Matria
Matria is a privately-held coaching company serving high-performing women leaders through 1:1 coaching, digital courses, a subscription community, corporate workshops, and sailing retreats, combining executive strategy with feminine-leadership methodologies.
- Company typePrivate
- Founded2021
- HeadquartersWayne, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Matria does
Matria is a privately-held women's leadership coaching and personal development company operating under the legal entity Balanced Consulting, LLC, headquartered in Wayne, New Jersey. Founded by Michelle Casazza in 2023 after she left a corporate finance career and sailed over 5,000 nautical miles, the company serves high-performing women leaders and women navigating career transitions, alongside corporate HR and L&D buyers seeking to retain female talent. The portfolio spans 1:1 and group coaching, digital courses, a paid membership community, immersive sailing retreats, and corporate workshops.
The core product set comprises Becoming Matria (a four-month VIP coaching program), Executive Coaching for Companies (B2B executive coaching, group coaching, and workshops), the Matria Life Chart Course (a self-guided digital annual-planning framework delivered on Thinkific), the Matria Coalition ($149-$250/month subscription community), and the Divine Feminine Sailing Retreat in the Exumas, Bahamas. Adjacent offerings include the Matria Meditations audio series ($29-$49), IGNITE 90-minute coaching sessions ($500), and a Summer Transformation Package ($1,717). Differentiation rests on proprietary methodologies - the Magnetic Era Framework, Life Chart, and Disconnect to Reconnect - rather than proprietary software; the technology stack is intentionally lightweight (Thinkific, Squarespace, Calendly, MN.co).
Matria runs a hybrid B2C/B2B revenue model spanning one-time purchases (courses, retreats, sessions), subscriptions (Coalition membership, Becoming Matria), and professional services (corporate workshops). Distribution is direct via joinmatria.com, with marketing anchored on the founder's TEDWomen appearances, LinkedIn thought leadership, blog content, and a weekly newsletter. The business is bootstrapped with 1-10 employees and no institutional funding, making it highly founder-dependent.
Matria firmographics
Firmographics- Name
- Matria
- Legal name
- Balanced Consulting, LLC
- Website
- https://joinmatria.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Matria is a privately-held coaching company serving high-performing women leaders through 1:1 coaching, digital courses, a subscription community, corporate workshops, and sailing retreats, combining executive strategy with feminine-leadership methodologies.
- Ownership category
- akta.pro rank
Matria industry classification
Industry- Product category
- Executive and Leadership Coaching
- NAICS
- Professional and Management Development Training (611430), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Membership Organizations (8600)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Corporate/Workplace Wellness Coaching (HSADAGAL), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Matria is headquartered
LocationHeadquarters
- HQ city
- Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Matria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Others
Revenue model
- 1:1 Coaching Programs: High-touch transformational coaching programs including the four-month 'Becoming Matria' VIP mentorship with 3x monthly live coaching calls, strategic support, and bespoke programming. Also includes individual IGNITE sessions at $500 for 90-minute intensive sessions.
- Digital Courses: Self-paced online courses including the Matria Life Chart annual planning course. Sold through Thinkific platform with cohort-based live versions available. One-time purchase for lifetime access model.
- Sailing Retreats: Multi-day sailing retreats in the Exumas, Bahamas. Priced at $4,200 (double occupancy) and $5,200 (private cabin) for 6 days/5 nights. Includes accommodation, meals, excursions, and personal growth activities.
- Corporate Training & Workshops: Keynotes, workshops, and training programs for corporate clients focused on retention, engagement, and leadership development. Bespoke offerings for company off-sites and all-hands meetings.
- Matria Coalition Membership: Monthly membership at $149/month providing community access, bi-weekly virtual gatherings, co-working sessions, weekly truth-or-dare prompts, and member-only coaching rates. Full Circle tier at $250/month.
- Digital Products: Individual digital products including meditations ($29-$49), transformation packages, and downloadable resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Matria Life Chart Digital Course - Instant access to full program with lifetime access |
| One time/ perpetual license | Pay-as-you-go | Matria Life Chart January 2025 Live Cohort - Digital course plus 2 live group coaching calls |
| Unit Pricing | Pay-as-you-go | Divine Feminine Sailing Retreat - 6 days/5 nights on sailing catamaran in Exumas, Bahamas |
| One time/ perpetual license | Pay-as-you-go | IGNITE Session - 90-minute 1:1 coaching session with Michelle Casazza |
| One time/ perpetual license | Pay-as-you-go | Matria Meditations - 4-part meditation series audio files |
| Subscription | Monthly | Matria Coalition - Community membership with coaching and resources |
| One time/ perpetual license | Pay-as-you-go | Summer Transformation Package - 3 one-on-one coaching sessions plus personalized meditation |
| Subscription | Multi-year contract | Becoming Matria - Four-month VIP transformational coaching program |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Matria product offering
Product offeringCore offering
Matria delivers executive and personal coaching, digital courses, retreats, workshops, and a paid membership community for high-performing women leaders and the corporations that employ them. Core offerings include the Becoming Matria four-month VIP coaching program, the Matria Life Chart digital annual planning course, the Divine Feminine Sailing Retreat, the Matria Meditations audio series, the Matria Coalition membership community, and bespoke corporate executive coaching and workshops. The company's differentiators are proprietary frameworks (Magnetic Era, Life Chart, Disconnect to Reconnect) and a founder-led brand positioned around feminine leadership and authenticity.
Product overview
Matria is a coaching and personal development ecosystem serving high-performing women. The core offerings include Becoming Matria (a four-month transformational coaching program), Executive Coaching for Companies (organizational leadership development), and the Matria Life Chart Course (a self-guided digital annual planning framework). Additional products include Divine Feminine Sailing Retreats, Matria Meditations (audio meditations), Matria Coalition (membership community), coaching sessions, and corporate workshops. The portfolio centers on combining executive strategy with inner wisdom to help women leaders achieve success that feels aligned rather than performative.
Differentiator
Problem solved
Functional benefit
Brands
- Matria Coalition: A membership community for self-aware high-performing women offering bi-weekly virtual gatherings, co-working sessions, light-touch coaching, and exclusive coaching rates for members.
- Matria Life Chart
- Becoming Matria
- Matria Meditations
- Divine Feminine Sailing Retreat
Products and services
- Becoming Matria Four-month VIP transformational coaching program for high-achieving women combining 1:1 personal mentorship, 3x monthly live coaching calls, Matria Life Chart access, and bespoke programming to help clients move from limiting beliefs to aligned action. Pricing is quote-based.
Quantifiable outcome
- S&P 500 companies with female CEOs generated 47.1% higher returns compared to those led by men over the past 10 years (external research cited)
- +4 more outcomes
Companies that use Matria
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Matria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Matria partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Matria competitors and assessment
Company assessmentBroad incumbents
- Maven: Cohort-based professional learning platform with leadership and management courses for working professionals. Comparable in advancing women and emerging leaders through structured cohort-based courses, though broader in audience.
- BetterUp: Enterprise executive coaching platform serving HR/L&D buyers across demographics. Overlaps with Matria's corporate coaching arm at significantly greater scale, longer enterprise track record, and deeper venture backing.
Direct peers
- Marie Forleo: Long-running women's business coaching brand with flagship course, membership community, and content-driven marketing. Directly comparable in founder-led positioning, female audience focus, and self-paced course + premium coaching stack.
- The Life Coach School: Self-paced coaching courses, certification programs, and community-led personal development business. Directly comparable in course-plus-community business model and audience overlap with women seeking personal transformation.
- Bossbabe: Women's mindset, business, and wealth-building membership community with paid tier and content. Directly comparable in women-focused coaching programs combined with subscription-based community engagement.
- Ellevate Network: Professional women's network offering mentorship circles, masterclasses, and leadership development programs. Directly comparable in targeting high-performing women with a mix of community and structured learning experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Matria social profiles
Digital presenceMatria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matria leadership team
Management profileNumber of profiles
Profiles1 record
Matria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matria
What does Matria do?
Matria delivers executive and personal coaching, digital courses, retreats, workshops, and a paid membership community for high-performing women leaders and the corporations that employ them. Core offerings include the Becoming Matria four-month VIP coaching program, the Matria Life Chart digital annual planning course, the Divine Feminine Sailing Retreat, the Matria Meditations audio series, the Matria Coalition membership community, and bespoke corporate executive coaching and workshops. The company's differentiators are proprietary frameworks (Magnetic Era, Life Chart, Disconnect to Reconnect) and a founder-led brand positioned around feminine leadership and authenticity.
Is Matria a public or private company?
Matria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matria founded?
Matria was founded in 2021. It employs 1 to 10 people.
Where is Matria based?
Matria is headquartered in Wayne, United States, in the North America region.
How does Matria make money?
Six revenue lines are on record. 1:1 Coaching Programs are the primary driver. The others are digital Courses, sailing Retreats, corporate Training & Workshops, matria Coalition Membership and digital Products.
Who are Matria's main competitors?
Broad incumbents on record are Maven and BetterUp. Direct peers are Marie Forleo, The Life Coach School, Bossbabe and Ellevate Network.
Does Matria have an API?
No public API is recorded for Matria.
What industry is Matria in?
Matria's product category is Executive and Leadership Coaching. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAGAL, Corporate/Workplace Wellness Coaching. Its NAICS code is 611430 and its SIC code is 8742.