Krafft Gruppe

What Krafft Gruppe does

Krafft Gruppe is a privately held Swiss hospitality group headquartered at Brunngässlein 8 in Basel, operating under the legal entity Krafft AG since 2003. The group owns and operates a portfolio of seven distinct Basel venues spanning accommodations (Hotel Krafft Basel, Nomad Design & Lifestyle Hotel, Consum Winebar & Boutique Hotel, and Silo Design & Boutique Hostel), food and beverage (Krafft restaurant, Consum wine bar with over 100 wines, and Volta Bräu craft brewpub with on-site brewery), entertainment (Volta Pong ping pong club), and events (Pfister Werkstatt and additional meeting rooms at Nomad, Silo, and Krafft). It also operates Krafft Solutions, a consulting arm providing strategic and operational support to external hospitality businesses.

The group runs traditional physical hospitality venues without proprietary technology, relying on industry-standard third-party systems: EventTemple for event and meeting inquiries, e-guma for cross-property gift voucher sales, and online booking for accommodations and entertainment. Each property maintains its own website, Instagram channel, and brand identity under the Krafft Gruppe umbrella, with marketing centered on digital presence, organic social media, newsletters, and direct walk-in or phone inquiries.

The business model is direct-to-consumer and multi-stream, generating revenue from overnight stays, restaurant and bar sales, venue rentals for meetings and private dining, craft beer and brewery experiences, entertainment (ping pong), and event-driven group bookings. Pricing is not publicly disclosed; accommodations and events appear to be quote-based or per-unit. Target customers include individual travelers and diners, business meeting and event planners, and social groups seeking celebration venues, with repeat local engagement supported by recurring events such as the Family Lunch.

Name

Krafft Gruppe

Legal name

Krafft AG

Website

https://krafftgruppe.ch

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Krafft Gruppe is a privately held Basel-based hospitality group operating since 2003, running seven distinct hotels, hostels, restaurants, a brewpub, a ping pong club, a meeting venue, and a hospitality consulting arm serving travelers, local diners, event planners, and social groups.

Ownership category

akta.pro rank

Product category

Boutique Hospitality & Lifestyle Hotels

NAICS

Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (722410), Limited-Service Restaurants (722513)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Hospitality services
• Boutique hotels
• Restaurant and bar
• Event venues
• Craft brewery

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodations: Overnight stays across multiple properties including Hotel Krafft Basel (historic hotel), Nomad Design & Lifestyle Hotel, Consum Hotel, and Silo Design & Boutique Hostel. Room revenue from individually designed accommodations.
2. Food & Beverage: Restaurant, wine bar, brewpub, and bar services across properties. Includes Krafft restaurant, Nomad eatery, Consum wine bar with 100+ wines, Volta Bräu craft beer brewpub. Food and beverage sales form a significant revenue stream.
3. Events & Meetings: Venue rentals for meetings, seminars, workshops, private dining, and celebrations. Multiple meeting spaces including Rhybligg at Krafft Basel, Pfister Werkstatt, Nomad Business Room and Library Club, and Sandreuter room at Silo.
4. Vouchers & Gift Cards: Sale of gift vouchers for all group properties through e-guma platform. Provides advance revenue and customer acquisition.
5. Entertainment & Social Events: Ping pong club (Volta Pong), brewery experiences, garden events. Revenue from table bookings, events, group bookings for birthdays, team nights, pub tournaments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Krafft Gruppe operates a portfolio of individually designed hospitality venues in Basel, Switzerland, including four accommodation properties (Hotel Krafft Basel, Nomad Design & Lifestyle Hotel, Consum Winebar & Boutique Hotel, Silo Design & Boutique Hostel), food and beverage outlets (Krafft restaurant, Nomad eatery, Consum wine bar, Volta Bräu craft brewpub), a social entertainment venue (Volta Pong ping pong club), and meeting/event spaces (Pfister Werkstatt). The group also provides Krafft Solutions consulting services to hospitality industry peers. Distribution is direct-to-consumer through owned properties, property websites, and the e-guma voucher platform.

Product overview

Krafft Gruppe operates a portfolio of individually designed hospitality venues in Basel, Switzerland. The portfolio includes Hotel Krafft (historic hotel and restaurant), Nomad Design & Lifestyle Hotel (boutique hotel with eatery), Consum Winebar & Boutique Hotel (design hotel with wine bar), Volta Bräu (brewpub and brewery), Silo (design hostel), Volta Pong (ping pong club), and Pfister Werkstatt (event venue). The group also offers Krafft Solutions, a consulting arm providing strategic and operational support to hospitality industry peers. Meeting and event spaces are available across several properties including Rhybligg at Krafft, Business Room and Library Club at Nomad, and Sandreuter at Silo.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Krafft Basel Historic hotel and restaurant located on the banks of the Rhine in Basel's old town, offering individually designed accommodations, a restaurant and terrace, and meeting/event space (Rhybligg). Founded property of the Krafft Gruppe.
• Nomad Design & Lifestyle Hotel Architectural boutique hotel featuring warm exposed concrete and high-quality materials, with an on-site eatery serving international cuisine and meeting spaces (Business Room and Library Club). Designed for lifestyle-oriented travelers to Basel.
• Consum Winebar & Boutique Hotel Boutique hotel with individually furnished rooms featuring Vitra design classics, combined with a wine bar known for cheese and salami platters. Located on Rheingasse in Basel.
• Volta Bräu Brewpub & Brewery Urban brewpub and on-site brewery featuring craft beers brewed on-site, with an industrial design interior and a beer garden in Basel.
• Silo Design & Boutique Hostel Design hostel located near Badischer Bahnhof in the Erlenmatt quarter, offering dormitory and common area accommodations as well as a community-focused seminar room (Sandreuter).
• Volta Pong Ping pong social club in St. Johann, Basel, offering casual play, events, table reservations, and group bookings for birthdays, team nights, pub tournaments, and celebrations.
• Pfister Werkstatt Event and meeting venue in Basel with four rooms, suitable for workshops, team-building, strategic meetings, seminars, and private gatherings.
• Krafft Solutions Consulting services arm of Krafft Gruppe offering strategic and operational consulting, project development, and company development support for hospitality industry colleagues.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Design HotelsminorGTM or Marketing PartnerNomad Hotel is a member of Design Hotels, providing access to over 300 boutique hotels worldwide. Krafft Gruppe employees receive exclusive staff discounts at member properties, enabling discounted travel benefits for team members.
• Swiss Historic HotelsminorGTM or Marketing PartnerPartnership providing attractive special rates for Krafft Gruppe employees at Swiss Historic Hotels properties across Switzerland.
• VITO (Swiss sports gym)minorGTM or Marketing PartnerKrafft Gruppe employees receive 20% discount on all food and beverage at VITO gym locations throughout Switzerland.
• Boo BaselminorGTM or Marketing PartnerKrafft Gruppe employees receive 10% discount at Boo Basel establishments.
• Tarzan (Swiss gym)minorGTM or Marketing PartnerKrafft Gruppe employees receive 15% discount at Tarzan gym facilities.
• Galaxus MobileminorGTM or Marketing PartnerKrafft Gruppe employees and their families benefit from attractive preferential rates with Galaxus Mobile telecommunications provider.
• FitpassminorGTM or Marketing PartnerFitpass provides access to over 60 sports across Switzerland. Krafft Gruppe employees receive significant discount on monthly and annual subscriptions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lindner Hotels: German hotel group operating design-focused city and resort hotels with integrated restaurants, spas, and event facilities. Comparable to Krafft Gruppe's mixed hotel-and-F&B portfolio with strong regional concentration.
• Soho House: Members-only hospitality brand combining boutique hotels, restaurants, bars, and event spaces under curated design aesthetics. Comparable to Krafft Gruppe's diversified mix of hotels, wine bar, brewpub, ping pong club, and meeting venues.
• a&O Hostels: European hostel chain offering design-led budget accommodations in central urban locations. Comparable to Krafft Gruppe's Silo Hostel in target demographic (budget-conscious design-oriented travelers) and urban European positioning.
• CitizenM: Design-focused, technology-enabled boutique hotel brand targeting modern urban travelers. Comparable to Nomad and Krafft Basel through its emphasis on contemporary design, compact premium rooms, and tech-forward guest experience.
• Generator Hostels: Design-forward European hostel chain with on-site bars, restaurants, and social programming. Directly comparable to Krafft Gruppe's Silo Design & Boutique Hostel with its design aesthetic and integrated F&B.
• 25hours Hotels: European design-led boutique hotel group with individually themed properties, in-house F&B concepts, and urban locations. Comparable to Krafft Gruppe's portfolio philosophy of distinctively designed hotels with integrated restaurants and bars.
• Design Hotels: Curated global network of design-focused independent hotels; Krafft Gruppe's Nomad is already a member. Both operate under a design-first boutique hospitality model serving similar lifestyle-oriented travelers.

Broad incumbents

• Marriott International: Global hospitality conglomerate that owns the Design Hotels brand. Indirectly relevant as the parent of Krafft Gruppe's partner network and as a broad incumbent competing in Basel's hotel market across multiple tiers.
• Accor: Major European hotel group operating across luxury, midscale, and economy segments including design-focused brands (Mama Shelter, 25hours). Represents the broad incumbent competitive backdrop against which Krafft Gruppe competes in Basel.

Emerging players

• M Social: Design-led boutique hotel concept from Millennium Hotels targeting lifestyle travelers with contemporary aesthetics. Partial overlap with Krafft Gruppe's design-focused positioning but more standardized as a chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/silo.basel
• LinkedInlinkedin.com/company/krafft-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krafft Gruppe