Heart & Soul'd

What Heart & Soul'd does

Heart & Soul'd is a nonprofit 501(c)(3) thrift store founded in 2023 by sisters Terry and Kristen in Swarthmore, Pennsylvania. The organization collects and sells donated new and gently used items — including clothing, shoes, accessories, furniture, household goods, and home decor — through a single brick-and-mortar storefront at 407 Dartmouth Avenue and a small online footprint spanning a Square storefront, Facebook Marketplace, and eBay. Daily inventory restocking and pricing at the individual item level support a community-driven retail model; branded merchandise such as the $20 "Chosen" t-shirt adds a higher-margin SKU. No consignment, shipping, or wholesale operations are offered, which the organization explicitly frames as a way to preserve margins for its charitable mission.

The company's core "product" is the Mission Matches program: proceeds from store sales and monetary donations are directed to a curated set of regional nonprofit organizations supporting foster care and adoption in Delaware County, PA. As of 2026, the Mission Match network comprises five partners — Family Support Line Children's Advocacy Center, Adoptions From The Heart, CASA Youth Advocates, Fostering Hope Delco, and Well Rooted. Outflows to Mission Matches grew from $16,100 in the first full year (2024) to approximately $20,000 in the second year (2025), with the 3rd Annual Fashion Show in April 2026 raising an additional $11,300 for the program.

Heart & Soul'd operates with a volunteer- and founder-led structure (1-10 employees, no parent company or institutional funding disclosed) and pursues a community-led go-to-market motion anchored on social media (Facebook, Instagram, LinkedIn), local earned media (a CBS3 segment), and recurring community events including fashion shows, trivia nights, and participation in Merchants of Swarthmore's Night Market and Makers Market. The company has won "Best of Delco" in the Thrift/Consignment category in both 2024 and 2025, reinforcing its local brand position. Technology is intentionally minimal — Square for e-commerce and donations, with no proprietary platforms, integrations, APIs, or AI capabilities disclosed.

Name

Heart & Soul'd

Legal name

Heart & Soul'd

Website

https://heartsould.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart & Soul'd is a nonprofit 501(c)(3) thrift store in Swarthmore, PA that sells donated goods and directs proceeds to five Mission Match nonprofits supporting foster care and adoption services in Delaware County.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Resale & Disposal Coordination (HSAFAAAK)

akta.pro secondary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Nonprofit thrift store
• Secondhand retail
• Donated goods sales
• Foster care support
• Community fundraising

Headquarters

HQ city

Swarthmore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Thrift Store Sales: Sale of donated new and gently used items including clothing, shoes, accessories, furniture, household items, and home decor. Proceeds donated to mission match nonprofits supporting foster and adoptive families.
2. Monetary Donations: Acceptance of monetary donations from supporters, with proceeds going toward operating costs and sponsoring nonprofits assisting foster families, adoptive families, and children who have aged out of foster care.
3. Online Sales: Online shop via Square for select items with pickup scheduling. Also sells items via Facebook Marketplace and eBay.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Heart & Soul'd operates a nonprofit 501(c)(3) thrift store that sells donated new and gently used items — including clothing, shoes, accessories, furniture, household goods, and home decor — through a brick-and-mortar storefront in Swarthmore, PA and a Square-powered online shop. Proceeds from sales and direct monetary donations are distributed to a curated set of Mission Match nonprofit partners that support foster care, adoption, and child welfare services in Delaware County, Pennsylvania.

Product overview

Heart & Soul'd is a nonprofit 501(c)(3) thrift store operated by two sisters Terry and Kristen, who were inspired by their own adoption stories. The organization operates a physical brick-and-mortar store and an online store via Square, selling donated new and gently used items including clothing, shoes, accessories, furniture, household items, and home decor. The core offering consists of three integrated components: the Physical Thrift Store (407 Dartmouth Avenue, Swarthmore, PA), the Online Store, and the Donation Services. Through the Mission Matches Program, proceeds are donated to five nonprofit partners supporting foster and adoptive families in Delaware County. Merchandise such as the Chosen T-Shirt is also sold to raise funds.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Thrift Store A nonprofit thrift store selling donated new and gently used items including clothing, shoes, accessories, furniture, household items, and home decor, with proceeds supporting foster and adoptive families in Delaware County, Pennsylvania.
• Online Store (Square)

Quantifiable outcome

• Donated nearly $20,000 to 4 Mission Matches in second year (2025)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Family Support Line Children's Advocacy CentercoreOthers · 1 January 2026New Mission Match for 2026. Family Support Line's Children's Advocacy Center provides forensic interviews, therapeutic services, advocacy, and child abuse prevention education to support children and teens who have experienced abuse or neglect. Many of the youth served are in foster, kinship, adoptive, or group home placements, and they also support survivors of human trafficking through their Anti Human Trafficking Program.
• Adoptions From The HeartcoreOthersSince 1985, provides expectant parents support and the power to make decisions when developing an adoption plan, as well as safe, supportive adoptive parent homes and ongoing comprehensive services to adoptive families, birth parents, and children. Heart & Soul'd has donated $3,650 to this organization.
• CASA Youth AdvocatescoreOthersEmpowers community volunteers to connect with and champion children and youth involved in the child welfare system, advocating for equity, resources, stability, and permanency. Heart & Soul'd has donated $3,050 to support recruitment, training, and coaching of new volunteers.
• Fostering Hope DelcocoreOthersEmpowers youth experiencing foster care, nurtures families, and restores dignity to every child served. Goals include reducing barriers to fostering and making transitions into foster care less traumatic. Heart & Soul'd has donated $5,450 to support foster share closet and necessities for foster families.
• Well RootedcoreOthersSupports, nurtures, and empowers young adults and families entering, exiting, or existing in the foster system by connecting them to relationships and resources needed to thrive. Heart & Soul'd has donated $3,950 to this organization.
• Merchants of SwarthmoreminorGTM or Marketing PartnerLocal business association that organizes community events including Night Markets and Makers Markets. Heart & Soul'd participates in these events as a vendor to drive foot traffic and community engagement.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ThredUp: Online resale marketplace for secondhand apparel. Adjacent rather than directly overlapping — ThredUp has invested heavily in the digital/inventory-processing infrastructure that Heart & Soul'd explicitly avoids (no shipping, pickup-only online). Useful as a directional indicator of where the secondhand market is heading.

Direct peers

• Plato's Closet: Franchise resale chain focused on teen and young-adult clothing, operating a buy-sell model in physical stores. Comparable to Heart & Soul'd as a small-format secondhand apparel retailer, but profit-driven and inventory-paid rather than donation-funded.
• Buffalo Exchange: For-profit resale clothing chain that buys and sells secondhand apparel in physical stores. Closely comparable on in-store assortment curation, daily restocking, and donation-style intake, though transactional (buy-sell) rather than donation-funded.
• Out of the Closet (AIDS Healthcare Foundation): Nonprofit thrift-store chain operated by the AIDS Healthcare Foundation, with all proceeds funding HIV/AIDS services and free clinics. Closely comparable nonprofit-thrift-with-cause model, though geographically concentrated on the West Coast and aligned to a different cause area than foster/adoption.
• Once Upon A Child: National resale franchise buying and selling gently used children's clothing, toys, and gear. Comparable on the small-format, daily-restocked secondhand retail model and donation/sourcing approach; differs by being transaction-based and for-profit.
• Housing Works: NYC-based nonprofit operating thrift stores whose proceeds fund HIV/AIDS services, housing, and advocacy. Closely comparable as a mission-overlay thrift retail model where revenue is directed to a specific cause, similar in scale and geographic concentration to Heart & Soul'd.

Broad incumbents

• Goodwill Industries International: Largest nonprofit thrift and donation operator in the US, running thousands of retail stores that resell donated goods to fund workforce programs. Directly comparable business model (donation-driven retail with mission-aligned proceeds), though vastly larger and operating across a much broader mission set than Heart & Soul'd's foster/adoption focus.
• The Salvation Army Thrift Stores: National nonprofit thrift chain operated by The Salvation Army, with proceeds funding social programs. Overlaps with Heart & Soul'd on donated-goods retail model and 501(c)(3) status, but serves a broader mission (homelessness, addiction, disaster relief) rather than foster/adoption specifically.
• Savers / Value Village: Large for-profit thrift chain operating under multiple banners (Savers, Value Village, 2nd Ave Thrift). Comparable assortment breadth and donation intake model to Heart & Soul'd, with far greater scale and a for-profit structure instead of a 501(c)(3) mission.
• Habitat for Humanity ReStore: Nonprofit home-goods resale chain raising funds for affordable housing. Comparable in being a charitable donation-and-resale model with a single-cause mission overlay; differs by focusing heavily on furniture, appliances, and building materials rather than Heart & Soul'd's apparel-heavy mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100094733097580
• LinkedInlinkedin.com/company/heart-soul-d
• Instagraminstagram.com/heartsould_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart & Soul'd