Nomad Sports Comercio S/a

What Nomad Sports Comercio S/a does

Nomad Sports Comercio S.A. is a privately held Brazilian cycling and outdoor apparel company founded in 2017 and headquartered in Nova Lima, Minas Gerais. The company designs, manufactures, and retails performance apparel — jerseys, bretelles (bib shorts), base layers, gloves, windbreakers, and vests — organized primarily into the Apex (premium), Enduro, and Trail lines, plus a GROM sub-brand for children and a running apparel and outdoor lifestyle category. It also sells a broad bicycle accessories range (Truckpad bike rack, Defender rim protector, Bike Tow, Safe Stash, fenders, protection stickers, indoor mat). The technology stack is intentionally lightweight: the e-commerce storefront runs on the Braavo platform with Portuguese localization, PAGAR.ME payment gateway integration supporting PIX and credit card installments, Google SSO, and CEP-based freight calculation; there is no proprietary technology, mobile app, or public API.

The business model is multi-channel and direct-to-consumer at its core. Nomad sells through its own e-commerce site (nomadsports.com.br), two branded retail stores in the Belo Horizonte / Nova Lima corridor (BH Outlet and Savassi), a Nomad Base concession inside Layback Casa di Praia, and a dealer/reseller network formalized through the Area do Lojista program. Revenue is generated primarily through one-time unit sales of apparel and accessories in BRL at price points typically ranging from R$199 to R$899, with seasonal Winter Sale promotions of 10-70% off, free shipping above R$600, and a Giftback loyalty program offering 15% refund vouchers (90-day validity) to encourage repeat purchase. Wholesale through the dealer network to other bike shops is a secondary B2B channel targeting small/mid-market retailers. The company serves cycling enthusiasts (road, mountain bike, enduro, trail, cyclocross) as its primary segment, with running and outdoor lifestyle consumers, children, and B2B dealers as secondary segments.

Name

Nomad Sports Comercio S/a

Legal name

Nomad Sports Comercio S.A.

Website

https://nomadsports.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nomad Sports is a Brazilian cycling and outdoor apparel company that designs, manufactures, and sells performance jerseys, shorts, accessories, and lifestyle clothing to cycling enthusiasts, runners, and families across Brazil, primarily through its e-commerce site and a small retail and dealer network in Minas Gerais.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Cycling apparel
• Mountain bike clothing
• Bike accessories
• Outdoor lifestyle wear
• Running apparel

Headquarters

HQ city

Nova Lima

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cycling and Mountain Bike Apparel Sales: Primary revenue stream from manufacturing and retailing cycling clothing including jerseys, shorts, windbreakers, base layers, gloves, and accessories for men, women, and children (GROM line).
2. Bicycle Accessories and Parts: Revenue from bicycle accessories including truckpads (transbikes), fenders, bike covers, rim protectors (Defender), protection stickers, bike straps, and bike tow products.
3. Running and Outdoor Lifestyle Products: Sales of running apparel and outdoor lifestyle clothing expanding beyond core cycling market.
4. Giftback Loyalty Program: 15% refund program on purchases creating customer loyalty and repeat purchase incentive.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nomad Sports is a Brazilian manufacturer and retailer of cycling apparel, mountain biking clothing, and bike accessories. The company designs and produces its own performance and lifestyle wear (Apex, Enduro, Trail, Winter Nomad, Running, GROM and Lifestyle lines) along with complementary bike accessories such as bike racks, fenders, rim protectors, and tow devices. Products are made in Brazil and sold through the company's own e-commerce store, physical retail locations, and a dealer network (Area do Lojista).

Product overview

Nomad Sports Comercio S/a is a Brazilian cycling and outdoor apparel company offering a comprehensive product portfolio organized into three main categories: cycling apparel (including jerseys, bretelles, gloves, base layers, windbreakers, and protective gear under the Apex, Enduro, and Trail lines), running apparel (t-shirts, shorts, caps, socks), and lifestyle/outdoor clothing. The company also manufactures bicycle accessories including the Truckpad bike rack system, Defender rim protectors, protection stickers, fenders, Bike Tow towing devices, and storage solutions like Safe Stash. Product lines are segmented by gender (Masculino, Feminino) and use cases (Pedalar/cycling, Correr/running, Lifestyle), with the GROM sub-brand serving children's cycling needs. The Winter Nomad collection addresses cold-weather cycling, while the Nomad Custom service provides personalized uniform solutions for teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Apex Cycling Apparel Line
• Enduro Mountain Bike Apparel Line
• Trail Cycling Apparel Line
• Winter Nomad Collection
• Running Apparel Line
• Lifestyle / Outdoor Clothing Line
• GROM Children's Line
• Truckpad / Transbike (Vehicle Bike Rack)
• Defender Rim Protector
• Paralama MTB Fenders
• Bike Tow
• Safe Stash (Hidden Frame Storage)
• Adesivos de Proteção (Bike Protection Stickers)
• Nomad Bike Strap
• Linha Mud (Bike, Car and Seat Covers)
• Tapete Indoor (Indoor Training Mat)
• Kits (Bundled Apparel Sets)
• Giftback Loyalty Program
• Nomad Custom (Custom Uniform Service)
• Supporting Cycling Accessories (Gloves, Socks, Water Bottles, Protection Gear, Base Layers)

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Localiza Meoo SWIFT Pro CyclingcoreStrategic or Co-development Partner · 19 January 2025Professional cycling team sponsorship. Henrique Avancini, a prominent Brazilian XC and XCM World Cup athlete, joined Nomad and rides for the Localiza Meoo SWIFT Pro Cycling team wearing Nomad apparel.
• Ford BrasilminorStrategic or Co-development Partner · 19 April 2022Brand partnership between Nomad and Ford Brasil, combining automotive and cycling lifestyles.
• Layback Casa di PraiaminorChannel Partner/ Reseller/ DistributorNomad Base retail location housed within Layback Casa di Praia store in Nova Lima, creating co-location synergy with complementary outdoor lifestyle brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rapha: Rapha is a UK-based premium cycling apparel brand with strong lifestyle positioning and global retail. While not directly competing on enduro, its premium pricing model and lifestyle extension strategy are the benchmark Nomad's lifestyle line is emulating.
• Castelli: Castelli is a long-established Italian premium cycling apparel brand with deep pro-team sponsorship heritage. It represents the upper-tier international incumbent whose positioning Nomad is emulating in the Brazilian market via Avancini sponsorship.
• Kalenji (Decathlon): Decathlon's Kalenji brand offers affordable cycling and running apparel in Brazil through Decathlon's large retail footprint. It represents the value-end incumbent Nomad competes against for entry-level and mid-tier cycling consumers.
• Pearl Izumi: Pearl Izumi is a major international performance cycling apparel and footwear brand distributed widely in Brazil. It overlaps with Nomad on jerseys, shorts, gloves, and accessories across road, MTB, and trail cycling.
• Santini: Santini is an Italian cycling apparel manufacturer with deep pro-team and federation partnerships. It is comparable to Nomad as a vertically integrated cycling apparel maker with a custom/uniform service for teams.

Emerging players

• Mormaii: Mormaii is a Brazilian sports and lifestyle brand with surf, cycling, and activewear lines. It is comparable as another Brazilian brand attempting to extend from a core action-sport niche into broader lifestyle apparel.
• Oiselle: Oiselle is a US-based women's performance running and activewear brand. While US-focused, it parallels Nomad's strategy of building a premium niche community brand around running and lifestyle with strong content marketing.

Regional players

• Track&Field: Track&Field is a Brazilian premium activewear and running apparel brand with owned retail stores. It competes with Nomad on the running and lifestyle extensions and shares the Brazilian-made premium positioning thesis.

Direct peers

• Free Force: Free Force is a Brazilian cycling apparel brand designing and manufacturing jerseys, bretelles, and accessories for road, MTB, and enduro cyclists. It competes head-to-head with Nomad across the same Brazilian cyclist segments and product categories.
• Correta: Correta is a Brazilian cycling apparel brand offering jerseys, shorts, and accessories for road and MTB cyclists. It directly competes with Nomad for the same Brazilian cycling enthusiast customer and dealer network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/nomad.savassi
• Facebookinstagram.com/nomadsports
• LinkedInlinkedin.com/company/nomad-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomad Sports Comercio S/a