity Landig + Lava GmbH & Co. KG) is a German family-owned manufacturer of specialized refrigeration, food processing, and vacuum packaging equipment, headquartered in Bad Saulgau. Founded in 1982 by Manfred Landig, a refrigeration engineer and hunter, the company originally developed the first wild game cooling devices and today describes itself as the European market leader (Marktführer) in that segment. The portfolio is organized under three sub-brands: LANDIG (wild game cooling, Zerwirken butchering equipment, and meat processing such as grinders and sausage stuffers), LAVA (vacuum packaging machines, founded 2001), and DRY AGER (utility-model-protected dry aging cabinets launched in 2014). Products span the full workflow from cooling and aging to grinding, stuffing, vacuum packaging, and sous-vide finishing, sold primarily to hunters, hobby butchers, fishermen, direct-sellers, and a smaller gastronomy/professional segment.

The underlying technology is electromechanical rather than digital: cooling units with stainless steel housing and evaporator-free interiors, antibacterial silver-ion inner containers, and DRY AGER's protected aging architecture developed jointly with butchers and a food laboratory. The company operates from a purpose-built 2019 headquarters expanded again in 2024, employs more than 50 people, and has no external funding rounds, remaining family-financed and family-controlled with sons Aaron and Christian Landig in the Geschäftsführung.

Revenue is generated almost entirely through hardware unit sales and aftermarket accessories (vacuum bags, seasonings, spare parts), priced by SKU ranging from under €30 for entry-level gift items up to €935 for premium bundles, with higher-ticket cabinets and dry aging units sold through the same channels. Go-to-market combines direct-to-consumer e-commerce via gamecooling.com and brand-specific sites (la-va.com, dry-ager.com), a showroom at Bad Saulgau, and a network of international distribution partners serving more than 60 countries, supplemented by multi-language catalogues in seven languages, social media, paid search, and influencer/affiliate programs. The business model is fundamentally a niche specialty hardware manufacturer with deep domain expertise and a fragmented, non-enterprise customer base.

Name

Landig Group

Legal name

Landig + Lava GmbH & Co. KG

Website

https://landig.com

Company type

Private

Founded year

1982

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Saulgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Hardware: Sale of cooling equipment, vacuum packaging machines, meat processing equipment, and accessories directly to end customers (hunters, butchers, food enthusiasts) through e-commerce and distribution partners
2. Aftermarket Accessories & Consumables: Sales of accessories, vacuum bags, seasoning mixes, casings, and spare parts for core equipment product lines
3. International Licensing/Distribution: Distribution through international sales partners in over 60 countries with branded products under LANDIG, LAVA, and DRY AGER marques

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Landig Group designs, manufactures, and sells specialized cooling, processing, vacuum packaging, and dry aging equipment for wild game, meat, and food preservation. Its product portfolio spans wild game cooling cabinets and walk-in cells, meat grinders and sausage stuffers, vacuum packaging machines (LAVA brand), and dry aging cabinets (DRY AGER brand), sold primarily to hunters, hobby butchers, fishermen, direct sellers, and gastronomy professionals in more than 60 countries.

Product overview

Landig Group operates as a multi-brand company specializing in professional food processing and preservation equipment. The portfolio consists of three core sub-brands: LANDIG® for wild game processing (Wildkühlung, Zerwirken, Fleischverarbeitung), LAVA® for vacuum packaging solutions (Vakuumverpackung), and DRY AGER® for dry aging cabinets and food refinement. The products range from cooling cabinets and walk-in cooling cells to meat grinders (W 50, W 100, WS 300), sausage stuffers, vacuum packaging machines (V.100, V.300 series), and sous-vide devices. The company also offers complete Zerwirkraumeinrichtung (butchering room setups), accessories, and value sets (Sparsets) with up to 40% savings. Products are sold primarily to hunters, hobby butchers, and professionals in the food processing industry across more than 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• LAVA: Vacuum packaging specialist. Founded in 2001 by Manfred Landig together with his sons Aaron and Christian. LAVA stands for 'Landig Vakuumverpackung'. One of the leading vacuum packaging device manufacturers.
• DRY AGER

Products and services

• Wild Game Cooling Cabinets (Wildkühlschränke) Specialized cooling cabinets designed for storing and cooling wild game, featuring antibacterial inner containers with silver ions and wooden door handles. Sold to hunters, butcher shops, and direct sellers.
• Walk-in Wild Cooling Cells (Wildkühlzellen) Walk-in cooling cells for larger-scale wild game cooling and storage operations. Available with accessories for hunters and professional users.
• Dry Aging Cabinets (DRY AGER Reifeschränke) Dry aging cabinets for premium meat maturation under the DRY AGER brand, including DX 500 and DX 1000 models with Premium S variants. Protected by registered utility models. Sold to restaurants, butchers, and premium home users.
• Vacuum Packaging Machines (LAVA Vakuumiergeräte) Vacuum packaging machines under the LAVA brand including V.100 Premium X, V.300 Premium X, and V.300 Black models. Compact and robust design for professional and home use. Sold to hunters, food enthusiasts, and gastronomy professionals.
• Meat Grinders (Fleischwölfe) Meat grinders including W 50, W 100, WS 300, and Pro Star models in various colors. Characterized by solid construction, smooth operation, and reliability. Sold to hunters, hobby butchers, and small butcher shops.
• Sausage Stuffers (Wurstfüller) Sausage filling machines in various sizes including 1.2 liter and 3 liter (3rd generation) with 5 filling tubes. Designed for hunters, hobby butchers, and small butcher shops.
• Sous-Vide Devices (LAVIDE) Sous-vide cooking devices including LAVIDE Sous-Vide Stick LX20, Sous-Vide sets, and XXL Sous-Vide Sets in stainless steel. Sold to home cooks and gastronomy professionals for low-temperature cooking.
• Cooling Units (Kühlaggregate) Refrigeration units with stainless steel housing and evaporator-free interior designed for cooling cells and self-built cooling rooms. Plug-and-play installation. Sold to hunters, butchers, and small commercial users.
• Freezer Cabinets and Chests (Tiefkühlschränke & Tiefkühltruhen) Deep freezer cabinets and chest freezers for long-term food storage. Sold to hunters, hobby butchers, and households requiring extended frozen storage.
• Butchering Room Equipment (Zerwirken Products) Complete butchering room equipment including S-hooks, wild game hygiene products, protective gloves, cutting boards, hanging scales, game lifting aids, hanging systems, winches, knives, knife sharpeners, splitters, saws, work tables, stainless steel cabinets, and hack blocks. Sold to hunters and butcher shops.
• Confiscate Cooling (Konfiskatkühlung) Specialized cooling solutions for confiscated game meat (Konfiskat). Targeted at hunters and game management operations.
• Mobile Cooling Boxes (Mobile Kühlboxen) Portable cooling boxes for mobile game cooling needs. Sold to hunters, fishermen, and anglers requiring transportable cooling.
• Cooling Room Doors (Kühlraumtüren) Doors for walk-in cooling rooms and cooling cells. Sold as part of complete cooling room setups.
• Vacuum Bags, Rolls, and Containers Vacuum bags, rolls, containers, lids, and accessories sold for use with LAVA vacuum packaging machines. Consumable and aftermarket offering.
• Gift Vouchers (Geschenkgutschein) Gift vouchers redeemable across the Landig product range, including wild game cooling, processing, vacuum packaging, and dry aging equipment.

Quantifiable outcome

• Up to 40% savings on bundled products compared to individual purchases
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• PLANT-MY-TREE®minorStrategic or Co-development Partner · 1 January 2023Environmental partnership for reforestation and forest conservation. Company has already planted a large area in Baden-Württemberg with new trees, actively contributing to reforestation and preservation of forests. Partnership supports company's sustainability commitment and environmental footprint reduction initiatives.
• Personio SE & Co. KGminorOthersPersonio provides HR management and applicant tracking software. Used as data processor (Auftragsverarbeiter) for online application system under GDPR Art. 28. Company uses Personio platform for recruitment and applicant management.
• ViessmannminorChannel Partner/ Reseller/ DistributorViessmann cooling cells (Kühlzellen) offered through Landig's online shop at viessmann-kuehlzellen.de, indicating a distribution or reseller partnership for industrial and commercial cooling solutions.

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Emerging players

• SteakLocker: US-based dry aging equipment maker focused on UV-C dry aging chambers for consumers and small restaurants. Comparable technology and use case to DRY AGER, but primarily serves the North American market.
• Traeger Grills: US leader in wood-pellet smokers and grills that overlaps with the outdoor cooking/finishing use case Landig addresses through DRY AGER and sous-vide, though it focuses on live-fire grilling rather than post-cook maturation.

Direct peers

• Henkelman Vacuum Systems: Dutch vacuum packaging equipment maker serving butchers, hunters, and small food producers. Highly comparable to LAVA's product range and to the Landig customer segments across Europe.
• Bizerba: German manufacturer of slicing, weighing, and processing equipment for butcheries and food retail. Most comparable to Landig's Zerwirken and meat processing lines for the small/medium butcher and hunter-butcher segment, with overlapping customer base across Europe.
• Multivac: Leading German manufacturer of vacuum packaging machines and thermoform packaging systems. Directly competes with LAVA in vacuum packaging and overlaps with Landig's wild game packaging workflow for professional kitchens and small processors.
• Dry Ager (Original Dresden brand): German dry aging cabinet specialist that competes directly with Landig's DRY AGER line. Both target butchers, restaurants, and hunters seeking premium meat maturation cabinets in the German-speaking market.

Broad incumbents

• Hoshizaki: Japanese commercial refrigeration and ice maker manufacturer serving foodservice and retail worldwide. Comparable professional-grade cooling positioning to Landig's cooling aggregates and wild cooling cells, but at a much larger scale.
• Marel: Icelandic global leader in food processing equipment for meat, fish, and poultry. Operates at industrial scale serving processors and slaughterhouses, broader and larger than Landig but materially comparable in the meat-processing equipment category Landig serves at the SME level.
• Dometic (Mobile Cooling): Swedish manufacturer of mobile and outdoor cooling solutions for vehicles, marine, and outdoor recreation. Overlaps with Landig's mobile Kühlboxen and angler cooling products, but serves a much broader outdoor and recreational market.
• Liebherr (Refrigeration): German premium refrigeration and freezer manufacturer offering professional and consumer units. Overlaps with Landig's Wildkühlschränke and Tiefkühlschränke, but as a much larger appliance incumbent with broader product range and global retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@landig.official
• Facebookfacebook.com/landig.official
• LinkedInlinkedin.com/company/landig-group
• Instagraminstagram.com/landig.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landig Group