Freeme Wildlife

Name

Freeme Wildlife

Legal name

FreeMe Wildlife

Website

https://freemewildlife.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation Services

NAICS

Veterinary Services (54194)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Wildlife Health & Conservation Disease Management (HLAMAJAM)

Keywords

• Wildlife rehabilitation services
• Wildlife emergency care
• Wildlife conservation training
• Environmental education programs
• Animal rescue services

Headquarters

HQ city

Howick

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Sponsorships: FreeMe Wildlife is 100% dependent on public donations. The organization does not receive governmental support and provides Section 18A tax certificates to donors for tax deductions up to 10% of annual income tax.
2. Product Sales: The organization sells owl boxes, bat boxes, bird boxes, bee boxes, and bee hotels through its online shop. Also sells a signature Serval Cabernet Sauvignon wine. All proceeds support wildlife rehabilitation operations.
3. Educational Courses: Online courses and 3-month practical on-site training programs for wildlife rehabilitation education. Courses cover various species and topics including nutrition, microscopy, necropsies, and species-specific care guides.
4. Custodianship Program: Annual and monthly custodianship memberships providing benefits including event invites, discounts, newsletters, and Section 18A certificates in exchange for regular contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

FreeMe Wildlife operates a 24/7 wildlife clinic and rehabilitation center in Howick, KwaZulu-Natal that admits over 2,000 sick, injured, and orphaned indigenous animals annually and releases them back into wild areas. The core rehabilitation service is provided free of charge and is sustained through donations, an online shop (owl/bat/bird/bee nest boxes and a signature Serval Cabernet Sauvignon wine), online and on-site wildlife rehabilitation training courses, and a tiered custodianship membership program.

Product overview

FreeMe Wildlife is a non-profit wildlife rehabilitation organization offering a portfolio of interconnected services centered on rescuing, rehabilitating, and releasing indigenous wildlife. The core offering is 24-hour wildlife clinic and rehabilitation services handling over 2000 patients annually. Supporting this are educational products including a 3-Month Wildlife Rehabilitation Experience (practical on-site training) and Online Wildlife Rehabilitation Courses (11 individual modules covering birds, mammals, reptiles, nutrition, and specialized topics). The Nest Box Products (Owl, Bat, Bird, Bee boxes) and the FreeMe Wildlife Serval Cabernet Sauvignon wine generate funds for rehabilitation operations. Additional programs include the Custodianship membership program, FreeMe FreeYou outreach and education initiative, and specialized projects such as The Aerodrome Project (Africa\'s first continuous flight aviary), The Tortoise Project (reintroduction program), The Wildlife Crimes Project (anti-poaching support), The Solar Project (infrastructure), and the FreeMe Wildlife Zululand expansion project.

Differentiator

Problem solved

Functional benefit

Brands

• FreeMe Wildlife Zululand: A project in partnership with Wild Tomorrow to establish a professional wildlife rehabilitation and research center focused on smaller endangered species in the Zululand area of Kwazulu-Natal.
• Nest Box Projects
• FreeMe Wildlife Experience

Products and services

• Wildlife Clinic and Rehabilitation Services 24-hour wildlife emergency care and rehabilitation service for sick, injured, and orphaned indigenous wildlife in KwaZulu-Natal. The facility admits over 2,000 patients annually and operates with a strict hands-off approach to maintain natural wild instincts for release. Service is provided free of charge.
• 3-Month Wildlife Rehabilitation Experience Comprehensive 3-month on-site immersive training in wildlife rehabilitation, including extensive hands-on practical guidance from knowledgeable mentors and theory integration. Students must be 21+, have own transport, and be vaccinated against rabies and tetanus. Additional costs include accommodation and training fees.
• Online Wildlife Rehabilitation Courses Flexible online courses covering theoretical components of wildlife rehabilitation. Individual modules include Introduction into Wildlife Rehabilitation (R1,282.50), Wildlife Nutrition (R810.00), Baby Wildlife – When to Intervene (R675.00), Birds Care Guide (R742.50), Mammals Care Guide (R1,282.50), Bats Care Guide (R945.00), Antelope Care Guide (R540.00), Reptiles Care Guide (R337.00), Tortoises and Terrapins Care Guide (R337.50), Microscopy (R675.00), and Necropsies and Samples (R337.50).
• Nest Boxes (Owl, Bat, Bird, Bee) Environmentally friendly wooden nest boxes and hotels for owls, bats, birds, and bees sold through the FreeMe Wildlife online shop, including Barn Owl Box (R920), Spotted Eagle Owl Box (R920), Wood Owl Box (R920), Large Bird Box (R833.75), Medium Bird Box (R661.25), Small Bird Box (R488.75), Bat B&B (R230), Slimline Bat Box (R954.50), Colony Roosting Box (R1,299.50), Bat Exclusion Valve (R172.50), Bee Retreat (R230), Small Bee Hotel (R488.75), and Large Bee Hotel (R661.25). Proceeds support wildlife rehabilitation.
• FreeMe Wildlife Serval Cabernet Sauvignon Signature medium-bodied red wine crafted by Highgate Wine Estate in the KwaZulu-Natal Midlands featuring the Serval cat on the label, which has long been a symbol and emblem of FreeMe Wildlife. Proceeds support wildlife rehabilitation operations.
• Custodianship Membership Program Annual and monthly custodianship membership program supporting the running of the rehabilitation center. Custodians receive a monthly newsletter, invites to selected events, discounts on activities, courses, and merchandise, and a Section 18A certificate for tax deductions. Membership levels include Junior Custodian, Custodian, Executive Custodian, Family Custodian, and Corporate tiers (Bronze, Silver, Gold, Platinum), payable via monthly or annual debit order or manual EFT.
• FreeMe FreeYou Outreach Program Community outreach and education programs delivered at schools and community centres in KwaZulu-Natal, including wildlife talks for conservancies, clubs, and environmental groups, a 12-month Biodiversity Program with environmental education modules, and public education on human-wildlife conflict mitigation. Operates within the One Health approach connecting environmental, human, and animal health.

Quantifiable outcome

• 2000+ wildlife patients admitted annually
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Wild TomorrowcoreStrategic or Co-development Partner · 1 January 2019Collaborating since 2019 on the FreeMe Wildlife Zululand project to establish a professional wildlife rehabilitation and research centre near Hluhluwe in Maputaland District. The primary focus is on small to medium sized species, particularly threatened and endangered species including birds of prey, serval, caracal, tortoises, and monitor lizards.
• A Rocha South AfricacoreStrategic or Co-development PartnerCollaborative partner in the Tortoise Project, a collaborative effort to reintroduce tortoises back into the wild. Setting protocols and working to change legislation regarding release of captive kept tortoise confiscated from illegal pet trade.
• Ivan Carter Wildlife Conservation AlliancemajorStrategic or Co-development PartnerLed by Ivan Carter, a small but effective group that places enormous value on partnering with people on the front line. Their core outcomes are MORE WILDLIFE AND HEALTHIER ECOSYSTEMS.
• Animal Survival InternationalmajorGTM or Marketing PartnerNon-profit organization acting as a voice for animals around the world. Has been a supporter of FreeMe Wildlife since 2023, helping raise funds for various projects and critical operational needs.
• South African National Biodiversity Institute (SANBI)coreStrategic or Co-development PartnerSANBI focuses on building knowledge of South Africa's rich species biodiversity. FreeMe Wildlife supplies SANBI with species DNA as part of the Barcode for Wildlife biobank and GEF7 wildlife forensic genetics project.
• Ezemvelo KZN WildlifecoreStrategic or Co-development PartnerKwaZulu-Natal's authorities in Wildlife Nature Conservation managing over 120 protected areas. They set standards for Wildlife Rehabilitation, and FreeMe Wildlife works with them to improve standards and legislation relating to wildlife rehabilitation. Ezemvelo permits FreeMe Wildlife to undertake rescue and rehabilitation of all indigenous wildlife including Threatened and Protected Species.
• NSPCAcoreStrategic or Co-development PartnerThe National Council of Societies for the Prevention of Cruelty to Animals is the largest and oldest animal welfare organization in South Africa. FreeMe Wildlife is registered with the NSPCA and has become a haven for many wild animals rescued by SPCA's around KwaZulu-Natal.
• Raptor Rehab – BahrainminorStrategic or Co-development PartnerOrganization in the Kingdom of Bahrain dedicated to preservation and conservation of indigenous birds of prey through rescue efforts, research, and conservation education. FreeMe Wildlife is proud to be working on collaborative ideas and projects with Raptor Rehab Bahrain.
• Qambathi Mountain LodgeminorGTM or Marketing PartnerFour-star lodge nestled in the Kamberg, surrounded by mountains and indigenous forests. A release site for suitable wildlife rehabilitated by FreeMe Wildlife, as well as one of FreeMe Wildlife's Corporate Custodians, supporting conservation and sharing FreeMe Wildlife's vision to an international audience.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• African Bird of Prey Sanctuary: A raptor-focused sanctuary and rehabilitation facility in KwaZulu-Natal. Closely comparable to FreeMe's raptor specialization, including birds of prey release preparation; similar NGO funding model and educational programming.
• Raptor Rehab Bahrain: A raptor rescue, research, and conservation education organization in the Kingdom of Bahrain. Comparable as a regional raptor rehabilitation peer and an existing FreeMe Wildlife partner; similar clinical and education mission across a different geography.
• Dullstroom Bird of Prey Centre: A Mpumalanga-based raptor rehabilitation and education centre. Comparable as a fellow South African raptor-focused rehabilitation NGO with strong educational programming and similar donor-dependence.
• Tenikwa Wildlife Rehabilitation Centre: A wildlife rehabilitation and awareness centre in the Garden Route focused on indigenous cats, raptors, and other species. Comparable as a South African wildlife rehabilitation NGO combining clinical care, public education tours, and donation-supported operations.
• CROW (Centre for Rehabilitation of Wildlife): A wildlife rehabilitation centre in KwaZulu-Natal treating indigenous birds, mammals, and reptiles. Directly comparable geographic peer also operating in the same South African province with similar patient mix, volunteer-driven model, and donor-dependent funding.
• Johannesburg Wildlife Veterinary Hospital: A non-profit wildlife veterinary hospital in Gauteng providing medical and rehabilitation services to indigenous wildlife. Comparable as a registered veterinary facility delivering professional wildlife clinical care to a similar donor base in South Africa.
• Moholoholo Wildlife Rehabilitation Centre: A long-established wildlife rehabilitation and education centre in Limpopo, South Africa, treating a wide range of indigenous species and running visitor-facing programs. Directly comparable to FreeMe Wildlife as a fellow South African wildlife rehabilitation NGO combining clinical care, public education, and donor-funded operations.

Broad incumbents

• SANParks (South African National Parks): The government body managing South Africa's national parks. Comparable as a major conservation institution whose mandate overlaps with wildlife protection in KZN; sets the broader regulatory and funding context in which FreeMe operates and competes for conservation resources.
• BirdLife South Africa: The largest dedicated bird conservation NGO in South Africa, focused on habitat and species protection rather than clinical rehabilitation. Comparable as a broader conservation peer competing for similar donor rand and partner relationships in the avian conservation space.

Others

• Wildlife Vets (South African Wildlife Rehabilitation Working Group): An industry working group of veterinarians and rehabilitation specialists standardizing wildlife rehabilitation practice in South Africa. Comparable as an ecosystem peer shaping the regulatory and best-practice environment FreeMe Wildlife operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@freemewildlife6503
• Facebookfacebook.com/kznfreemewildlife
• LinkedInlinkedin.com/company/freemekznwildliferehabilitationcentre
• Instagraminstagram.com/freemewildlife

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeme Wildlife