JULY

What JULY does

July, operating as July & Co Pty Ltd (ACN 627 373 111), is a privately held Australian luggage and travel accessories company headquartered at 69-71 Rupert Street, Collingwood, Victoria. The company designs, manufactures, and sells premium suitcases, travel bags, and complementary travel accessories through a direct-to-consumer model that combines owned e-commerce storefronts in the US and Australia with physical retail stores and marketplace partnerships including Qantas Marketplace. Its technical centerpiece is CaseSafe, an integrated trackable TSA lock — a CR2032-battery-powered Bluetooth beacon compatible with both Apple's Find My and Google's Find Hub networks, with end-to-end encrypted location data that July cannot access — making it, per the company's claim, the world's first trackable suitcase. Luggage shells are constructed from 100% Aerograde German polycarbonate.

The product portfolio spans carry-on (Classic and Capsule Carry On Pro at US$395), checked luggage, trunk and light variants, bundled sets priced US$690–$1,140, and a travel bag range from US$95 (Leather Beauty Case) to US$505 (Juliette Frame Weekender). All luggage carries a lifetime warranty on manufacturing faults, travel bags carry a 5-year warranty, and the company offers a 100-day return policy. Marketing operates across Mailchimp email acquisition (with a 10% welcome discount above $300), organic social on Facebook/Instagram/TikTok/Pinterest, an Impact.com-based affiliate program, and earned media in Vogue, Forbes Vetted, Travel + Leisure, and Good Morning America. US order fulfillment runs from a Utah warehouse. The company is bootstrapped — no funding rounds, investors, or revenue figures are disclosed.

Name

JULY

Legal name

July & Co Pty Ltd

Website

https://getjuly.com

Company type

Private

Operating status

Operating

Short description

July designs and sells premium polycarbonate luggage and travel bags directly to consumers in Australia and the US, differentiated by CaseSafe, an integrated trackable TSA lock compatible with Apple Find My and Google Find Hub networks.

Ownership category

akta.pro rank

Product category

Travel Luggage

NAICS

Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Travel Goods & Luggage Manufacturing (IMAOAHAC), Leather Travel Goods & Luggage (CRAKAEAC), Luxury Travel Goods (Luggage & Trunks) (CRAKAFAJ)

Keywords

• Polycarbonate luggage
• Travel bags
• Trackable suitcase
• Premium luggage
• Direct-to-consumer travel gear

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of luggage, travel bags, and accessories through e-commerce and retail stores. One-time purchase model with premium pricing positioning.
2. Corporate/Bulk Orders: Corporate gifting and bulk order program for businesses, with dedicated contact form for enquiries.
3. Gift Cards: Digital and physical gift cards with 3-year validity, available in-store and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

July designs, manufactures, and sells premium luggage, travel bags, and travel accessories built around 100% Aerograde German Polycarbonate shells and its proprietary CaseSafe integrated trackable TSA lock. The product portfolio spans Carry On, Checked, Trunk, and Light luggage ranges, complemented by travel bags (totes, crossbody, weekenders, work totes) and accessories such as the Leather Beauty Case, sold under a lifetime warranty on luggage and a 5-year warranty on bags and accessories. July distributes primarily direct-to-consumer through its own e-commerce sites and physical retail stores, plus the Qantas Marketplace in Australia.

Product overview

July is a luggage and travel accessories company offering a unified portfolio centered on premium polycarbonate suitcases and complementary travel bags. The core product line includes Carry On and Checked luggage in the Classic, Light, and Trunk variants, alongside the Capsule Carry On Pro as a premium offering. The product ecosystem extends to travel bags including Everyday Nautical totes, Marina Stripe, Juliette (Bowler, Frame Weekender, Frame Work Tote, Mini Bowler), Eden Leather, Duo Crossbody, and Wayfarer Collection. CaseSafe™ represents a notable add-on feature—the world's first integrated trackable TSA lock compatible with Apple Find My and Google Find Hub networks. Bundled offerings through Set & Save programs allow customers to purchase multi-piece luggage sets with savings. All luggage carries a lifetime warranty while travel bags and accessories are covered by a 5-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Capsule Carry On Pro
• Classic Carry On
• Checked Luggage
• Luggage Sets
• Travel Bags
• Travel Accessories (Leather Beauty Case)
• CaseSafe™ Trackable Luggage Add-On
• Light Luggage Range
• Trunks
• Wayfarer Collection
• Qantas x July Limited Edition Collection
• July In Business (Corporate Gifting and Bulk Orders)
• July Gift Cards

Quantifiable outcome

• Lifetime warranty on all luggage products provides long-term customer assurance
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• QantascoreStrategic or Co-development PartnerLimited edition Qantas x July collection featuring CaseSafe trackable luggage. Available through July website and Qantas Marketplace. Targets Australian frequent flyers with exclusive designs.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering July's online store. Enables online sales, payment processing, and order management.
• Apple (Find My network)coreTechnology or IntegrationCaseSafe tracking technology integrates with Apple's Find My network for location tracking, using end-to-end encrypted location beacons.
• Google (Find Hub network)coreTechnology or IntegrationCaseSafe tracking technology integrates with Google's Find Hub network for location tracking on Android devices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Briggs & Riley: Briggs & Riley is an established premium luggage brand offering lifetime warranty coverage across its product range. It overlaps with July's lifetime warranty positioning and premium carry-on/checked luggage offerings, though it operates primarily through traditional retail channels.
• Samsonite: Samsonite is the global market leader in luggage and travel goods with extensive distribution across retail and wholesale channels. While its product range overlaps with July's carry-on and checked luggage, it operates at much broader scale and price range with a fundamentally different mass-market retail model.
• Rimowa: Rimowa is a luxury luggage brand known for aluminum and polycarbonate premium suitcases, owned by LVMH. It competes with July at the high end of the polycarbonate luggage category but at significantly higher price points and with global luxury retail distribution.
• Tumi: Tumi is a premium global luggage and business travel brand, now owned by Samsonite. Its premium positioning, frequent traveler focus, and business travel product line overlap with July's target customer and price points, though Tumi operates with broader international retail distribution.

Direct peers

• Away: Away is a direct-to-consumer premium luggage and travel brand offering hard-shell suitcases, travel bags, and accessories at comparable price points. It competes head-to-head with July in the same fashion-forward, millennial-targeted premium luggage category with similar e-commerce-led distribution and brand storytelling approach.
• Monos: Monos is a DTC premium luggage brand offering polycarbonate carry-ons, checked luggage, and travel bags with minimalist design positioning. It directly competes with July on price points, target demographic, and the same premium fashion-meets-function brand narrative.
• Béis: Béis is a celebrity-founded DTC luggage and travel bag brand offering suitcases, weekenders, and totes at premium price points. It competes with July across the same carry-on, checked luggage, and travel bag categories with similar celebrity-driven brand marketing.
• Arlo Skye: Arlo Skye is a DTC premium luggage brand offering hard-shell suitcases with minimalist design and integrated smart features. It competes with July in the same premium polycarbonate luggage category with similar price points and tech-forward positioning.
• Paravel: Paravel is a DTC travel brand focused on sustainable luggage, bags, and accessories with fashion-forward design. It overlaps with July's travel bags and accessories range and targets the same style-conscious, sustainability-aware traveler segment.
• Horizn Studios: Horizn Studios is a smart luggage brand offering polycarbonate suitcases with integrated charging and tracking features. It directly overlaps with July's CaseSafe-enabled smart luggage positioning and the premium direct-to-consumer model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/july
• Instagraminstagram.com/july
• TikToktiktok.com/@july
• Pinterestpinterest.com/july

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JULY