Fitpass México

What Fitpass México does

Fitpass México (legal entity Fitpass, S.A.P.I. de C.V.) is a mobile-first fitness marketplace founded in 2015 and headquartered in Mexico City, operating a subscription platform that aggregates more than 2,000 partner gyms and studios across at least 14 Mexican cities, granting members access to over 400,000 bookable fitness classes. The core product is the Fitpass mobile app (iOS and Android), which uses geolocation to surface nearby studios, enables class reservation and check-in, and processes recurring payments through Conekta and Stripe. Membership tiers include Fitpass Classic ($1,170 M.N./month, 1,500+ studios), Fitpass PRO ($2,590 M.N./month, 2,000+ studios including premium partners), Fitpass 10 Pack (10 classes/month, $1,880 M.N.), and the newer Beauty by Fitpass ($480 M.N./month, 5 beauty/wellness services). Virtual content is delivered separately through Fitpass On Demand, and the Fitbiz B2B program recruits studio partners who are paid per attending Fitpass user.

The company monetizes through recurring consumer subscriptions, transaction fees on extra classes, gift card sales, a nascent corporate wellness channel (Fitpass Corporativo), and per-attendance payments from studios to Fitpass. It is privately held, has raised a Series B led by Chromo Invest (2019, reported by LAVCA) following earlier Soldiers Field Angels participation (2017), was named a Forbes México "30 Promesas 2019" company, and has stated ambitions to expand into Latin America. The platform currently aggregates demand from individual fitness consumers in Mexico and supply from boutique studios, gym chains (Smartfit, Sportcity, Sport World), and beauty/wellness venues (Senshi, Moor Spa, Divya, ModelArt), with no disclosed AI/ML capabilities or post-2019 funding events.

Name

Fitpass México

Legal name

Fitpass, S.A.P.I. de C.V.

Website

https://fitpass.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitpass México is a mobile-first subscription marketplace that gives Mexican consumers access to 2,000+ gyms, studios, and beauty venues across 14+ cities through monthly memberships priced from $480 to $2,590 M.N.

Ownership category

akta.pro rank

Product category

Fitness Marketplace Subscription

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Fitness marketplace platform
• Gym membership subscription
• Wellness class aggregator
• Fitness mobile app
• Studio booking platform

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Fitpass Classic Membership: Monthly subscription granting unlimited access to classes across 1,500+ Fitpass partner studios, with up to 4 visits per studio per month and unlimited virtual classes. Sold as 1-month, 3-month (15% off), 6-month (15% off), and 1-year (30% off) plans.
2. Fitpass PRO Membership: Premium monthly subscription with access to 2,000+ studios including Fitpass Pro partners. Sold as 1-month, 3-month, 6-month, and 1-year plans with progressive discounts.
3. Fitpass 10 Pack: Monthly package with 10 class reservations included per month across Fitpass and Fitpass Pro studios, with up to 4 visits per studio.
4. Beauty by Fitpass Membership: Monthly subscription for beauty and wellness services (nails, spa, facials, hair) at partner salons and studios. 5 services included per month, up to 4 per studio.
5. Fitpass On Demand: Virtual on-demand fitness subscription with monthly or annual billing and a 7-day free trial period.
6. Fitpass Corporate Memberships: B2B membership plans offered to companies as employee wellness benefits, handled via direct email inquiry.
7. Fitbiz - Studio Partner Program: Fitness studios and gyms join the Fitpass network as partners. Fitpass pays studios per user who attends or takes a class. Studios benefit from filled class capacity, new customer acquisition, and revenue.
8. Extra Class Purchases: After exhausting the 4-visit monthly limit per studio, members can purchase additional classes at select studios at an extra charge. Non-refundable and cannot be rescheduled.
9. Gift Cards (Tienda en Linea): Prepaid gift cards and membership packages (1, 3, 6, or 12 months) sold through the online store. Valid for 30 days after delivery for activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Fitpass México operates a mobile-first fitness marketplace platform that aggregates access to more than 2,000 partner gyms and studios and 400,000+ classes across 14+ Mexican cities under monthly subscription plans. Subscribers use the iOS/Android app to discover nearby studios via geolocation, reserve classes, check in at venues, and access on-demand virtual workouts, with ancillary offerings spanning beauty/wellness services, gift cards, and corporate memberships.

Product overview

Fitpass México operates as a fitness-as-a-service platform built around a mobile app that provides access to a network of partner gyms and studios through monthly membership plans. The core offering consists of the Fitpass App serving as the reservation and access platform, with four membership tiers: Fitpass Classic (access to 1,500+ studios, $1,170/month), Fitpass PRO (access to 2,000+ studios including premium studios, $2,590/month), Fitpass 10 PACK (10 classes per month, $1,880/month), and Beauty by Fitpass (beauty and wellness services, $480/month). The platform also includes Fitpass On Demand for on-demand virtual classes and Fitpass Gift Cards as gifting products, plus a corporate program. The company aggregates 400,000+ classes across 2,000+ gyms and fitness studios, and expanded into beauty/wellness services in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty by Fitpass: Beauty membership service providing access to beauty studios, salons, and spas offering services such as manicures, pedicures, massages, facials, and other wellness treatments.
• Fitpass On Demand

Products and services

• Fitpass App Mobile application (iOS and Android) that serves as the primary interface for the Fitpass fitness network. Users discover and reserve classes at partner gyms and studios, manage their membership, check in at venues, and access virtual classes via geolocation-driven discovery.
• Fitpass Classic Membership Monthly subscription providing unlimited access to classes at 1,500+ Fitpass-partnered studios and gyms with up to 4 in-person visits per studio per month and unlimited virtual classes, sold in 1-, 3-, 6-, and 12-month plans.
• Fitpass PRO Membership Premium monthly subscription offering unlimited access to classes at 2,000+ Fitpass and Fitpass Pro-partnered studios with up to 4 in-person visits per studio per month and unlimited virtual classes, sold in 1-, 3-, 6-, and 12-month plans.
• Fitpass 10 PACK Monthly package granting 10 class reservations per month across Fitpass and Fitpass Pro studios with up to 4 visits per studio, sold in 1-, 3-, 6-, and 12-month plans.
• Beauty by Fitpass Monthly beauty and wellness membership providing access to services including nails, hair, treatments, face workouts, massages, and spa services at partner studios and salons, with 5 services per month and up to 4 visits per studio/salon.
• Fitpass On Demand Subscription service offering unlimited on-demand virtual fitness classes via a separate web platform (ondemand.fitpass.com) with monthly or annual billing and a 7-day free trial.
• Fitpass Gift Cards Prepaid gift cards redeemable for Fitpass memberships (Classic, PRO, On Demand) in 1-, 3-, 6-, and 12-month plans, purchased through the online store with a 30-day activation window.
• Fitpass Corporativo Corporate membership program offering group subscriptions to companies as an employee wellness benefit, with inquiries handled via email to [email protected].

Quantifiable outcome

• Access to 400,000+ classes across 2,000+ partner studios in 14+ cities across Mexico
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• ConektacoreTechnology or IntegrationConekta is a Mexican online payment processor used by Fitpass to process monthly membership renewals (recurring charges) and one-time payments. Fitpass's terms state that Conekta operates independently and Fitpass assumes no responsibility for issues with the payment platform.
• StripecoreTechnology or IntegrationStripe is an online payment platform used by Fitpass to process monthly membership renewals and one-time payments alongside Conekta. As with Conekta, Fitpass's terms clarify that Stripe operates independently.
• Barre.mxminorOthersPartner fitness studio featured in Fitpass's partner logos section. Offers barre classes accessible via Fitpass membership.
• BodyBarreminorOthersPartner fitness studio featured in Fitpass's partner logos section. Offers barre classes accessible via Fitpass membership.
• Casa OnzeminorOthersCollective wellness studio partner featured in Fitpass's partner logos. Offers cycling, functional training, and strength classes accessible via Fitpass.
• CommandominorOthersPartner fitness studio featured in Fitpass's partner logos section.
• FitspinminorOthersPartner indoor cycling studio featured in Fitpass's partner logos. Known for bike dance and endurance cycling classes.
• PLT StudiominorOthersPartner Pilates studio featured in Fitpass's partner logos. Known for dynamic, 50-minute Pilates classes.
• Secret Room YogaminorOthersPartner yoga studio featured in Fitpass's partner logos section.
• SersanaminorOthersPartner fitness studio featured in Fitpass's partner logos section.
• SíclominorOthersPartner fitness studio chain featured in Fitpass's partner logos section. Síclo operates indoor cycling studios.
• SmartfitminorOthersLarge gym chain partner featured in Fitpass's partner logos section. Smartfit is one of Mexico's largest gym operators.
• SoulcoreminorOthersPartner fitness studio featured in Fitpass's partner logos section.
• SportcityminorOthersLarge gym chain partner featured in Fitpass's partner logos section. Sportcity is a major gym operator in Mexico.
• Sport WorldminorOthersLarge gym chain partner featured in Fitpass's partner logos section.
• The FIT PilatesminorOthersPartner Pilates studio featured in Fitpass's partner logos section.
• ZudaminorOthersPartner studio featured in Fitpass's partner logos section.
• Senshi Derma ClinicminorOthersBeauty and dermatology clinic partner in the Beauty by Fitpass network. Offers medical-grade facials, rejuvenation treatments, and skincare services. Located in Polanco, Mexico City.
• Moor Spa + NailsminorOthersBeauty and nail studio partner in the Beauty by Fitpass network. Offers gelish, manicure, pedicure, and spa services.
• Faceworkout By MalenaminorOthersBeauty studio partner in the Beauty by Fitpass network. Specializes in facial yoga, lymphatic drainage, and electrostimulation for natural facial lifting. Multiple locations in Mexico City.
• DivyaminorOthersExpress beauty studio partner in the Beauty by Fitpass network. Offers threading, facials, eyebrow and lash services, facial yoga, and aparatology. Multiple Mexico City mall locations including Santa Fe, Forum Buenavista, Galerías Insurgentes, and others.
• ModelArt SpaminorOthersSpa partner in the Beauty by Fitpass network. Offers relaxing massages, body treatments, facials, aparatology, and sauna services. Multiple locations: Coapa, Polanco, and Prado Norte.
• Alía Wellness BarminorOthersBeauty studio partner in the Beauty by Fitpass network. Offers manicure, massages, facial aparatology, waxing, and facial treatments in an immersive wellness environment.
• BitualminorOthersBeauty studio partner in the Beauty by Fitpass network. Featured in the Beauty partner logos section.
• Fitbiz Studios and GymscoreOthersThe Fitbiz program is Fitpass's B2B partner network for fitness studios and gyms. Studios register for free, assign class spots for Fitpass members, and receive payment per user who attends. Benefits include filled class capacity, new customer acquisition, and feedback on member experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClassPass: ClassPass is the original global fitness aggregator offering a monthly subscription for access to a network of studios and gyms. It is the most direct comparable to Fitpass in business model, product mechanics (credits/visits, studio caps, tiered pricing), and value proposition (variety over depth at a single studio).
• Wellhub (formerly Gympass): Wellhub (rebranded from Gympass) is a corporate wellness platform providing employees access to gyms and studios through employer-sponsored subscriptions. It is a direct peer in aggregation mechanics and also overlaps with Fitpass's Fitpass Corporativo B2B channel, though Wellhub leads on the corporate side globally.

Regional players

• TotalPass: TotalPass is a Latin American corporate fitness benefit platform operating in Mexico, Brazil, Argentina, and other regional markets. It is highly relevant as a same-region, same-model competitor (employer-paid fitness access) and competes most directly with Fitpass Corporativo.

Broad incumbents

• Mindbody: Mindbody is the dominant SaaS booking and management platform for fitness studios, salons, and spas. It is comparable as the underlying software layer for many of Fitpass's partner studios and represents a potential integration or competitive threat from the supply-side tooling layer.
• iFit: iFit is a digital fitness subscription platform offering on-demand and live classes across many workout types. It is comparable to Fitpass On Demand and represents the digital/virtual fitness subscription category, though without the in-person studio network.
• Peloton: Peloton is a leading connected fitness platform with a subscription content layer on top of hardware. It overlaps with Fitpass On Demand as a digital fitness subscription alternative and competes for the same consumer fitness-content wallet share.

Emerging players

• Booksy: Booksy is a booking and payments platform for beauty and wellness professionals, with strong presence in Mexico and Latin America. It is comparable to the Beauty by Fitpass vertical and represents the closest aggregator/booking model in the beauty category Fitpass is expanding into.
• Vagaro: Vagaro is a booking, marketing, and payments platform for salons, spas, and fitness studios. It serves the same supply side as Fitpass and includes consumer-facing discovery, making it a partial overlap in the beauty and fitness booking space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/fitpassmx
• YouTubeyoutube.com/channel/UC2mQmTHhsDBqTKD19zvxj_A
• Facebookfacebook.com/fitpass.mx
• LinkedInlinkedin.com/company/fitpass
• Instagraminstagram.com/fitpassmx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitpass México