What Wild Tomorrow does

Wild Tomorrow Fund is a 501(c)(3) nonprofit conservation organization founded in 2015 and headquartered at 413 W 48th Street, New York, with operational presence in KwaZulu-Natal, South Africa, and a registered UK charity. The organization's mission is the protection of threatened and endangered species and their habitats in Southern Africa, anchored by direct ownership and management of the Greater Ukuwela Nature Reserve — a 5,000+ acre protected area declared a Nature Reserve in May 2021 under South Africa's biodiversity stewardship program, granting it legal protection in perpetuity. Core activities include land acquisition and habitat restoration (including conversion of former pineapple farms to native forest), wildlife research and monitoring (notably giraffe research funded with the Anne Innis Dagg Foundation), ranger support (330+ rangers annually across KwaZulu-Natal), anti-poaching surveillance using AI-powered camera traps, and community education. The organization operates through three legal entities spanning the US, South Africa, and UK, governed by corresponding boards plus a Junior Board.

Wild Tomorrow's revenue model is multi-stream and donor-supported. Primary streams include individual donations and recurring gifts, foundation grants and corporate sponsorships (notably through the 1% for the Planet network), the Conservation Experience program (two-week immersive trips to the Greater Ukuwela Nature Reserve priced at $4,450 per participant — $1,950 non-deductible experience cost plus $2,500 tax-deductible donation), the Team Elephant endurance event program (runners and cyclists in global marathons and cycling events with $500-$1,000+ fundraising minimums), DIY fundraising pages, and an annual NYC Gala at the Plaza Hotel that raised over $1.1M in 2024. Distribution and audience engagement rely on direct supporter outreach, a documentary ('For a Wild Tomorrow' by Art As Air Project), social media, blog/Field Notes newsletter, and earned media. Reported operational scale metrics include support for 600+ rangers since founding, protection of habitat benefiting 50+ threatened species, and integration of a wildlife corridor connecting over 356,000 hectares between iSimangaliso Wetland Park and Munyawana Conservancy.

Name

Wild Tomorrow

Legal name

Wild Tomorrow Fund

Website

https://wildtomorrow.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Tomorrow Fund is a 501(c)(3) nonprofit founded in 2015 that protects threatened species through habitat conservation, owning and operating the 5,000+ acre Greater Ukuwela Nature Reserve in KwaZulu-Natal, South Africa, funded by donations, conservation trips, endurance events, and an annual gala.

Ownership category

akta.pro rank

Product category

Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB), Conservation, Research & Volunteer Experiences (THAJAIAJ)

Keywords

• Wildlife conservation services
• Habitat protection programs
• Conservation volunteer trips
• Charity fundraising events
• Ranger support programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Grants: Individual donations, corporate sponsorships, foundation grants, and matching programs. Wild Tomorrow runs specific campaigns like World Ranger Day and accepts donations for general conservation, land acquisition, habitat restoration, and ranger support.
2. Conservation Experience Trips: Two-week conservation experience trips to Greater Ukuwela Nature Reserve in South Africa. Participants pay $4,450 total ($1,950 experience cost, $2,500 tax-deductible donation).
3. Team Elephant Event Participation: Participants in marathons and cycling events commit to fundraising minimums ($500-$1,000+) and pay race registration fees. Charity spots in major races like NYC Marathon, Berlin Marathon, Paris Marathon, etc.
4. DIY Fundraising Events: Individuals create personal fundraising campaigns for birthdays, weddings, or events. Wild Tomorrow provides fundraising pages and support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Wild Tomorrow is a 501(c)(3) nonprofit that protects threatened and endangered species in KwaZulu-Natal, South Africa through land acquisition and stewardship of the 5,000+ acre Greater Ukuwela Nature Reserve. It operates direct conservation programs (habitat restoration, ranger support, anti-poaching, wildlife research) and funds this work through individual donations, grants, fundraising events (Team Elephant marathons/cycling, NYC Gala, World Ranger Day), DIY supporter campaigns, and paid two-week Conservation Experience volunteer trips at $4,450 per participant.

Product overview

Wild Tomorrow is a 501(c)(3) nonprofit organization dedicated to protecting threatened and endangered species and their habitats in Southern Africa. The organization operates primarily through land acquisition and conservation of the Greater Ukuwela Nature Reserve in KwaZulu-Natal, South Africa, while offering experiential programs including Conservation Experience volunteer trips, the Team Elephant athletic fundraising program (running/cycling events), DIY Fundraiser tools, and annual fundraising initiatives like the NYC Gala and World Ranger Day campaign. The organization also provides field research station facilities and community education programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Conservation Experience Trips Two-week immersive volunteer trips to the Greater Ukuwela Nature Reserve in KwaZulu-Natal, South Africa, offering hands-on conservation fieldwork including habitat restoration, wildlife research, anti-poaching support, and community engagement. Cost is $4,450 per participant ($1,950 non-deductible experience fee + $2,500 tax-deductible donation).
• Team Elephant Athletic Events Athletic fundraising program where participants run or cycle in marathons and races worldwide (Berlin, Paris, NYC, Tokyo, Sydney, Cape Town, Chicago, Dublin, Rome, Honolulu, London, LA plus cycling events) to raise funds for wildlife conservation, with fundraising minimums ranging from $500 to $1,000+ depending on event.
• Land Conservation & Wildlife Corridor Program Land acquisition and long-term conservation stewardship of the 5,000+ acre Greater Ukuwela Nature Reserve in KwaZulu-Natal, South Africa, creating wildlife corridors connecting protected areas within a biodiversity hotspot. Declared a Nature Reserve under South Africa's biodiversity stewardship program in May 2021 with legal protection in perpetuity.
• World Ranger Day Campaign Annual equipment and supply drive supporting rangers across KwaZulu-Natal reserves, providing boots, uniforms, tactical gear, sleeping bags, tents, radios, GPS units, and training to frontline wildlife protection personnel. The 2024 campaign raised $51,158.
• Annual NYC Gala Annual fundraising gala held in New York City at the Plaza Hotel, recognizing individuals and organizations protecting wildlife through the Umvikeli Wildlife Protector Award, raising over $1.1 million in 2024.
• Field Notes Newsletter Monthly email newsletter featuring conservation updates, wildlife stories, and field reports from the Greater Ukuwela Nature Reserve operations.

Quantifiable outcome

• 5,000+ acres protected as permanent wildlife reserve
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Wildlife DefensecoreStrategic or Co-development Partner · 1 October 2024Co-hosted 5-day Wildlife Crime Scene Investigative Techniques training for rangers and law enforcement at Wild Tomorrow's Conservation Centre. Led by U.S. environmental crime specialists.
• Jim Green FootwearminorGTM or Marketing Partner · 1 January 2024In-kind donor of ranger boots, coordinated through Game Rangers Association of Africa. Donated 69 pairs of boots for World Ranger Day 2024.
• PARCA (Pennsylvania Rhino Conservation Advocates)minorGTM or Marketing Partner · 1 January 2024Partner in World Ranger Day 2024 campaign supporting ranger equipment across KwaZulu-Natal reserves.
• Conserv EarthminorGTM or Marketing Partner · 1 January 2024Partner in World Ranger Day 2024 campaign supporting ranger equipment.
• fStop FoundationminorGTM or Marketing Partner · 1 January 2024Partner in World Ranger Day 2024 campaign supporting ranger equipment.
• Berry Brothers & RuddminorGTM or Marketing Partner · 1 January 2024London wine merchant donated wine travel experience for 2024 Gala auction, raising $72,000 collectively with Chateau Léoville Barton.
• Chateau Léoville BartonminorGTM or Marketing Partner · 1 January 2024Bordeaux winery donated wine travel experience for 2024 Gala auction, raising $72,000 collectively with Berry Brothers & Rudd.
• TrendsplantcoreGTM or Marketing PartnerSpanish lifestyle brand and 1% for the Planet member. Donated €4,783.46 from Black Friday sales plus €4,300 for 2024 1% commitment (nearly $10,000 total). Supports ranger equipment and land conservation. Started via Instagram connection with co-founder.
• 1% for the PlanetcoreGTM or Marketing PartnerGlobal network of businesses committed to giving 1% of annual sales to environmental causes. Wild Tomorrow is an official nonprofit partner, enabling connections with sustainability-focused companies.
• Anne Innis Dagg FoundationcoreStrategic or Co-development PartnerPartnership supporting giraffe research. Two Masters students (Scarlett Stromer from California, Simangele Myeni from KwaZulu-Natal) funded to study giraffe behavior and foraging ecology at Greater Ukuwela Nature Reserve.
• Climate RideminorGTM or Marketing PartnerCharity partner for cycling adventures across US and worldwide. Wild Tomorrow is one of 100 environmental and cycling nonprofits that participants can ride for.
• Destination SportsminorChannel Partner/ Reseller/ DistributorTravel package provider offering discounted full-service charity travel packages for L'Etape du Tour de France participants (accommodation, transfers, race support).
• realbuzzminorChannel Partner/ Reseller/ DistributorRace platform giving supporters chance to run in marathons globally for Wild Tomorrow's Team Elephant. Complete race listing available through their platform.
• Game Rangers Association of AfricaminorStrategic or Co-development PartnerCoordinated in-kind boot donation from Jim Green Footwear for World Ranger Day 2024.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Peace Parks Foundation: Peace Parks Foundation is a direct peer specializing in transboundary conservation areas and wildlife corridors across Southern Africa. Both organizations operate land acquisition and corridor-connecting models in KwaZulu-Natal-adjacent regions with similar legal stewardship frameworks and donor-base characteristics.
• Save the Elephants: Save the Elephants is a direct peer focused on elephant conservation and research in Africa, with overlapping field programs (anti-poaching, ranger support, scientific research) and a comparable international donor base supporting Southern African conservation work.
• African Wildlife Foundation: African Wildlife Foundation is a direct peer: a US-registered nonprofit focused on wildlife conservation and habitat protection across Africa, with related land conservation, species protection, and community engagement programs. Comparable in mission scope, target donor base, and operational geography in sub-Saharan Africa.

Broad incumbents

• International Fund for Animal Welfare (IFAW): IFAW is a broad incumbent in global animal welfare and wildlife conservation, with comparable ranger support, anti-poaching, and habitat protection programs. Operates at much larger scale with broader species coverage.
• World Wildlife Fund (WWF): WWF is a broad incumbent and the largest global wildlife conservation NGO, with substantial programs in Southern Africa covering species protection, habitat conservation, and anti-poaching. Competes for the same donor pools and corporate sustainability partnerships as Wild Tomorrow.
• Wildlife Conservation Society: Wildlife Conservation Society is a broad incumbent in global wildlife conservation, operating field conservation programs across Africa and globally. Comparable in mission (wildlife and habitat protection) and donor engagement approach, but at much larger scale including zoo-based public engagement.
• Conservation International: Conservation International is a broad incumbent in global biodiversity conservation, with comparable biodiversity hotspot and species protection programs in Africa. Operates at significantly larger scale with institutional funding and corporate partnerships.
• Fauna & Flora International: Fauna & Flora International is a broad incumbent in wildlife and habitat conservation with global operations including Africa. Comparable in species protection and habitat stewardship approach, with a similar European and US donor base.
• The Nature Conservancy: The Nature Conservancy is a broad incumbent operating at global scale with a land-acquisition-driven conservation model. Comparable in durable habitat protection approach and recurring donor model, though its primary focus is on North American landscapes.

Emerging players

• Panthera: Panthera is an emerging player focused on wild cat conservation across the Americas, Africa, and Asia. Comparable in its species-protection focus and small-lean nonprofit structure, with similar reliance on individual donors and corporate partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildtomorrowfund
• Instagraminstagram.com/wildtomorrow
• Xx.com/wildtomorrow

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Tomorrow