N8w8

What N8w8 does

N8W8 B.V. is a privately held boutique branding and marketing consultancy headquartered in Hilversum, Netherlands, founded in 2015 by Rafaël Redczus van Berkel. The firm operates as N8W8 and positions itself as a "Bureau Nieuwe Generatie" (New Generation Agency), built around a contrarian methodology that holds the more convincing a brand becomes, the less advertising it needs. Its services span brand strategy, positioning, copywriting, and marketing communications, with two specializations: launching new innovative brands and activating existing ones. The team is intentionally small (1-10 employees, effectively a fixed team of freelance specialists covering brand strategy, project leadership, copywriting, correction, and music composition) and delivers work only through direct consultation engagements booked via a "boek gesprek" intake, with a publicly disclosed waitlist as of early 2024.

Revenue is generated through professional services billed on a multi-year contract basis, with no publicly disclosed pricing or rate cards. The go-to-market is sales-led and consultation-based, filtered to "gamechangers" — innovative companies and organizations doing something genuinely remarkable. The documented client portfolio spans telecommunications (Voys), technology (yellowBird 360° video), fine dining (Smaeck), municipal tourism (Gemeente Groningen), and higher education (University College Groningen), with case-study outcomes including full bookings from launch day, 1,400 quote requests in a first summer, and category-leading customer satisfaction scores. The firm is registered as a Dutch B.V. with KvK 50005812 and VAT number NL822492398B01, and is founder-owned with no external investors, parent company, or disclosed funding.

Name

N8w8

Legal name

N8W8 B.V.

Website

https://n8w8.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

N8W8 is a Netherlands-based boutique branding consultancy that provides brand strategy, positioning, and copywriting services exclusively to innovative "gamechangers" through direct, multi-year consultation engagements led by founder Rafaël Redczus van Berkel.

Ownership category

akta.pro rank

Product category

Brand Strategy and Marketing Consultancy

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAEAB

Naming & Verbal Identity

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Brand strategy consulting
• Marketing communications
• Brand positioning
• Copywriting services
• Brand activation

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Strategy and Marketing Consulting: N8W8 generates revenue through professional services in brand strategy, copywriting, and marketing communications. Services include launching new brands and activating existing innovative brands. The approach centers on creating compelling content that reduces the need for traditional advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

N8W8 is a Dutch branding and marketing consultancy that helps innovative companies and organizations (referred to as "gamechangers") launch and activate their brands through authentic, conviction-based communication. The firm delivers brand strategy, positioning, copywriting, and marketing communications services, operating on the philosophy that the more convincing a brand becomes, the less advertising it needs.

Product overview

N8W8 is a branding and marketing agency, not a software product company. It provides strategic branding services, campaign development, and marketing consultancy to help innovative companies (described as "gamechangers") launch and activate their brands. The company operates as a consultancy with a team of specialists including brand strategists, project managers, copywriters, and composers. The company does not offer software products, SaaS platforms, or technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Strategic brand positioning and communication concept development for innovative organizations, helping them differentiate in crowded markets and reduce reliance on traditional advertising.
• Brand Launching Launch strategy and worldwide campaign development for new or innovative brands, including brand character development, partnership orchestration, and PR campaigns (e.g., yellowBird worldwide launch).
• Brand Activation Activation campaigns for existing innovative brands to drive awareness, bookings, and engagement (e.g., Smaeck restaurant viral launch campaign and Groningen tourism activation with 100,000 distributed maps).
• Copywriting & Content Development Copywriting services executed by journalists and documentary makers, treating copy as authentic storytelling and treating promises as proof rather than persuasion.

Quantifiable outcome

• Smaeck restaurant achieved full bookings from day one and gained 3,000 Facebook followers for a 20-seat restaurant
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wolff Olins: Global brand consultancy focused on brand strategy, identity, and experience design. Comparable to N8W8 in the strategic brand-foundations layer but with significantly larger engagement footprints.
• Interbrand: Global brand consultancy working across brand strategy, naming, and verbal identity. Comparable to N8W8 in core discipline (brand strategy and naming/verbal identity) but operates at vastly larger scale with multinational clients.
• Landor & Fitch: Global brand strategy and design consultancy. Overlaps with N8W8 in brand strategy, positioning, and brand expression work, but serves enterprise-scale clients through a large international network.
• Pentagram: Largest independent design consultancy globally, with partners covering brand strategy, naming, and identity. Overlaps with N8W8 in naming/verbal identity work but operates as a partner-owned model at very different scale.

Direct peers

• Brandpie: Amsterdam-based brand consultancy focused on brand strategy for ambitious growth-stage companies. Direct niche peer: targets innovative/startup brands with strategic positioning engagements similar to N8W8's 'gamechangers' ICP.
• Moving Brands: Independent brand strategy and design consultancy with studios across Europe. Comparable in boutique positioning model and brand strategy focus, targeting ambitious brands seeking differentiation.
• Edenspiekermann: Amsterdam-based brand strategy and design consultancy. Direct peer: same geography as N8W8 (Netherlands/DACH), similar boutique scale, and overlapping discipline of brand strategy and identity work for ambitious clients.
• Total Design: Dutch design and brand strategy studio with deep Netherlands heritage. Comparable in geographic footprint and brand-strategy discipline, though typically operating at larger engagement scale.
• Saffron Brand Consultants: Independent global brand strategy consultancy. Directly comparable to N8W8 in offering strategic brand positioning and naming/verbal identity work for ambitious clients, often founder-led or challenger brands.
• VBAT: Netherlands-based brand strategy and design agency. Closest geography-and-discipline peer to N8W8, working on brand positioning and identity for Dutch and European clients across similar sectors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/n8w8

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N8w8