Loto El Salvador

What Loto El Salvador does

Loto El Salvador operates the only government-authorized electronic lottery network in El Salvador through its operating entity INTERLOTO (Loterías Electrónicas Internacionales). The company offers a portfolio of electronic lottery games — La Diaria (daily number draw from $0.25 with 60x payouts), SuperPremio (5-of-46 weekly draw with accumulated jackpots), and InstaCash (instant-win scratch-style games including football-themed Gol de Oro) — alongside the Apostemos platform for online sports betting and iGaming (sportsbook, slots, table games, contest games). All draws are broadcast live on Canal 4 de TCS, YouTube, and Facebook 365 days a year at 11:00 a.m. and 9:00 p.m., providing draw transparency and mass-market brand exposure.

The underlying technology is supplied by parent company Canadian Bank Note Company (CBN), a private Canadian firm with 30+ years of proprietary lottery technology, security, and terminal systems across Central America and the Caribbean. Distribution runs through a hybrid model: 1,800+ independent sales agents (abarroterías, farmacias, ferreterías, kioskos, minimarkets), company-operated LotoCentros and kioskos in major shopping malls (Metrocentro San Salvador, Metrocentro Santa Ana, El Encuentro Aguilares, Loto Xpress Usulután), and direct e-commerce through the websales portal (juega.loto.sv) and Apostemos digital platform (apostemos.sv). Customers fund accounts via card payments or the LotoSaldo digital wallet. The Loto brand also operates analogous national lottery platforms in Honduras (loto.hn) and Nicaragua (loto.com.ni).

Revenue is generated transactionally across all game formats and channels, with payout obligations structured per game (e.g., 60x on La Diaria, accumulated jackpots on SuperPremio, up to $10,000 instant wins on InstaCash). The company has reported $2.4 million in cumulative winnings distributed to players since beginning operations in El Salvador in 2023. The business supports 85+ direct employees and an additional 1,800+ indirect jobs through the agent network, and has expanded its strategic alliance with UNO Pronto to 25 national establishments as of January 2026.

Name

Loto El Salvador

Website

https://loto.sv

Company type

Private

Operating status

Operating

Short description

Loto El Salvador operates the sole government-authorized electronic lottery network in El Salvador, offering La Diaria, SuperPremio, InstaCash instant-win games, and the Apostemos sports betting and iGaming platform to individual consumers via 1,800+ retail agents and online channels.

Ownership category

akta.pro rank

Product category

Lottery & Gaming Services

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• Electronic lottery games
• Instant-win scratch games
• Sports betting platform
• IGaming casino platform
• Lottery retail network

Headquarters

HQ city

Antiguo Cuscatlán

HQ country

El Salvador

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lottery Ticket Sales (La Diaria, SuperPremio, InstaCash): Revenue is generated from the sale of electronic lottery tickets across multiple game formats: La Diaria (daily draws, odds-based payouts), SuperPremio (5-of-46 number draw with accumulated jackpot), and InstaCash (instant-win scratch-style games). Tickets are sold through a network of 1,800+ agent terminals and online via the company's websales platform. Game prices start as low as $0.25 (La Diaria), with prize payouts reaching thousands of dollars per game cycle.
2. Sports Betting (Apostemos Deportes): Real-time sports wagering on local and international sporting events through the Apostemos platform (apostemos.sv/sportsbook), accessible online. Customers place bets on match outcomes and live events, with winnings distributed upon result confirmation.
3. iGaming (Apostemos iGaming): Online gaming platform offering slots, table games, and contest games via apostemos.sv/gaming, generating revenue through customer wagers and house edge on each game outcome.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Loto El Salvador operates electronic lottery games (La Diaria daily number draw, SuperPremio 5-of-46 jackpot draw, InstaCash instant-win scratch-style games including the Gol de Oro football-themed ticket) and runs the Apostemos online sports betting and iGaming platform. Games are sold through 1,800+ independent retail sales agents, company-operated LotoCentros and kiosks, and the company's own online websales and Apostemos portals, with draws broadcast live on Canal 4 de TCS, YouTube, and Facebook twice daily, 365 days a year.

Differentiator

Problem solved

Functional benefit

Brands

• La Diaria: Daily lottery game with draws at 11:00 AM and 9:00 PM, players select a number from 00-99 and win 60 times their bet.
• SuperPremio
• InstaCash
• Apostemos

Products and services

• La Diaria Daily electronic lottery game in which players select one number from 00 to 99 for a minimum bet of $0.25; a winning number pays 60 times the purchase amount. Multi-sorteo tickets permit up to 10 consecutive draws. Sold at 1,800+ agent terminals, at LotoCentros, and online via juega.loto.sv/websales. Targeted at adult consumers in El Salvador seeking low-cost daily entertainment with the chance of a fixed multiplier payout.
• SuperPremio 5-of-46 lottery draw game where players select 5 numbers from 01 to 46. Prizes: 5 correct numbers wins the accumulated SuperPremio jackpot; 4 correct numbers pays $100; 3 correct numbers pays $10; 2 correct numbers awards free plays. Jackpot amount varies by draw cycle. Sold at Loto agents, LotoCentros, and online. Targeted at consumers seeking a jackpot-style lottery with weekly draws.
• InstaCash Brand portfolio of instant-win (scratch-style) electronic lottery tickets available at 1,800+ points of sale nationwide. Tickets are priced per unit (e.g., $5 per Gol de Oro ticket) and offer immediate prize determination without waiting for a scheduled draw, including prizes up to $10,000. Targeted at adult consumers seeking immediate gratification lottery entertainment.
• Gol de Oro (InstaCash) Football-themed instant-win lottery ticket under the InstaCash brand. Players purchase a $5 ticket and can win up to $10,000 instantly with three ways to win on each ticket. Distributed via Loto's 1,800+ retail agent network, LotoCentros, and online. Targeted at adult consumers, particularly football fans in El Salvador.
• Apostemos Deportes (Sportsbook) Real-time online sports betting platform accessible at apostemos.sv/sportsbook where customers wager on local and international sporting events and live in-play matches. Accounts are funded by card payments or the LotoSaldo digital wallet, with winnings distributed upon result confirmation. Targeted at adult sports fans in El Salvador.
• Apostemos iGaming Digital entertainment platform launched December 2025 offering a wide variety of interactive games — online slots, table games, and contest games — accessible from a single secure and intuitive environment at apostemos.sv/gaming. Integrated into the broader Apostemos digital ecosystem alongside sports betting, with accounts funded via card or LotoSaldo. Targeted at adult consumers seeking regulated online casino-style gaming in El Salvador.

Quantifiable outcome

• $2.4 million in total winnings distributed to players since inception
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UNO ProntocoreChannel Partner/ Reseller/ Distributor · 20 January 2026UNO Pronto is a strategic retail alliance partner that hosts Loto sales points within its convenience store and retail chain establishments. The partnership expanded from an initial footprint to 25 national establishments as of January 2026, with 12 new locations added in a January 2026 expansion. The alliance increases Loto's physical distribution reach and drives foot traffic to UNO Pronto stores.
• Canadian Bank Note Company (CBN)coreOthersCanadian Bank Note Company (CBN) is the parent company of Loto El Salvador. CBN is a private company with 30+ years of experience in lottery technology, security, and operations across Central America and the Caribbean. Loto operates as CBN's national lottery brand in El Salvador under the INTERLOTO entity.
• Canal 4 de TCScoreGTM or Marketing PartnerCanal 4 de TCS (Televisora Canal 4, El Salvador's television network) is the broadcast partner for live lottery draw transmissions. Loto draws are aired live at 11:00 a.m. and 9:00 p.m. on Canal 4, Facebook, and YouTube 365 days a year, providing transparent draw verification and mass media brand exposure.

Scale indicators8 records

Recent moves7 records

Expansion highlights11 records

Direct peers

• Loto Honduras: Sister brand under Canadian Bank Note Company operating the same electronic lottery, instant-win, and sports betting platform in Honduras. Directly comparable product portfolio, technology stack, and parent ownership make it the closest peer.
• Intralot: Global lottery and sports betting technology operator with significant Latin American presence, supplying and operating electronic lottery systems similar to CBN's platform for Loto El Salvador. Comparable business model combining licensed lottery operations with sportsbook technology.
• Loto Nicaragua: Sister brand under CBN running the unified Loto platform in Nicaragua with lottery and gaming products. Comparable offering, shared technology, and parent backing make it a direct geographic peer.

Broad incumbents

• Scientific Games (now part of Brookfield): Large incumbent provider of lottery systems, instant-win tickets, and digital platforms globally, including Latin America. Comparable in providing the underlying lottery infrastructure and technology that Loto operates on.
• International Game Technology (IGT): Global incumbent in lottery technology, iLottery platforms, and instant-win games across the Americas. A broad incumbent whose electronic lottery and iLottery systems overlap with Loto's core offering across multiple jurisdictions.

Regional players

• Codere: Latin American gaming operator with retail and online sports betting and casino presence across Argentina, Mexico, Spain, and other markets. Comparable multi-channel gaming model and regional footprint.
• Caliente.mx: Mexico's leading licensed sportsbook and gaming operator with lottery-adjacent products. Comparable regulated online sports betting and iGaming offering in Latin America, though focused on the Mexican market.
• Betcris: Long-standing Latin American online sportsbook operator active in multiple Central and South American markets. Comparable sports betting product targeting the same Latin American consumer demographic.

Emerging players

• Lottoland: Online lottery betting operator offering access to international lottery draws digitally. Adjacent in that it brings lottery play online, but operates an insurance-betting model rather than licensed national concessions like Loto.

Others

• Lotería Nacional de El Salvador (LNB): Government-operated traditional lottery in El Salvador offering draw-based games. Adjacent rather than direct competition because LNB focuses on paper-based traditional lottery while Loto operates electronic instant and sports betting products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm2CdYYApcaticw4xAMTHcw
• Facebookfacebook.com/LotoElSalvador
• LinkedInlinkedin.com/company/lotoeselsalvador
• Instagraminstagram.com/Lotoelsalvador
• TikToktiktok.com/@lotoelsalvador

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loto El Salvador