Krayon Sarl
Krayon Sarl is an independent Swiss haute horlogerie brand founded in 2017 by Rémi Maillat, designing and manufacturing ultra-luxury mechanical watches with proprietary astronomical and calendar complications (Everywhere, Anywhere, Anyday), sold exclusively through 11 curated authorized retailers in 8 international markets to ultra-high-net-watch collectors.
- Company typePrivate
- Founded2017
- HeadquartersNeuchâtel, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Krayon Sarl does
Krayon Sarl is an independent Swiss haute horlogerie brand founded in 2017 by engineer-watchmaker Rémi Maillat and headquartered in a historic lakeside workshop in Neuchâtel, Switzerland. The company specializes in astronomical and calendar mechanical complications and employs approximately 12 people, primarily skilled watchmakers operating under a 'One Watch, One Watchmaker' philosophy. Its three core product families are Everywhere (Universal Sunrise/Sunset calculator powered by the 595-component USS calibre), Anywhere (personal ephemeris powered by the 432-component Calibre C030), and Anyday (the first mechanical agenda displaying an entire month at a glance, powered by the 378-component Calibre C032). Limited editions in precious metals (15–25 pieces per series) and bespoke unique pieces are produced in collaboration with creative partner Fei Hou.
The company generates revenue through one-time sales of ultra-luxury timepieces priced at undisclosed levels, distributed exclusively through a curated network of 11 authorized retailers across 8 markets (United States, Italy, Saudi Arabia, Japan, Singapore, Hong Kong, China, and St Barthélemy). All watches are crafted in 18K white gold, 18K rose gold, platinum, or titanium, with limited edition series (PAC-MAN, Arborea, Aurora, Métiers d'Art Azur) and bespoke commissions commanding premium pricing. Krayon has earned two Grand Prix d'Horlogerie de Genève (GPHG) awards — Innovation Prize 2018 for Everywhere Horizon and Calendar & Astronomy Prize 2022 for Anywhere — and an Only Watch 2021 unique piece sold for four times its estimated auction value, establishing strong validation in the high-end collector market.
Krayon operates as a private, founder-owned company with no disclosed external institutional investors. Its go-to-market relies entirely on third-party luxury watch retailers, complemented by organic social channels (Instagram, LinkedIn, YouTube) and a multilingual pressroom. The company holds three patents protecting its unique mechanical inventions, and in 2022 it announced an organizational expansion to support growth beyond the founder-led atelier model.
Krayon Sarl firmographics
Firmographics- Name
- Krayon Sarl
- Legal name
- Krayon Sarl
- Website
- https://krayon.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Krayon Sarl is an independent Swiss haute horlogerie brand founded in 2017 by Rémi Maillat, designing and manufacturing ultra-luxury mechanical watches with proprietary astronomical and calendar complications (Everywhere, Anywhere, Anyday), sold exclusively through 11 curated authorized retailers in 8 international markets to ultra-high-net-watch collectors.
- Ownership category
- akta.pro rank
Krayon Sarl industry classification
Industry- Product category
- Luxury Mechanical Watches (Haute Horlogerie)
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Luxury Mechanical Watches (CRAKADAA)
- akta.pro secondary industry
- Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)
Keywords
Where Krayon Sarl is headquartered
LocationHeadquarters
- HQ city
- Neuchâtel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Krayon Sarl business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Luxury Timepiece Sales: One-time purchase of high-end mechanical watches in precious metals (white gold, rose gold, platinum). Products include standard models and limited editions. Revenue from direct sale of manufactured watches through authorized retailers.
- Bespoke/Custom Watch Creation: Fully personalized unique pieces created through dialogue with clients. Customization includes engravings, diamond settings, miniature paintings, and other rare craftsmanship. Premium pricing for bespoke creations.
- Limited Edition Series: Limited production runs (15, 25 pieces) in precious metals at premium price points. Editions include special collaborations like PAC-MAN and Métiers d'Art series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level precious metal models |
| One time/ perpetual license | Pay-as-you-go | Limited Editions (15-25 pieces) |
| One time/ perpetual license | Pay-as-you-go | Bespoke Unique Pieces |
Go-to-market motion1 record
Distribution channels11 records
Marketing channels4 records
Krayon Sarl product offering
Product offeringCore offering
Krayon Sarl is an independent Swiss watchmaker that designs, develops, and manufactures ultra-luxury mechanical timepieces featuring proprietary astronomical and calendar complications. The product portfolio centers on three in-house calibre families—USS (universal sunrise/sunset), C030 (personal ephemeris), and C032 (full-month mechanical agenda)—housed in precious-metal cases and sold through authorized retailers in eight international markets, complemented by bespoke commissions and limited editions.
Product overview
Krayon is an independent Swiss watch brand founded in 2017 by Rémi Maillat, specializing in unique mechanical complications. The product portfolio consists of three core watch families: Anyday (Calibre C032) - the first mechanical agenda displaying entire months; Anywhere (Calibre C030) - personal ephemeris calculating sunrise/sunset for chosen locations; and Everywhere (Calibre USS) - universal sunrise/sunset calculator. The company also produces limited editions (PAC-MAN™, Arborea, Aurora), bespoke unique pieces, and ladies' variants. All movements are manufactured in-house with haute horlogerie finishing. Krayon has won two GPHG awards: Innovation Prize 2018 (Everywhere Horizon) and Calendar & Astronomy Prize 2022 (Anywhere).
Differentiator
Problem solved
Functional benefit
Products and services
- Anyday The first mechanical agenda watch displaying an entire month at a single glance, featuring Calibre C032 (378 components), showing days, dates, and calendar structure continuously with a crescent moon indicator. Designed for collectors of haute horlogerie seeking innovative calendar complications.
- Anywhere A personal ephemeris watch that calculates sunrise and sunset times for any location chosen by the wearer, powered by Calibre C030 (432 components) with sapphire day/night discs and 72-hour power reserve. For collectors of fine mechanical watchmaking.
- Everywhere Universal Sunrise Sunset watch with Calibre USS (595 custom-designed components, 6.5mm thickness, 22K gold micro-rotor, 72-hour power reserve) that calculates sunrise and sunset times anywhere on Earth based on latitude, longitude, UTC timezone, date and month. For collectors of haute horlogerie.
- Krayon x PAC-MAN Limited edition of 15 unique platinum pieces featuring the Anywhere movement with a PAC-MAN theme, including hand-painted onyx dials with ghosts and fruits and PAC-MAN hours on a 24-hour peripheral track. For collectors of licensed luxury watch collaborations.
- Lady Anywhere First women's watch by Krayon featuring personalized ephemeris in 18K rose gold case with engraved blossoming roses and a rose/dark blue circular ring. For female collectors of haute horlogerie.
- Everywhere Horizon Fully customized bespoke version of Everywhere with personalized dial designs, engravings, and miniature paintings. Each piece is unique. Awarded the GPHG 2018 Innovation Prize. For ultra-high-net-worth collectors commissioning personalized astronomical timepieces.
- Unique Pieces (Bespoke Commissions) Fully customized bespoke timepieces created through direct dialogue with clients, including engravings, diamond settings, and miniature paintings. For ultra-high-net-worth collectors commissioning one-of-a-kind creations.
- Calibre C030 In-house manufacture movement powering the Anywhere watch. Manual winding with 72-hour power reserve, 432 components, 5mm thickness, patented architecture for sunrise/sunset calculation. Sold as part of the Anywhere watch offering.
- Calibre C032 In-house manufacture movement powering the Anyday watch. Manual winding with 72-hour power reserve, 378 components, instant-jump calendar mechanism displaying entire month with two specialized cams. Sold as part of the Anyday watch offering.
- Calibre USS (Universal Sunrise Sunset) Ultra-complex in-house manufacture calibre powering the Everywhere watch. 595 custom-made components, 6.5mm thickness, automatic with 22K gold micro-rotor, 72-hour power reserve, 3Hz frequency, with three patents protecting the inventions. Sold as part of the Everywhere watch offering.
Quantifiable outcome
- Only Watch 2021 unique piece sold for 4x estimated auction value
- +1 more outcomes
Companies that use Krayon Sarl
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Krayon Sarl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Krayon Sarl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bandai Namco Entertainment Inc.flagshipLicensed collaboration for PAC-MAN watch series - limited edition of 15 unique platinum pieces. Each watch features PAC-MAN gameplay elements translated to watch complications. Creative collaboration with Fei Hou (partner of Rémi Maillat) designing Métiers d'Art dials featuring iconic PAC-MAN characters (Pac-Man, Blinky, Pinky, Clyde, Inky ghosts), maze patterns, and pixelated typography. Celebrates universal childhood memories and magic of time.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Krayon Sarl competitors and assessment
Company assessmentDirect peers
- DeWitt: Independent Geneva-based luxury watch brand founded by Jérôme de Witt, producing mechanical complications in limited series. Comparable to Krayon for founder-led independent model, in-house movements, and select-boutique distribution.
- Urwerk: Zurich-based independent maker of radical, futuristic mechanical timepieces with proprietary complications. Comparable to Krayon for its small team, patented movement innovations, ultra-limited editions, and collector-driven distribution.
- Greubel Forsey: Independent Swiss atelier founded by Robert Greubel and Stephen Forsey, producing extremely complex, hand-finished mechanical watches in tiny annual quantities. Comparable to Krayon for artisanal haute horlogerie positioning, complications leadership, and GPHG award pedigree.
- Voutilainen: Finnish-Swiss independent master watchmaker producing hand-finished, limited-edition haute horlogerie. Comparable to Krayon for very small atelier scale, artisanal in-house movement production, and connoisseur-level collector customer base.
- MB&F (Maximilian Büsser & Friends): Independent Geneva-based haute horlogerie atelier known for avant-garde, sculptural mechanical watches. Closely comparable to Krayon as a founder-led, complications-focused independent with GPHG recognition and limited artisanal production.
- H. Moser & Cie. Independent Schaffhausen-based watchmaker producing high-end mechanical watches with in-house movements. Comparable to Krayon for independent ownership, complications focus, and selective global distribution through luxury retailers.
- Christophe Claret: Swiss independent manufacturer of highly complex mechanical watches and complications supplier. Comparable to Krayon for patented astronomical/calendar complications and ultra-limited production runs aimed at collectors.
- HYT: Swiss independent maker of fluid-mechanical hybrid watches using patented technology. Comparable to Krayon for being a small independent with patented novel complications targeting the ultra-luxury collector segment.
- Louis Moinet: Independent Swiss atelier producing limited-edition high-mechanical and astronomical-complication watches. Comparable to Krayon for artisanal approach, astronomical/celestial themes, bespoke unique pieces, and independent distribution model.
Broad incumbents
- Roger Dubuis: Geneva-based luxury watchmaker (Richemont group) producing highly complicated, skeletonized mechanical watches. Comparable to Krayon for a focus on audacious complications and limited-edition haute horlogerie, though with broader product range and corporate backing.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Krayon Sarl social profiles
Digital presenceKrayon Sarl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krayon Sarl leadership team
Management profileNumber of profiles
Profiles2 records
Krayon Sarl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krayon Sarl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krayon Sarl
What does Krayon Sarl do?
Krayon Sarl is an independent Swiss watchmaker that designs, develops, and manufactures ultra-luxury mechanical timepieces featuring proprietary astronomical and calendar complications. The product portfolio centers on three in-house calibre families—USS (universal sunrise/sunset), C030 (personal ephemeris), and C032 (full-month mechanical agenda)—housed in precious-metal cases and sold through authorized retailers in eight international markets, complemented by bespoke commissions and limited editions.
Is Krayon Sarl a public or private company?
Krayon Sarl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krayon Sarl founded?
Krayon Sarl was founded in 2017. It employs 1 to 10 people.
Where is Krayon Sarl based?
Krayon Sarl is headquartered in Neuchâtel, Switzerland, in the Europe region.
How does Krayon Sarl make money?
Three revenue lines are on record. Luxury Timepiece Sales are the primary driver. The others are bespoke/Custom Watch Creation and limited Edition Series.
Who are Krayon Sarl's main competitors?
Direct peers on record are DeWitt, Urwerk, Greubel Forsey, Voutilainen, MB&F (Maximilian Büsser & Friends), H. Moser & Cie., Christophe Claret, HYT and Louis Moinet. Roger Dubuis is listed as a broad incumbent.
Does Krayon Sarl have an API?
No public API is recorded for Krayon Sarl.
What industry is Krayon Sarl in?
Krayon Sarl's product category is Luxury Mechanical Watches (Haute Horlogerie). Its primary akta.pro industry code is CRAKADAA, Luxury Mechanical Watches, with a secondary code of CRAKADAJ, Watch Manufacturing (Movements, Cases, Dials, Assembly). Its NAICS code is 42394 and its SIC code is 5094.